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  T3PR: Theory, Tactics & Technology for High-Tech Public Relations Conference: PRSA Tech Section: 11-Jun-10, NYC.
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Description

The 2010 T3PR Conference, presented by the PRSA Technology Section in cooperation with the PRSA New York Chapter, will be held at The Concierge Conference Center, 780 3rd Avenue, New York, NY 10017, on June 11, 2010. There will be a pre-conference Tweet Chat on May 24, 2010.

The 2010 T3PR Conference is designed to give you the most up-to-date strategies and tools in social media to stay ahead of this quickly changing industry.

Hands-On Workshops on the Issues That Matter Most: "What's Next for PR, Strategy and Technology" — Sarah Evans, social media coach and president, Sevans Strategy; founder, #journchat

"Driving Your Online Footprint: PR Experts as Influencers" — Christine Perkett, CEO and founder, PerkettPR

"Facebook Marketing and the Word of Mouth Campaign" — Justin Levy, general manager, New Marketing Labs; author of "Facebook Marketing: Designing Your Next Marketing Campaign."

"B-to-B Tech Firms and Murphy's Law: Anticipating Communications Crises" — Harjiv Singh, co-founder and co-CEO, International, Gutenberg Communications

Become a More Effective Online Communicator With Analysis on:

  • The future must-have tools and techniques to keep your projects competitive.
  • How to match your message with the right social media tool.
  • Definitively demonstrating PR's ROI with specific online programs.
  • Safeguarding your reputation and mining new opportunities with gold-standard best practices.
  • Distinguishing ROI from ROE (return on engagement), and discovering when each best supports strategy.
  • Identifying your blind spots in the digital space, and learning how to work around them.
  • Updating your metrics and analytics on digital initiatives.
  • Becoming more nimble online through on-site demonstrations.
  • Upgrading customer service and developing stronger bonds with company stakeholders.
  • Expanding your organization's connections by fine-tuning your team's approach.

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