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January 27, 2010
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12:45 am
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REVOLUTIONpr:
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Pretty sure I'm about to miss the #pr20chat tonight. :( |
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12:48 am
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TaraBerkoski:
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I used automator to set up alarms. RT @rexr: Accidentally worked through #journchat last night... I am setting an alarm for #pr20chat |
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12:49 am
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TaraBerkoski:
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RT @PRtini: Reminder: Tonight, 8pm EST, Talking about buy-in from managemnt, @foursquare, review sites and more! Join us? #pr20chat |
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12:51 am
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PRtini:
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OK, disastrous dinner avoided (phew!). Now settling in for a lively #pr20chat -- kicking off in about 9 minutes! |
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12:56 am
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sjhalestorm:
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@JGoldsborough, @prtini, I'm going to try to jump in for some #pr20chat (a little late though). Interested in convo a/b geo-based apps. |
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12:57 am
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PRtini:
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@sjhalestorm that would be awesome! We'd love to have you :) #pr20chat |
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12:59 am
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adscientist:
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RT @PRtini: Reminder: #pr20chat tonight at 8pm EST. Talking about buy-in from managemnt, @foursquare, review sites and more! Join us? |
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12:59 am
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JGoldsborough:
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@PRtini @sjhalestorm Yep, hope you can make it. Interested to see how viable ppl think geo-based apps r 4 clients. #pr20chat |
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1:00 am
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PRtini:
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Hello, everyone! Thanks for joining us tonight! Let's take a couple minutes for introductions as everyone signs on ... #pr20chat |
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1:01 am
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JGoldsborough:
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RT @PRtini: Hello. Thanks for joining us tonight! Let's take a couple minutes for introductions as everyone signs on ... #pr20chat |
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1:01 am
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PRtini:
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I'm Heather Whaling, co-mod & pres of @gebencomm. Focused on integrating PR & SM for small businesses and nonprofits #pr20chat |
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1:02 am
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djschacter:
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Hi everyone, I'm Dan Schacter a public relations pre-pro first time at #pr20chat, excited to be here :) #pr20chat |
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1:02 am
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JGoldsborough:
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Evening. Justin Goldsborough, Fleishman-Hillard KC and co-moderator. Hope u can join us now 4 #pr20chat. Bring a friend :). |
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1:02 am
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PRtini:
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@djschacter Dan, we're so glad to have you! #pr20chat |
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1:03 am
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mshahab:
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Check out the convo about geo-based apps with TweetChat #pr20chat |
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1:03 am
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spencerspellman:
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Hello I'm new here, I'm a Freelance Travel Journalist, frequent contributer for @Uptake and Travel Blogger #pr20chat |
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1:03 am
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PRtini:
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OK, everyone ... Q1 coming up in a minute. #pr20chat |
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1:03 am
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adscientist:
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Dan Higgins, media strategy, currently full-time grad student in Boston. =) #pr20chat |
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1:03 am
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kseniacoffman:
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@pr20chat Ksenia Coffman, marketing & PR for a high tech co in Silicon Valley #pr20chat |
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1:03 am
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mshahab:
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Hi #pr20chat - Mariam here. Senior at BU (advertising/PR) #pr20chat |
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1:04 am
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dfriez:
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I'm Debbie Friez, VP at BurrellesLuce. I'm excited to finally join #PR20chat tonight esp. for the geo-based apps convo. |
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1:04 am
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brittanymohr:
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Hi #pr20chat crew! Just accidentally put in the hashtag #pr20 and found what might be our German counterparts! |
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1:04 am
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jeffespo:
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Hi everyone Jeff Esposito, PR & SM manager at Vistaprint #pr20chat |
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1:04 am
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jrrubinstein:
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Hello. This is my first time doing this chat. #pr20chat |
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1:04 am
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alexiaharris:
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Please excuse my extreme Twitter involvement for the next hour. Participating in #entprchat and dipping in #pr20chat, too. Wish me luck! |
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1:04 am
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JGoldsborough:
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Hey, @spencerspellman. Thanks for giving #pr20chat a try. Love to hear your thoughts. #pr20chat |
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1:05 am
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wvpmc:
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Hi everyone- Wendy Van Parys Marketing Communications from CT - integrating trad + 2.0 for sm-med biz, scaling what big guys do #pr20chat |
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1:05 am
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PRtini:
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Q1: How did you (or what challenges are you facing) get senior-level buy-in for integrating soc med w/ PR? #pr20chat |
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1:05 am
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valeriewindsor:
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Valerie of Valerie Windsor PR joining #PR20chat chat tonight. So happy I'm here and on time! :) |
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1:05 am
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spencerspellman:
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@JGoldsborough Thanks. I'm looking forward to some of the topics tonight and getting into it #pr20chat |
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1:06 am
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JGoldsborough:
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RT @PRtini: Q1: How did you (or what challenges are you facing) get senior-level buy-in for integrating soc med w/ PR? #pr20chat |
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1:06 am
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JGoldsborough:
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@jrrubinstein Hi, Jason. Thanks for joining us. Hope you find the chat valuable. #pr20chat |
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1:06 am
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MrPaulPR:
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@alexiaharris I think I want to join both #entprchat and #pr20chat |
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1:07 am
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PRtini:
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Q1 I worked @ agency that wasn't so keen on including blogger relations w/ traditional media relations. Others have that problem? #pr20chat |
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1:08 am
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TaraBerkoski:
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Following #pr20chat AND #entprchat |
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1:08 am
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TMariePR:
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It is about time!! LOL RT @MrPaulPR: @alexiaharris I think I want to join both #entprchat and #pr20chat |
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1:08 am
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kseniacoffman:
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@pr20chat Q1 - did not really have any issues; but not really see any excitement about SM either #pr20chat |
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1:08 am
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mshahab:
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Q1 It's been drilled in my head through PR classes over & over SM only works if the "dominant coalition" is on board. #pr20chat |
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1:08 am
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MrPaulPR:
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@PRtini I think depending on the industry you have to be a "thought leader" to understand integrated pr #pr20chat , #entprchat |
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1:08 am
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brittanymohr:
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Measuremnt and research make buy-in easy RT @PRtini: Q1: How did you get senior-level buy-in for integrating soc med w/ PR? #pr20chat |
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1:08 am
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valeriewindsor:
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#pr20chat i currently work with a non-profit that wasn't sure about SM - but with the right pitch, it makes sense. Tie it to the goal! |
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1:08 am
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bgluckman:
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Q1: Metrics. Social media has a smaller numerical reach than traditional advertising or PR. #pr20chat |
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1:08 am
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djschacter:
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Q1 Actually at my internship at Six Flags in Chicago sr lvl has been very interested in SM and look to the PR team to lead the way #pr20chat |
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1:09 am
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jrrubinstein:
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@JGoldsborough Thanks, Justin. I'm excited to be a part of it. #pr20chat |
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1:09 am
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kseniacoffman:
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@PRtini It may be part of the agency's structure; w/ our large agency (now past) social media was a "separate program" #pr20chat |
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1:09 am
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bgluckman:
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FWIW, I think social media has deeper engagement than ads or PR, but when senior management only count eyeballs, that doesn't help #pr20chat |
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1:09 am
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JGoldsborough:
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RT @mshahab: Q1 Been drilled in my head through PR classes over & over SM only works if the "dominant coalition" is on board. #pr20chat |
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1:09 am
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jeffespo:
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Q1 The buy-in was more of our PR team doing it and then asking for permission later #pr20chat |
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1:10 am
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mshahab:
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Q1 Researching an agency's familiarity & engagement in SM is a priority of mine as I start to apply to jobs for post-grad #pr20chat |
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1:10 am
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JGoldsborough:
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@mshahab Good pt re: "dominant coalition buy-in." Especially if culture is top-down an ees need "permission" to work differently. #pr20chat |
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1:10 am
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spencerspellman:
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I've personally found 2 issues: 1) Not enough ppl get on board to support 2) Higher ups dont have enough SM evidence to justify it #pr20chat |
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1:10 am
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wvpmc:
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Q1 1-don't want to lose control (they already have) 2-great channels for more push messages (back to drawing board) #pr20chat |
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1:10 am
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jrrubinstein:
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Most of the small business clients I work with have bought into the efficacy of promotion through social media. #pr20chat |
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1:10 am
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kseniacoffman:
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@bgluckman Well we track 'hits' and briefings; so does not matter if it's a blog(ger) or trad. media #pr20chat |
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1:11 am
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adscientist:
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Q1: Not understanding the 'social' aspect of social media. What dept #sm fell into in the agency. Everybody wanted ownership. #pr20chat |
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1:11 am
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JGoldsborough:
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@brittanymohr Have to have measurable objectives, absolutely. Do u think SM has to show ROI? Have my opinion, but I asked u 1st:). #pr20chat |
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1:11 am
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wvpmc:
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Q1 also: mgmt not active in SocMed personally, so difficult to grasp that customers are already there #pr20chat |
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1:11 am
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bgluckman:
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@kseniacoffman I like that idea, but senior management doesn't. ;) #pr20chat |
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1:12 am
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spencerspellman:
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Q1-I've found that many expect some great increased monetary value and that can't always be guaranteed and expected #pr20chat |
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1:12 am
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kseniacoffman:
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@jeffespo Ha, kind of the same here - besides the line between 'media' and 'blogger' is blurring since most editors blog #pr20chat |
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1:12 am
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JGoldsborough:
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RT @jeffespo: Q1 The buy-in was more of our PR team doing it and then asking for permission later #pr20chat |
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1:12 am
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spencerspellman:
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Q1-With that said there are more goals that can be gained than exclusively monetary value #pr20chat |
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1:12 am
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JGoldsborough:
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@jeffespo And since PR team bought in first, did u ever hit a "glass ceiling" that could only be broken by sr buy-in? #pr20chat |
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1:13 am
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kseniacoffman:
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@bgluckman Also, most bloggers write for traditional pubs (trades in my case) #pr20chat |
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1:13 am
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PRtini:
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@spencerspellman Excellent point. #pr20chat |
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1:13 am
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jrrubinstein:
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I think SM should be about building strong relationships with the business's customers. #pr20chat |
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1:13 am
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JGoldsborough:
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@spencerspellman With No. 2, is the evidence they are askin 4 how SM impacts bottom line? #pr20chat |
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1:13 am
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rexr:
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Hey folks! Sorry I'm late-- Rex Riepe, PR guy, developer of Presskit'n #pr20chat |
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1:14 am
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jeffespo:
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@kseniacoffman Bloggers were ignored by cos for the most part and 4 some the reps took a big hit. PR looks to bridge that #pr20chat |
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1:14 am
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kseniacoffman:
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@JGoldsborough @jeffespo - you'd hit a glass ceiling if you ask for resources (ppl, time or $ tools) #pr20chat |
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1:14 am
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adscientist:
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Q1 Also, management never understood the differences between #sm traffic and traffic from traditional media. Site usage behaviors. #pr20chat |
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1:14 am
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Sue_Anne:
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Q1: We've been working on showing our execs that our board and other donors are on SM and we need to be there. #pr20chat |
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1:14 am
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PRtini:
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Follow-up to Q1: How did you get buy-in from colleagues to embrace social media? Share struggles & successes. #pr20chat |
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1:14 am
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JGoldsborough:
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@wvpmc Ooh, using SM for push messaging. Heard/seen that b4 too. Makes me cringe. #pr20chat |
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1:14 am
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Sue_Anne:
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Q1: Most of our execs have profiles on FB, so they understand that. Twitter and blogs not so much. #pr20chat |
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1:14 am
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jeffespo:
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@JGoldsborough 2 b honest, no We proved the value on an ROI level and now its how can you help make more $ #pr20chat We need to reel them in |
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1:15 am
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kseniacoffman:
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@jeffespo Sorry, did not understand "4 some the reps took a big hit" (?) #pr20chat |
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1:15 am
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monifree:
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@Sue_Anne strong support--if your competitors are doing it, you should too #pr20chat |
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1:15 am
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jeffespo:
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@Sue_Anne Now are they active on FB? #pr20chat |
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1:15 am
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wvpmc:
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@JGoldsborough not using for push is the biggest hurdle for sm biz to get over #pr20chat |
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1:15 am
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PRtini:
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RT @monifree: @Sue_Anne strong support--if your competitors are doing it, you should too #pr20chat |
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1:15 am
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jeffespo:
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@KseniaCoffman Some companies reputations took the hit #pr20chat |
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1:16 am
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JGoldsborough:
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@brittanymohr Think in last year, could validate SM by just showing value. Think now, ROI becoming a MUST to get leadership attn. #pr20chat |
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1:16 am
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jeffespo:
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@KseniaCoffman In terms of resources our whole team monitors the brand and we pay for tools like Radian6 to assist #pr20chat |
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1:16 am
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brittanymohr:
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15 mins. in and I already have to jump off #pr20chat for a meeting but hope to catch up or re-engage soon! Have a great night everyone. |
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1:16 am
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NoMeatballs:
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Jumpin in on #pr20chat for a bit. Hi all. PR Assistant for local government here. |
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1:16 am
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spencerspellman:
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@JGoldsborough Yes they want concrete evidence of how SM directly impacts the bottom line #pr20chat |
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1:16 am
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djschacter:
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Q1: Struggle has been getting support to let the conversation happen, they are looking for too much control over SM pages. #pr20chat |
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1:16 am
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Sue_Anne:
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@jeffespo I think some are active with their own profiles. We haven't had as much engagement on the fan pages from the execs. #pr20chat |
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1:17 am
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JGoldsborough:
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@brittanymohr Think can get creative w/ measurement, e.g. valuing SM impressions higher than mass media, comparing to ad buy. U? #pr20chat |
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1:17 am
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LeighFazzina:
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Joining a bit late. Hi all from Philly! Healthcare PR chick here. #pr20chat |
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1:17 am
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JGoldsborough:
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RT @wvpmc: @JGoldsborough not using for push is the biggest hurdle for sm biz to get over #pr20chat (A big one indeed!) |
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1:17 am
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Sue_Anne:
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@spencerspellman Q1: Yes, being able to show how SM will bring in new constituents / donors has been key. #pr20chat |
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1:17 am
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kseniacoffman:
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@PRtini Q1 follow up: There are only 2 of us "tweeting" (mostly me) - overall, my co is not engaged; I think typical for #b2b now #pr20chat |
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1:17 am
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PRtini:
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Q2 2010 is touted as "year of mobile" (apps, Apple tablet, etc). Clients interested, or is it just hype at this point? #pr20chat |
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1:17 am
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valeriewindsor:
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my Twitter feed is nothing but #pr20chat SORRY GUYS! I promise to only follow one chat a week - LOL! |
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1:17 am
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Sue_Anne:
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RT @PRtini: Q2 2010 is touted as "year of mobile" (apps, Apple tablet, etc). Clients interested, or is it just hype at this point? #pr20chat |
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1:18 am
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jeffespo:
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@Sue_Anne Now do they leave everything public with the new FB TOC? #pr20chat |
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1:18 am
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JGoldsborough:
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@jeffespo Interesting, unique situation. Not all ROI 4 sure. Can u get creative to show value of other advantages? #pr20chat |
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1:18 am
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JGoldsborough:
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RT @spencerspellman: Yes they want concrete evidence of how SM directly impacts the bottom line #pr20chat (Hearing same?) |
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1:18 am
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lutherlowe:
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hi #pr20chat Luther (biz outreach mgr from @Yelp) here |
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1:18 am
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monifree:
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RT @PRtini: Q2 2010 is touted as "year of mobile" (apps, Apple tablet, etc). Clients interested, or is it just hype at this point? #pr20chat |
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1:18 am
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alexiaharris:
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Q1 I urged my boss to join me in implementing a few strategies and tactics. He needed to see the challenges first-hand. #pr20chat |
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1:18 am
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adscientist:
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@PRtini @monifree @Sue_Anne I don't necessarily agree via blue ocean or zag strategies. Don't just shadow others. #pr20chat |
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1:18 am
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Sue_Anne:
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Q2: Mobile is definitely picking up more here in the US. You have to be ready for it. Ppl still aren't ready for SMS marketing. #pr20chat |
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1:18 am
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kseniacoffman:
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@PRtini Q2 - probably in B2C; even Google was touting mobile search on the analyst call last week #pr20chat |
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1:19 am
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JGoldsborough:
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@Sue_Anne Do execs use their FB profiles for work? Only see value in personal life? #pr20chat |
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1:19 am
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Sue_Anne:
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@jeffespo No. Most of our execs and board have their personal profiles set to private. #pr20chat |
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1:19 am
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JGoldsborough:
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@brittanymohr Thanks for jumpin on, Brittany :). Talk soon. #pr20chat |
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1:19 am
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PRtini:
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@lutherlowe Hi, thanks so much for joining us! We have a question about @yelp coming up soon :) #pr20chat |
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1:19 am
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LeighFazzina:
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RT @PRtini: Q1: How did you (or what challenges are you facing) get senior-level buy-in for integrating soc med w/ PR? #pr20chat |
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1:19 am
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citinoal:
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#pr20chat a lottttttt of explaining and explaining again. Case studies help too www.marketingprofs.com |
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1:19 am
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Sue_Anne:
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@JGoldsborough They are only using their main profiles for personal and not necessarily for work. #pr20chat |
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1:19 am
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prdog:
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Signing in for the first time to check it out #pr20chat |
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1:19 am
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djschacter:
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Q2: Very interested, have already had 3 mobile text companies come in to show software and apps are in development. #pr20chat |
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1:19 am
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kseniacoffman:
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@alexiaharris That's a good idea; wonder if I can the CEO to tweet? (Nah, prob not) :-) #pr20chat |
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1:20 am
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JGoldsborough:
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RT @PRtini: Q2 2010 is touted as "year of mobile" (apps, Apple tablet, etc). Clients interested, or is it just hype at this point? #pr20chat |
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1:20 am
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monifree:
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@adscientist I don't think it is shadowing, but I think in some industries, one absence is noted among others #pr20chat |
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1:20 am
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rexr:
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Q2 Funny that it's only just now the year of mobile, after we're over 100k mobile apps into it. #pr20chat |
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1:20 am
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brittanymohr:
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@JGoldsborough Y have we not worked together yet? I like ur thinking. Ad/PR # comparisons make me nervous as a general rule, tho #pr20chat |
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1:20 am
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bgluckman:
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We're definitely doing a LOT with mobile this year. #pr20chat |
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1:20 am
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jrrubinstein:
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As restaurants, my clients need me to try to figure out how to leverage apps like Foursquare to increase their clientele. #pr20chat |
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1:20 am
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jeffespo:
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@JGoldsborough Yes, monitor the sentiment. How many customer engagements did client X have w customers? Sales driven, etc. #pr20chat |
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1:20 am
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amoyal:
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@Sue_Anne I don't like SMS marketing It's an invasion #pr20chat |
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1:20 am
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NoMeatballs:
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Q1: We're still flinging info AT people instead of conversing WITH them because execs r afraid to let us establish a web presence. #pr20chat |
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1:20 am
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wvpmc:
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@lutherlowe Yelp's a great way to show mgmt customers are already talking about their cos #pr20chat |
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1:20 am
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valeriewindsor:
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Q2 HYPE - it's a great compliment to what we already have but not the ONLY one we have - mobile is convenient &small - that's it. #pr20chat |
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1:20 am
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PRtini:
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@bgluckman Like what? Can you share any details with us? #pr20chat |
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1:20 am
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citinoal:
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@JGoldsborough Execs here use for work....don't understand
personal FB pages #pr20chat |
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1:20 am
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monifree:
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Q2: clients have not asked about it. most are still getting the hang of FB, Twitter #pr20chat |
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1:20 am
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Sue_Anne:
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RT @amoyal: @Sue_Anne I dont like SMS marketing Its an invasion #pr20chat |
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1:20 am
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LeighFazzina:
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RT @prtini: Q2 2010 is touted as "year of mobile" (apps, Apple tablet, etc). Clients interested, or is it just hype at this point? #pr20chat |
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1:21 am
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spencerspellman:
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Q2-I was a mobile manager for a travel operator last year and mobile was right there, but not quite to give real push... #pr20chat |
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1:21 am
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bgluckman:
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@KseniaCoffman I also deal with different levels of social in my industry, from influencers to true online media. #pr20chat |
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1:21 am
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rexr:
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Q2 We've (at Match Strike) wanted to build a mobile app for a while, but clients don't seem to want it yet. #pr20chat |
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1:21 am
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PRtini:
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RT @NoMeatballs Still flinging info AT people instead of conversing WITH them b/c execs r afraid to let us establish web presence #pr20chat |
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1:21 am
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jeffespo:
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@Sue_Anne I would check some of them, have seen some execs who have had cell #s public. Good catch for brownie pts. =) #pr20chat |
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1:21 am
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Sue_Anne:
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@amoyal That's how I think most ppl feel about mobile. Even the Haiti donations are showing it. Ppl not opting-in for more info #pr20chat |
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1:21 am
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wvpmc:
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@NoMeatballs fliging is a great verb here - though mgmt would say the push is strategic #pr20chat |
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1:21 am
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LeighFazzina:
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Im seeing some interest in mobile from the PR side, but seems to be "where do we get started?" #pr20chat |
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1:21 am
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mshahab:
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Q2 - mobile apps will soon have to prove their value in the cluttered market. not enough to just have an app. it should be useful! #pr20chat |
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1:21 am
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30lines:
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RT @NoMeatballs: Q1: We're flinging info AT ppl instead of conversing W/ them b/c execs r afraid to establish a web presence. #pr20chat |
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1:21 am
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spencerspellman:
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Q2-Now with upgrades to the iPhone and the intro of the droid, mobile has no where to go but up #pr20chat |
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1:22 am
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bgluckman:
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@prtini No, because the release is embargoed for another two weeks. :) #pr20chat |
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1:22 am
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NoMeatballs:
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Q1: It seems to be hard to get buy-in due to fear of the unknown, even if means missing out on a good thing #pr20chat |
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1:22 am
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rexr:
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@mshahab Presence vs. utility - Good point! #pr20chat |
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1:22 am
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PRtini:
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@bgluckman Well, hopefully can you can rejoin us in a few weeks and share :) #pr20chat |
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1:22 am
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spencerspellman:
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However, I agree with @mshahab, mobile apps value must be proved as the market becomes more cluttered #pr20chat |
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1:22 am
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alexiaharris:
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@kseniacoffman A lot of work goes into making a plan successful, and unfortunately many SM tactics are a trial and error game. #pr20chat |
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1:22 am
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dfriez:
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Q2 there is definitely interest in mobile. Whether you can get the apps to take off, is the real challenge. #pr20chat |
|
1:23 am
|
PRtini:
|
@mshahab How do you think cos will measure value of an app? #pr20chat |
|
1:23 am
|
adscientist:
|
Q2 Tech changes are happening quickly. More will be done to show what they can do besides apps this year. #pr20chat |
|
1:23 am
|
AtmanRising:
|
Mobile is supposed to dwarf desktop computing fairly soon #pr20chat |
|
1:23 am
|
wvpmc:
|
Mobile space for PR: I've been hearing good things about appmaker.com - anyone else? #pr20chat |
|
1:23 am
|
mshahab:
|
RT @monifree: Q2: clients have not asked about it. most are still getting the hang of FB, Twitter #pr20chat |
|
1:23 am
|
JGoldsborough:
|
POLL: Do you believe 2010 is the year of mobile for you and your clients? Or is it all hype? http://twtpoll.com/b2lhtg #twtpoll #pr20chat |
|
1:23 am
|
bgluckman:
|
@prtini Definitely! #pr20chat |
|
1:24 am
|
rexr:
|
@dfriez The App Store seems more like a Tilt-a-whirl than a retail space #pr20chat |
|
1:24 am
|
30lines:
|
Q2: Understand that mobile means different things. Your audience may not be ready for SMS, but you can have a mobile site. #pr20chat |
|
1:24 am
|
JGoldsborough:
|
@citinoal Interesting, how do you execs use FB pages for work? @sue_anne #pr20chat |
|
1:24 am
|
LeighFazzina:
|
Q2. Mobile Marketing Association has excellent info to read on to get started. No need for initial membership. http://bit.ly/lDNcB #pr20chat |
|
1:24 am
|
JGoldsborough:
|
RT @PRtini: @lutherlowe Hi, thanks so much for joining us! We have a question about @yelp coming up soon :) #pr20chat |
|
1:24 am
|
ValerieSimon:
|
Finishing up some work, but highly recommend you check out #pr20chat if you are in public relations- LIVE NOW! #pradvice #pr |
|
1:24 am
|
PRtini:
|
RT @JGoldsborough: POLL: Is 2010 the year of mobile for you & your clients? Or is it all hype? http://twtpoll.com/b2lhtg #pr20chat |
|
1:25 am
|
adscientist:
|
@monifree certainly, but being ahead of the wave, not drowning behind the pack right? Must distinguish/pods;) #pr20chat |
|
1:25 am
|
mshahab:
|
@PRtini think measure/value of an app is in ability to get simple branded info w/o feeling invaded (why SMS mrkting wont work) #pr20chat |
|
1:25 am
|
JGoldsborough:
|
RT @valeriewindsor: Q2 HYPE-Grt compliment 2 what we already have but not ONLY 1-mobile is convenient &small-that's it. #pr20chat (Agree?) |
|
1:25 am
|
monifree:
|
@adscientist heck yeah--I support being in front of the wave! #pr20chat |
|
1:26 am
|
30lines:
|
Q2: Is your mobile opportunity in SMS, a mobile-optimized site or a custom app? Not everyone needs an iPhone app. #pr20chat |
|
1:26 am
|
JGoldsborough:
|
@rexr Have you tried selling mobile to your clients in past? If so, how did they react? #pr20chat |
|
1:26 am
|
abarcelos:
|
RT @JGoldsborough: POLL: Is 2010 the year of mobile for you & your clients? Or is it all hype? http://twtpoll.com/b2lhtg #pr20chat |
|
1:26 am
|
PRtini:
|
RT @30lines: Q2: Is your mobile opportunity in SMS, a mobile-optimized site or a custom app? Not everyone needs an iPhone app #pr20chat |
|
1:26 am
|
LeighFazzina:
|
@wvpmc Appmaker.com? What good things haveu heard? Plz do tell! #pr20chat |
|
1:26 am
|
JGoldsborough:
|
RT @monifree: Q2: clients have not asked about it. most are still getting the hang of FB, Twitter #pr20chat |
|
1:26 am
|
mshahab:
|
RT @30lines: Q2: Understand that mobile means different things. audience may not be ready for SMS, but you can have a mobile site. #pr20chat |
|
1:26 am
|
AtmanRising:
|
@mshahab: Apps work best when they convert users in evangelists and are social media enabled #pr20chat |
|
1:27 am
|
Sue_Anne:
|
@30lines And, you have to make sure that there is iPhone adoption in the area. Not everywhere has wide iPhone use. #pr20chat |
|
1:27 am
|
JGoldsborough:
|
RT @spencerspellman: Q2-Now with upgrades to the iPhone and the intro of the droid, mobile has no where to go but up #pr20chat |
|
1:27 am
|
PRtini:
|
Q3 coming up in 3 minutes ... #pr20chat |
|
1:27 am
|
monifree:
|
iphone not useful for all. RT @30lines Is your mobile SMS, a mobile-optimized site or custom app? Not every1 needs an iPhone app. #pr20chat |
|
1:27 am
|
30lines:
|
Q2: Privacy can be overcome by convenience. Provide value, and customers will let you in their pocket. #pr20chat |
|
1:27 am
|
JGoldsborough:
|
RT @PRtini: @mshahab How do you think cos will measure value of an app? #pr20chat (needs to drive sales or awareness, no?) |
|
1:28 am
|
rexr:
|
@JGoldsborough I'm web development, so I can't really pitch random ideas the same way ad/PR folks do. = #pr20chat |
|
1:28 am
|
kseniacoffman:
|
@Sue_Anne @30lines Android should help smart phone adoption - many are still shopping for a smart phone #pr20chat |
|
1:28 am
|
mshahab:
|
exactly! RT @AtmanRising @mshahab: Apps work best when they convert users in evangelists and are social media enabled #pr20chat #pr20chat |
|
1:28 am
|
sarahmontague:
|
RT @abarcelos: RT @JGoldsborough: POLL: Is 2010 the year of mobile for you & your clients? Or all hype? http://twtpoll.com/b2lhtg #pr20chat |
|
1:28 am
|
carepeace:
|
Same here. RT @JGoldsborough: RT @spencerspellman: Yes they want concrete evidence of how SM directly impacts the bottom line #pr20chat |
|
1:28 am
|
bgluckman:
|
Mobile is moving away from apps, towards web-based sites. Phone browsers are improving rapidly. #pr20chat |
|
1:28 am
|
LeighFazzina:
|
Id like to know what "mobile" means to all of you. Is it applications, sms, and more? #pr20chat |
|
1:28 am
|
AtmanRising:
|
@Sue_Anne Yep, in some countries the iPhone is still a luxury item (which can be a good thing, if that's who you're targeting) #pr20chat |
|
1:29 am
|
PRtini:
|
RT @LeighFazzina: Id like to know what "mobile" means to all of you. Is it applications, sms, and more? #pr20chat |
|
1:29 am
|
AtmanRising:
|
@LeighFazzina Mobile: on the move #pr20chat |
|
1:29 am
|
lindsaysydenham:
|
Joining #pr20chat ... Sorry I'm late! |
|
1:29 am
|
JGoldsborough:
|
Q2: Any1 think mobile can be a way in to show clients your capabilities, lead to other work? #pr20chat |
|
1:29 am
|
spencerspellman:
|
Until I got a droid, I couldn't say this, but it has given more options to those who aren't on AT&T. the iphone isn't the end-all #pr20chat |
|
1:29 am
|
rexr:
|
RT @bgluckman: Mobile is moving away from apps, towards web-based sites. Phone browsers are improving rapidly. #pr20chat |
|
1:29 am
|
LeighFazzina:
|
@mshahab Specifically, what does mobile mean to you? #pr20chat |
|
1:29 am
|
adscientist:
|
Q2 With PR/journalism, we will see print media more accessible through mobile/tablet devices, advertising supported in 2010... #pr20chat |
|
1:29 am
|
adscientist:
|
Q2 ...so certainly not just smoke and mirrors as innovations are introduced and adapted. #pr20chat |
|
1:30 am
|
JGoldsborough:
|
@mshahab @AtmanRising Example of a mobile app you think works well? #pr20chat |
|
1:30 am
|
30lines:
|
@bgluckman Agreed, look at what GOOG did with their mobile-optimize site for Voice - http://j.mp/cY66LN #pr20chat |
|
1:30 am
|
abarcelos:
|
I'm so late guys, sorry. Liking the mobile talk. Let the devices drive it, because companies sure aren't IMO. #pr20chat |
|
1:30 am
|
jonnew:
|
It is. I'm struggling with PRs role in mobile. Not as clearly defined to me as SM platforms. #pr20chat |
|
1:30 am
|
LaurenGav:
|
Yes, I rarely use apps. RT @bgluckman: Mobile moving away from apps, towards web-based sites. Phone browsers are improving rapidly #pr20chat |
|
1:30 am
|
mshahab:
|
@spencerspellman you've got to know your audience before you make an app for your consumers. are they even using smart phones? #pr20chat |
|
1:30 am
|
PRtini:
|
@abarcelos Thanks for chiming in :) #pr20chat |
|
1:30 am
|
stephskordas:
|
RT @JGoldsborough: POLL: Is 2010 is the year of mobile for you and your clients? Or all hype? http://twtpoll.com/b2lhtg #twtpoll #pr20chat |
|
1:30 am
|
rexr:
|
@adscientist If you're expecting tablets to save print, I think you're going to be sorely disappointed. #pr20chat |
|
1:31 am
|
lindsaysydenham:
|
For me mobile is all about quick and dirty messaging. The need to create effective messaging for those on the move. #pr20chat |
|
1:31 am
|
LeighFazzina:
|
@AtmanRising SOOOO agree with you. So it means lots of things. Accessibility from anywhere? :) #pr20chat |
|
1:31 am
|
JGoldsborough:
|
@bgluckman Shouldn't cos have both -- mobile sites and app? Different solutions 4 diff users? See @southwestair. #pr20chat |
|
1:31 am
|
JGoldsborough:
|
RT @LeighFazzina: Id like to know what "mobile" means to all of you. Is it applications, sms, and more? #pr20chat (Fair question.) |
|
1:31 am
|
PRtini:
|
Q3: Do location-based services (@foursquare, @yelp @brightkite, @gowalla) fit into PR 2.0? How are you using them? Or why not? #pr20chat |
|
1:31 am
|
30lines:
|
@kseniacoffman You're probably right, but I still think most organizations should do a mobile site before an app. #pr20chat |
|
1:31 am
|
abarcelos:
|
Mobile = SMS, MMS, smartphone enabled email, have also worked with voice broadcasting apps for mobile. #pr20chat |
|
1:31 am
|
citinoal:
|
@sue_anne @JGoldsborough they connect with former clients, current clients, NewBiz prospects - where I tend to "friend" friends #pr20chat |
|
1:32 am
|
JGoldsborough:
|
RT @abarcelos: I'm so late guys, sorry. Liking the mobile talk. Let the devices drive it, because companies sure aren't IMO. #pr20chat |
|
1:32 am
|
mshahab:
|
@JGoldsborough personally my favorite droid apps are news based (HuffPost, CNN) but also like droid coupons, shazam & yelp #pr20chat |
|
1:32 am
|
monifree:
|
RT @PRtini: Q3: Do location-based services (@foursquare, @yelp @brightkite, ) fit into PR 2.0? How are you using them? Or why not? #pr20chat |
|
1:32 am
|
adscientist:
|
@rexr I don't think i will be. ;) They will have full rop, full advertising support, they can adapt. #pr20chat |
|
1:32 am
|
LeighFazzina:
|
@lindsaysydenham Quick and "dirty?" What do you mean by "dirty?" #pr20chat |
|
1:32 am
|
spencerspellman:
|
@MShahab Yes especially with mobile, it requires a lot of analysis and research before diving in #pr20chat |
|
1:32 am
|
rexr:
|
@adscientist I agree with this guy: Why Tablets won't save print industry http://bit.ly/dsylJI #pr20chat |
|
1:32 am
|
AtmanRising:
|
@JGoldsborough Mobile apps that integrate tightly w/ Twitter & Facebook and are also location-based look good in my book. #pr20chat |
|
1:32 am
|
30lines:
|
RT @PRtini: Q3: Do location-based services (@foursquare, @yelp, @gowalla) fit into PR 2.0? How are you using them? Or why not? #pr20chat |
|
1:33 am
|
monifree:
|
Q3: not using personally, or for clients. I can see some use to them, but not much #pr20chat |
|
1:33 am
|
Sue_Anne:
|
RT @PRtini: Q3: Do location-based services (@foursquare, @yelp @brightkite, ) fit into PR 2.0? How are you using them? Or why not? #pr20chat |
|
1:33 am
|
alexiaharris:
|
Q2 It seems like mobile applications are more practical for B2C clients, no? Does anyone have B2B success stories? #pr20chat |
|
1:33 am
|
lindsaysydenham:
|
We use these for recruiting! Q3: Do location-based services (@foursquare, @yelp @brightkite, @gowalla) fit into PR 2.0? #pr20chat |
|
1:33 am
|
jeffespo:
|
RT @rexr: @adscientist I agree with this guy: Why Tablets won't save print industry http://bit.ly/dsylJI #pr20chat |
|
1:33 am
|
kmskala:
|
@JGoldsborough I don't know if mobile is are you should focus on to get into/show capabilities. Too much can go wrong, so few know #pr20chat |
|
1:33 am
|
kseniacoffman:
|
"Gartner speculates smartphones will outnumber PCs in 2013" - not clear if in new purchases or installed base #pr20chat |
|
1:33 am
|
AtmanRising:
|
@JGoldsborough Like foursquare! #pr20chat |
|
1:33 am
|
adscientist:
|
@rexr for every nay, there is a yay. #pr20chat |
|
1:33 am
|
wvpmc:
|
Mobile = same decision model as socmed: start with the goals, research where customers are spending time (just a channel) #pr20chat |
|
1:33 am
|
jonnew:
|
Q3 For destination, retail, restaurant, it's a great way to spread the word virally. #pr20chat |
|
1:33 am
|
30lines:
|
Q3: Customer check-ins are a form of 3rd-party credibility. PR pros should look to build on that. #pr20chat |
|
1:33 am
|
mshahab:
|
@LeighFazzina think mobile means access to brand messages anywhere anytime! albeit through an app, mobile site, ad etc #pr20chat |
|
1:34 am
|
PRtini:
|
@lindsaysydenham Recruiting? how? Would love to hear more! #pr20chat |
|
1:34 am
|
Sue_Anne:
|
Q3: It depends on the business. If it's a b2c with a location -- they absolutely *must* be on all the services. #pr20chat |
|
1:34 am
|
JGoldsborough:
|
@bethharte, @abarcelos reminded us n #imcchat that IMC abt customer. Isn't there an audience of customer seeking mobile solutions? #pr20chat |
|
1:34 am
|
PRtini:
|
AMEN. RT @30lines: Q3: Customer check-ins are a form of 3rd-party credibility. PR pros should look to build on that. #pr20chat |
|
1:34 am
|
LeighFazzina:
|
@abarcelos I like your definition. Thx. #pr20chat |
|
1:34 am
|
mshahab:
|
RT @alexiaharris: Q2 seems like mobile applications are more practical for B2C clients, no? Does anyone have B2B success stories? #pr20chat |
|
1:34 am
|
adamsherk:
|
RT @lindsaysydenham: We use these for recruiting! Q3: Do location-based services (@foursquare, @yelp @brightkite, @gowalla) fit into PR 2.0? #pr20chat |
|
1:34 am
|
JGoldsborough:
|
RT @mshahab: personally my favorite droid apps are news based (HuffPost, CNN) but also like droid coupons, shazam & yelp #pr20chat |
|
1:34 am
|
Sue_Anne:
|
Q3: There's also some great visibility options for non-profits and there is the potential for cause mktg as well for businesses. #pr20chat |
|
1:34 am
|
LeighFazzina:
|
RT @mshahab: @LeighFazzina think mobile means access to brand messages anywhere anytime! albeit through an app, mobile site, ad etc #pr20chat |
|
1:35 am
|
JGoldsborough:
|
RT @PRtini: Q3: Do location-based services (@foursquare, @yelp @brightkite, @gowalla) fit n2 PR2.0? How ru using them? Or why not? #pr20chat |
|
1:35 am
|
adamsherk:
|
RT @wvpmc: Mobile = same decision model as socmed: start with the goals, research where customers are spending time (just a channel) #pr20chat |
|
1:35 am
|
lindsaysydenham:
|
@LeighFazzina Sry-old expression from a professor. Dirty means that grammar rules and other conventions aren't as imp. as the msg. #pr20chat |
|
1:35 am
|
SethOrNone:
|
Q3 Location-based tools aren't big enough to make a dent yet but they could be the SM platform that would radically change retail #pr20chat |
|
1:35 am
|
LeighFazzina:
|
@MShahab Yes, agree with you. Good one. #pr20chat |
|
1:35 am
|
amoyal:
|
@Sue_Anne And I don't see the harm in that personally #pr20chat |
|
1:35 am
|
MrPaulPR:
|
Does any one know any good IMC tactical that are good for non-profit organizations? #imcchat , #pr20chat |
|
1:35 am
|
PRtini:
|
@Sue_Anne Totally agree. Have you seen any nonprofits/cause-marketing success stories? Potential is there for sure! #pr20chat |
|
1:35 am
|
AtmanRising:
|
@LeighFazzina Yeah. Computing that follows users everywhere, accesses data on the cloud and connects users to their social sphere #pr20chat |
|
1:35 am
|
JGoldsborough:
|
@kmskala Agree, mobile is still very new. What I like abt it is how easy can be to create sales opp and be social at same time. #pr20chat |
|
1:35 am
|
chuckhemann:
|
RT @prtini: AMEN. RT @30lines: Q3: Customer check-ins are a form of 3rd-party credibility. PR pros should look to build on that. #pr20chat |
|
1:35 am
|
lutherlowe:
|
#pr20chat q3: re:Yelp important to understand depth of content (9 mn reviews) as foundation of mobile app. (1/2) |
|
1:35 am
|
kmskala:
|
@SethOrNone re: Q3 I would say they are big enough to make a dent..if done properly #pr20chat |
|
1:36 am
|
spencerspellman:
|
I don't think we've seen the full potential with apps like @foursquare, but i believe it def fits into pr 2.0 #pr20chat |
|
1:36 am
|
LaurenGav:
|
Q3 Not sure how they fit in 2.0 I prefer google maps or just web b4 I goto yelp. Faster IMO. #pr20chat |
|
1:36 am
|
lindsaysydenham:
|
@prtini We look for new employees using location-based SM. Connecting with ppl looking for jobs or talking about jobs. #pr20chat |
|
1:36 am
|
lutherlowe:
|
#pr20chat q3: Biz owners can make themselves more discoverable on mobile app by posting special offer. Free tool in biz.yelp.com (2/2) |
|
1:36 am
|
mshahab:
|
@lindsaysydenham how are you using location based services for recruiting? Q3 #pr20chat |
|
1:36 am
|
rexr:
|
@SethOrNone I agree. As soon as they become a competitive edge, they'll be used everywhere. #pr20chat |
|
1:36 am
|
JGoldsborough:
|
Pls take our POLL: Is 2010 the year of mobile for u and your clients? Or is it all hype? http://bit.ly/aRlqOi #twtpoll #pr20chat (Pls RT) |
|
1:36 am
|
PRtini:
|
RT @lindsaysydenham We look for new employees using location-based SM. Connecting with ppl looking for jobs or talking about jobs. #pr20chat |
|
1:36 am
|
Bobbiec:
|
RT @30lines: RT @PRtini: Q3: Do location-based services (@foursquare, @yelp, @gowalla) fit into PR 2.0? How are you using them? Or why not? #pr20chat |
|
1:36 am
|
kathy_moore:
|
Good question! RT @PRtini Do location-based services (@foursquare, @yelp @brightkite, @gowalla) fit n2 PR2.0? How ru using them? #pr20chat |
|
1:36 am
|
30lines:
|
Q3: Location apps could help build loyalty. Learn the rules of each game & use them to your advantage. #pr20chat |
|
1:37 am
|
jonnew:
|
Restaurants and retail should encourage use and give real prizes for "mayor," etc.
#pr20chat |
|
1:37 am
|
spencerspellman:
|
I believe for travel folks , they can be a huge way to tap into further ways to basically extend a brand's social presence #pr20chat |
|
1:37 am
|
JGoldsborough:
|
RT @jonnew: Q3 For destination, retail, restaurant, it's a great way to spread the word virally. #pr20chat (Yes, totally agree!) |
|
1:37 am
|
abarcelos:
|
@JGoldsborough Xcellent ? re: audience seeking mobile apps. Fr/your poll, yes! Responses tell all. Mobile definitely part of IMC #pr20chat |
|
1:37 am
|
Sue_Anne:
|
@PRtini @joewaters has some non-profit Foursquare stuff on his blog http://selfishgiving.com #pr20chat |
|
1:37 am
|
JGoldsborough:
|
RT @wvpmc: Mobile=same decision model as socmed: start w/ the goals, research where customers r spending time (just a channel) #pr20chat :) |
|
1:37 am
|
Sue_Anne:
|
RT @jonnew: Restaurants and retail should encourage use and give real prizes for "mayor," etc. #pr20chat |
|
1:37 am
|
PRtini:
|
YES! Such an opportunity here RT @jonnew: Restaurants and retail should encourage use and give real prizes for "mayor," etc. #pr20chat |
|
1:37 am
|
lindsaysydenham:
|
@MShahab @prtini PPL alys looking 4 jobs on SM. Location-based SM also helps us to hire in specific areas where we have offices. #pr20chat |
|
1:37 am
|
dfriez:
|
Q3: location-based services can help you find advocates/spokespeople. #pr20chat |
|
1:37 am
|
mshahab:
|
do you think location based apps lose sales? through coupons/surf online for better deals while in store? any impact that way? #pr20chat |
|
1:38 am
|
SethOrNone:
|
@kmskala There are some great examples, but until FS achieves a much bigger number, we won't see adoption en masse by business. #pr20chat |
|
1:38 am
|
AtmanRising:
|
@lutherlowe That's a good idea right there: special deals for mobile users. Conversion rates FTW #pr20chat |
|
1:38 am
|
jrrubinstein:
|
I am trying to turn my clients on to location-based services, but it sounds like they want to know where their value lies. #pr20chat |
|
1:38 am
|
Sue_Anne:
|
RT @JGoldsborough: RT @jonnew: Q3 For retail, restaurant, its a great way to spread the word virally. (Yes, totally agree!) #pr20chat |
|
1:38 am
|
LeighFazzina:
|
RT @dfriez: Q3: location-based services can help you find advocates/spokespeople. #pr20chat |
|
1:38 am
|
LaurenGav:
|
RT @wvpmc: Mobile=same decision model as sm: start with the goals, research where customers are spending time (just a channel) #pr20chat |
|
1:38 am
|
Bobbiec:
|
#pr20chat Q3 I run a big networking event that uses a lot of the location-based services. At last event, lots of folks checked in w/4square |
|
1:38 am
|
spencerspellman:
|
The problem is that a lot of these mobile apps just come and go as more sophisticated apps are created #pr20chat |
|
1:38 am
|
kmskala:
|
Q2: Issue with mobile is that brands/agencies approach it like SM. Mobile is diff. than SM #pr20chat |
|
1:38 am
|
MereElainePR:
|
Multi-tasking! Checking into my first #entprchat and #pr20chat :) |
|
1:38 am
|
dfriez:
|
RT @jonnew: Restaurants and retail should encourage use and give real prizes for "mayor" etc. #pr20chat (Agreed!) |
|
1:38 am
|
JGoldsborough:
|
@30lines So many possibilities w/ check ins. Give mayor discount. CRM--loyal customers get discounts. And yes, the social convo 2. #pr20chat |
|
1:38 am
|
adamsherk:
|
RT @spencerspellman: I believe for travel folks , they can be a huge way to tap into further ways to basically extend a brand's social presence #pr20chat |
|
1:39 am
|
monifree:
|
RT @dfriez: RT @jonnew: Restaurants and retail should encourage use and give real prizes for "mayor" etc. #pr20chat (Agreed!) #pr20chat |
|
1:39 am
|
lindsaysydenham:
|
Great idea! RT @jonnew: Restaurants and retail should encourage use and give real prizes for "mayor" etc. #pr20chat |
|
1:39 am
|
NoMeatballs:
|
Q3 They also push the YAY-sayers to focus on why they love your brand, which reinforces even stronger brand-bonding. #pr20chat |
|
1:39 am
|
30lines:
|
Q3: Visitors bureaus & convention ctrs should be all over location-based apps for their visitors. #pr20chat |
|
1:39 am
|
Bobbiec:
|
#pr20chat Q3 in addition, I use the twitter account locations to find local people to connect with for @massinno |
|
1:39 am
|
PRtini:
|
@kmskala Would love to have you expand on that last point ... I think you're on to something. #pr20chat |
|
1:39 am
|
djschacter:
|
@prtini @jonnew I know here in Chicago there are a good number of restaurants giving free drinks or apps to the "mayor" #pr20chat |
|
1:39 am
|
mckra1g:
|
RT @JGoldsborough Is 2010 the year of #mobile for u & ur clients? Or is it all hype? http://bit.ly/aRlqOi #twtpoll #pr20chat (Pls RT) |
|
1:39 am
|
JGoldsborough:
|
@lutherlowe Hi, Luther. Yelp has a tie-in to @Foursquare if I remember correctly, right? #pr20chat |
|
1:39 am
|
kmskala:
|
@SethOrNone As of now, geo-marketing is hype. A lot of opportunity once it gets figured out. Again, think it gets grouped into SM #pr20chat |
|
1:39 am
|
jonnew:
|
Q# Pulled out my Droid and showed 4square to travel/destination client and he drooled. #pr20chat |
|
1:39 am
|
spencerspellman:
|
I'm extremely new to #foursquare in particular and am just lookin for feedback and undestanding of its relevance before jumping in #pr20chat |
|
1:40 am
|
lutherlowe:
|
@AtmanRising #pr20chat exactly. see http://cache0.techcrunch.com/wp-content/uploads/2009/08/yelpoffers.jpg |
|
1:40 am
|
mshahab:
|
Q3 http://bit.ly/bdG7wD Free Beer! Foursquare Starts Alerting Users Of Nearby Mayor Deals - Smart move #pr20chat |
|
1:40 am
|
AtmanRising:
|
@dfriez I was thinking the exact same thing this weekend: Mayors should get special treatment -- so they can TWEET about it :) #pr20chat |
|
1:40 am
|
30lines:
|
Q3: Don't forget that Yelp, Twitter & Google are all in the location business now, too. #pr20chat |
|
1:40 am
|
Sue_Anne:
|
RT @jonnew: Q3 Pulled out my Droid and showed 4square to travel/destination client and he drooled. #pr20chat |
|
1:40 am
|
abarcelos:
|
@LeighFazzina You're welcome Leigh. :-) #pr20chat |
|
1:40 am
|
PRtini:
|
RT @NoMeatballs Q3 Also push the YAY-sayers to focus on why they love your brand, which reinforces even stronger brand-bonding #pr20chat |
|
1:40 am
|
SethOrNone:
|
@jrrubinstein The honest response is that location tools can actually drive traffic, something Twitter, FB don't do consistently. #pr20chat |
|
1:40 am
|
kseniacoffman:
|
I'm getting a 'meh' twrds @foursquare as ppl post their location updates to twitter - esp. if 1000 miles away. Anyone else? #pr20chat |
|
1:40 am
|
JGoldsborough:
|
@30lines And to drive sales, right? Because check-ins create loyalty. If loyalty leads to rewards, that creates habit. Bullseye! #pr20chat |
|
1:40 am
|
Shishev:
|
@JGoldsborough I'm web development, so I can't really pitch random ideas the same way ad/PR folks do. = #pr20chat http://tinyurl.com/y8cbewj |
|
1:41 am
|
SeeboldMarCom:
|
RT @jonnew Restaurants and retail should encourage use and give real prizes for "mayor," etc. #pr20chat |
|
1:41 am
|
spencerspellman:
|
I think the real tap-in is how bizs can get in on #foursquare and leverage it #pr20chat |
|
1:41 am
|
PRtini:
|
Next question coming up in 4 minutes ... #pr20chat |
|
1:41 am
|
stephskordas:
|
RT @prtini: Q3: Do location-based services @foursquare, @yelp @brightkite, @gowalla fit into PR 2.0? How are U using em? Or Y not? #pr20chat |
|
1:41 am
|
lutherlowe:
|
#pr20chat @jgoldsborough Not sure. They might link to us from their app. Recent announcements abt our latest app here: http://bit.ly/cF7y6t |
|
1:41 am
|
rexr:
|
Free drinks are great, still waiting on someone to put "Foursquare mayor of..." on his resumé. #pr20chat |
|
1:41 am
|
jeffespo:
|
@kseniacoffman It would be nice if there was a twitter opt-in or ignore like w/ FB apps #pr20chat |
|
1:41 am
|
JGoldsborough:
|
RT @lutherlowe: #pr20chat q3: Biz owners can make brand more discoverable on mobile app by special offer. Free tool in biz.yelp.com (2/2) |
|
1:41 am
|
30lines:
|
@JGoldsborough The Tasti D-Lite example will be a great case study for using social to increase customer loyalty. #pr20chat |
|
1:42 am
|
adscientist:
|
Q3 Use location-based to understand where the business can do better, reach out to those w/ poor experience for improvements. #pr20chat |
|
1:42 am
|
kathy_moore:
|
RT @30lines Visitors bureaus and convention ctrs should be all over location-based apps for their visitors. #pr20chat |
|
1:42 am
|
mshahab:
|
@spencerspellman: Don't see it as a problem that mobile apps come & go in popularity - got to try it out to improve on it! #pr20chat |
|
1:42 am
|
citinoal:
|
RT @PRtini: Next question coming up in 4 minutes ... #pr20chat |
|
1:42 am
|
alexiaharris:
|
Are there any foursquare horror stories (i.e. stalking)? That's always on my mind when I think about using geo-based apps. #pr20chat |
|
1:42 am
|
kmskala:
|
@PRtini goal of SM is to engage/build convo. Mobile comes after those relationships built. #pr20chat |
|
1:42 am
|
footenotes:
|
@SethOrNone Can't offers drive traffic even more efficiently? #pr20chat |
|
1:42 am
|
adscientist:
|
Haha! Yes. You first! ;) RT @rexr: Free drinks are great, still waiting on someone to put "Foursquare mayor of..." on his resumé. #pr20chat |
|
1:42 am
|
JGoldsborough:
|
@spencerspellman Good point. Which apps do you think are here to stay? @Foursquare? #pr20chat |
|
1:42 am
|
mshahab:
|
Haha, hope some does this:RT @rexr: Free drinks are great, still waiting on someone to put "Foursquare mayor of..." on his resumé. #pr20chat |
|
1:42 am
|
sjhalestorm:
|
@kmskala, There is a major social aspect to geo-based apps though. Yelp is one of the major players in geo-based apps #pr20chat |
|
1:43 am
|
adscientist:
|
RT @kmskala: @PRtini goal of SM is to engage/build convo. Mobile comes after those relationships built. #pr20chat |
|
1:43 am
|
PRtini:
|
Agree? Disagree? RT @footenotes: geolocation still hype; there are many other, cheaper ways to serve up loc-based mobile #pr20chat |
|
1:43 am
|
spencerspellman:
|
Thanks everyone for the welcomes and the feedback especially on 4square, would like to hear more on it but I have to run #pr20chat |
|
1:43 am
|
30lines:
|
@alexiaharris I might suggest checking in just as you're leaving. #pr20chat |
|
1:43 am
|
monifree:
|
@alexiaharris me too! I've kept away from it for that reason #pr20chat |
|
1:43 am
|
footenotes:
|
@30lines Agree - I'm watching Tasti D-Lite like a hawk! #pr20chat |
|
1:43 am
|
wvpmc:
|
sounds like you all think mobile is much more adaptable, acceptable as a push channel than popular socmed channels #pr20chat |
|
1:43 am
|
LaurenGav:
|
RT @30lines: Q3: Visitors bureaus & convention ctrs should be all over location-based apps for their visitors. #pr20chat |
|
1:43 am
|
JGoldsborough:
|
RT @30lines: The Tasti D-Lite example will be a great case study for using social to increase customer loyalty. #pr20chat (Link?) |
|
1:43 am
|
SethOrNone:
|
@footenotes I vote for anything that drives traffic. Sales. Offers. Events. Promotions. Foursquare! #pr20chat |
|
1:43 am
|
JGoldsborough:
|
RT @jonnew: Q# Pulled out my Droid and showed 4square to travel/destination client and he drooled. #pr20chat |
|
1:43 am
|
mshahab:
|
RT @LaurenGav: RT @30lines: Q3: Visitors bureaus & convention ctrs should be all over location-based apps for their visitors. #pr20chat |
|
1:43 am
|
LeighFazzina:
|
WELL SAID! RT @kmskala: @PRtini goal of SM is to engage/build convo. Mobile comes after those relationships built. #pr20chat |
|
1:44 am
|
spencerspellman:
|
@JGoldsborough From talks on it, yes 4square, they challenge for them needs to be constantly improving it to keep up with changes #pr20chat |
|
1:44 am
|
sjhalestorm:
|
@kmskala, I think that mobile/geo can come before Web-Social. If I walk in & they get social, I follow through online. Thoughts? #pr20chat |
|
1:44 am
|
Ohmygoshi:
|
RT @PRtini: Q3: Do location-based services (@foursquare, @yelp @brightkite, @gowalla) fit into PR 2.0? How are you using them? Or why not? #pr20chat |
|
1:44 am
|
JGoldsborough:
|
RT @kmskala: @SethOrNone As of now, geo-marketing is hype. Opportunity once figured out. Again, think it gets grouped into SM #pr20chat |
|
1:44 am
|
PRtini:
|
Q4 Do you monitor review sites for clients? How can companies encourage positive reviews on sites like @Yelp? #pr20chat |
|
1:45 am
|
AtmanRising:
|
RT @jonnew: Q# Pulled out my Droid and showed 4square to travel/destination client and he drooled. #pr20chat |
|
1:45 am
|
LeighFazzina:
|
RT @kmskala: @SethOrNone As of now, geo-marketing is hype. Opportunity once figured out. Again, think it gets grouped into SM #pr20chat |
|
1:45 am
|
merylkevans:
|
@kathy_moore Not seeing much benefit for location-based services for b2b & virtual srvcs (@foursquare) unless you're retail. #pr20chat |
|
1:45 am
|
alexiaharris:
|
RT @30lines: @alexiaharris I might suggest checking in just as you're leaving. (Great suggestion!) #pr20chat |
|
1:45 am
|
LaurenGav:
|
@kseniacoffman yes it's the farmville of twitter. #pr20chat |
|
1:45 am
|
30lines:
|
Q3: Here's a link to the Tasti D-Lite story from @mashable - http://j.mp/ai9oC. Customers get rewarded for using SM. #pr20chat |
|
1:45 am
|
JGoldsborough:
|
RT @rexr: Free drinks are great, still waiting on someone to put "Foursquare mayor of..." on his resumé. #pr20chat (Will happen soon!) |
|
1:45 am
|
lindsaysydenham:
|
Q4: I monitor JobVent, GlassDoor, RipOffReport, Yelp, etc for clients. Want to see what customers & employees are saying. #pr20chat |
|
1:46 am
|
spencerspellman:
|
Goodnight everyone, thanks again for the opportunity to chat and learn #pr20chat |
|
1:46 am
|
dfriez:
|
RT @prtini: Q4 Do you monitor review sites for clients? How can companies encourage positive reviews on sites like @Yelp? #pr20chat |
|
1:46 am
|
footenotes:
|
Hear Hear! Vigorously agree: RT @kmskala: @PRtini goal of SM is to engage/build convo. Mobile comes after relationships built. #pr20chat |
|
1:46 am
|
kmskala:
|
@sjhalestorm From consumer-to-consumer, yes. But from brand standpoint geo-based lacks true 2-way comm & instant access #pr20chat |
|
1:46 am
|
jrrubinstein:
|
There's drama at my house, so I have to get offline. Good night all. #pr20chat |
|
1:46 am
|
Sue_Anne:
|
RT @prtini: Q4 Do you monitor review sites for clients? How can companies encourage positive reviews on sites like @Yelp? #pr20chat |
|
1:46 am
|
lutherlowe:
|
#pr20chat Q4 Great Q! We actually discourage the solicitation of reviews. Big diff betw "Hey I'm on Yelp" and "Hey write 5* abt me" 1/2 |
|
1:46 am
|
jeffespo:
|
Q4 I do it for a brand. We don't actively ask for positive, but rather call them out when we see it. #pr20chat |
|
1:46 am
|
mshahab:
|
Ethical Q - What about PR folks writing positive reviews on @yelp & review sites? how does that impact authenticity? Q4 #pr20chat |
|
1:46 am
|
rexr:
|
Q4 Give folks reminders that review sites exist. Enraged customers seek em out on their own, others often don't. #pr20chat |
|
1:46 am
|
LeighFazzina:
|
Q4. No, we don't monitor these proactively but if my SM monit. service picks up a mention of client - then I will act if needed. #pr20chat |
|
1:47 am
|
jeffespo:
|
Q4 We also solicit honest reviews via product giveaways to bloggers #pr20chat |
|
1:47 am
|
30lines:
|
@kathy_moore I think @foursquare and @yelp have the most apparent applications for local businesses. #pr20chat |
|
1:47 am
|
Sue_Anne:
|
Q4: We definitely monitor yelp for any comments about the non-profit and its auxiliaries. #pr20chat |
|
1:47 am
|
JGoldsborough:
|
@kmskala @sjhalestorm Think ideally, Kasey's right. But sometimes client want the cool that can deliver clear ROI first. Thoughts? #pr20chat |
|
1:47 am
|
kseniacoffman:
|
@jeffespo yeah, i think @foursquare will create resentment if twitter streams are filled w/ constant check-ins; needs opt-out/in #pr20chat |
|
1:47 am
|
andreafwalker:
|
RT @Ohmygoshi Q3: importantly how do these tools fit overall clients needs..what do they want to accomplish #pr20chat |
|
1:47 am
|
adscientist:
|
@spencerspellman Thanks for coming tonight. #pr20chat |
|
1:47 am
|
alexiaharris:
|
Q4 Respond to negative reviews. See what customers didn't like & brainstorm how you could change it. They are your best mktg tool. #pr20chat |
|
1:47 am
|
lutherlowe:
|
#pr20chat Q4 We recently rolled out some awesome bling for brands hoping to remind users they have a Yelp presence. http://bit.ly/9pKIpt 2/2 |
|
1:47 am
|
footenotes:
|
While loc is interesting, think social + mobile + realtime is most compelling (via @fredwilson) #pr20chat |
|
1:47 am
|
bgluckman:
|
Q4 Proactively respond to problems you find on @Yelp. #pr20chat |
|
1:47 am
|
PRtini:
|
@mshahab Hmm, I'd call that unethical. Maybe @tdrefen will tackle that in his latest series. #pr20chat |
|
1:47 am
|
SethOrNone:
|
@PRtini The goal of SM NOW is to engage/build convo. But what if SM TOMORROW did that & sell stuff. Wouldn't that be better biz? #pr20chat |
|
1:47 am
|
jonnew:
|
Q4 Monitor, yes. Influence, no. Use the reviews to provide feedback for improvement, yes. #pr20chat |
|
1:48 am
|
wvpmc:
|
Q4 amazed at how many biz haven't even claimed their spot on Yelp - at least can begin with correct specs #pr20chat |
|
1:48 am
|
AtmanRising:
|
@mshahab On PR folks writing positive reviews on Yelp & others: I;m completely against it. I wouldn't even call it "PR" #pr20chat |
|
1:48 am
|
JGoldsborough:
|
RT @PRtini: Q4 Do you monitor review sites for clients? How can companies encourage positive reviews on sites like @Yelp? #pr20chat |
|
1:48 am
|
30lines:
|
Q4: Are you charging extra for monitoring? It's a LOT of work to do it well. #pr20chat |
|
1:48 am
|
JGoldsborough:
|
RT @30lines: Q3: Here's a link to the Tasti D-Lite story from @mashable - http://j.mp/ai9oC. Customers get rewarded for using SM. #pr20chat |
|
1:48 am
|
rexr:
|
@mshahab What are you talking about? PR people NEVER write fake reviews online for clients (in a perfect world...) #pr20chat |
|
1:48 am
|
PRtini:
|
RT @lutherlowe Recently rolled out awesome bling for brands hoping to remind users they have a Yelp presence. http://bit.ly/9pKIpt #pr20chat |
|
1:48 am
|
djschacter:
|
Q4: We monitor review sites, also offer review on our FB fan page. We respond appropriately if action needs to be taken. #pr20chat |
|
1:48 am
|
Sue_Anne:
|
@jonnew Yes, I agree that you should monitor but not influence. #pr20chat |
|
1:48 am
|
kmskala:
|
@sjhalestorm I'm in the camp that feels mobile isn't social in general, though. Diff. view than most. #pr20chat |
|
1:48 am
|
adscientist:
|
Q4 They shouldn't accept just positive, but find ways to answer objections to a brand and produce better results. #pr20chat |
|
1:48 am
|
lutherlowe:
|
#pr20chat @rexr 85% of Yelp reviews = 3 stars & above. http://www.yelp.com/faq#ratingDist |
|
1:49 am
|
bgluckman:
|
@JGoldsborough You're going to see fewer and fewer apps like that, and more mobile web solutions. See Forrester or Kelsey for more #pr20chat |
|
1:49 am
|
Sue_Anne:
|
RT @lutherlowe Recently rolled out awesome bling for brands hoping to remind users they have a Yelp presence. http://bit.ly/9pKIpt #pr20chat |
|
1:49 am
|
jeffespo:
|
@SethOrNone SM is doing that today. You just need to do it smart. Overselling defeats the conversation and can be tuned out #pr20chat |
|
1:49 am
|
lutherlowe:
|
#pr20chat Q4 I'd argue we do a better job than most at filtering spam and spammy-looking content (e.g. solicited reviews) |
|
1:49 am
|
JGoldsborough:
|
RT @Sue_Anne: Q4: We definitely monitor yelp for any comments about the non-profit and its auxiliaries. #pr20chat |
|
1:49 am
|
kathy_moore:
|
@merylkevans thanks, I'm trying 2 understand how, when CVB should add location apps - facebook, twitter, youtube work so well #pr20chat |
|
1:49 am
|
Sue_Anne:
|
RT @adscientist: Q4 They shouldnt accept just positive, but find ways to answer objections to a brand and produce better results. #pr20chat |
|
1:49 am
|
AtmanRising:
|
@rexr It happened w/ some iPhone games. Sad to say the least. #pr20chat |
|
1:49 am
|
mshahab:
|
@rexr we touched on the ethical q of writing/encouraging @yelp reviews in my new media & PR class - that's why I asked :) #pr20chat |
|
1:49 am
|
PRtini:
|
@SethOrNone I think SM now can have an impact on bottom line. If it doesn't, you're not doing it right, IMO :) #pr20chat |
|
1:49 am
|
adamsherk:
|
RT @lutherlowe: #pr20chat Q4 Great Q! We actually discourage the solicitation of reviews. Big diff betw "Hey I'm on Yelp" and "Hey write 5* abt me" 1/2 |
|
1:50 am
|
jeffespo:
|
@KseniaCoffman Agree completely. You could also create a list void of those folks #pr20chat |
|
1:50 am
|
JGoldsborough:
|
Q4: Always been abt monitoring convo on Yelp, from customers. Now have opportunity to tie conversation and making a sale together. #pr20chat |
|
1:50 am
|
adscientist:
|
RT @PRtini: @SethOrNone I think SM now can have an impact on bottom line. If it doesnt, youre not doing it right, IMO :) #pr20chat |
|
1:50 am
|
SethOrNone:
|
Retailers just need to amend the old sign: "If you don't like us, tell me. If you do like us, tell Yelp." #pr20chat |
|
1:50 am
|
mshahab:
|
RT @AtmanRising: On PR folks writing positive reviews on Yelp & others: I;m completely against it. I wouldnt even call it "PR" #pr20chat |
|
1:50 am
|
SeeboldMarCom:
|
another location-based service for geo-marketing, via text: see www.mobilespinach.com, founded by Antonio Vitti - very cool #pr20chat |
|
1:50 am
|
AtmanRising:
|
@PRtini No question about it. Best Buy is an example of it. #pr20chat |
|
1:50 am
|
rexr:
|
@mshahab A few firms around here used to do it. I think new FTC guidelines cover it now, though... #pr20chat |
|
1:51 am
|
PRtini:
|
RT @SethOrNone: Retailers just need to amend the old sign: "If you don't like us, tell me. If you do like us, tell Yelp." #pr20chat |
|
1:51 am
|
Sue_Anne:
|
@adscientist I don't think you should get in a back and forth, but you should try and address concerns on bad reviews. #pr20chat |
|
1:51 am
|
kathy_moore:
|
@30lines Yes, agreed for retail and restaurant, but how best for CVB who promotes all biz (not just a few) Open to ideas, thx #pr20chat |
|
1:51 am
|
JGoldsborough:
|
@bgluckman Would be very interested to see the studies. Apps seem to have better UI, IMO. Will cos invest in mobile site over app? #pr20chat |
|
1:51 am
|
lutherlowe:
|
#pr20chat Q4 one benefit of biz.yelp.com's free tools = turn on email alerts for when new reviews are received; plus response capability |
|
1:51 am
|
30lines:
|
@lutherlowe Is it OK to ask for comments, good or bad? #pr20chat |
|
1:51 am
|
rexr:
|
@lutherlowe Yeah but people are also putting Yelp stickers on their window. You're a bit ahead of my advice = P #pr20chat |
|
1:52 am
|
LeighFazzina:
|
RT @SeeboldMarCom: another location-based service for geo-marketing, via text: see http://bit.ly/NZxvv, very cool #pr20chat |
|
1:52 am
|
Sue_Anne:
|
RT @lutherlowe Q4 one benefit of biz.yelp.coms free tools = turn on email alerts for when new reviews are rec'd; plus response #pr20chat |
|
1:52 am
|
JGoldsborough:
|
One more plug for tonight's POLL :). U think mobile is hype or hero in 2010? http://bit.ly/dBFRvW #pr20chat |
|
1:52 am
|
lutherlowe:
|
#pr20chat @30lines Who asks for a comment that might be bad? (A: Very few.) Compromises trust of system & ultimately/probably gets filtered |
|
1:52 am
|
AtmanRising:
|
@Sue_Anne Agreed; always better to face bad reviews head-on -- pretending they don't exist won't make them disappear #pr20chat |
|
1:53 am
|
mshahab:
|
RT @JGoldsborough: One more plug for tonights POLL :). U think mobile is hype or hero in 2010? http://bit.ly/dBFRvW #pr20chat |
|
1:53 am
|
adamsherk:
|
@mshahab companies and PR folks that write their own positive reviews almost always get outed and embarrassed, not worth the risk #pr20chat |
|
1:53 am
|
SethOrNone:
|
@PRtini Agree! But is Twitter's model dependent on customers walking in the door? For retailers, seems FS sells stuff quicker. #pr20chat |
|
1:53 am
|
dfriez:
|
RT @SethOrNone: Retailers just need to amend the old sign: "If you don't like us, tell me. If you do like us, tell Yelp." #pr20chat :) |
|
1:53 am
|
JGoldsborough:
|
@lutherlowe Awesome bling such as? Trying to incent brands to reward loyalty on Yelp? #pr20chat |
|
1:53 am
|
NoMeatballs:
|
Q4 How? Bring GENUINE back! Care. Remember TOOLS are just the means to create the connection where the work really begins #pr20chat |
|
1:53 am
|
LaurenGav:
|
Q4 I agree and often all good reviews lower credibility. RT @jonnew: Use reviews to provide feedback for improvement, yes #pr20chat |
|
1:53 am
|
30lines:
|
@lutherlowe If you trust your customers, you want their honest feedback. What's so crazy about that? #pr20chat |
|
1:53 am
|
adscientist:
|
@Sue_Anne It is important to communicate with the problem. It is very possible to reach out to individuals; they will appreciate. #pr20chat |
|
1:54 am
|
JGoldsborough:
|
RT @SethOrNone: @PRtini Goal of SM NOW is 2 engage/build convo. But what if SM TOMORROW did that & sell stuff. Better biz? #pr20chat |
|
1:54 am
|
PRtini:
|
Paying attention? RT @lutherlowe Q4 1 benefit of biz.yelp.com's free tools = turn on email alerts for new reviews plus response #pr20chat |
|
1:54 am
|
JGoldsborough:
|
@SethOrNone @PRtini Definitely better biz. And I think you can make a pretty solid argument TOMORROW is TODAY :). #pr20chat |
|
1:54 am
|
Sue_Anne:
|
@AtmanRising There's some people you'll never going to please, but most others you might be able to address the concerns #pr20chat |
|
1:54 am
|
lutherlowe:
|
#pr20chat @jgoldsborough "bling" aka badges for co-branding. (See Flickr link.) We're anti-quid pro quo. |
|
1:55 am
|
SethOrNone:
|
Scary, but brilliant. RT @30lines If you trust your customers, you want their honest feedback. What's so crazy about that? #pr20chat |
|
1:55 am
|
JGoldsborough:
|
@bgluckman @footenotes Really? Had always heard mobile Web sites expensive. Seen good price comparison? Grt topic, btw :). #pr20chat |
|
1:55 am
|
mshahab:
|
Q4 - I've gotten cynical toward reviews - If they're all good, I don't believe it. #pr20chat |
|
1:55 am
|
30lines:
|
@LaurenGav I think I remember seeing data showing people are more likely to buy a product/svc w/ 80% pos over one w/ 100% rating. #pr20chat |
|
1:55 am
|
kathy_moore:
|
RT @SethOrNone: Retailers need amend the old sign: "If you don't like us, tell me. If you do like us, tell Yelp" via @dfriez #pr20chat |
|
1:55 am
|
LaurenGav:
|
Love it! RT @SethOrNone: Retailers just need to amend the old sign: If you don't like us, tell me. If you do like us, tell Yelp. #pr20chat |
|
1:55 am
|
JGoldsborough:
|
RT @PRtini: @SethOrNone I think SM now can have an impact on bottom line. If it doesn't, you're not doing it right, IMO :) #pr20chat (True) |
|
1:56 am
|
sarahsbordone:
|
RT @SethOrNone: Scary, but brilliant. RT @30lines If you trust your customers, you want their honest feedback. What's so crazy about that? #pr20chat |
|
1:56 am
|
kmskala:
|
@30lines I dunno..are check-ins really a sign of credibility? How much is convenience vs loyalty? #pr20chat |
|
1:56 am
|
lutherlowe:
|
#pr20chat @30lines q4 Big diff betw "Write rev abt me" and "Hey I'm on Yelp". Also solicited reviews often get filtered http://bit.ly/an4TMr |
|
1:56 am
|
AtmanRising:
|
@30lines Yep. Also, people tend to prefer EXPENSIVE items over ultra-cheap ones. Kind of against the grain, right? #pr20chat |
|
1:56 am
|
footenotes:
|
@JGoldsborough @bgluckman Oh, WAY cheaper. Detailed data - DM me. #pr20chat |
|
1:56 am
|
30lines:
|
@kathy_moore Why not promote all the Foursquare deals in a certain area? I have another suggestion for you coming up... #pr20chat |
|
1:57 am
|
rexr:
|
@kmskala I think loyalty is convenience for a lot of consumers. #pr20chat |
|
1:57 am
|
adamsherk:
|
RT @30lines: @lutherlowe If you trust your customers, you want their honest feedback. What's so crazy about that? #pr20chat |
|
1:57 am
|
adscientist:
|
@Sue_Anne certainly not everybody, but show them your willingness to communicate about problem. (example, http://ow.ly/10Noa ) #pr20chat |
|
1:57 am
|
JGoldsborough:
|
RT @adamsherk: @mshahab Cos, PR who write own positive reviews almost always outed. Not worth risk #pr20chat (Community always knows! :)) |
|
1:57 am
|
SethOrNone:
|
@kmskala After freezing my a#$ off today to defend my mayorship at Jimmy John's, I'm going with "loyalty." #pr20chat |
|
1:58 am
|
kmskala:
|
@rexr In some instances...do you think that depends on product/service? #pr20chat |
|
1:58 am
|
lutherlowe:
|
exactly! some negs actually increase credibility rt @mshahab Q4 I'm cynical toward reviews; If all good, I don't believe it. #pr20chat |
|
1:58 am
|
30lines:
|
@kmskala Very subtle, but I say yes. I'm choosing to spend my time at one establishment over another. No? #pr20chat |
|
1:58 am
|
JGoldsborough:
|
@SethOrNone @PRtini One of biggest advantages of FS. Have to actually go to location to earn pts via check in. I'm here, I'll buy. #pr20chat |
|
1:58 am
|
rexr:
|
@adamsherk I couldn't disagree more. For every company "outed" there's probably 10 getting away with it. #pr20chat |
|
1:58 am
|
wvpmc:
|
@30lines of course you want honest feedback - just want other customers to hear the only the + ones :D #pr20chat |
|
1:58 am
|
PRtini:
|
Awesome converation!! It's the last 5 minutes: Give us your PSA (about yourself, or your fav nonprofit) #pr20chat |
|
1:59 am
|
JGoldsborough:
|
RT @jonnew: Use reviews to provide feedback for improvement, yes #pr20chat |
|
1:59 am
|
adamsherk:
|
RT @LaurenGav: Love it! RT @SethOrNone: Retailers just need to amend the old sign: If you don't like us, tell me. If you do like us, tell Yelp. #pr20chat |
|
1:59 am
|
LaurenGav:
|
Yup, Cialdini says soRT @AtmanRising: @30lines people prefer EXPENSIVE items over ultra-cheap ones. #pr20chat |
|
1:59 am
|
kmskala:
|
@30lines For me, home depot is down the street. I'd rather go to Lowes. Think part is value of product as well. #pr20chat |
|
1:59 am
|
sjhalestorm:
|
@kmskala, I think mobile *can* be much more effective in linking digital to real-life than online social. #pr20chat |
|
1:59 am
|
30lines:
|
@lutherlowe So if I want to ask for feedback from customers, what do you suggest? #pr20chat |
|
2:00 am
|
JGoldsborough:
|
@kmskala @rexr Question 4 cos: Why do ppl buy your product? Brand recog? Price? Convenience? Important to know who u r. #pr20chat |
|
2:00 am
|
footenotes:
|
@JGoldsborough @SethOrNone @PRtini Isn't an even bigger carrot (+ proof of loyalty) a mobile offer you redeem? Value trumps all? #pr20chat |
|
2:00 am
|
rexr:
|
@kmskala Yeah, sure. I'm "loyal" to Windows in a sense that I'm used to it, loyal to Coca-Cola in that I'm addicted to it... #pr20chat |
|
2:00 am
|
lutherlowe:
|
#pr20chat @30lines If reviews look spammy, everyone loses. Consumers don't trust site & don't use it. Biz owners don't get views/customers |
|
2:01 am
|
JGoldsborough:
|
RT @PRtini: Awesome converation!! It's the last 5 minutes: Give us your PSA (about yourself, or your fav nonprofit) #pr20chat |
|
2:01 am
|
JGoldsborough:
|
RT @sjhalestorm: @kmskala, I think mobile *can* be much more effective in linking digital to real-life than online social. #pr20chat |
|
2:01 am
|
Bobbiec:
|
#pr20chat looking to connect w/others who would like to run a local Innovation Night events. Check out @massinno - awesome new biz machine |
|
2:01 am
|
SethOrNone:
|
@footenotes From brand affinity to loyalty to purchase. The Holy Grail to be sure. All thx to iPhone. #pr20chat |
|
2:02 am
|
rexr:
|
My PSA: Create social media newsrooms on Presskit'n. Super easy, and super free! http://bit.ly/7YhAw4 #pr20psa #pr20chat |
|
2:02 am
|
footenotes:
|
PSA: Check out MixMobi.com - mobile promos / offers, works on all mobiles (incl smartphones), doing cool mashups #pr20chat |
|
2:02 am
|
mshahab:
|
RT @sjhalestorm think mobile *can* be much more effective in linking digital2real-life than online social. - Great conclusion 2 #pr20chat |
|
2:02 am
|
LaurenGav:
|
Bottom line- Should be used as a cust service tool to improve pub perception, not a trump "game" #pr20chat |
|
2:02 am
|
kmskala:
|
RT @sjhalestorm: @kmskala, I think mobile *can* be much more effective in linking digital to real-life than online social. #pr20chat |
|
2:02 am
|
PRtini:
|
Everyone, thank you so much for joining us! If you have ideas for questions/topics, send to myself or @jgoldsborough #pr20chat |
|
2:02 am
|
30lines:
|
@lutherlowe Absolutely agree, but that wasn't my question. How about something like verified feedback forms for biz sites? #pr20chat |
|
2:03 am
|
adscientist:
|
Thanks @PRtini and @JGoldsborough for tonight. #pr20chat |
|
2:03 am
|
rexr:
|
@kmskala I don't know how, but it seems like Home Depot has pissed away a lot of brand value in the past few years. #pr20chat |
|
2:03 am
|
lutherlowe:
|
#pr20chat Me: Biz Outreach Mgr, @Yelp; Fave Non-Profit = http://bit.ly/8YynU5 (b/c they use all Yelp's free tools @ biz.yelp.com) :) |
|
2:03 am
|
mshahab:
|
PSA: soon to be PR/adv grad from BU looking for jobs in DFW/TX #pr20chat |
|
2:03 am
|
Sue_Anne:
|
@30lines If you have the budget, give out an actual survey. Otherwise, I like the signs, etc. encouraging Yelp reviews. #pr20chat |
|
2:03 am
|
jonnew:
|
My PSA: Please check out my blog at http://bit.ly/bSI5A #pr20chat |
|
2:03 am
|
JGoldsborough:
|
@footenotes @SethOrNone And soon, thanks to Andorid. Blackberry playing game too. And we haven't even talked cloud computing :). #pr20chat |
|
2:04 am
|
30lines:
|
@lutherlowe I want real feedback, not astroturfing. Appreciate your feedback and links. #pr20chat |
|
2:04 am
|
deegospel:
|
@moxiePR thanks #pr20chat |
|
2:04 am
|
pamelamuldoon:
|
RT @footenotes: PSA: Check out MixMobi.com - mobile promos / offers, works on all mobiles (incl smartphones), doing cool mashups #pr20chat |
|
2:04 am
|
SethOrNone:
|
Sorry I missed the first half, but loved the half I made. Thanks @PRtini and @JGoldsborough! #pr20chat |
|
2:04 am
|
30lines:
|
@Sue_Anne Sure, but I like the idea of the next prospect being able to see the reviews. That's what makes Yelp great. #pr20chat |
|
2:05 am
|
footenotes:
|
@kmskala @sjhalestorm And perhaps mobile + social could be the most effective..? (> social or mobile alone?) #pr20chat |
|
2:05 am
|
JGoldsborough:
|
Thanks all for a great convo tonight! OIff to bday dinner with wife :). POLL results: http://bit.ly/dBFRvW @prTini #pr20chat |
|
2:05 am
|
lutherlowe:
|
@30lines #pr20chat Best to let reviews aggregate naturally; unsolicited reviews are the purest, most helpful form of feedback IMHO |
|
2:05 am
|
Sue_Anne:
|
@30lines I find the pop-ups for businesses to be a bit spammy on web sites ... #pr20chat |
|
2:05 am
|
LaurenGav:
|
PSA: Recent NCSU PR grad w/15 yrs exp in customer service, management looking for oppty in Baton Rouge #pr20chat |
|
2:05 am
|
deegospel:
|
@rexr Home Depot stopped taking care of its customers...me #pr20chat |
|
2:05 am
|
djschacter:
|
Had fun tweeting with the #pr20chat group. My PSA: recent PR grad looking for entry level jobs in Chicago. #pr20chat. |
|
2:05 am
|
mshahab:
|
PSA: my job/intsp experience http://www.linkedin.com/in/mariamshahab (meant to include in last tweet! - job hunting in DFW/TX) #pr20chat |
|
2:06 am
|
lindsaysydenham:
|
Ditto. RT @SethOrNone Sorry I missed the first half, but loved the half I made. Thanks @PRtini and @JGoldsborough! #pr20chat |
|
2:06 am
|
footenotes:
|
@JGoldsborough @SethOrNone Oh, I'm a total Cloud(Mobile)FanGirl! Excellent fodder for future convos #pr20chat |
|
2:06 am
|
JGoldsborough:
|
RT @PRtini: Everyone, thank you so much for joining us! If you have ideas for questions/topics, send to myself or @jgoldsborough #pr20chat |
|
2:06 am
|
30lines:
|
@kmskala Great example. If you check in at Lowe's, doesn't that send a subtle message/reminder to your friends? #pr20chat |
|
2:06 am
|
wvpmc:
|
New @prsawf blog post: 2010 Must-have "Technogadgets" for PR Professionals http://www.prsa-wf.org/blog.php - what are UR fav's? #pr20chat |
|
2:07 am
|
NoMeatballs:
|
PR maven by day, servant to 13 lb tiny tyrant dog by night. Blog http://barrio9.wordpress.com. Give some love to www.love146.org #pr20chat |
|
2:07 am
|
mshahab:
|
Thanks @PRtini & @JGoldsborough for great #pr20chat |
|
2:07 am
|
rexr:
|
Good talking to everyone! Guess it's time to get back to work... #pr20chat |
|
2:07 am
|
Sue_Anne:
|
@30lines Exactly. I have very techy friends, but almost all look things up on Yelp before going anywhere new. #pr20chat |
|
2:07 am
|
adamsherk:
|
@RexR good point, you're probably right. But there's a lot to lose for those who get caught. To me it's just not worth it. #pr20chat |
|
2:08 am
|
bgluckman:
|
@footenotes @jgoldsborough Yep--much cheaper! And MUCH faster development time, too! #pr20chat |
|
2:08 am
|
sarahsbordone:
|
Great convo #pr20chat peeps. PSA: PR gal, just catching the social media bug... looking for mentors and new ways to use for biz. |
|
2:08 am
|
lutherlowe:
|
@30lines Would be happy to discuss offline if you're interested. Tougher question than it seems. #pr20chat |
|
2:08 am
|
adscientist:
|
That was a very fast hour doing #pr20chat and #entprchat tonight |
|
2:08 am
|
lutherlowe:
|
RT @mshahab: Thanks @PRtini & @JGoldsborough for great #pr20chat |
|
2:09 am
|
30lines:
|
RT @lutherlowe: #pr20chat Fave Non-Profit = http://bit.ly/8YynU5 (b/c they use all Yelp's free tools @ biz.yelp.com) |
|
2:10 am
|
moxiePR:
|
RT @deegospel @moxiePR thanks #pr20chat | you're welcome! |
|
2:11 am
|
kmskala:
|
@footenotes Now, you'd be silly not to integrate both. But SMS has been effective before w/o social media, so it is possible. #pr20chat |
|
2:12 am
|
30lines:
|
@JGoldsborough Great job with the discussion tonight. (Oh, and @prtini, too.) :) #pr20chat |
|
2:13 am
|
Sue_Anne:
|
Absolutely agree :) RT @30lines: @JGoldsborough Great job with the discussion tonight. (Oh, and @prtini, too.) :) #pr20chat |
|
2:13 am
|
30lines:
|
@lutherlowe Thanks for the offer, would love to connect. I'll shoot you an email. #pr20chat |
|
2:15 am
|
MrPaulPR:
|
This 1 hour went by too fast #pr20chat , #entprchat |
|
2:16 am
|
30lines:
|
@lutherlowe Different question: Is it OK to encourage check-ins? #pr20chat |
|
2:16 am
|
PRtini:
|
Tonight's transcript from the #pr20chat http://bit.ly/cpyhAS Thanks to everyone for joining in! :) |
|
2:17 am
|
adamsherk:
|
RT @PRtini: Tonight's transcript from the #pr20chat http://bit.ly/cpyhAS Thanks to everyone for joining in! :) |
|
2:18 am
|
wvpmc:
|
@JGoldsborough + @prtini - thanks! - great co-moderating of fast-moving, informative discussion tonight #pr20chat |
|
2:19 am
|
SethOrNone:
|
@30lines Of course! Encourage positive posts on Yelp. Reward check-ins. Just keep it genuine. #pr20chat |
|
2:22 am
|
PRtini:
|
@wvpmc @sue_anne Thanks so much for joining in! :) #pr20chat |
|
2:24 am
|
evapana:
|
Hmm... interested in what #pr20chat is... |
|
2:24 am
|
spncrhoekstra:
|
RT @lutherlowe: #pr20chat @30lines If reviews look spammy, everyone loses. Consumers don't trust site & don't use it. Biz owners don't get views/customers |
|
2:31 am
|
stasantons:
|
RT @Bobbiec: #pr20chat looking to connect w/others who would like to run a local Innovation Night events. Check out @massinno |
|
2:32 am
|
footenotes:
|
@kmskala Agree; I want customers to be able to use all deployment methods: SMS, social media... anything digital #pr20chat |
|
2:33 am
|
PRtini:
|
@rexr Thanks for settin a reminder on your calendar. :) Glad to have you jump in! #pr20chat |
|
2:34 am
|
PRtini:
|
@evapana It's a discussion about the ever-evolving PR industry, how new media is changing PR, how we connect w/ all publics, etc. #pr20chat |
|
2:46 am
|
airpatrolcorp:
|
Before then! RT @KseniaCoffman: "Gartner speculates smartphones will outnumber PCs in 2013" - new purchases or installed base #pr20chat |
|
2:48 am
|
LeighFazzina:
|
Anyone use the Nielsen Buzz Metrics service? Looking for input. #hcsm #pr20chat #in |
|
3:03 am
|
spencerspellman:
|
Glad to meet some new Twitter friends and connect with PR folks at #pr20chat |
|
3:05 am
|
smartsymbols:
|
RT @Bobbiec: #pr20chat looking to connect w/others who would like to run a local Innovation Night events. Check out @massinno |
|
3:14 am
|
spencerspellman:
|
Per all the recs from #pr20chat, I decided to download @foursquare for my #droid and give it a spin |
|
3:17 am
|
30lines:
|
@spencerspellman Nice! Would love to get your opinion once you start using it. #pr20chat |
|
3:30 am
|
richs:
|
RT @footenotes While loc is interesting, think social + mobile + realtime is most compelling (via @fredwilson) #pr20chat |
|
3:45 am
|
ToddWalker:
|
RT @richs: RT @footenotes While loc is interesting, think social + mobile + realtime is most compelling (via @fredwilson) #pr20chat |
|
4:35 am
|
JimmyJohnsBC:
|
RT @SethOrNone: @kmskala After freezing my a#$ off today to defend my mayorship at Jimmy John's, I'm going with "loyalty." #pr20chat |
|
4:44 am
|
mollyi:
|
@sarahsbordone I saw you participated in the #pr20chat tonight - how was it? I keep meaning to join a chat one of these days... |
|
2:46 pm
|
LeighFazzina:
|
PR Peeps, get this? Survey Shows 73 Percent of CMOs Oversee Public Relations (from Forbes) via @steverubel 's Life Stream #in #pr20chat |
|
4:19 pm
|
PRtini:
|
With 550+ tweets, last night's #pr20chat was very insightful. In case you missed it, here's the transcript http://bit.ly/cpyhAS |
|
4:27 pm
|
TheRealTimsy:
|
RT @prtini: With 550+ tweets, last night's #pr20chat was very insightful. In case you missed it, here's the transcript http://bit.ly/cpyhAS |
|
4:46 pm
|
megmroberts:
|
Reading the #pr20chat transcript; good convo about using mobile & geo-based apps in #PR http://ow.ly/110I0 (h/t @prtini) |
|
5:25 pm
|
brittanymohr:
|
RT @PRtini: With 550+ tweets, last night's #pr20chat was very insightful. In case you missed it, here's the transcript http://bit.ly/cpyhAS |
|
5:35 pm
|
adriennemartin:
|
RT @brittanymohr: RT @PRtini: With 550+ tweets, last night's #pr20chat was very insightful. In case you missed it, here's the transcript http://bit.ly/cpyhAS |
|
5:40 pm
|
Alexisceule:
|
@brittanymohr OH! I missed it, so thank you!!! #pr20chat |
|
7:38 pm
|
sarahsbordone:
|
RT @PRtini: With 550+ tweets, last night's #pr20chat was very insightful. In case you missed it, here's the transcript http://bit.ly/cpyhAS |
|
10:40 pm
|
JGoldsborough:
|
RT @PRtini: With 550+ tweets, last night's #pr20chat was very insightful. In case you missed it, here's the transcript http://bit.ly/cpyhAS |
|
10:43 pm
|
JeterBugg:
|
In case you missed last night's #pr20chat, here's the transcript http://bit.ly/cpyhAS (via @JGoldsborough @PRtini) |
|
11:18 pm
|
JoelFoner:
|
Six Reasons Twitter Group Chats Create Social Virality http://bit.ly/cYO4Du" #social #pr20chat #solopr #blogchat |
|
11:29 pm
|
mobilespinach:
|
RT @SeeboldMarCom: another location-based service for geo-marketing, via text: see www.mobilespinach.com, founded by Antonio Vitti - very cool #pr20chat |
