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Forrester's Marketing Forum EMEA 2009
Let's face it. A year of recession became a year of turmoil, reactive actions, resetting budgets, and short-term planning. At some point the tide will turn. What will be the basis for planning key marketing initiatives and allocating marketing budgets in 2010? A conservative plan that gets you through tough times with tightly controlled spending? Or do you kick off the new decade focused on innovating your marketing, upgrading of your online activities, and developing new products and services? Now is the time to start making preparations and think about how you’ll leapfrog competitors out of the recession; how you’ll enrich your online engagement with customers; and which product and service innovations will you be ready for.
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