Stats for the last 7 days
Loading
On Twitter
-
130Sign in to use this tweet box!
Description
Measurement is both the red-headed stepchild of public relations as well and one of the most-debated areas of the field. Despite the prevalence of organizations like the Institute for Public Relations and its Measurement Commission, which ostensibly sets standards for the field, practitioners have still not reached consensus on best practices in PR measurement.
Founded by Shonali Burke (@shonali), this is a regular Twitterchat focusing on all things measurement in the area of public relations. And yes, we talk social media measurement too. The chat kicked off on February 2, 2010, and is held bi-weekly on Tuesdays from that date, from 12-1 pm ET. Measurement aficionados interested in being "featured guests" are welcomed; if you're interested, or have questions you'd like answered during the course of the chat, send them to Shonali at http://www.twitter.com/shonali.
Related Hashtags
External Links
This page has been accessed 1,080 times.