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#smmeasure

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Transcript from July 28, 2010 to July 29, 2010

All times are Pacific Time
 
July 28, 2010
12:55 pm marketwire: Details of the @Marketwire @Sysomos #smmeasure chat. We hope you'll join us, pls RT. http://bit.ly/ae1DXj
12:56 pm jlevans: On 7/29 RT @Marketwire: Details of the @Marketwire @Sysomos #smmeasure chat. We hope you'll join us, pls RT. http://bit.ly/ae1DXj
1:10 pm janivirtanen: RT @Marketwire Details of the @Marketwire @Sysomos #smmeasure chat. We hope you'll join us, pls RT. http://bit.ly/ae1DXj
1:16 pm PilotPMR: RT @marketwire: Details of the @Marketwire @Sysomos #smmeasure chat. We hope you'll join us, pls RT. http://bit.ly/ae1DXj
1:24 pm Davewire: Announcing new Twitter chat #smmeasure focusing on social media and analytics http://bit.ly/919ZLp
1:26 pm znmeb: RT @marketwire: RT @sysomos: Just a reminder that Thursday at 12pm EST @sysomos and @marketwire will be co-hosting #smmeasure chat. We hope you'll join us
1:31 pm znmeb: RT @TwapperKeeperR9: : @znmeb has created hashtag TwapperKeeper notebook #smmeasure -> http://twapperkeeper.com/hashtag/smmeasure
1:35 pm gprzyklenk: RT @marketwire: Details of the @Marketwire @Sysomos #smmeasure chat. We hope you'll join us, pls RT. http://bit.ly/ae1DXj
1:36 pm znmeb: Announcing new Twitter chat #smmeasure focusing on social media and analytics | Marketwire blog http://meb.tw/9UKsSI
1:42 pm rmrojas: RT @marketwire: Details of the @Marketwire @Sysomos #smmeasure chat. We hope you'll join us, pls RT. http://bit.ly/ae1DXj
1:42 pm JeffreyJKingman: RT @znmeb: Announcing new Twitter chat #smmeasure focusing on social media and analytics | Marketwire blog http://meb.tw/9UKsSI ^jk
3:51 pm Davewire: Ditto! RT @GCIGROUP: See you there! RT @sysomos: Today we'd like to introduce the #smmeasure chat... http://bit.ly/9U9gpO
4:07 pm 40deuce: .@karimkanji not a webinar, it's a Twitter chat. You can follow the hashtag #smmeasure. We will also write up a summery of it the next day
4:17 pm karimkanji: @40deuce thank you kind sir! #smmeasure
4:33 pm alanchumley: Details of the @Marketwire @Sysomos #smmeasure chat tomorrow at 9am ET. http://bit.ly/ae1DXj #measurepr #prmeasurement #socialanalytics
4:35 pm alanchumley: Details of the @Marketwire @Sysomos #smmeasure chat tomorrow at 12pm EST. http://bit.ly/ae1DXj #measurepr #prmeasurement #socialanalytics
5:12 pm shinng: RT @marketwire: Announcing new Twitter chat #smmeasure focusing on social media and analytics http://bit.ly/ae1DXj
6:36 pm marketwire: Today's #lunchtimefun You, me, @sysomos, & 100's of Twitterers for a fun,informative #smmeasure chat Thurs 12EST http://bit.ly/ae1DXj
6:38 pm soumyapr: Announcing new Twitter chat #smmeasure focusing on social media and analytics http://bit.ly/cENdOf via @AddToAny
6:40 pm sysomos: RT @marketwire: #lunchtimefun You, me, @sysomos, & 100's of Twitterers for a fun,informative #smmeasure chat Thurs12EST http://bit.ly/ae1DXj
7:06 pm znmeb: Announcing new Twitter chat #smmeasure focusing on social media and analytics | Marketwire blog http://meb.tw/9UKsSI
7:21 pm smmeasure: Join @marketwire and @sysomos tomorrow, 7/29 12 EST for the inaugural #smmeasure chat. Tweet me your questions. http://bit.ly/ae1DXj
7:57 pm 4westcoast: RT @sysomos: RT @marketwire: #lunchtimefun You, me, @sysomos, & 100's of Twitterers for a fun,informative #smmeasure chat Thurs12EST http://bit.ly/ae1DXj
8:12 pm sysomos: As well, don't forget to follow @40deuce, @shinng and @smmeasure for tomorrow's #smmeasure chat
8:12 pm 40deuce: RT @sysomos: As well, don't forget to follow @40deuce, @shinng and @smmeasure for tomorrow's #smmeasure chat
8:14 pm karensnider: RT @40deuce: RT @sysomos: As well, don't forget to follow @40deuce, @shinng and @smmeasure for tomorrow's #smmeasure chat
8:14 pm terryvanhorne: RT @40deuce: RT @sysomos: As well, don't forget to follow @40deuce, @shinng and @smmeasure for tomorrow's #smmeasure chat
8:21 pm CMM_PR: @DaveWire Someone from our team will join --> #smmeasure chat (Thurs Noon EDT) focusing on social media and analytics http://bit.ly/919ZLp
8:23 pm 40deuce: @karensnider @terryvanhorne thanks for RT's Terry and Karen. Hope you'll join me for #smmeasure tomorrow
8:34 pm in_context: Hi @Robert_Sprigge just came across #smmeasure - thought of you.
9:40 pm 4westcoast: Announcing new Twitter chat #smmeasure focusing on social media and analytics http://bit.ly/cENdOf via @AddToAny
10:52 pm terryvanhorne: @40deuce url or location of #smmeasure would be nice... been a topic among the Dojo peeps of late
11:03 pm 40deuce: @terryvanhorne it is a twitter chat happening tomorrow. all the details are here: http://bit.ly/9U9gpO #smmeasure
11:07 pm terryvanhorne: Tnx Sheldon! RT @40deuce: @terryvanhorne it is a twitter chat happening tomorrow. all the details are here: http://bit.ly/9U9gpO #smmeasure
11:11 pm shinng: RT @sysomos: As well, don't forget to follow @40deuce, @shinng and @smmeasure for tomorrow's #smmeasure chat
 
July 29, 2010
12:58 am marketwire81: RT @marketwire Announcing new Twitter chat #smmeasure focusing on social media and analytics http://bit.ly/bz7MuE
1:05 pm justmelinda: Announcing new Twitter chat #smmeasure focusing on social media and analytics http://bit.ly/bz7MuE
2:08 pm sysomos: Don't forget that today at noon (EST) is the first ever #smmeasure chat - http://bit.ly/9U9gpO We hope you can join us
2:09 pm 40deuce: RT @sysomos: Don't forget that today at noon (EST) is the first ever #smmeasure chat - http://bit.ly/9U9gpO We hope you can join us
2:10 pm BigVealSandwich: RT @sysomos: Don't forget that today at noon (EST) is the first ever #smmeasure chat - http://bit.ly/9U9gpO We hope you can join us
2:13 pm theblogstudio: We are in! RT @sysomos Don't forget that today at noon is the first ever #smmeasure chat - http://bit.ly/9U9gpO We hope you can join us
2:15 pm EvilPRGuy: RT @sysomos Don't forget that today at noon is the first ever #smmeasure chat - http://bit.ly/9U9gpO We hope you can join us
2:26 pm 4westcoast: RT @sysomos: Don't forget that today at noon (EST) is the first ever #smmeasure chat - http://bit.ly/9U9gpO We hope you can join us
3:08 pm smmeasure: #smmeasure chat begins in 1 hour (12 EST). Topics of discussion: http://bit.ly/bz7MuE
3:08 pm marketwire: RT @smmeasure: #smmeasure chat begins in 1 hour (12 EST). Topics of discussion: http://bit.ly/bz7MuE
3:21 pm terryvanhorne: What I'm doing at noon today... join me! RT @40deuce: RE:twitter chat happening all the details are here: http://bit.ly/9U9gpO #smmeasure
3:31 pm iMediaMichelle: Today at 12Noon (EDT) RT @marketwire Announcing new Twitter chat #smmeasure focusing on social media and analytics http://bit.ly/bz7MuE
3:36 pm 40deuce: starting to get excited to host my first ever Twitter chat. #smmeasure starts in about 25 mins
3:38 pm smmeasure: To join the inaugural #smmeasure chat at noon (EST) today, I recommend Tweetchat.com or Tweetgrid.com
3:39 pm sysomos: RT @40deuce: starting to get excited to host my first ever Twitter chat. #smmeasure starts in about 25 mins
3:40 pm 40deuce: Just in case you need the details for #smmeasure, here they are : http://bit.ly/9U9gpO
3:42 pm TsarKasim: RT @40deuce: Just in case you need the details for #smmeasure, here they are : http://bit.ly/9U9gpO
3:42 pm sysomos: Here are the details for the #smmeasure Twitter chat one last time: http://bit.ly/9U9gpO (we promise this is the last time)
3:44 pm colbcox: RT @sysomos: Here are the details for the #smmeasure Twitter chat one last time: http://bit.ly/9U9gpO (we promise this is the last time)
3:45 pm marketwire: To join the inaugural #smmeasure chat in 15 min, I recommend Tweetchat.com or Tweetgrid.com #smmeasure
3:48 pm ONa: Today at NOON ET: Chat focusing on social media and analytics, courtesy of @Marketwire & @sysomos #smmeasure http://bit.ly/ae1DXj
3:48 pm shinng: I'm co-hosting a Twitter chat in 10 min where we'll be discussing #socialmedia and measurement. I'll be signed in @marketwire. #smmeasure
3:51 pm hcdelp: RT @sysomos: Here are the details for the #smmeasure Twitter chat one last time: http://bit.ly/9U9gpO (we promise this is the last time)
3:52 pm GusF: RT @Marketwire: To join the inaugural #smmeasure chat in 15 min, I recommend Tweetchat.com or Tweetgrid.com #smmeasure
3:52 pm jkitte: RT @marketwire: To join the inaugural #smmeasure chat in 15 min, I recommend Tweetchat.com or Tweetgrid.com #smmeasure
3:52 pm melisachantres: RT @Marketwire: To join the inaugural #smmeasure chat in 15 min, I recommend Tweetchat.com or Tweetgrid.com #smmeasure
3:54 pm GetPushing: To join the inaugural #smmeasure chat in 15 min, I recommend Tweetchat.com or Tweetgrid.com #smmeasure /via @Marketwire -- I'm in!
3:57 pm marketwire: Chat starting <3 min, let the countdown begin...180..179..178..all questions will be posted by @smmeasure so be on the lookout! #smmeasure
3:57 pm BABJ_NABJ: RT @ONA: Today at NOON ET: Chat focusing on social media and analytics, courtesy of @Marketwire & @sysomos #smmeasure http://bit.ly/ae1DXj
3:57 pm 40deuce: coffee has been filled. planted in my seat. ready to rock #smmeasure
3:59 pm 40deuce: ok folks, I'm about to go into a Twitter chat, so either please excuse my mass amounts of tweets, or even better, join in #smmeasure
4:00 pm smmeasure: Alright let's get started. Welcome to the inaugural #smmeasure chat! You can check http://www.marketwireblog.com for chat topics and recaps.
4:00 pm smmeasure: We'll take 5 min for everyone to introduce themselves! #smmeasure
4:01 pm rochlatinsky: gonna hop onto the #smmeasure chat for a bit excuse the flurry of tweets.
4:01 pm 40deuce: Hello everyone! My name is Sheldon and I'm the community manager for Sysomos #smmeasure
4:02 pm 40deuce: RT @smmeasure: Well take 5 min for everyone to introduce themselves! #smmeasure
4:03 pm shawnhawaii: tweeps if you want to know more about social media measurement, check out #smmeasure chat on NOW with @40deuce
4:03 pm marketwire: Hi everyone, my name is Nick @shinng. I'm the SEM and social media specialist. Looking forward to chatting with everyone today! #smmeasure
4:03 pm smmeasure: Q1: What are the most important elements to measure in social media #smmeasure
4:03 pm rochlatinsky: Hi, I'm Rochelle I work in search/web marketing for Cornerstone #smmeasure
4:03 pm 40deuce: @rochlatinsky hey Rochelle, glad you're participating #smmeasure
4:04 pm Brady161: I'm listening in to the #smmeasure chat going on right now! Check it out!
4:04 pm Brittanij: RT @shawnhawaii tweeps if you want to know more about social media measurement, check out #smmeasure chat on NOW with @40deuce
4:04 pm marketwire: @rochlatinsky Glad to have you! #smmeasure
4:04 pm marketwire: RT @smmeasure: Q1: What are the most important elements to measure in social media #smmeasure
4:04 pm 40deuce: RT @smmeasure: Q1: What are the most important elements to measure in social media #smmeasure
4:04 pm shawnhawaii: Hi I'm Shawn the Director of Communications with @magenboys - think of me as a fly on the twitter wall #smmeasure
4:04 pm hcdelp: #smmeasure Hi guys! I'm Hannah Del Porto and I manage the analyst team at @impactwatch.
4:05 pm K9Kris: tweeps if you want to know more about social media measurement, check out #smmeasure chat on NOW
4:05 pm 40deuce: @hcdelp Hi Hannah, thanks for joining us #smmeasure
4:05 pm smmeasure: Welcome everyone! Q1: What are the most important elements to measure in social media #smmeasure
4:05 pm alanchumley: hcdelp #smmeasure Hi guys! I'm @alanchumley & @CARMA_Tweets...senior mgmt for CARMA media anlaysts.
4:06 pm jenny2229: RT @marketwire: Hi everyone, my name is Nick @shinng. I'm the SEM and social media specialist. Looking forward to chatting with everyone today! #smmeasure
4:06 pm APHLNews: Following the #smmeasure chat happening now -- are you?
4:06 pm 40deuce: so, let's tackle question 1. what do you think are the most important elements to measure in social media? #smmeasure
4:07 pm GetPushing: Hello all... Q1: engagement and sentiment are 2 list toppers for us. #smmeasure
4:07 pm 40deuce: are followers or number of brand mentions the most important to you? is there something else you feel is important? #smmeasure
4:07 pm hcdelp: #smmeasure Variety in analytics great for picking out trends. Ultimately outcomes count (sales, engagement via analytics, CRM tracking).
4:07 pm CMM_PR: Q1 - For Social Media measurement tools basically track audience *engagement* #smmeasure
4:08 pm ellerich: Hey #smmeasure! Lisa here, communications manager for @BootyCampFit - looking fwd participating in the chat!
4:08 pm eatniks: Following the #smmeasure chat happening now -- are you?
4:08 pm GetPushing: RT @rochlatinsky: gonna hop onto the #smmeasure chat for a bit excuse the flurry of tweets. #smmeasure
4:09 pm marketwire: @CMM_PR True. What factors measure "engagement"? #smmeasure
4:09 pm GetPushing: Q1: followers indicate interaction, brand awareness and other things, but it's not a sole measurement of #sm. #smmeasure
4:10 pm NehalKazim: Hey #smmeasure! My name is Nehal, digital strategist at @siferyerson. First time here :)
4:10 pm alanchumley: #smmeasure Q1: counting, content, conversations, cohesion, community, connectedness, conversion (not just sales but any tangible outcome)
4:10 pm marketwire: @hcdelp Yep, bottom line counts (savings/inc in rev), but for others, it could be increasing the pos/neg mention ratio #smmeasure
4:10 pm 40deuce: RT @AlexConde: brand mentions trump bulk followers. Better to have a small number of people actively talking than no one talking #smmeasure
4:10 pm rochlatinsky: Q1 for me it's tone/reach first then i go deeper #smmeasure
4:10 pm iMediaMichelle: @40deuce # followers / mentions need context - how many include desired brand attributes, provide constructive feedback, etc. #smmeasure
4:10 pm Brittanij: Q1: users/follwers and number of conversations #smmeasure
4:10 pm AlexConde: Excuse the tweets folks, dropping in to the #smmeasure chat for a look see.
4:10 pm marketwire: @NehalKazim Welcome, glad to have you! #smmeasure
4:11 pm hcdelp: @CMM_PR In what terms is that measured to determine contribution of inputs and changes over time? #smmeasure
4:11 pm GetPushing: .@40deuce I'm looking for quality conversations, interactions, sharing and ultimately bonding in some form. A connection. #smmeasure
4:11 pm rochlatinsky: if you are an iphone user and don't want to see #smmeasure a good tool is @tweetagora
4:12 pm CMM_PR: Q1 Essentially its about listening, engaging and monitoring conversations that are relevant to your brand #smmeasure
4:12 pm smmeasure: RT @SethGrimes: @smmeasure Ability to induce profitable behaviors (e.g.,sales), whether online or offline, by social participants #smmeasure
4:12 pm AlexConde: @40deuce Especially for niche markets. 100 people talking in a niche can beat 1 million unengaged followers #smmeasure
4:12 pm iMediaMichelle: Social Measurement should ultimately help you make a business decision that provides value back to cust, cmty and ur biz #smmeasure
4:12 pm NehalKazim: Q1: it starts with followers and mentions but it goes deeper than that. Our objective is driving people to our content #smmeasure
4:13 pm ellerich: Q1 A healthy number of followers is obv nice but seeing our clients interacting not only w/ us but also w/ one shows us great ROE #smmeasure
4:13 pm 40deuce: .@iMediaMichelle great point! all measurements need a context to relate them too #smmeasure
4:13 pm smmeasure: Will have to check it out. RT @rochlatinsky: if you are an iphone user and dont want to see #smmeasure a good tool is @tweetagora
4:13 pm NehalKazim: RT @rochlatinsky if you are an iphone user and don't want to see #smmeasure a good tool is @tweetagora
4:13 pm GetPushing: And I would add - a postive, results-oriented call to action. @NehalKazim #smmeasure
4:14 pm dianap: RT @iMediaMichelle: Social Measurement should ultimately help you make a business decision that provides value back to cust, cmty and ur biz #smmeasure
4:14 pm marketwire: Lots say that # of followers/fans don't count. But it does. It makes the conversation MUCH more interesting. #smmeasure
4:14 pm 40deuce: .@GetPushing bonding between your brand and your customers or bonding bewteen your customers about you? or both? #smmeasure
4:14 pm iMediaMichelle: @AlexConde agree, ability to have focused interactions is a big adv in social; but are the tools there to track and measure it? #smmeasure
4:14 pm 40deuce: RT @NehalKazim:Q1: it starts with followers and mentions but it goes deeper than that. objective is driving people to our content #smmeasure
4:15 pm smmeasure: RT @NehalKazim: Q1: it starts w/followers & mentions but it goes deeper than that. Our objective is driving people to our content #smmeasure
4:15 pm CMM_PR: Q1 Social Media pro @briansolis wrote a great piece on how to measure engagement --> http://bit.ly/clz0Vh #smmeasure
4:15 pm alanchumley: #smmeasure The 4i's and 7 c's of socia media measurement http://tinyurl.com/2esuqlj
4:15 pm 40deuce: RT @SethGrimes: @smmeasure Ability to induce profitable behaviors (e.g.,sales), whether online or offline, by social participants #smmeasure
4:15 pm GetPushing: @40deuce Both = powerful. If they form a group, it's binding. #1 goal would be between them & the brand though. Then branch out. #smmeasure
4:16 pm marketwire: @CMM_PR Thanks for the link. @briansolis is an insightful dude. A true social media expert. #smmeasure
4:16 pm 40deuce: RT @ellerich: number of followers is obv nice but seeing our clients interacting not only w/us but also w/ one shows us great ROE #smmeasure
4:16 pm NehalKazim: @ellerich it's hard to start that but when the ball starts rolling, it's really cool to see conversation happen. #smmeasure
4:16 pm jenny2229: RT @marketwire: Lots say that # of followers/fans don't count. But it does. It makes the conversation MUCH more interesting. #smmeasure
4:16 pm smmeasure: RT @CMM_PR: Q1 Social Media pro @briansolis wrote a great piece on how to measure engagement --> http://bit.ly/clz0Vh #smmeasure
4:16 pm AlexConde: @iMediaMichelle I think there are some tools, but I'm not sure they can encompass all possible "interactions" #smmeasure
4:16 pm iMediaMichelle: @marketwire Not that followers/mentions don't count, but in and by themselves they don't tell the entire story #smmeasure
4:17 pm TsarKasim: RT @NehalKazim: @ellerich it's hard to start that but when the ball starts rolling, it's really cool to see conversation happen. #smmeasure
4:17 pm GetPushing: @jenny2229 It shows you/the brand has value too. Others will think there's something of interest for that many ppl to follow. #smmeasure
4:17 pm casiestewart: #smmeasure chat is really interesting
4:17 pm AlexConde: RT @marketwire: Lots say that # of followers/fans don't count. But it does. It makes the conversation MUCH more interesting. #smmeasure
4:18 pm theelusivefish: late for #smmeasure ...Q1: most important elements will stem from your goals ie: there is no one number to rule them all.
4:18 pm GetPushing: RIGHT RT @iMediaMichelle @marketwire Not that followers/mentions don't count, but by themselves they don't tell the entire story #smmeasure
4:18 pm 40deuce: @jenny2229 it definitely is important, but again is not everything. You need to have those followers interacting positively #smmeasure
4:18 pm marketwire: @iMediaMichelle I absolutely agree with you. # of followers/fans is useless on its own. #smmeasure
4:18 pm 40deuce: RT @theelusivefish: Q1: most important elements will stem from your goals ie: there is no one number to rule them all. #smmeasure
4:19 pm GetPushing: @theelusivefish Good point. #smmeasure
4:19 pm Brittanij: Great Question RT @40deuce so, obviously people feel that engagement is key. how are you measuring engagement? #smmeasure
4:19 pm GusF: @iMediaMichelle I agree with you, Just because someone is following you doesn't mean they are engaging #smmeasure
4:19 pm ellerich: @NehalKazim Absolutely, it's awesome to see who our hardcore followers are & get to know them personally too through their tweets #smmeasure
4:19 pm 40deuce: @theelusivefish that's true, but there are a lot of key measurements that can apply to almost everyone #smmeasure
4:19 pm marketwire: @theelusivefish Bingo! Measurable results should come from the goals you set. #smmeasure
4:20 pm iMediaMichelle: @marketwire @GetPushing @GusF @40deuce what do you all think of "lists" as a metric/indicator? More qualified follow, perhaps? #smmeasure
4:20 pm theelusivefish: #smmeasure if the goal is awareness, look to reach metrics. if the goal is relationship, look to engagement + quality of engage.
4:20 pm 40deuce: RT @GusF: @iMediaMichelle I agree with you, Just because someone is following you doesnt mean they are engaging #smmeasure
4:21 pm smmeasure: Goals come from strategy! RT @theelusivefish: most important elements will stem from your goals #smmeasure
4:21 pm tweetagora: RT @rochlatinsky: if you are an iphone user and don't want to see #smmeasure a good tool is @tweetagora
4:21 pm 40deuce: @EvolveTom really? I've been on @empireave for a few months now #smmeasure
4:21 pm TsarKasim: RT @40deuce: RT @GusF: @iMediaMichelle I agree with you, Just because someone is following you doesnt mean they are engaging #smmeasure
4:21 pm GetPushing: @iMediaMichelle Listing proves they find the tweeter extra valuable, enough to refer to them later. A step up from just following #smmeasure
4:22 pm theelusivefish: #smmeasure context is one that many overlook - WHO are the people following vs. how many. Are they the audience you want?
4:22 pm 40deuce: interesting question RT @iMediaMichelle: what do you all think of "lists" as a metric/indicator? More qualified follow, perhaps? #smmeasure
4:22 pm hcdelp: RT smmeasure Goals come from strategy! @theelusivefish: most important elements will stem from your goals #smmeasure
4:23 pm 40deuce: @iMediaMichelle I think lists are great for focused followers. people looking to follow certain topics. get you to the right ppl #smmeasure
4:24 pm smmeasure: Thanks! Glad you can join us. RT @casiestewart: #smmeasure chat is really interesting
4:24 pm skunkworks716: RT @40deuce: so, obviously people feel that engagement is key. how are you measuring engagement? #smmeasure
4:24 pm NehalKazim: @theelusivefish that's a good point. Quality trumps quantity and it's evident through all metrics being monitored. #smmeasure
4:24 pm CMM_PR: @theelusivefish Agree that it is not about # followers but about influencers and engaging with communities of interest #smmeasure
4:25 pm GetPushing: Good point too. RT @40deuce Lists are great for focused followers. ppl looking to follow certain topics. get you to the right ppl #smmeasure
4:25 pm 40deuce: RT @theelusivefish:context is one that many overlook - WHO are the people following vs. how many. Are they the audience you want? #smmeasure
4:25 pm NehalKazim: RT @40deuce so, obviously people feel that engagement is key. how are you measuring engagement? #smmeasure
4:25 pm rochlatinsky: @iMediaMichelle i personally am not a huge fan of lists, there is too much saturation and inaccuracy. #smmeasure
4:25 pm iMediaMichelle: @EvolveTom great example! Proves that quality of influence can trump generic quantity, it's all about relevancy in the end. #smmeasure
4:26 pm smmeasure: Let's move on to last Q for this inaugural chat). Q2: What tools do you use to measure social media? #smmeasure
4:26 pm alanchumley: Engagement: % of unique commentators w/ long, quality, on-topic comments, Ration unique:all, ration comments: posts etc. #smmeasure
4:26 pm theelusivefish: @40deuce @iMediaMichelle lists can be an indicator of auth. on subj. ... can give context to who someone is moreso than profile #smmeasure
4:26 pm EvolveTom: @rochlatinsky Also true. (shameless plug alert) we put specific Lists on @EmpireAve for that reason. Keep things focused. #smmeasure
4:26 pm marketwire: @iMediaMichelle To use lists to determine if a follower is qualified doesn't work. What is useful is when YOU are put on a list #smmeasure
4:27 pm GetPushing: RT @smmeasure: Lets move on to last Q for this inaugural chat). Q2: What tools do you use to measure social media? #smmeasure
4:27 pm marketwire: RT @smmeasure: Lets move on to last Q for this inaugural chat. Q2: What tools do you use to measure social media? #smmeasure
4:27 pm 40deuce: @theelusivefish exactly. being put in a list means that this person thinks of you in this way/category. can help ppl to find you #smmeasure
4:27 pm ellerich: I think being on the right lists is key i.e. listed in industry category & or a personal faves list (esp w/ competitor exclusion) #smmeasure
4:27 pm alanchumley: Q2: content analysis + search & site metrics + network analysis + primary research #smmeasure
4:27 pm iMediaMichelle: @40deuce comes down to the quality of the list "curator", doesn't it. The ones who curate well, stick. #smmeasure
4:28 pm EvolveTom: RT @smmeasure: Let's move on to last Q for this inaugural chat). Q2: What tools do you use to measure social media? #smmeasure
4:28 pm EvilPRGuy: I find the UX on lists so terrible, that they are basically unusable in a biz setting. #smmeasure
4:28 pm rochlatinsky: @40deuce well it depends, people are trying to lump everyone together which then creates confusion #smmeasure
4:28 pm 40deuce: .@alanchumley but could not one person making multiple posts also be as valuable? #smmeasure
4:28 pm GetPushing: Lists also help you reach people interested in your brand/service/theme... especially useful when starting out. #smmeasure
4:28 pm JRMoreau: RT @EvilPRGuy: I find the UX on lists so terrible, that they are basically unusable in a biz setting. #smmeasure
4:28 pm ellerich: I also like using sites like wefollow.com to see how our twitter acct ranks re: influence/followers #smmeasure
4:29 pm marketwire: Being put on a list is more valuable than looking at a follower's list to determine if they are qualified. #smmeasure
4:29 pm sysomos: RT @smmeasure: Let's move on to last Q for this inaugural chat). Q2: What tools do you use to measure social media? #smmeasure
4:29 pm iMediaMichelle: @marketwire totally, very telling to see what kinds of lists you are put on - kind of like ur own personal brand tags :) #smmeasure
4:29 pm 40deuce: RT @marketwire: Being put on a list is more valuable than looking at a followers list to determine if they are qualified. #smmeasure
4:29 pm EvolveTom: @smmeasure use Google Analytics to track referrals, simply monitor activity via search. And our site. Nice to have metrics. #smmeasure
4:30 pm alanchumley: @40deuce sure. but i see that as only partly about engagement and more about relevance and authority. #smmeasure
4:30 pm marketwire: @iMediaMichelle Absolutely. I'm not so much a fan of being put on a "location based" list, but LOVE it when it's industry related #smmeasure
4:30 pm rochlatinsky: @NehalKazim as for saturation if everyone is making the same lists then no new information/diversity #smmeasure
4:30 pm hcdelp: #smmeasure I recommend google alerts plus tweetlater for smbs. I've tested both and its a good start.
4:30 pm 40deuce: @EvilPRGuy but do yo not find them sometimes useful for finding people that talk about a certain topic or brand? #smmeasure
4:30 pm GetPushing: Q2 search & site metrics/traffic generation, list & follower growth, # of interactions, RTs & favs, link stats via tiny or Bit.ly #smmeasure
4:30 pm TsarKasim: RT @rochlatinsky: @NehalKazim take me for example, i wear many hats, i wound up on a govt coms list, i might tweet about govt but im in web mktg #smmeasure
4:30 pm ellerich: RT @iMediaMichelle: @marketwire totally, very telling to see what kinds of lists you are put on - like ur own personal brand tags #smmeasure
4:30 pm theelusivefish: Recommendation: Don't rely on one tool. Not everything is a nail in need of a hammer. Make sure you have range to draw upon #smmeasure
4:30 pm rochlatinsky: #smmeasure take a big brand for eg. do they really have time to disect their lists constantly?
4:30 pm EvilPRGuy: It's flattering to be listed, but have YOU actually ever followed a whole list? Good concept, poor execution. #smmeasure
4:31 pm TsarKasim: RT @rochlatinsky: @NehalKazim as for saturation if everyone is making the same lists then no new information/diversity #smmeasure
4:31 pm smmeasure: @WEBSEM20 @EvolveTom Agreed. Google Analytics is quite possibly the best free tool ever made. #smmeasure
4:31 pm casiestewart: @EvolveTom stat counter is better than google analytics, free also and more accurate i find #smmeasure
4:31 pm TsarKasim: RT @ellerich: RT @iMediaMichelle: @marketwire totally, very telling to see what kinds of lists you are put on - like ur own personal brand tags #smmeasure
4:31 pm 40deuce: RT @theelusivefish: Recommendation: Dont rely on one tool. [...] Make sure you have range to draw upon #smmeasure
4:31 pm WEBSEM20: google analytics; easily embedded into most webpages #smmeasure
4:31 pm iMediaMichelle: @rochlatinsky Good pt. If tlist maker is just going off a single interaction, rather than totality of your stream, not as val #smmeasure
4:32 pm 40deuce: interesting RT @casiestewart: @EvolveTom stat counter is better than google analytics, free also and more accurate i find #smmeasure
4:32 pm EvilPRGuy: @40deuce I find I get better results from asking Twitter. Like 'I need a smart Drupal guy' etc. #smmeasure
4:32 pm marketwire: @hcdelp I've found that Google Alerts sends too much spam/junk. I turned off alerts long ago. Very unreliable. #smmeasure
4:32 pm iMediaMichelle: @Marketwire u read my mind :) RT LOVE it when it's [being listed] is industry related. #smmeasure
4:32 pm TsarKasim: RT @rochlatinsky: RT @EvilPRGuy: It's flattering to be listed, but have YOU actually ever followed a whole list? Good concept, poor execution. #smmeasure
4:32 pm ellerich: @NehalKazim I usually butt right into the conversation too :) But creating a list of our recruits (clients) is on the to do list #smmeasure
4:32 pm GetPushing: Gotta jump out early... Nice chat though, will come back next week & recommend it. Nice to "meet" you all. #smmeasure
4:33 pm 40deuce: @EvilPRGuy agreed, but I do also follow a few lists created by others because they expand my network reach #smmeasure
4:33 pm BrillComm: Well put. RT @ellerich RT @iMediaMichelle Very telling to see what kinds of lists you are put on - like your own brand tags #smmeasure
4:33 pm 40deuce: @GetPushing thanks! nice to "meet" you too and we'll see you next week #smmeasure
4:33 pm NehalKazim: Google Analytics + bit.ly. Also, using Twitalyzer.com for metrics like influence/impact/klout #smmeasure
4:34 pm rochlatinsky: but going back to Q1 i think it's super impt to measure reach, as in deep web nerd reach. that way then you can target specifics #smmeasure
4:34 pm hcdelp: @marketwire I had some missed results but very good relevance. Key is good string with limiters. One or two words won't do it. #smmeasure
4:34 pm AlexConde: RT @EvilPRGuy: It's flattering to be listed, but have YOU actually ever followed a whole list? Good concept, poor execution. #smmeasure
4:34 pm smmeasure: @GetPushing Thanks for joining! Be sure to check http://www.marketwireblog.com for a chat recap that will be posted Fri. #smmeasure
4:34 pm pearl_brands: RT @GetPushing: RIGHT RT @iMediaMichelle @marketwire Not that followers/mentions don't count, but by themselves they don't tell the entire story #smmeasure
4:34 pm jenny2229: RT @40deuce: @jenny2229 it definitely is important, but again is not everything. You need to have those followers interacting positively #smmeasure
4:34 pm jenny2229: RT @GetPushing: @jenny2229 It shows you/the brand has value too. Others will think there's something of interest for that many ppl to follow. #smmeasure
4:35 pm EvilPRGuy: @hcdelp Me too. That's why I feel lists are one of those things many people talk up, but don't actually use in a biz setting. #smmeasure
4:35 pm marketwire: @hcdelp I've received mixed reviews. I used a combo of long tail and using a combo of ", and, or), but still too much junk. #smmeasure
4:35 pm AlexConde: Q2 Multiple tools. Cross compare and then manage by exception. I don't have one tool I have a tool box. #smmeasure
4:36 pm AlexConde: Loving the #smmeasure chat.
4:36 pm NehalKazim: @rochlatinsky interesting. I like to source my own lists and keep them dynamic for quality. I see more of "everyone in one list" #smmeasure
4:36 pm TsarKasim: I follow a few people doing the #smmeasure chat, but if you have a few moments, follow that hashtag. An interesting chat is going down.
4:36 pm rochlatinsky: @EvilPRGuy there are actually a few i intend to follow, my lists are mostly private in a way to filter, private being the key #smmeasure
4:36 pm 40deuce: RT @AlexConde: Q2 Multiple tools. Cross compare and then manage by exception. I dont have one tool I have a tool box. #smmeasure
4:37 pm NehalKazim: @ellerich haha, nice! The first couple times, it probably took them by surprise :) #smmeasure
4:37 pm NehalKazim: @rochlatinsky how are you currently measuring reach? #smmeasure
4:38 pm smmeasure: Anyone use Klout as a way to measure how "influential" you are? #smmeasure
4:38 pm 40deuce: RT @smmeasure: Anyone use @Klout as a way to measure how "influential" you are? #smmeasure
4:38 pm TsarKasim: RT @smmeasure: Anyone use Klout as a way to measure how "influential" you are? #smmeasure
4:39 pm 40deuce: .@smmeasure I am signed up to @Klout, and find some of their findings interesting, but am still unsure of overall #smmeasure
4:39 pm 40deuce: reach is a though one sometimes RT @NehalKazim: @rochlatinsky how are you currently measuring reach? #smmeasure
4:39 pm rochlatinsky: @NehalKazim through some SEO stuff and ssm tools #smmeasure
4:40 pm iMediaMichelle: Best #smmeasure toolkit advice I've received: (1) Gen monitor tool (2) CRM-enabled tool (3) Text analytics tool via metrics diva @annaobrien
4:40 pm smmeasure: @TsarKasim @AlexConde Thanks! This is just the inaugural chat so hope you are both regulars from here on out! #smmeasure
4:40 pm 40deuce: whoops. last tweet should have said reach is "tough" #smmeasure
4:41 pm NehalKazim: @40deuce I'm not sure exactly how it works in the sense that my accounts are engaging more than others but they have higher klout #smmeasure
4:41 pm rochlatinsky: @40deuce absolutely which is what makes what we do interesting/challenging #smmeasure
4:41 pm 40deuce: RT @iMediaMichelle: Best toolkit advice Ive received: (1) Gen monitor tool (2) CRM-enabled tool (3) Text analytics tool #smmeasure
4:41 pm marketwire: @AlexConde I'm curious to know what's in your "tool box" to measure #socialmedia? #smmeasure
4:42 pm rochlatinsky: @iMediaMichelle also, until something like @flockoo came into existence doing geographical lists was a PITA #smmeasure
4:42 pm EvilPRGuy: I've been messing with @Klout for a few weeks. I like the grids that show how users perceive your activity (ie curator etc.) #smmeasure
4:42 pm theblogstudio: RT @TsarKasim: I follow a few people doing the #smmeasure chat, but if you have a few moments, follow that hashtag. An interesting chat is going down.
4:43 pm 40deuce: @iMediaMichelle I follow a few lists to keep a tab on my industry. Other people add people I wouldn't even know to their lists #smmeasure
4:44 pm TrendsToronto: #smmeasure is now a #TT in #Toronto http://trendsmap.com/ca/toronto
4:44 pm marketwire: @EvilPRGuy They've done a fantastic job in attempting to measure influence, but by no means is it all inclusive. Amusing though. #smmeasure
4:44 pm ellerich: The new %-age format of weekly page updates from facebook is a good topline measurement tool for Official Pages #smmeasure
4:44 pm shawnhawaii: played with Klout, i have higher influence than other accounts that generate more conversations/have more followers than me #smmeasure
4:44 pm NehalKazim: @EvilPRGuy do you feel there's an optimal component on that grid? if so, what is it? #smmeasure
4:44 pm smmeasure: W00t!!! RT @TrendsToronto: #smmeasure is now a #TT in #Toronto http://trendsmap.com/ca/toronto
4:45 pm EvilPRGuy: @MichaelNus Yeah, it's hard to trust @Klout yet because we don't know what's going on under the good. #smmeasure
4:45 pm 40deuce: RT @TrendsToronto: #smmeasure is now a #TT in #Toronto http://trendsmap.com/ca/toronto #smmeasure
4:45 pm theelusivefish: #smmeasure waylaid by a phone call ...back again... make sure that tools show the methodology. If it's a black box don't trust it.
4:45 pm 40deuce: RT @ellerich: The new %-age format of weekly page updates from facebook is a good topline measurement tool for Official Pages #smmeasure
4:46 pm EvilPRGuy: @Marketwire I agree. It's a good concept, looks pretty...but I'm a scientist. I need numbers, formulas and data sets. #smmeasure
4:46 pm marketwire: @shawnhawaii What you notice is a common occurrence. I have no idea what kind of algorithms are factored, but it's interesting #smmeasure
4:46 pm 40deuce: good question RT @NehalKazim: @EvilPRGuy do you feel theres an optimal component on that grid? if so, what is it? #smmeasure
4:46 pm smmeasure: RT @ellerich: The new %-age format of weekly page updates from facebook is a good topline measurement tool for Official Pages #smmeasure
4:46 pm AlexConde: @Marketwire right now we're working on a goal of mentions within specific user groups and conversion of bulk mentions to sales #smmeasure
4:46 pm iMediaMichelle: @rochlatinsky lol thank goodness for the Twitter economy :) Everyday, there's a new gizmo that makes social life a little easier #smmeasure
4:46 pm AlexConde: @Marketwire So we're basically measuring two goals that aren't mutually exclusive. #smmeasure
4:47 pm shawnhawaii: does Klout or others measure the influence of that brand/person/etc or just what's associated with official twitter handle #smmeasure
4:47 pm hcdelp: @EvilPRGuy @MichaelNus I'm pretty sure Klout's equation is public so you can check out the criteria they use for ranking. #smmeasure
4:47 pm 40deuce: as well, @klout is good for finding my influence score and my friends, but how can it be used to find industry influencers? #smmeasure
4:48 pm imamike: According to @klout, I'm influenced by @clickflickca, @ellerich, @randymatheson, seems pretty accurate to me :-P #smmeasure
4:48 pm smmeasure: That is the key! RT @40deuce: @klout is good for finding my influence score, but how can it be used to find industry influencers? #smmeasure
4:48 pm TsarKasim: RT @smmeasure: @MichaelNus I agree. I think most use Klout with a grain of salt, but really curious to see if anyone truly uses it as a tool. #smmeasure
4:49 pm TsarKasim: RT @imamike: According to @klout, I'm influenced by @clickflickca, @ellerich, @randymatheson, seems pretty accurate to me :-P #smmeasure
4:49 pm casiestewart: i'm all like @ladyblogga remix blastin, bikini blogging and checkin' out #smmeasure. #crazyawesome
4:49 pm AlexConde: RT @40deuce: as well, @klout is good for finding my influence score and my friends, but how can it be used to find industry influencers? #smmeasure
4:49 pm rochlatinsky: @photojunkie on top of that how does the list translate offline #smmeasure
4:49 pm EvilPRGuy: @NehalKazim Placing you in a section of the grid in relation 2 people in your network. Gives some comparison of others perception #smmeasure
4:50 pm MichaelNus: @hcdelp @EvilPRGuy even so, it doesn't measure sentiment. Ok indicator of rough number (i.e. potential retweeters) but that's it. #smmeasure
4:50 pm theblogstudio: For Sure. Klout may be the first, but there is always room to improve. It still seems a bit opaque. #smmeasure
4:50 pm DoctorJones: RT @theelusivefish: Recommendation: Don't rely on one tool. . Make sure you have range to draw upon #smmeasure
4:50 pm 40deuce: RT @DoctorJones: if you want to see something that looks at the entire social graph re influence check out http://www.traackr.com #smmeasure
4:51 pm ellerich: Why am I the only geek in my office? I wish someone could relate to the #smmeasure convo! Sharing interesting tidbits but nobody gets it :p
4:51 pm redbrandmedia: RT @TsarKasim: RT @smmeasure: @MichaelNus I agree. I think most use Klout with a grain of salt, but is anyone using it as a tool? #smmeasure
4:51 pm DoctorJones: Check out the social media measurement chat being hosted by @sysomos and @40deuce. hashtag is #smmeasure
4:51 pm EvilPRGuy: @NehalKazim Knowing how it perceives your activity, in relation to people you know gives a baseline of what they see as important #smmeasure
4:53 pm EvilPRGuy: @MichaelNus @hcdelp I see it more as a quick and dirty toy. If you need a quick survey of a user/network. Not for heavy lifting. #smmeasure
4:53 pm theblogstudio: .@40deuce That's a great idea. Would be interesting to see what they (klout) can share with us. #smmeasure
4:53 pm iMediaMichelle: Great questions and healthy debates RT @TsarKasim If you have a few moments, follow #smmeasure hashtag. An interesting chat is going down.
4:53 pm lilydustbin: My huzbond is funny: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
4:53 pm DoctorJones: @40deuce I think @klout is neat like many other twitter toos, but I don't see it being useful in my business #smmeasure
4:53 pm 40deuce: so we've looked at Twitter lists and Klout. how else are you looking for and measuring your "influencers"? #smmeasure
4:54 pm terryvanhorne: @40deuce RE: perhaps I will invite the @klout people to a future chat ..~ that would be very interesting #smmeasure
4:54 pm NehalKazim: @EvilPRGuy interesting nonetheless :) #smmeasure
4:54 pm MichaelNus: @iMediaMichelle thanks Michelle. #smmeasure
4:54 pm AlexConde: @Marketwire So true. It's a balancing act - each goal most benefits from a diff strategy, so how can we maximize for all? #smmeasure
4:54 pm theelusivefish: I would be remiss if I didn't mention my present employer's service http://tweetlevel.edelman.com/ #smmeasure
4:54 pm iMediaMichelle: What if you're a larger, global organization? Which of these tools has some scaling power to support mult depts across geos? #smmeasure
4:54 pm 40deuce: @theblogstudio I'll look into it. I met a few of them, including their community manager a few weeks ago #smmeasure
4:55 pm smmeasure: Love the idea RT @40deuce: perhaps I will invite the @klout people to a future chat where we can explore influencer measurements #smmeasure
4:55 pm jgombita: @40deuce et al. #smmeasure peeps reco: "Listen to the interview with @joefernandez Founder of @Klout on #gamechanging http://bit.ly/afCCqF"
4:55 pm EvilPRGuy: @NehalKazim Yeah, I see a lot of potential down the road. Also love the UI. #smmeasure
4:55 pm NehalKazim: @ellerich Lisa, story of my life! I'm the social media wierdo at times too :P #smmeasure
4:55 pm casiestewart: hey @meganberry lots of questions about @klout right now, can you give any insight to measurement? #smmeasure
4:55 pm 40deuce: @iMediaMichelle I'm trying very hard to not push my company to answer that question =) #smmeasure
4:56 pm MichaelNus: @EvilPRGuy @hcdelp agreed. Like I said, it gives a general idea but so far I haven't seen major accuracy. Good idea though @klout #smmeasure
4:56 pm safekidzone: @EvilPRGuy @hcdelp agreed. Like I said, it gives a general idea but so far I haven't seen major accuracy. Good idea though @klout #smmeasure
4:56 pm shawnhawaii: interesting convos at #smmeasure - we talked about how number of followers is limited, but we all still use it as a reference to influence
4:56 pm hcdelp: @EvilPRGuy @MichaelNus That's prob a safe plan. It's likely more accurate at extremes of continuum as well. #smmeasure
4:56 pm meganberry: @casiestewart yes based on engagement and influence of those who engage. Check out details at http://bit.ly/aOQMiJ #smmeasure
4:57 pm imamike: Its seriously this easy folks! #GetOnIt RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
4:57 pm 40deuce: thanks! RT @jgombita: reco: "Listen to the interview with @joefernandez Founder of @Klout on #gamechanging http://bit.ly/afCCqF" #smmeasure
4:57 pm casiestewart: @meganberry thanks sista! #smmeasure
4:57 pm shawndearn: RT @CollinDouma Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
4:58 pm smmeasure: As this #smmeasure chat winds down, I want to take the last few min to gather any feedback. Also, LMK if you have thoughts on future topics
4:58 pm theblogstudio: Where do all of you feel most influential? Growing 'followers' or discussions? Which ranks higher in terms of priority? #smmeasure
4:58 pm smitty1966: Large organizations will likely need and enterprise tool that reaches out. They don't favor open cloud with their metrics #smmeasure
4:58 pm NehalKazim: Loved the #smmeasure but I think I should go eat breakfast! I guess it's brunch now ;)
4:59 pm 40deuce: re: @Klout RT @meganberry: based on engagement and influence of those who engage. Check out details at http://bit.ly/aOQMiJ #smmeasure
4:59 pm klout: @theblogstudio Learn about how Klout is score at http://klout.com/kscore Feel free to ask questions #smmeasure
4:59 pm TsarKasim: RT @theblogstudio: Where do all of you feel most influential? Growing 'followers' or discussions? Which ranks higher in terms of priority? #smmeasure
4:59 pm MichaelNus: @meganberry Heya Megan! #smmeasure thanks for the link.
4:59 pm safekidzone: @meganberry Heya Megan! #smmeasure thanks for the link.
4:59 pm theblogstudio: @smmeasure This was a great idea. Thanks for putting together such a thought provoking chat. We will be on next time for sure. #smmeasure
4:59 pm marketwire: @iMediaMichelle When it comes to scale, I don't think a free tool can provide the benefits you need. Check out our @sysomos #smmeasure
4:59 pm 40deuce: RT @smitty1966: Large orgs will likely need and enterprise tool that reaches out. They dont favor open cloud with their metrics #smmeasure
5:00 pm EvilPRGuy: RT @theblogstudio Where do you feel most influential? Growing followers or discussions? Which ranks higher in terms of priority #smmeasure
5:00 pm smitty1966: Discussions are the key element. Most relevant items to measure. Follower quality is hard to baseline. #smmeasure
5:00 pm 40deuce: @EvolveTom we invite all to just dive in =) #smmeasure
5:00 pm smmeasure: @theblogstudio Thanks so much! Looking forward to chatting again. #smmeasure
5:01 pm 40deuce: RT @theblogstudio Where do you feel most influential? Growing followers or discussions? Which ranks higher in terms of priority #smmeasure
5:01 pm DoctorJones: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
5:01 pm rochlatinsky: thanks for a fun #smmeasure chat. now off to a meeting.
5:02 pm theblogstudio: .@smitty1966 We agree. We think that's the best way to measure industry influence and connectivity. #smmeasure
5:02 pm MichaelNus: @klout @EvilPRGuy does #Klout measure influences outside twitter? For example, @hootsuite has insight into user social networks. #smmeasure
5:02 pm safekidzone: @klout @EvilPRGuy does #Klout measure influences outside twitter? For example, @hootsuite has insight into user social networks. #smmeasure
5:02 pm iMediaMichelle: @marketwire absolutely, scaling measurement requires focused investment. But some of the "freeish" tools can add unique color. #smmeasure
5:02 pm 40deuce: funny and informative RT @DoctorJones: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
5:03 pm 40deuce: RT @smitty1966: Discussions are the key element. Most relevant items to measure. Follower quality is hard to baseline. #smmeasure
5:03 pm smitty1966: #smmeasure thanks great discussion. Is there way to measure SM conversions??? Maybe next chat.
5:03 pm smmeasure: TY everyone for participating in our 1st #smmeasure chat! @ me w/?? or future topics. Check http://www.marketwireblog.com for recap on Fri
5:04 pm 40deuce: @smitty1966 good question. I will add that to our list for a future convo #smmeasure
5:04 pm EvolveTom: Thanks for the chat all #smmeasure
5:05 pm ellerich: Enjoyed the 1st #smmeasure chat, look fwd to making it a routine part of my Thursdays! Thanks all.
5:05 pm iMediaMichelle: Gotta roll - gr8 mtg @BrillComm @ellerich @EvolveTom @theelusivefish @rochlatinsky @GetPushing Thx @40deuce @marketwire 4 hosting #smmeasure
5:05 pm NewEggCan: RT @smmeasure: TY everyone for participating in our 1st #smmeasure chat! @ me w/?? or future topics. Check http://www.marketwireblog.com for recap on Fri
5:05 pm theelusivefish: #smmeasure thanks all for the great chat. Back to work I go...
5:05 pm casiestewart: i really like the way you handled this whoops dude RT @40deuce: whoops. last tweet should have said reach is "tough" #smmeasure
5:06 pm casiestewart: RT @EvilPRGuy: @NehalKazim Placing you in a section of the grid in relation 2 people in your network. Gives some comparison of others perception #smmeasure
5:06 pm marketwire: Wow, over 300 tweets for our first chat. I have all of you to thank! http://wthashtag.com/Smmeasure #smmeasure
5:06 pm safekidzone: @iMediaMichelle @marketwire I use @ravenseo to keep track of social mentions, twitter, FB, analytics. Cheap & generates reports #smmeasure
5:06 pm EvolveTom: BTW, if you're curious about what @EmpireAve, our take on influence, etc. watch the video: http://youtu.be/naVkQyCCYzI?hd=1 #smmeasure
5:06 pm chelseachoy: @ellerich what is this #smmeasure chat? Is it a gatheing/conference of some sort? #curious
5:06 pm 40deuce: thanks everyone for joining in! This was a great chat and I can't wait to do it again next week #smmeasure
5:07 pm marketwire: RT @smmeasure: TY for participating in our 1st chat! @ me w/?? & future topics. Check http://www.marketwireblog.com for recap Fri #smmeasure
5:07 pm 40deuce: RT @marketwire: Wow, over 300 tweets for our first chat. I have all of you to thank! http://wthashtag.com/Smmeasure #smmeasure
5:07 pm MichaelNus: Thanks all! Follow me and let's chat next week! #smmeasure big thanks to @40deuce
5:07 pm safekidzone: Thanks all! Follow me and let's chat next week! #smmeasure big thanks to @40deuce
5:08 pm ellerich: @chelseachoy It's a twitter chat on #sm topics hosted by @40deuce/@sysomos - follow the hashtag #smmeasure on Thursdays at noon!
5:08 pm marketwire: Thanks to @40deuce for co-hosting the chat. Awesome job Sheldon! #smmeasure
5:08 pm casiestewart: @smmeasure that was a really cool chat. #smmeasure
5:09 pm sysomos: Thank you so much to everyone who joined us for #smmeasure! Great conversations were had, and we'll do it all over again next week
5:09 pm smmeasure: @casiestewart Thanks so much! Hope you can join us again. #smmeasure
5:09 pm theblogstudio: Thanks all! Follow me and let's chat next week! #smmeasure big thanks to @40deuce
5:10 pm 40deuce: Thanks also to @marketwire and @shinng for helping me to organize this chat #smmeasure
5:11 pm m_dubz: No thank YOU @sysomos #smmeasure Great/interesting insights from everyone.
5:11 pm Brittanij: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
5:11 pm chelseachoy: @ellerich thanks! Will tune into #smmeasure next Thursday :) it sounds interesting!
5:11 pm shawnhawaii: thanks to @40deuce @chinng @sysomos @marketwire for the first #smmeasure chat - who brings the cookies next week?
5:12 pm iMediaMichelle: @safekidzone thx will chk out RT Use @ravenseo 2 keep track of social mentions, twitter, FB, analytics. Cheap & generates reports #smmeasure
5:12 pm smmeasure: @chelseachoy Hope to see you there! #smmeasure
5:13 pm TsarKasim: Thanks to the weekly #smmeasure chat, those of us without smartphones now have another reason to get one. #sadwallet :-)
5:13 pm kyrio: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
5:15 pm mgrindell: RT @iMediaMichelle: Social Measurement should ultimately help you make a business decision that provides value back to cust, cmty and ur biz #smmeasure
5:15 pm theblogstudio: @TsarKasim Right Back At Ya. Looking Forward to Chatting with You Next Week at #smmeasure.
5:17 pm casiestewart: have #smmeasure in calendar as a weekly meeting. chat is the new rt, pure engegement right there. i love seeing the conversations happen.
5:18 pm marketwire: @TsarKasim LOL! Thanks for joining the chat today. #smmeasure
5:18 pm iMediaMichelle: @smmeasure @sysomos @marketwire @40deuce tip - may want to add no. designation to #smmeasure so u can archive each week's chat like #smchat
5:18 pm theblogstudio: @safekidzone Great Chatting With You. Looking Forward to the Next #smmeasure topic.
5:19 pm iMediaMichelle: Right on! RT @casiestewart have #smmeasure in cal as weekly mtg. Chat is the new RT, pure engagement right there. Love seeing convos happen.
5:20 pm marketwire: @iMediaMichelle Thanks for the tip Michelle! I do like that idea. Something I'll have to consider. #smmeasure
5:20 pm EvilPRGuy: #SMMeasure Is it possible? A Twitter chat with smart people, who know what they are talking about? It's true. #shocker!
5:20 pm theblogstudio: RT @EvilPRGuy: #SMMeasure Is it possible? A Twitter chat with smart people, who know what they are talking about? It's true. #shocker!
5:20 pm TsarKasim: RT @EvilPRGuy: #SMMeasure Is it possible? A Twitter chat with smart people, who know what they are talking about? It's true. #shocker!
5:21 pm smmeasure: Awesome RT @EvilPRGuy: #SMMeasure Is it possible? A Twitter chat w/smart people, who know what they are talking about? Its true. #shocker!
5:21 pm jimmmy77: RT @EvilPRGuy: RT @theblogstudio Where do you feel most influential? Growing followers or discussions? Which ranks higher in terms of priority #smmeasure
5:22 pm ed_han: @EvilPRGuy I agree re: #klout #smmeasure
5:28 pm dereklothian: @jimmmy77 I feel more influential through discussions because thats a tangible way 2 msr engagement. But followers r mandatory :) #smmeasure
5:29 pm TsarKasim: RT @dereklothian: @jimmmy77 I feel more influential through discussions because thats a tangible way 2 msr engagement. But followers r mandatory :) #smmeasure
5:37 pm 40deuce: wow! #smmeasure chat went much better than I was expecting. I'm already excited to do it again next week, but I need some lunch now
5:37 pm ellerich: @moniquesavin Today was the first #smmeasure chat, believe it will be a regular Thursday at noon thing! Hope you join next time around :)
5:37 pm casiestewart: RT @EvilPRGuy: #SMMeasure Is it possible? A Twitter chat with smart people, who know what they are talking about? It's true. #shocker!
5:38 pm marketwire: Thanks to everyone for participating in #smmeasure this week. Really enjoyed the conversations. Smart folks!
5:40 pm marketwire: @InsiderPerks Just saw your tweet. Sorry I missed it! Don't forget the #smmeasure hashtag. Hope to see you next week.
5:40 pm thopeross: RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 (We should've been doing this all along) #smmeasure
5:42 pm nigellegg: @40deuce wanted to be part of #smmeasure but had a meeting over a beer to go to. Time zones screw us.
5:42 pm 40deuce: RT @marketwire: Thanks to everyone for participating in #smmeasure this week. Really enjoyed the conversations. Smart folks! #smmeasure
5:44 pm 40deuce: @nigellegg no worries. we will be doing it again every thursday at noon(EST) hopefully you're around to join us next time #smmeasure
5:51 pm 40deuce: @meganberry that was thanks to our chat! I'm going to contact you about maybe participating in #smmeasure one week, but I need lunch first
5:58 pm GetPushing: RT @iMediaMichelle gr8 mtg @BrillComm @ellerich @EvolveTom @theelusivefish @rochlatinsky Thx @40deuce @marketwire 4 hosting #smmeasure
6:14 pm NehalKazim: Nice chatting with you guys! #smmeasure @GetPushing @smmeasure @ellerich @rochlatinsky @40deuce @EvilPRGuy
6:14 pm brandpundit: RT@40deuce: interesting RT@iMediaMichelle: what do you all think of "lists" as a metric/indicator? More qualified follow perhaps? #smmeasure
6:15 pm redbrandmedia: CBS TV Looks to Social Media for Next Big Hits - ABC News http://ow.ly/2is1Z #smmeasure
6:17 pm RowenaSara: Missed the #SMMeasure chat today but hope to catch it next week! Thursdays at 12pm ET for those interested.
6:21 pm brandpundit: ?RT @EvilPRGuy: It's flattering to be listed, but have YOU actually ever followed a whole list? Good concept, poor execution. #smmeasure
6:23 pm theblogstudio: @NotableTV Great Article & So Timely. Check Out the #smmeasure hashtag as a Bunch of TO Industry Tweeps Weighed In Today http://su.pr/1ec708
6:24 pm JacobLaha: @EvilPRGuy I had a good twitter chat last week about Historic Preservation Envions, and one this morning with some tool. #shocker #SMMeasure
6:37 pm brandpundit: RT @40deuce: RT @TrendsToronto: #smmeasure is now a #TT in #Toronto http://trendsmap.com/ca/toronto #smmeasure
7:26 pm GetPushing: @NehalKazim Nice chatting with you as well. Hope to see you next week in the #smmeasure convo.
7:38 pm NehalKazim: @GetPushing will do my best to be there. Till next week :) #smmeasure
8:10 pm dakima: I don't get it? RT @CollinDouma: Definitively Measuring Social Media (in Rainbows) http://bit.ly/bJrau5 #smmeasure
9:13 pm 40deuce: ok, leaving office. thanks again to everyone who participated in #smmeasure today. it was amazing
9:28 pm safekidzone: @theblogstudio likewise! #smmeasure