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July 16, 2010
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1:27 am
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dc2fla:
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TKU @3keyscoach & @DanntBrown Great post from @SuzeMuse on Influence http://ow.ly/2bWin (Influence in Biz= #kaizenblog topic 2morrow 12pm) |
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1:45 am
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3keyscoach:
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@QuantFun Thanks for the RT! Are you able to join us tomorrow for #kaizenblog? |
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1:47 am
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3keyscoach:
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@suzemuse If you can pop into #kaizenblog tomorrow at 12pm ET, we'd love your perspective! |
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1:48 am
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3keyscoach:
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@dc2fla Thanks for sharing post by @SuzeMuse. Really fits our #kaizenblog convo for tomorrow! |
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1:53 am
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SuzeMuse:
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RT @ConversationAge: Topic "What defines influence in business?" for this week's #kaizenblog chat - join @3keyscoach & me Fri 12pm ET |
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2:34 am
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dc2fla:
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@3keyscoach A perfect fit, I agree. And timely topic #kaizenblog should get lively. |
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2:38 am
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macengr:
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RT @ConversationAge: Topic "What defines influence in business?" for this week's #kaizenblog chat - join @3keyscoach & me Fri 12pm ET |
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4:19 am
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CASUDI:
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RT@dc2fla TKU @3keyscoach @DanntBrown GR* post by @SuzeMuse on Influence http://ow.ly/2bWin (Influence in Biz= #kaizenblog topic FRI 12PM |
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1:12 pm
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dannybrown:
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Just in time for today's #kaizenblog - how emotional impact influences us: http://ow.ly/2coxp |
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1:13 pm
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DrDNickelson:
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RT @dannybrown: Just in time for today's #kaizenblog - how emotional impact influences us: http://ow.ly/2coxp |
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1:16 pm
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CBWhittemore:
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RT @DannyBrown: Just in time for today's #kaizenblog - how emotional impact influences us: http://ow.ly/2coxp |
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1:18 pm
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GCPworks:
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RT @DannyBrown: Just in time for today's #kaizenblog - how emotional impact influences us: http://ow.ly/2coxp via @CBWhittemore |
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1:18 pm
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RobCairns:
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RT @DannyBrown: Just in time for today's #kaizenblog - how emotional impact influences us: http://ow.ly/2coxp |
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1:53 pm
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ConversationAge:
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Connecting w/real influence http://ow.ly/2cpU3 "What defines influence in business?" join @3keyscoach & me today #kaizenblog 12pm ET |
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1:55 pm
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odomlewis:
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RT @ConversationAge: Connecting w/real influence http://ow.ly/2cpU3 "What defines influence in business?" join @3keyscoach & me today #kaizenblog 12pm ET |
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2:14 pm
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3keyscoach:
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RT @ConversationAge Connecting w/real influence http://ow.ly/2cpU3 "What defines influence in business?" join today #kaizenblog 12pm ET |
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3:30 pm
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3keyscoach:
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In 30 minutes, join fab convo AKA #kaizenblog Topic: "What Defines Influence in Business?" Friday at 12pm ET |
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3:35 pm
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ConversationAge:
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RT @3keyscoach: In 30 minutes, join fab convo AKA #kaizenblog Topic: "What Defines Influence in Business?" Friday at 12pm ET |
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3:41 pm
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ambercleveland:
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Thanks for the #FF @I5Design will you be at the #kaizenblog chat today? It starts at 12PM ET, hope to see you there. |
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3:47 pm
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Sametz:
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I'll be on the #kaizenblog chat today -- will you? I'll be tweeting as @megfowler -- check out the discussion! ^MF |
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3:51 pm
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3keyscoach:
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In 15 minutes, join @ConversationAge, lots of great thinkers, & me for #kaizenblog Topic: "What Defines Influence in Business?" |
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3:51 pm
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transfx:
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RT @ConversationAge RT @3keyscoach: Join #kaizenblog Topic: "What Defines Influence in Business?" today at 12pm ET |
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3:55 pm
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megfowler:
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Joining in on the #kaizenblog chat today... are you? Topic: "What defines influence in business?" |
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3:58 pm
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IrishSmiley:
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In 2min, join @ConversationAge, lots of great thinkers, & @3keyscoach for #kaizenblog Topic: "What Defines Influence in Business?" |
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4:00 pm
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CommAMMO:
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RT @megfowler: Joining in on the #kaizenblog chat today... are you? Topic: "What defines influence in business?" #kaizenblog |
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4:01 pm
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BethHarte:
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RT @3keyscoach In 15 minutes, join @ConversationAge, lots of great thinkers for #kaizenblog Topic: "What Defines Influence in Business?" |
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4:02 pm
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GetResults:
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Of 3 kinds of "power" - brute power (all muscle), authority (sanctioned) & influence (folks listen) influence most dynamic #kaizenblog |
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4:02 pm
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ConversationAge:
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Welcome to for #kaizenblog Topic: "What Defines Influence in Business?" with @3keyscoach & me |
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4:03 pm
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GetResults:
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Can't stay for full chat today, but want to make appearance, perhaps "influence" the convo here on #kaizenblog |
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4:03 pm
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megfowler:
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@GetResults do you think that's because it is earned, rather than asserted? #kaizenblog |
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4:04 pm
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roborracle:
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RT @ConversationAge: Welcome to for #kaizenblog Topic: "What Defines Influence in Business?" with @3keyscoach & me // results |
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4:04 pm
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Note_to_CMO:
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@ConversationAge Hey, is this thing on? Testing... Are we live for #kaizenblog ? |
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4:04 pm
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huperniketes:
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I napped so I could join in on #kaizenblog. You should join in today's topic "What Defines Influence in Business" too. |
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4:04 pm
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Note_to_CMO:
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Influence in business means "activation" - when I ask you to do something, you do it. #kaizenblog |
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4:04 pm
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3keyscoach:
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Hello, everyone! Welcome to #kaizenblog |
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4:05 pm
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3keyscoach:
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RT @Note_to_CMO: Influence in business means "activation" - when I ask you to do something, you do it. #kaizenblog |
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4:05 pm
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3keyscoach:
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@Note_to_CMO Hello Stephen! #kaizenblog |
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4:05 pm
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GetResults:
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@megfowler absolutely - those with influence seldom have "position" or "fear" going for them. #kaizenblog |
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4:05 pm
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QuantFun:
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RT @Note_to_CMO: Influence in business means "activation" - when I ask you to do something, you do it. #kaizenblog |
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4:05 pm
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3keyscoach:
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@Note_to_CMO Hello Alfonso! Glad you're here! #kaizenblog |
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4:06 pm
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Note_to_CMO:
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Influence means when I say "click here and vote (or buy, or tell your friends, or something else)", they do it. In droves. #kaizenblog |
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4:06 pm
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ConversationAge:
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@Note_to_CMO we're on :) #kaizenblog |
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4:06 pm
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QuantFun:
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Agree w/ @SuzeMuse that popularity is a poor proxy for influence. But isn't it but better than nothing? #kaizenblog |
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4:06 pm
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CASUDI:
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Success, Authority, Community, Connections, engaging product (not in order) = influence in BIZ #kaizenblog ~ Good morning everyone :-) |
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4:06 pm
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dc2fla:
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Good afternoon @ConversationAge @3keyscoach Looking forward to discussion of influence today in #kaizenblog |
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4:06 pm
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Note_to_CMO:
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@3keyscoach Good morning! Good topic today - #kaizenblog |
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4:06 pm
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bigwags:
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RT @Note_to_CMO Influence in biz = "activation" - when I ask U 2 do something, U do it. #kaizenblog /then my football coach had influence! |
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4:06 pm
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QuantFun:
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Better but complex Influence Model: Person_A INFLUENCES {Person_i i = 1 to N_j} on {Topic_j} by amount X_i_j #kaizenblog |
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4:06 pm
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QuantFun:
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Goal: find Person_A with high N_j on YOUR chosen Topic_j and high X_i_j across many people #kaizenblog |
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4:07 pm
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ConversationAge:
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Q1: What is deeper purpose of influence? #kaizenblog |
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4:07 pm
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marketwire:
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Popularity has nothing to do with influence. Are you more convinced if Kutcher recommends a brand or your friend? #kaizenblog |
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4:07 pm
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megfowler:
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For me, influence is the capacity to generate the response you desire, however that looks (conversation, decisions, sales) #kaizenblog |
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4:07 pm
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3keyscoach:
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RT @ConversationAge: Q1: What is deeper purpose of influence? #kaizenblog |
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4:07 pm
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CommAMMO:
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RT @ConversationAge: Connecting w/real influence http://ow.ly/2cpU3 "What defines influence in business?" #kaizenblog |
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4:07 pm
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GetResults:
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Influence in business is having the "ear" (& usually trust) of others - so things can more easily get done #kaizenblog |
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4:07 pm
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JoelFoner:
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Popularity often completely misrepresents influence, which is topic, timing and content specific. #kaizenblog |
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4:07 pm
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macengr:
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#kaizenblog Influence, to me, is when people will do it voluntarily, not because they have to. |
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4:08 pm
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CASUDI:
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@Note_to_CMO People with perceived (and actual) authority command action / influence ~ U R right #kaizenblog |
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4:08 pm
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3keyscoach:
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RT @JoelFoner: Popularity often completely misrepresents influence, which is topic, timing and content specific. #kaizenblog |
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4:08 pm
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dc2fla:
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RT @GetResults: 3 kinds of "power"-brute (all muscle), authority (sanctioned) & influence (folks listen) influence most dynamic #kaizenblog |
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4:08 pm
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3keyscoach:
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RT @macengr: #kaizenblog Influence, to me, is when people will do it voluntarily, not because they have to. |
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4:08 pm
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Note_to_CMO:
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@bigwags Channeling your inner linebacker again? Good! #kaizenblog [Everybody know Mike Wagner of White Rabbit Group?] |
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4:08 pm
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CommAMMO:
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Q1 Influence is the ability to gain a hearing for your perspectives, which then change someone's thinking or actions. #kaizenblog |
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4:08 pm
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SuzeMuse:
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@QuantFun Popularity is fleeting...influence tends to endure. #kaizenblog |
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4:08 pm
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ambercleveland:
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Joining #kaizenblog chat now, sorry but there will likely be many tweets on that topic in the next hour, u can filter it if you'd like :) |
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4:09 pm
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marketwire:
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Like. RT @megfowler: For me, influence is the capacity to generate the response you desire. #kaizenblog |
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4:09 pm
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SuzeMuse:
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Hi, #kaizenblog! |
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4:09 pm
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CommAMMO:
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RT @macengr: Influence, to me, is when people will do it voluntarily, not because they have to. #kaizenblog |
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4:09 pm
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megfowler:
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But influence isn't a numbers game, or a fame game -- targeted influence is often much more powerful. #kaizenblog |
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4:09 pm
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QuantFun:
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@Note_to_CMO Two types of "activation": directed activation (I tell, you do) vs. imitative (I do, you copy) #kaizenblog |
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4:09 pm
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CommAMMO:
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RT @JoelFoner: Popularity often completely misrepresents influence, which is topic, timing and content specific. #kaizenblog |
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4:09 pm
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3keyscoach:
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Hello @CASUDI & @GetResults Looks like we're in full swing here! #kaizenblog |
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4:09 pm
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CommAMMO:
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RT @megfowler: But influence isnt a numbers game, or a fame game -- targeted influence is often much more powerful. #kaizenblog |
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4:09 pm
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Note_to_CMO:
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A1: Deeper purpose of influence? Compliance? (Cynical?) We want influence so we can direct actions of others? #kaizenblog |
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4:09 pm
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huperniketes:
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@QuantFun Infamy, negative-influence are just as important to keep in mind for a campaign. People/topics/trends to avoid. #kaizenblog |
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4:09 pm
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SocialMktg_AM:
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RT @SuzeMuse: @QuantFun Popularity is fleeting...influence tends to endure. #kaizenblog |
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4:10 pm
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ConversationAge:
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RT @CommAMMO: Q1 Influence is ability to gain a hearing for your perspectives, which then change someone's thinking or actions. #kaizenblog |
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4:10 pm
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CASUDI:
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A1: Influence bringing about action cos people are inspired to do it ~ (not forced to) #kaizenblog |
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4:10 pm
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GetResults:
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@SuzeMuse Shamen have influence until a key patient dies or has bad luck, then enduring comes to abrupt halt #kaizenblog |
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4:10 pm
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GetResults:
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@Note_to_CMO or are at least inclined to act as directed #kaizenblog |
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4:10 pm
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denispaulvc:
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The 2 sides of Influence: Quantity & Quality, numbers have to add to impact; as in "changing the thinking of a lot of people" #kaizenblog |
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4:10 pm
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3keyscoach:
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RT @Note_to_CMO: A1: Deeper purpose of influence? Compliance? (Cynical?) We want influence so we can direct actions of others? #kaizenblog |
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4:10 pm
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ConversationAge:
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@SocialMktg_AM yes, Twitter chat #kaizenblog - today we're talking about influence. Q1: what is deeper purpose? Welcome! |
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4:11 pm
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CASUDI:
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@3keyscoach Great subject ~ defining and finding influencers one of my fave #kaizenblog |
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4:11 pm
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marketwire:
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The goal of influence is to have a desirable action, is it not? #kaizenblog |
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4:11 pm
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SteveKoss:
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Influence = making things happen, wisdom to make a difference, resetting bad behaviors with new skills. #kaizenblog |
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4:11 pm
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QuantFun:
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@SuzeMuse Yes, influence endures unless it's abused. Then it inverts and influencer becomes anti-influencer. #kaizenblog |
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4:11 pm
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ambercleveland:
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RT @CommAMMO: Q1 Influence is the ability to gain a hearing for ur perspectives, which then change someones thinking or actions. #kaizenblog |
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4:12 pm
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megfowler:
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we recognize @sametz that brands speak to diff audiences in diff ways -- the right message for the right audience = influence. #kaizenblog |
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4:12 pm
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WDYWFT:
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Mike Myatt wrote: By the time you reach the CEO level you should be striving to move beyond success and towards significance. #kaizenblog |
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4:12 pm
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SocialMktg_AM:
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From a company's perspective, it's key to have employees with influence. Collective power in numbers. #kaizenblog |
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4:12 pm
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CASUDI:
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@denispaulvc YES, quantity (sheer mass) can influence however we like to think Quality first :-) #kaizenblog |
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4:12 pm
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SuzeMuse:
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Example. The band Rush. They started out in the 70s and were popular. They have influenced many, and they are still around. #kaizenblog |
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4:12 pm
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WDYWFT:
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So hopefully it's compliance and significance. #kaizenblog |
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4:12 pm
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JoelFoner:
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Q1 "What is the deeper purpose of influence?" | Many mention actions. Influence key result changes opinions and beliefs too. #kaizenblog |
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4:13 pm
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WDYWFT:
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RT @ConversationAge: Q1: What is deeper purpose of influence? #kaizenblog |
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4:13 pm
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CommAMMO:
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@ConversationAge Q1 deeper purpose of gaining influence should be altruistic, but likely is desire to wield it for business. #kaizenblog |
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4:13 pm
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ConversationAge:
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RT @SocialMktg_AM: From a company's perspective, it's key to have employees with influence. Collective power in numbers. #kaizenblog |
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4:13 pm
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megfowler:
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if you're trying to influence everyone, you won't influence anyone. #kaizenblog |
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4:13 pm
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SuzeMuse:
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@GetResults which is why people who influence must always be cognizant of the impact they have on others. #kaizenblog |
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4:13 pm
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GetResults:
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@WDYWFT from your mouth to God's ear! Yes, you should... #kaizenblog |
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4:13 pm
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ambercleveland:
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RT @megfowler: if youre trying to influence everyone, you wont influence anyone. #kaizenblog |
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4:13 pm
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dc2fla:
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Pupose of influence: to persuade other(s) to a desired action, opinion, beliefs - the last two wd. affect action #kaizenblog |
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4:14 pm
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megfowler:
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Q1: the deeper purpose is to generate response -- the response you set as your goal. #kaizenblog |
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4:14 pm
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3keyscoach:
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RT @megfowler: if you're trying to influence everyone, you won't influence anyone. #kaizenblog |
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4:14 pm
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macengr:
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#kaizenblog Deeper purpose varies according to the individual and goal of same. Can be good or bad. |
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4:14 pm
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JoelFoner:
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@megfowler Is "trying to influence" to have failed from the start? #kaizenblog |
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4:14 pm
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CASUDI:
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RT@dc2fla Pupose of influence: to persuade other(s) to a desired action, opinion, beliefs - the last two wd. affect action #kaizenblog |
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4:14 pm
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QuantFun:
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(Jack-of-all-trades, influencer of none) RT @megfowler: if youre trying to influence everyone, you wont influence anyone. #kaizenblog |
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4:14 pm
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3keyscoach:
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RT @dc2fla: Pupose of influence: to persuade other(s) to desired action, opinion, beliefs - the last two wd. affect action #kaizenblog |
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4:14 pm
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CommAMMO:
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RT @SocialMktg_AM: From a companys perspective, its key to have employees with influence. Collective power in numbers. #kaizenblog |
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4:14 pm
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marketwire:
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.@SocialMktg_AM That's why social media should be a part of a company's overall strategy. SM creates influencers. #kaizenblog |
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4:14 pm
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ConversationAge:
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@JoelFoner do *you* think that action is the main purpose of influence? #kaizenblog |
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4:14 pm
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UnitedLinen:
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RT @dc2fla: Pupose of influence: to persuade other(s) to a desired action, opinion, beliefs - the last two wd. affect action #kaizenblog |
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4:15 pm
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CatMonahan:
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RT @ConversationAge: RT @SocialMktg_AM: From a company's perspective, it's key to have employees with influence. Collective power in numbers. #kaizenblog |
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4:15 pm
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CommAMMO:
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Strategery... RT @megfowler: Q1: the deeper purpose is to generate response -- the response you set as your goal. #kaizenblog |
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4:15 pm
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megfowler:
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@JoelFoner no, because influence isn't a bad goal -- control might be, dominating the perspective might be. #kaizenblog |
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4:15 pm
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YannR:
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biz influence = ability of a organization to make its constituents feel like sharing their experience #touchpoints #kaizenblog |
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4:15 pm
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Note_to_CMO:
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I find that on Twitter, pushing for big follower numbers has inverse relationship with building influence. #kaizenblog |
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4:15 pm
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GetResults:
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@SuzeMuse In my experience, influence is like being in smoke filled room, if air clears, sometimes influence dissipates #kaizenblog |
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4:15 pm
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3keyscoach:
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@marketwire Maybe social media helps create influence but is that the be all, end all of influence? #kaizenblog |
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4:15 pm
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JoelFoner:
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@ConversationAge I think action is only one purpose of influence, and that affecting opinions and beliefs is just as powerful. #kaizenblog |
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4:15 pm
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dc2fla:
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@CommAMMO I agree influence SHOULD be for good purpose, but isn't intrinsically #kaizenblog |
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4:15 pm
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ambercleveland:
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RT @Note_to_CMO: I find that on Twitter, pushing for big follower numbers has inverse relationship with building influence. #kaizenblog |
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4:16 pm
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CommAMMO:
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RT @SuzeMuse: @GetResults which is why people who influence must always be cognizant of the impact they have on others. #kaizenblog |
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4:16 pm
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ConversationAge:
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RT @JoelFoner: I think action is only one purpose of influence, and that affecting opinions and beliefs is just as powerful. #kaizenblog |
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4:16 pm
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SocialMktg_AM:
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Couldn't agree more. That's why social media should be a part of a company's overall strategy. SM creates influencers. #kaizenblog RT... |
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4:16 pm
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3keyscoach:
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RT @Note_to_CMO: I find that on Twitter, pushing for big follower numbers has inverse relationship with building influence. #kaizenblog |
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4:16 pm
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megfowler:
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@JoelFoner probably disingenuous to say we're not trying to achieve influence -- it's part of all marketing/comms/leadership. #kaizenblog |
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4:16 pm
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macengr:
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RT @Note_to_CMO: I find that on Twitter, pushing for big follower numbers has inverse relationship with building influence. #kaizenblog |
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4:17 pm
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CommAMMO:
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Pushing, yes. RT @Note_to_CMO: I find that on Twitter, pushing for big follower numbers has inverse relationship w/ bldg influ. #kaizenblog |
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4:17 pm
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rjohnsonh:
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RT @marketwire: Popularity has nothing to do with influence. Are you more convinced if Kutcher recommends a brand or your friend? #kaizenblog |
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4:17 pm
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JoelFoner:
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@ConversationAge Opinions and beliefs affect actions, but may be far in future and harder to directly tie to one influencer. #kaizenblog |
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4:17 pm
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Note_to_CMO:
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@JoelFoner Action is the manifestation of those beliefs. Look at Old Spice. Big buzz, no sales. #kaizenblog |
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4:17 pm
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denispaulvc:
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Nice meeting you all... good... conversation to everyone #kaizenblog |
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4:17 pm
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ambercleveland:
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RT @JoelFoner: Action is only one purpose of influence, and that affecting opinions and beliefs is just as powerful. #kaizenblog |
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4:17 pm
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dc2fla:
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RT @SuzeMuse: @GetResults which is why people who influence must always be cognizant of the impact they have on others. #kaizenblog |
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4:17 pm
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marketwire:
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.@Note_to_CMO Agreed, the key to your theory is "pushing for big follower #'s". Followers should come naturally. #kaizenblog |
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4:17 pm
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CommAMMO:
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Yes. RT @JoelFoner: I think action is only one purpose of influence, and that affecting opinions & beliefs is just as powerful. #kaizenblog |
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4:17 pm
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megfowler:
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@JoelFoner @ConversationAge but that IS an action. it's a response. agreement/allegiance/putting faith is an act. #kaizenblog |
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4:18 pm
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ConversationAge:
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@YannR that's a compelling thought. Do you think it's the unspoken reason for programs like "energize & engage" employees? #kaizenblog |
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4:18 pm
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3keyscoach:
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@denispaulvc Welcome! What do you believe is the purpose of influence? #kaizenblog |
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4:18 pm
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WDYWFT:
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@GetResults should... true. Influence is like money> u have it b/c u know how to use it. If u don't have it, it's for a reason. #kaizenblog |
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4:18 pm
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tomasacker:
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The word "influence" implies acceptance. May lead to action, may not. #kaizenblog |
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4:18 pm
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Note_to_CMO:
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@marketwire Yes, pushing for big followers tends to distract you from actually building relationships with those you have. #kaizenblog |
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4:18 pm
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GetResults:
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@ConversationAge say more about this, please - deeper purpose? #kaizenblog |
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4:18 pm
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SocialMktg_AM:
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Influence can be used for both good and evil. Think of Hitler. #kaizenblog |
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4:18 pm
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Note_to_CMO:
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@megfowler I disagree. Thoughts are private. Action is public. Huge difference. Influence (I think) is about moving ppl to act. #kaizenblog |
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4:19 pm
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huperniketes:
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@JoelFoner But what is the point of affecting opinions & beliefs if not to convince to act (or not act)? #kaizenblog |
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4:19 pm
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johnheaney:
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@tomasacker wd not agree that influence implies acceptance. political influencers are prime example. #kaizenblog |
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4:19 pm
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ConversationAge:
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@GetResults what do you do with it? #kaizenblog |
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4:19 pm
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CommAMMO:
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Is that true? How measured? RT @SocialMktg_AM: ...social media shud b part of compys overall strat. SM creates influencers #kaizenblog |
|
4:19 pm
|
deckerton:
|
RT @YannR: biz influence = ability of a organization to make its constituents feel like sharing their experience #touchpoints #kaizenblog |
|
4:19 pm
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megfowler:
|
part of the problem is that we have a very slim notion of what "action" is, or how key relationships/responses begin. #kaizenblog |
|
4:19 pm
|
jenni_doyle:
|
RT @ConversationAge: RT @CommAMMO: Q1 Influence is ability to gain a hearing for your perspectives, which then change someone's thinking or actions. #kaizenblog |
|
4:19 pm
|
GetResults:
|
@tomasacker - if you only pause to think, influence has had an impact - perhaps that's enough for some things #kaizenblog |
|
4:19 pm
|
ConversationAge:
|
RT @tomasacker: The word "influence" implies acceptance. May lead to action, may not. #kaizenblog | action may be contrary to input, too |
|
4:20 pm
|
Note_to_CMO:
|
@johnheaney Yes. Big turning pt in Scott Brown R-MA influence was activation. Turning supporters into activists. #kaizenblog |
|
4:20 pm
|
3keyscoach:
|
@tomasacker How does it imply acceptance (versus agreement or some other descriptor)? #kaizenblog |
|
4:20 pm
|
JoelFoner:
|
@Note_to_CMO @megfowler Couldn't a kind of influence result in new beliefs that prevent people from acting (against something)? #kaizenblog |
|
4:20 pm
|
GetResults:
|
@SuzeMuse part 2 - yes, onus on responsibility is big on those with influence - abuse is easy, moderation often hard #kaizenblog |
|
4:20 pm
|
dc2fla:
|
@tomasacker agree on def. of influence; Q1 relates to "deeper purpose" i.e. how one/biz uses influence #kaizenblog |
|
4:20 pm
|
marketwire:
|
@SocialMktg_AM Great point. Not sure if I should RT or not ;-) #kaizenblog |
|
4:20 pm
|
3keyscoach:
|
RT @GetResults: @tomasacker - if you only pause to think, influence has had an impact - perhaps that's enough for some things #kaizenblog |
|
4:20 pm
|
macengr:
|
#kaizenblog Changing thoughts inevitably changes actions. |
|
4:20 pm
|
huperniketes:
|
RT @Note_to_CMO: @marketwire Yes, pushing for big followers tends to distract you from actually building relationships with those you have. #kaizenblog |
|
4:20 pm
|
megfowler:
|
@Note_to_CMO making the choice to listen is an action. opening your mind is an action. #kaizenblog |
|
4:20 pm
|
ambercleveland:
|
@huperniketes sometimes the "action" caused by your influence comes much later. Impacting thoughts now,can lead to action later #kaizenblog |
|
4:21 pm
|
JoelFoner:
|
@huperniketes I guess maybe this is a micro/macro discussion... "Action" in the specific, directed marketing sense vs. societal? #kaizenblog |
|
4:21 pm
|
johnheaney:
|
not necessary to impel action with influence - shift in belief is often the objective #kaizenblog |
|
4:21 pm
|
dc2fla:
|
How influence is used and how one should use it -ethical question covers a broad spectrum #kaizenblog |
|
4:21 pm
|
3keyscoach:
|
Is influence for something beyond marketing? #kaizenblog |
|
4:21 pm
|
Note_to_CMO:
|
@JoelFoner Not acting or "changing actions " is good enough - sounds fair. #kaizenblog |
|
4:21 pm
|
CommAMMO:
|
RT @megfowler: @Note_to_CMO making the choice to listen is an action. opening your mind is an action. #kaizenblog |
|
4:21 pm
|
ConversationAge:
|
@megfowler may be getting caught in semantics, decision based on beliefs influences our action c: @JoelFoner #kaizenblog |
|
4:21 pm
|
johnheaney:
|
is there a difference between group/individual influence?
#kaizenblog |
|
4:21 pm
|
CommAMMO:
|
RT @dc2fla: How influence is used and how one should use it -ethical question covers a broad spectrum #kaizenblog |
|
4:21 pm
|
3keyscoach:
|
RT @johnheaney: not necessary to impel action with influence - shift in belief is often the objective #kaizenblog |
|
4:22 pm
|
dc2fla:
|
@3keyscoach Influence beyond marketing: mentoring #kaizenblog |
|
4:22 pm
|
CASUDI:
|
RT@johnheaney not necessary to impel action with influence - shift in belief is often the objective #kaizenblog/// or shift in attitude. |
|
4:22 pm
|
tbkuplic:
|
What's the difference between influence and expertise? #kaizenblog |
|
4:22 pm
|
tomasacker:
|
Changing actions changes thoughts. #kaizenblog |
|
4:22 pm
|
YannR:
|
social tech & graph have made it easier to map out influence, our gregarious instincts do the rest #kaizenblog |
|
4:22 pm
|
3keyscoach:
|
RT @dc2fla: How influence is used and how one should use it -ethical question covers a broad spectrum #kaizenblog |
|
4:22 pm
|
johnheaney:
|
does influence behave differently online than offline? #kaizenblog |
|
4:22 pm
|
ConversationAge:
|
Someone mentioned follower counts earlier. When we engage in #kaizenblog chat, we respond/act to content, not counts |
|
4:23 pm
|
GetResults:
|
@ConversationAge when I have influence, I try to think in terms of stewardship & impact, then exert #kaizenblog |
|
4:23 pm
|
YannR:
|
wholesome RT @megfowler: @Note_to_CMO making the choice to listen is an action. opening your mind is an action. #kaizenblog |
|
4:23 pm
|
CommAMMO:
|
Don't agree. One cn b influ'd by many ppl, tiered influence effect. RT @macengr:Changing thoughts inevitably changes actions. #kaizenblog |
|
4:23 pm
|
johnheaney:
|
@tbkuplic expertise does not have to be shared, influence by its nature is public #kaizenblog |
|
4:23 pm
|
huperniketes:
|
The Whuffie Factor discusses the importance of influence in the form of social capital, how to earn and spend it. #kaizenblog |
|
4:23 pm
|
Note_to_CMO:
|
@CommAMMO @megfowler Making choice to listen isn't necessarily influence. Believing without acting implies weak faith in idea? #kaizenblog |
|
4:23 pm
|
macengr:
|
@tbkuplic #kaizenblog People with no expertise (or pretend expertise) can still have influence |
|
4:23 pm
|
CommAMMO:
|
Not much evidence, studies yet. Possible. RT @johnheaney: does influence behave differently online than offline? #kaizenblog |
|
4:24 pm
|
GetResults:
|
@3keyscoach Influence is always beyond marketing scope - can pervade everything #kaizenblog |
|
4:24 pm
|
johnheaney:
|
does Google have outsized influence? even if it's not intentional? or is it? #kaizenblog |
|
4:24 pm
|
CommAMMO:
|
RT @GetResults: @ConversationAge when I have influence, I try to think in terms of stewardship & impact, then exert #kaizenblog |
|
4:24 pm
|
3keyscoach:
|
Can coaches/consultants influence how orgs behave internally so they treat each other in different ways? Can we change world? #kaizenblog |
|
4:24 pm
|
stales:
|
@ConversationAge what is #kaizenblog |
|
4:24 pm
|
CASUDI:
|
@johnheaney Wonder if difference between ~is group is more "sheep" influence, indiv more leadership (not saying but wondering) #kaizenblog |
|
4:24 pm
|
tbkuplic:
|
I think this is an often overlooked truth. RT @tomasacker: Changing actions changes thoughts. #kaizenblog |
|
4:24 pm
|
marketwire:
|
@johnheaney The co that come to mind re: group influence is Ford and their "movement" and Starbucks. Individual= @oldspice #kaizenblog |
|
4:24 pm
|
deckerton:
|
My small business clients appreciate action-influence: that which will create a new customer. #kaizenblog |
|
4:24 pm
|
GetResults:
|
@CASUDI even as a first step, where it's a change in attitude, much can come later #kaizenblog |
|
4:24 pm
|
QuantFun:
|
@tbkuplic expertise can lead to influence, but does influence lead to expertise? #kaizenblog |
|
4:24 pm
|
Note_to_CMO:
|
There's a big gap betw internal thoughts and external (and public) acts when it comes to psychology of influence. #kaizenblog |
|
4:25 pm
|
CommAMMO:
|
Can b true. RT @tomasacker: Changing actions changes thoughts. #kaizenblog |
|
4:25 pm
|
megfowler:
|
@Note_to_CMO @CommAMMO it's a beginning. influence is a process, i think. #kaizenblog |
|
4:25 pm
|
3keyscoach:
|
Tell us more? RT @ GetResults @3keyscoach Influence is always beyond marketing scope - can pervade everything #kaizenblog |
|
4:25 pm
|
Note_to_CMO:
|
We dont keep our promises (ie, Weight Watchers, etc) when we don't make them public (acts, not just beliefs). #kaizenblog |
|
4:25 pm
|
CASUDI:
|
@johnheaney deff think online influence more fleeting (often) #kaizenblog you? |
|
4:25 pm
|
ConversationAge:
|
@dc2fla yes, I wrote about that today. Also, do we choose to be right, or to be challenged/influenced? #kaizenblog @3keyscoach |
|
4:25 pm
|
3keyscoach:
|
Powerful! RT @dc2fla @3keyscoach Influence beyond marketing: mentoring #kaizenblog |
|
4:25 pm
|
SteveKoss:
|
Influence @3keyscoach is beyond marketing?providing the vicarious experience in and all areas of biz and life is a changemaker #kaizenblog |
|
4:26 pm
|
ambercleveland:
|
@3keyscoach I believe that we can change the world, influence leads to buy in, leads to change.. #kaizenblog |
|
4:26 pm
|
3keyscoach:
|
Q2 What is the bridge between your business vision and becoming an influencer? #kaizenblog |
|
4:26 pm
|
Note_to_CMO:
|
@marketwire Old Spice is a good case in lack of influence: Huge buzz, sales -7% per Brandweek. #kaizenblog |
|
4:26 pm
|
dc2fla:
|
@CommAMMO Agree. Influence can be multi-tiered and from many directions. e.g what influences my opinion of a politician/my vote) #kaizenblog |
|
4:26 pm
|
CommAMMO:
|
Possible. Not w/out internal commit. RT @3keyscoach: Can coaches/consultants influ orgs so treat each oth in diff ways? #kaizenblog |
|
4:26 pm
|
huperniketes:
|
@ambercleveland Exactly. Planting seeds for a harvest, not to trigger an immediate action. Like revolution. #kaizenblog |
|
4:26 pm
|
derekedmond:
|
@3keyscoach maybe not the "world" but at least try to influence/impact the immediate circle #kaizenblog |
|
4:26 pm
|
CASUDI:
|
@GetResults change in attitude expands to social engineering ~ does it not ? #kaizenblog |
|
4:27 pm
|
persuasionfox:
|
@tbkuplic: expertise is knowledge & abilities & doesn't mean someone can influence others.
#kaizenblog |
|
4:27 pm
|
tomasacker:
|
Influence more subtle process today. Experts disagree, so people don't trust experts. #kaizenblog |
|
4:27 pm
|
ConversationAge:
|
@Note_to_CMO I was just reviewing a fabulous deck on changing behavior w/data http://ow.ly/2cvMZ #kaizenblog |
|
4:27 pm
|
marketwire:
|
Interesting! Link? RT @Note_to_CMO: @marketwire Old Spice is a good case in lack of influence: Huge buzz,sales -7% per Brandweek #kaizenblog |
|
4:27 pm
|
johnheaney:
|
@CASUDI online influence dependent upon repetition. will be fleeting if not a focus of influencer. think celebrities #kaizenblog |
|
4:27 pm
|
huperniketes:
|
@JoelFoner Action in the general sense/awareness of influence. If action is a lifestyle activity, it would be societal. #kaizenblog |
|
4:27 pm
|
3keyscoach:
|
@CommAMMO Internal commitment is essential. How do we create that bridge to internal commitment? #kaizenblog |
|
4:27 pm
|
CommAMMO:
|
@CASUDI Models of persuasion (rhetorical theory, social capital theory, etc.) can be pos or neg... #kaizenblog |
|
4:28 pm
|
GetResults:
|
@CASUDI of course it does. A change in attitude opens perspective, who knows the dimensions of that? #kaizenblog |
|
4:28 pm
|
dc2fla:
|
RT @3keyscoach: Can coaches/consultants influence how orgs behave internally so they treat ea other in different ways? #kaizenblog |
|
4:28 pm
|
3keyscoach:
|
RT @ConversationAge: @Note_to_CMO I was just reviewing a fabulous deck on changing behavior w/data http://ow.ly/2cvMZ #kaizenblog |
|
4:28 pm
|
Note_to_CMO:
|
Q2: Bridge betw vision and influence. Jim Koch/Boston Beer Co. "Want to change how American public thinks of beer." #kaizenblog |
|
4:28 pm
|
ambercleveland:
|
Q2 The bridge between biz and becoming an influencer is the mission of the biz and the vision of the leadership #kaizenblog |
|
4:28 pm
|
johnheaney:
|
@persuasionfox influence also requires ability to communicate. not necessarily a talent of someone with expertise #kaizenblog |
|
4:28 pm
|
megfowler:
|
influence exists in levels: what influences me to buy is diff. from what influences me to give charitably, change my mind, etc. #kaizenblog |
|
4:28 pm
|
3keyscoach:
|
RT @tomasacker: Influence more subtle process today. Experts disagree, so people don't trust experts. #kaizenblog |
|
4:28 pm
|
ConversationAge:
|
@tomasacker would you say it's a combination of data and observed behavior? #kaizenblog |
|
4:28 pm
|
tbkuplic:
|
@QuantFun I don't think influence leads to expertise, but in the best circumstances they are concurrent #kaizenblog |
|
4:28 pm
|
jaydesignhaiti:
|
RT @marketwire: Interesting! Link? RT @Note_to_CMO: @marketwire Old Spice is a good case in lack of influence: Huge buzz,sales -7% per Brandweek #kaizenblog |
|
4:28 pm
|
Note_to_CMO:
|
@ConversationAge Thanks for fwding link - just fav'ed it and will read! #kaizenblog |
|
4:29 pm
|
macengr:
|
RT @ambercleveland: Q2 The bridge between biz and becoming an influencer is the mission of the biz and the vision of the leadership #kaizenblog |
|
4:29 pm
|
CASUDI:
|
@3keyscoach A2 : Doing excellently or in our design biz ~ one of a kind design / leader / influencer of new #kaizenblog |
|
4:29 pm
|
CommAMMO:
|
RT @ambercleveland: @3keyscoach I believe that we can change the world, influence leads to buy in, leads to change.. #kaizenblog |
|
4:29 pm
|
Note_to_CMO:
|
@marketwire Blogged this earlier this week - http://bit.ly/cIdN1r #kaizenblog [Old Spice is very interesting problem!] |
|
4:30 pm
|
JoelFoner:
|
@tbkuplic @QuantFun I think influence does lead to expertise, through connection with more people and concepts. #kaizenblog |
|
4:30 pm
|
deckerton:
|
Big brands like Old Spice probably appreciate belief-influence. Sales were down, but now their brand feels more relevant. #kaizenblog |
|
4:30 pm
|
GetResults:
|
@3keyscoach an arched eyebrow from an influential person can halt action even before marketing is contemplated #kaizenblog |
|
4:30 pm
|
CommAMMO:
|
But process is same, no? RT @megfowler: influ exists in levels: what influences me to buy is diff. from what influences me to... #kaizenblog |
|
4:30 pm
|
andrewmueller:
|
RT @GetResults: @CASUDI of course it does. A change in attitude opens perspective, who knows the dimensions of that? #kaizenblog |
|
4:30 pm
|
huperniketes:
|
@3keyscoach Influence is an everyday occurrence for all. Parents want to influence kids, esp as teens. #kaizenblog |
|
4:30 pm
|
ConversationAge:
|
@stales today were discussing a topic that might be juicy to you, Alicia: influence and its role in business #kaizenblog |
|
4:30 pm
|
Note_to_CMO:
|
@jaydesignhaiti Just sent my link, which has another link to Brandweek's data re Old Spice - #kaizenblog |
|
4:30 pm
|
dc2fla:
|
Nice @megfowler Influence as a process & not exclusively uni-directional either business or personal #kaizenblog |
|
4:31 pm
|
tomasacker:
|
@ConversationAge Acting as an example, yes. And more about helping people internalize message and feel good about selves. #kaizenblog |
|
4:31 pm
|
CASUDI:
|
@Note_to_CMO online BUZZ = fleeting online influence ref @oldspice #kaizenblog cc@johnheaney |
|
4:31 pm
|
andrewmueller:
|
@Note_to_CMO Old Spice campaign was a brand marketing effort, the effect is seen over time not immediately #kaizenblog |
|
4:31 pm
|
robertocastro:
|
RT @marketwire: Popularity has nothing to do with influence. Are you more convinced if Kutcher recommends a brand or your friend? #kaizenblog |
|
4:31 pm
|
ConversationAge:
|
@GetResults hence the good idea of A/B testing? #kaizenblog @3keyscoach |
|
4:31 pm
|
3keyscoach:
|
RT @huperniketes: @3keyscoach Influence is an everyday occurrence for all. Parents want to influence kids, esp as teens. #kaizenblog |
|
4:31 pm
|
Note_to_CMO:
|
@deckerton There's no such thing as "relevance" when your brand is down 7% YOY. Buzz doesn't equal conversion. #kaizenblog |
|
4:32 pm
|
micronauta:
|
RT @marketwire: Popularity has nothing to do with influence. Are you more convinced if Kutcher recommends a brand or your friend? #kaizenblog |
|
4:32 pm
|
CommAMMO:
|
@Note_to_CMO Great example in SamA - I ask ppl, "what do u want ppl to think, feel or do" as result of comm'ns... #kaizenblog |
|
4:32 pm
|
dc2fla:
|
@MegFowler re: the process: as we listen, observe responses of those we seek to influence (our audience/stakeholders) we adjust #kaizenblog |
|
4:32 pm
|
ambercleveland:
|
Amt of influence impacts the amt of action. i.e., if asked to click for a cause, I will...if u ask me to buy, I'll think abt it #kaizenblog |
|
4:32 pm
|
ConversationAge:
|
RT @Note_to_CMO: @deckerton There's no such thing as "relevance" when your brand is down 7% YOY. Buzz doesn't equal conversion. #kaizenblog |
|
4:32 pm
|
deckerton:
|
RT @marketwire: Popularity has nothing to do with influence. Are you more convinced if Kutcher recommends a brand or your friend? #kaizenblog |
|
4:32 pm
|
GetResults:
|
@ConversationAge yes, I'm a big fan of using the best of Direct Response techniques - testing is always helpful #kaizenblog |
|
4:32 pm
|
WDYWFT:
|
Microsoft Kin Discontinued After 48 Days - http://nyti.ms/aaYg3r #kaizenblog |
|
4:32 pm
|
CommAMMO:
|
@Note_to_CMO What abt lag time between socmed campaign and sales? Will we know so soon? #kaizenblog |
|
4:33 pm
|
YannR:
|
@ConversationAge "energize & engage" employees => appeal to their human side maybe... organizations can desensitize people #kaizenblog |
|
4:33 pm
|
dc2fla:
|
RT @Note_to_CMO: @deckerton There's no such thing as "relevance" when your brand is down 7% YOY. Buzz doesn't equal conversion. #kaizenblog |
|
4:33 pm
|
Note_to_CMO:
|
@andrewmueller The campaign has been out there 6 months, has 12.2 million views. Long enough to see something? #kaizenblog |
|
4:33 pm
|
CASUDI:
|
@andrewmueller @GetResults I am always looking at dynamics of changing attitude ~ both of one & of populations (Mkgt:-) #kaizenblog |
|
4:33 pm
|
marketwire:
|
Bookmarked and will cont to track! RT @Note_to_CMO: @marketwire Blogged this earlier this wk - http://bit.ly/cIdN1r #kaizenblog #kaizenblog |
|
4:33 pm
|
johnheaney:
|
@micronauta you may not want popularity to determine influence, but it certainly does. Kutcher gets sponsors b/c of popularity #kaizenblog |
|
4:33 pm
|
huperniketes:
|
@3keyscoach The extent to which they affect behavior is based on a key factor in influence: trust. Have they earned it? #kaizenblog |
|
4:33 pm
|
SocialMktg_AM:
|
I'm sure you are all aware of the Fast Company Influence project? Thoughts? http://ow.ly/2cw1O #kaizenblog |
|
4:33 pm
|
QuantFun:
|
RT @tbkuplic: @QuantFun I dont think influence leads to expertise, but in the best circumstances they are concurrent #kaizenblog |
|
4:33 pm
|
3keyscoach:
|
RT @WDYWFT: Microsoft Kin Discontinued After 48 Days - http://nyti.ms/aaYg3r #kaizenblog |
|
4:33 pm
|
ConversationAge:
|
@tomasacker can this "helping people feel good about themselves" be used to manipulate evidence? e.g., popularity #kaizenblog |
|
4:33 pm
|
GetResults:
|
@micronauta Celebrity and/or popularity does impact influence, but in varying degrees & among different groups - it's selective #kaizenblog |
|
4:33 pm
|
andrewmueller:
|
No we won't >RT @CommAMMO: @Note_to_CMO What abt lag time between socmed campaign and sales? Will we know so soon? #kaizenblog |
|
4:33 pm
|
ambercleveland:
|
@marketwire the ? about @aplusk - depends on what the recommendation is 4, he's a celeb but he's also very smart about SM #kaizenblog |
|
4:34 pm
|
3keyscoach:
|
RT @YannR: @ConversationAge "energize & engage" employees => appeal to their human side maybe... orgs can desensitize people #kaizenblog |
|
4:34 pm
|
deckerton:
|
@Note_to_CMO Totally agree. That's why my clients are small biz, not big brands. Small biz don't value "relevance" #kaizenblog |
|
4:34 pm
|
megfowler:
|
@CommAMMO I don't think it is -- not the same path to influence what I do with my wallet as to influence what I do with my time #kaizenblog |
|
4:34 pm
|
Note_to_CMO:
|
@CommAMMO Amen re Sam Adams. Jim K is a visionary guy. Had great convo w/ him a few months ago on this topic. #kaizenblog |
|
4:34 pm
|
db:
|
RT @megfowler: influence exists in levels: what influences me to buy is diff. from what influences me to give charitably, change my mind, etc. #kaizenblog |
|
4:34 pm
|
deckerton:
|
or "buzz" for that matter. #kaizenblog |
|
4:34 pm
|
johnheaney:
|
@GetResults Oprah's popularity translates into influence when she recommends a book. She's trusted in that sphere. #kaizenblog |
|
4:34 pm
|
ConversationAge:
|
Many smart contributors to today's #kaizenblog chat - make sure you follow the hash tag to gain insights. Thank you! |
|
4:34 pm
|
dc2fla:
|
RT @megfowler: influence exists in levels: what influences me to buy is diff. from what influences me to give charitably, change my mind, etc. #kaizenblog |
|
4:35 pm
|
JJRiquelmeM:
|
RT @ConversationAge: RT @tomasacker: The word "influence" implies acceptance. May lead to action, may not. #kaizenblog | action may be contrary to input, too |
|
4:35 pm
|
marketwire:
|
.@ambercleveland No doubt @aplusk is more savvy than your ave celeb. He owns a successful biz too! But, my pt is being missed. #kaizenblog |
|
4:35 pm
|
Note_to_CMO:
|
@CommAMMO I don't think 6 months is too soon. I hope it ticks up because I want to believe! Data doesnt look good tho. #kaizenblog |
|
4:35 pm
|
3keyscoach:
|
@Note_to_CMO Love Jim Koch's take! And the beer is tasty too. :) #kaizenblog |
|
4:35 pm
|
ConversationAge:
|
Related to Q2: can feedback loops help you bridge business vision and becoming an influencer? #kaizenblog |
|
4:36 pm
|
tomasacker:
|
To be influenced, means one desires either to be right or to be liked. #kaizenblog |
|
4:36 pm
|
CASUDI:
|
RT@GetResults @micronauta Celeb popularity does impact influence, but varying degrees & among different groups-it's selective #kaizenblog |
|
4:36 pm
|
YannR:
|
@deckerton 'Buzz doesn't equal conversion.' we should ask @oldspice if their sales and do-good perception have jumped #kaizenblog |
|
4:36 pm
|
Sametz:
|
having a great conversation over at #kaizenblog (tweeting as @megfowler) join us! |
|
4:36 pm
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3keyscoach:
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RT @ConversationAge: Many smart contributors to today's #kaizenblog chat-make sure U follow hashtag to gain insights Thank you! |
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4:36 pm
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JoeCrockett:
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But if you put popularity & influential together in 1 spot you have a powerhouse #kaizenblog |
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4:36 pm
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GetResults:
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@johnheaney precisely. but remember that even though books fly off shelves w her backing, it's only a small % of everyone #kaizenblog |
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4:36 pm
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Note_to_CMO:
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@ConversationAge Helping ppl feel good abt themselves is a "core psychological hunger" (partner's words!), so IMO, yes! #kaizenblog |
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4:36 pm
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deckerton:
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I'm more influenced by @ConversationAge than anyone right now. #kaizenblog |
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4:36 pm
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CASUDI:
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@DavidSpinks #kaizenblog on influence today ~ You may enjoy ~ happening now :-) |
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4:37 pm
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ConversationAge:
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@katjaib thank you for participating. Hope you got useful information and connections #kaizenblog |
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4:37 pm
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andrewmueller:
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Old spice is a tired brand, the campaign had huge reach but did it reach the right folks + will it affect FRY?? #kaizenblog |
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4:37 pm
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SocialMktg_AM:
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RT @deckerton: I'm more influenced by @ConversationAge than anyone right now. #kaizenblog |
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4:37 pm
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macengr:
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@ConversationAge #kaizenblog Feedback loops ARE useful, but you have to be willing to adjust to the feedback. |
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4:37 pm
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3keyscoach:
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In case you missed it...Q2 What is the bridge between your business vision and becoming an influencer? #kaizenblog |
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4:37 pm
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GetResults:
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@JoeCrockett true, enough, but often the person who influences may influence only a small circle, if you could influence Obama? #kaizenblog |
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4:37 pm
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ambercleveland:
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RT @megfowler: what influences me to buy is diff. from what influences me to give charitably, change my mind, etc. #kaizenblog |
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4:38 pm
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ConversationAge:
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@Note_to_CMO so sucking up is a good methodology ;) #kaizenblog |
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4:38 pm
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deckerton:
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@yannr I think the consensus so far is "no". But their results are likely measured in months, not weeks. #kaizenblog |
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4:38 pm
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Note_to_CMO:
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@YannR Brandweek data says sales down 7% YOY (IRI data). #kaizenblog |
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4:38 pm
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GetResults:
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Must run - have enjoyed brief interlude today (thank you's later) here on #kaizenblog |
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4:38 pm
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andrewmueller:
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.@Note_to_CMO NO the interesting part of the campaign only took place this week, w/ the responses to individuals #kaizenblog |
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4:38 pm
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marketwire:
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Buzz doesn't = conversion immediately. I'm guessing lots have changed their perception of @oldspice from "old man" to "hip" #kaizenblog |
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4:38 pm
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dc2fla:
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Influence by example leverages reputation, i.e pereceived opinion of our actions & our stated views, values #kaizenblog |
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4:39 pm
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3keyscoach:
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@Huperniketes Earning the privilege to influence is important! #kaizenblog |
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4:39 pm
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Note_to_CMO:
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RT @deckerton: I'm more influenced by @ConversationAge than anyone right now. #kaizenblog [When shes says jump, I say how high.] |
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4:39 pm
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ConversationAge:
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@macengr how about feedback loops proposed to the people you are looking to influence - data about their behavior #kaizenblog |
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4:39 pm
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WDYWFT:
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RT @3keyscoach: @Huperniketes Earning the privilege to influence is important! #kaizenblog |
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4:39 pm
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huperniketes:
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@YannR Influence needn't be immediate to be effective. As long as they lose the "grandad's cologne" image, they succeed. #kaizenblog |
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4:39 pm
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tbkuplic:
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@JoelFoner My one worry is that once you have influence, what's the external incentive to gain expertise? #kaizenblog |
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4:39 pm
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Note_to_CMO:
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@ConversationAge I'm on board with that. #kaizenblog |
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4:39 pm
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ConversationAge:
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@Note_to_CMO LOL! good to know :D #kaizenblog @deckerton thank you for the compliment |
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4:40 pm
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andrewmueller:
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.@Note_to_CMO the rest of the campaign was your standard run of the mill large brand advertising effort #kaizenblog |
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4:40 pm
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YannR:
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with @3keyscoach, they make it about a higher purpose @deckerton: I'm more influenced by @ConversationAge than anyone right now. #kaizenblog |
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4:40 pm
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CASUDI:
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@GetResults @JoeCrockett ~ I like that influence ONE and they in turn influence millions :-) ref your Obama tweet :-) #kaizenblog |
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4:40 pm
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megfowler:
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our founder wrote on the @sametz blog about for profits learning from NFPs re: communicating mission. mission amps influence. #kaizenblog |
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4:40 pm
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macengr:
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@ConversationAge #kaizenblog Perhaps, but that may still mean you need to adjust your actions to influence them in the right direction |
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4:40 pm
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CommAMMO:
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Profound. RT @tomasacker: To be influenced, means one desires either to be right or to be liked. #kaizenblog |
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4:40 pm
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derekedmond:
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@3keyscoach A2: The bridge? hmm.. hard work and focusing on setting goals! #kaizenblog |
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4:40 pm
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dc2fla:
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@GetResults Great to have your insights. Will look for you next week #kaizenblog |
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4:40 pm
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andrewmueller:
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@Note_to_CMO how many of those views were in the last week? I think about 4 million #kaizenblog |
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4:41 pm
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CommAMMO:
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RT @tbkuplic: @JoelFoner My one worry is that once you have influence, whats the external incentive to gain expertise? #kaizenblog |
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4:41 pm
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ConversationAge:
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@macengr for example, the @oldspice online campaign (see? they got me to mention them for 1st time) #kaizenblog |
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4:41 pm
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Note_to_CMO:
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@andrewmueller The campaign, given financial metrics to date, as failed. Hope personalized tweets do something. Want to believe. #kaizenblog |
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4:41 pm
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CommAMMO:
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RT @3keyscoach: @Huperniketes Earning the privilege to influence is important! #kaizenblog |
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4:41 pm
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JoeCrockett:
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@GetResults I) I wasn't think only in terms of a person 2) Obama was influential & popular; He won the presidency #kaizenblog |
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4:41 pm
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BobonBusiness:
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RT @ConversationAge: RT @tomasacker: The word "influence" implies acceptance. May lead to action, may not. #kaizenblog | action may be contrary to input, too |
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4:41 pm
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3keyscoach:
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@tbkuplic Can you say more about this external incentive? #kaizenblog |
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4:42 pm
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CASUDI:
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@ConversationAge @macengr ~ not knowing what you are influencing in BIZ is a great loss ~ feedback v. important of course #kaizenblog |
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4:42 pm
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macengr:
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@ConversationAge #kaizenblog If what the others are saying is tru, it's not working (-7%) so Old Spice needs to check and maybe adjust |
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4:42 pm
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YannR:
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@Huperniketes good point, 'influence' X axis and 'short vs long term' Y axis #kaizenblog |
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4:42 pm
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huperniketes:
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@3keyscoach Building on your relationships, inspiring confidence in your values and decisions, building trust. #kaizenblog |
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4:42 pm
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megfowler:
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here it is from the @sametz blog: http://bit.ly/cBrsWg mission builds influence! #kaizenblog |
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4:42 pm
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CommAMMO:
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RT @dc2fla: Influence by example leverages reputation, i.e perceived opinion of our actions & our stated views, values #kaizenblog |
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4:42 pm
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Note_to_CMO:
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@andrewmueller Lets wait for the data. A brand isnt successfully repositioned until it sells something. #kaizenblog |
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4:42 pm
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ConversationAge:
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@CommAMMO how about peer pressure? Comparing to ppl doing smart stuff @tbkuplic @JoelFoner #kaizenblog |
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4:42 pm
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3keyscoach:
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RT @Huperniketes @3keyscoach Building on your relationships, inspiring confidence in your values and decisions, building trust. #kaizenblog |
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4:42 pm
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marketwire:
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Well said RT @CommAMMO: Profound. RT @tomasacker: To be influenced, means one desires either to be right or to be liked. #kaizenblog |
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4:42 pm
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macengr:
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@JoeCrockett #kaizenblog But Obama didn't follow through - Actions must match message |
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4:43 pm
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tbkuplic:
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@ConversationAge @macengr Feedback loops work independent of someone's rational thinking. That's what makes them so powerful. #kaizenblog |
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4:43 pm
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huperniketes:
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@3keyscoach Also, influence should be treated as 2-way street. Let others know how they influence you, you value their input. #kaizenblog |
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4:43 pm
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ConversationAge:
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@Note_to_CMO that's my response to those who say "maybe it was just an awareness campaign" needs to have action tied to it #kaizenblog |
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4:43 pm
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YannR:
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really? after? RT @Note_to_CMO: @YannR Brandweek data says sales down 7% YOY (IRI data). #kaizenblog |
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4:43 pm
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JoeCrockett:
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@macengr True. And that will negatively affect his influence going forward. #kaizenblog |
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4:44 pm
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dc2fla:
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@ConversationAge Do we choose to be influenced? We choose our models, heros & favorites, friends-different standards for each #kaizenblog |
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4:44 pm
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CASUDI:
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RT@NoraBurns It's Friday! Don't let the week slip by w/o thanking your team for their specific contributions! //influence team #kaizenblog |
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4:44 pm
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ConversationAge:
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RT @tbkuplic: @macengr Feedback loops work independent of someone's rational thinking. That's what makes them so powerful. #kaizenblog |
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4:44 pm
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Note_to_CMO:
|
@ConversationAge Peer pressure is hugely influential. Teen smoking, for example. "Source similarity" (partner language again!) #kaizenblog |
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4:44 pm
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3keyscoach:
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@ConversationAge @CommAMMO @JoelFoner @tbkuplic Peer pressure in soc med seems to lead to wanting to be "rock stars" #kaizenblog |
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4:44 pm
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macengr:
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@tbkuplic #kaizenblog Interesting. Will have to ponder that! |
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4:44 pm
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macengr:
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@JoeCrockett #kaizenblog Exactly. |
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4:45 pm
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marketwire:
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@Note_to_CMO @andrewmueller Let's not forget about lead time. With heavy brand loyalty in that industry, could be months. #kaizenblog |
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4:45 pm
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Note_to_CMO:
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@YannR Per Brandweek. Down 7% 52 weeks YOY, I think. Campaign is 6 months in. #kaizenblog |
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4:45 pm
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CommAMMO:
|
RT @3keyscoach: @ConversationAge @JoelFoner @tbkuplic Peer pressure in soc med seems to lead to wanting to be "rock stars" #kaizenblog |
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4:45 pm
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andrewmueller:
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.@Note_to_CMO they were personalized high production value real-time videos...that was innovative #kaizenblog |
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4:45 pm
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tbkuplic:
|
Even works when people are doing dumb stuff RT @ConversationAge: @CommAMMO how about peer pressure? @tbkuplic @JoelFoner #kaizenblog |
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4:45 pm
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JoeCrockett:
|
Influence is an outcome integrity internally and to your message. No follow thru=lessened trust=drop in influence #kaizenblog |
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4:45 pm
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ConversationAge:
|
@dc2fla sometimes we're influenced independent of rational thinking - e.g., peer pressure, emotional response #kaizenblog |
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4:45 pm
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dc2fla:
|
Great share @megfowler connecting on a deeper level @sametz blog: http://bit.ly/cBrsWg mission builds influence! #kaizenblog |
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4:45 pm
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CASUDI:
|
@3keyscoach @ConversationAge ~ great #kaizenblog today ~ Thanks ~ appointment calls. |
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4:45 pm
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megfowler:
|
influence isn't a tab on your analytics report. #kaizenblog |
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4:46 pm
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3keyscoach:
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RT @JoeCrockett: Influence is an outcome integrity internally & to your message. No follow thru=lessened trust=drop in influence #kaizenblog |
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4:46 pm
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andrewmueller:
|
.@Note_to_CMO IMO the personalized responses will not make a difference, the brand is tired but mktg innovative #kaizenblog |
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4:46 pm
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ConversationAge:
|
@CASUDI thank you for participating, Caroline. Always great contributions and thinking @3keyscoach #kaizenblog |
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4:46 pm
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Note_to_CMO:
|
@andrewmueller I hope they do something. I'd love to do that (but wont - America doesnt want to see me in shower. Trust me.) #kaizenblog |
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4:46 pm
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macengr:
|
RT @JoeCrockett: Influence is an outcome integrity internally and to your message. No follow thru=lessened trust=drop in influence #kaizenblog |
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4:46 pm
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huperniketes:
|
@YannR Maybe they're losing core customers as they shift towards different market segment. #kaizenblog |
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4:46 pm
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CommAMMO:
|
Q2 bridge to business - is influence just the means to the end (perceived expert) that leads to ppl taking your calls? #kaizenblog |
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4:46 pm
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3keyscoach:
|
@megfowler How would it be accurate? Some influence is offline #kaizenblog |
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4:46 pm
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marketwire:
|
@megfowler But people using a service like @klout certainly believe it is. #kaizenblog |
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4:47 pm
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dc2fla:
|
@ConversationAge exactly. All very god reasons to take time to assess "the why"of our beliefs, feelings, actions-for congruence #kaizenblog |
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4:47 pm
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macengr:
|
@megfowler #kaizenblog True - How would you measure it anyway? |
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4:47 pm
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ConversationAge:
|
@Note_to_CMO there are no borders online ;) #kaizenblog |
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4:47 pm
|
techguerilla:
|
@andrewmueller couple of diff perspectives (one mine) on influence. http://bit.ly/dxSDyS http://bit.ly/d5q0Vj #kaizenblog |
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4:48 pm
|
tbkuplic:
|
Good question RT @macengr: @megfowler #kaizenblog True - How would you measure it anyway? |
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4:48 pm
|
piratewife:
|
RT @megfowler: influence exists in levels: what influences me to buy is diff. from what influences me to give charitably, change my mind, etc. #kaizenblog |
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4:48 pm
|
3keyscoach:
|
@CASUDI Good to have you here! Have good appointment! #kaizenblog |
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4:48 pm
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CommAMMO:
|
Lots of discussion about how we measure influence. Offline, it's by job - profs, accountants, lawyers, etc... Same/Diff online? #kaizenblog |
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4:48 pm
|
3keyscoach:
|
RT @techguerilla: @andrewmueller couple of diff perspectives (one mine) on influence. http://bit.ly/dxSDyS http://bit.ly/d5q0Vj #kaizenblog |
|
4:48 pm
|
ConversationAge:
|
@dc2fla why objectives and strategy should be aligned with core value(s) #kaizenblog |
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4:49 pm
|
BeckyMcCray:
|
Hey, @JoeCrockett is saying some really sharp things, in the #kaizenblog discussion. |
|
4:49 pm
|
andrewmueller:
|
Old spices product is a fragrance which triggers memory associations, can this be changed with ads? #kaizenblog |
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4:50 pm
|
megfowler:
|
@3keyscoach @macengr folks want to think influence = a lot of people paying attention... but trainwrecks attract attention, too. #kaizenblog |
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4:50 pm
|
Tshirts4Hire:
|
RT @megfowler: influence exists in levels: what influences me to buy is diff. from what influences me to give charitably, change my mind, etc. #kaizenblog |
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4:50 pm
|
dc2fla:
|
RT @megfowler: influence isn't a tab on your analytics report.| Right on! (despite promises of magic algorithms -Klout) #kaizenblog |
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4:50 pm
|
tomasacker:
|
Let's see how much influence Steve Jobs has in 10 minutes: http://ow.ly/2cwnY #kaizenblog |
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4:50 pm
|
ConversationAge:
|
Q3: What has worked for you to build influence? #kaizenblog |
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4:50 pm
|
dc2fla:
|
Amen! RT @ConversationAge: @dc2fla why objectives and strategy should be aligned with core value(s) #kaizenblog |
|
4:51 pm
|
Note_to_CMO:
|
RT @megfowler: @3keyscoach @macengr many think influence = a lot of people paying attention. [trainwrecks attract attention, 2]. #kaizenblog |
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4:51 pm
|
YannR:
|
loved it, got to run thx all #kaizenblog look forward to the transcript |
|
4:51 pm
|
huperniketes:
|
@SocialMktg_AM The FC Influencer campaign got negative buzz. Who signs up? (I know I wasn't "invited", for what that's worth.) #kaizenblog |
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4:51 pm
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Note_to_CMO:
|
@tomasacker Less than he had right now, I'll bet... #kaizenblog |
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4:51 pm
|
macengr:
|
@ConversationAge #kaizenblog Developing personal relationships (trust is key) and demonstrating competence |
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4:51 pm
|
3keyscoach:
|
@megfowler RE: trainwrecks Great! (sarcastic) We can influence by showing what not to do :) #kaizenblog |
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4:51 pm
|
3keyscoach:
|
RT @ConversationAge: Q3: What has worked for you to build influence? #kaizenblog |
|
4:51 pm
|
WDYWFT:
|
RT @AMAnet just wrote: Top 25 Online Influencers in Leadership (HRExaminer) | http://ht.ly/2cnkz #kaizenblog |
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4:52 pm
|
marketwire:
|
To build influence=provide relevant, interesting content, be authentic, build relationships first #kaizenblog |
|
4:52 pm
|
Note_to_CMO:
|
@ConversationAge What has worked for me to build influence? Building relationships, 1 at a time. #kaizenblog |
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4:52 pm
|
CommAMMO:
|
RT @megfowler: @3keyscoach @macengr folks want to thnk influ=lot of ppl paying attention... trainwrecks attract attention, too. #kaizenblog |
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4:52 pm
|
ConversationAge:
|
RT @dc2fla: RT @megfowler: influence isn't a tab on your analytics report | Right on! despite promises of magic algorithms-Klout #kaizenblog |
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4:52 pm
|
ambercleveland:
|
@tbkuplic the external influence to gain expertise is your brand and the desire for continued/greater influence #kaizenblog |
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4:52 pm
|
tomasacker:
|
Q3: Passion and other focus at the expense of self. #kaizenblog |
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4:52 pm
|
huperniketes:
|
@ConversationAge Listening. Articulating what I understand to be other's concerns, and how I will handle them. #kaizenblog |
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4:52 pm
|
3keyscoach:
|
@YannR Thanks for joining us this wk! Have great weekend! #kaizenblog |
|
4:52 pm
|
andrewmueller:
|
RT @techguerilla: @andrewmueller couple of diff perspectives (one mine) on influence. http://bit.ly/dxSDyS http://bit.ly/d5q0Vj #kaizenblog |
|
4:52 pm
|
3keyscoach:
|
RT @Note_to_CMO: @ConversationAge What has worked for me to build influence? Building relationships, 1 at a time. #kaizenblog |
|
4:52 pm
|
tbkuplic:
|
@3keyscoach Yeah rock star thing is over. Limit of true social "friend" group is about 150 ppl. What do we call rest? Audience? #kaizenblog |
|
4:52 pm
|
3keyscoach:
|
RT @marketwire: To build influence=provide relevant, interesting content, be authentic, build relationships first #kaizenblog |
|
4:53 pm
|
ConversationAge:
|
RT @macengr: @ConversationAge #kaizenblog Developing personal relationships (trust is key) and demonstrating competence |
|
4:53 pm
|
andrewmueller:
|
Influence resides in domains, a person can be influential in one area but much less in another #kaizenblog |
|
4:53 pm
|
megfowler:
|
Q3: those who influence me are consistent, balanced, mission-driven, respectful of those they influence & listeners/wide-eyed. #kaizenblog |
|
4:53 pm
|
derekedmond:
|
@ConversationAge A3: demonstrate expertise & show successes as well as being available to help, coach and/or provide assistance #kaizenblog |
|
4:53 pm
|
CommAMMO:
|
RT @andrewmueller: Influence resides in domains, a person can be influential in one area but much less in another #kaizenblog |
|
4:53 pm
|
JoeCrockett:
|
Klout is just a tool. We should never rely on just one tool. Thats why mechanics have Toolboxes. #kaizenblog |
|
4:54 pm
|
SteveKoss:
|
True @ConversationAge influential borders are limitless if people believe it is worth it to cross & they can do what is required #kaizenblog |
|
4:54 pm
|
Note_to_CMO:
|
@andrewmueller Agreed. The mail room guy is a 3 dan and leads dojo. Shifting definitions of influence, group identity and "we" #kaizenblog |
|
4:54 pm
|
huperniketes:
|
RT @Note_to_CMO: @ConversationAge What has worked for me to build influence? Building relationships, 1 at a time. #kaizenblog |
|
4:54 pm
|
3keyscoach:
|
I'll post recap w/ highlights from today's convo early next week #kaizenblog |
|
4:54 pm
|
CommAMMO:
|
RT @megfowler: Q3: those who influ me r consistent, balanced, mission-driven, respectful of those they influ & lstnrs/wide-eyed. #kaizenblog |
|
4:54 pm
|
huperniketes:
|
RT @JoeCrockett: Klout is just a tool. We should never rely on just one tool. Thats why mechanics have Toolboxes. #kaizenblog |
|
4:54 pm
|
3keyscoach:
|
RT @JoeCrockett: Klout is just a tool. We should never rely on just one tool. Thats why mechanics have Toolboxes. #kaizenblog |
|
4:54 pm
|
ConversationAge:
|
RT @megfowler: Q3: those who influence me are consistent, balanced, mission-driven, respectful of thse they influence, listeners #kaizenblog |
|
4:54 pm
|
MediaMiser:
|
RT @CommAMMO: RT @andrewmueller: Influence resides in domains, a person can be influential in one area but much less in another #kaizenblog |
|
4:54 pm
|
huperniketes:
|
RT @andrewmueller: Influence resides in domains, a person can be influential in one area but much less in another #kaizenblog |
|
4:54 pm
|
CommAMMO:
|
Huzzah! RT @JoeCrockett: Klout is just a tool. We should never rely on just one tool. Thats why mechanics have Toolboxes. #kaizenblog |
|
4:54 pm
|
dc2fla:
|
Worked for me? learning from being a parent - learning to listen to my children! (seriously) #kaizenblog |
|
4:55 pm
|
tbkuplic:
|
@ambercleveland Have to think about that idea. Lots of layers there #kaizenblog |
|
4:55 pm
|
Note_to_CMO:
|
Hey @tomasacker - how does being called "author" change your influence w/ strangers? #kaizenblog |
|
4:55 pm
|
DAJUVI:
|
RT @megfowler: Q3: those who influence me are consistent, balanced, mission-driven, respectful of those they influence & listeners/wide-eyed. #kaizenblog |
|
4:55 pm
|
megfowler:
|
A teacher might only have 30 kids a year to influence, but those 30 lives have a massive impact. #kaizenblog |
|
4:55 pm
|
3keyscoach:
|
RT @derekedmond A3: demonstrate expertise & show successes as well as being available to help, coach and/or provide assistance #kaizenblog |
|
4:55 pm
|
ambercleveland:
|
RT @megfowler: those who influence me are consistent, balanced, mission-driven, respectful of those they influence & listeners #kaizenblog |
|
4:55 pm
|
ConversationAge:
|
RT @Note_to_CMO: Hey @tomasacker - how does being called "author" change your influence w/ strangers? #kaizenblog [gets you speaking gigs] |
|
4:55 pm
|
macengr:
|
@JoeCrockett #kaizenblog Is it a useful tool? That's an important question too. |
|
4:55 pm
|
CommAMMO:
|
Q3 am hoping expertise, sharing others', leads to influence in business. As PT prof, different objective for that influ. #kaizenblog |
|
4:56 pm
|
Paul_Pruneau:
|
@ConversationAge Influence happens when you consistently add value. Never easy. Difficult to sustain. Requires long-term view.#kaizenblog |
|
4:56 pm
|
BeckyMcCray:
|
RT @JoeCrockett: Klout is just a tool. We should never rely on just one tool. Thats why mechanics have Toolboxes. #kaizenblog |
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4:56 pm
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Note_to_CMO:
|
@tomasacker Seriously - this is an interesting point! Speaking to many abt this. "Author" > PhD. #kaizenblog |
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4:56 pm
|
DAJUVI:
|
RT @megfowler: A teacher might only have 30 kids a year to influence, but those 30 lives have a massive impact. #kaizenblog |
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4:56 pm
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phillymac:
|
RT @megfowler: A teacher might only have 30 kids a year to influence, but those 30 lives have a massive impact. #kaizenblog <= Damn straight |
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4:56 pm
|
3keyscoach:
|
RT @Paul_Pruneau Influence happens when you consistently add value. Never easy. Difficult to sustain. Requires long-term view #kaizenblog |
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4:57 pm
|
ConversationAge:
|
@megfowler because they also go on and model that influence in their own ways #kaizenblog |
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4:57 pm
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CommAMMO:
|
RT @Paul_Pruneau: @ConversationAge Influence happens when you consist add value. Never easy. Difficult 2 sustain. Reqs LT vu. #kaizenblog |
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4:57 pm
|
tcpeter:
|
RT @phillymac @megfowler: A teacher might only have 30 kids a year to influence, but those 30 lives have a massive impact. #kaizenblog |
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4:57 pm
|
Note_to_CMO:
|
Said another way (Mark Twain quote), "An expert is a guy from another town." #kaizenblog |
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4:57 pm
|
megfowler:
|
influence doesn't need to be a 10 ft wave -- it can also be a current. #kaizenblog |
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4:57 pm
|
3keyscoach:
|
@Note_to_CMO @tomasacker There seems to be growing trend to write books. Does "author" open doors quicker? #kaizenblog |
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4:58 pm
|
andrewmueller:
|
one problem w/ tools that try to measure influence is they look at influence on single channel #kaizenblog |
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4:58 pm
|
JoeCrockett:
|
@macengr I found that Klout gave me some insight into my influence (small, very small) and what I might change. #kaizenblog |
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4:58 pm
|
tomasacker:
|
@Note_to_CMO Author is derived from "authority." Influence depends on audience and desires. #kaizenblog |
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4:58 pm
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marketwire:
|
@Note_to_CMO Or in the web 2.0 world, an "expert" is the guy next door and their mother. #kaizenblog |
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4:58 pm
|
Note_to_CMO:
|
@3keyscoach (I sure hope so!) #kaizenblog |
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4:58 pm
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CommAMMO:
|
Much BS out there... Bane of my work. RT @macengr: @JoeCrockett Is it a useful tool? Thats an important question too. #kaizenblog |
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4:58 pm
|
huperniketes:
|
RT @megfowler: influence doesn't need to be a 10 ft wave -- it can also be a current. #kaizenblog |
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4:58 pm
|
ambercleveland:
|
Love this! RT @megfowler: influence doesnt need to be a 10 ft wave -- it can also be a current. #kaizenblog |
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4:58 pm
|
3keyscoach:
|
3 minutes to end of main part of convo. I can stick around until 1:15 ET for last comments #kaizenblog |
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4:58 pm
|
CommAMMO:
|
RT @andrewmueller: one problem w/ tools that try to measure influence is they look at influence on single channel #kaizenblog |
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4:59 pm
|
3keyscoach:
|
RT @tomasacker: @Note_to_CMO Author is derived from "authority." Influence depends on audience and desires. #kaizenblog |
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4:59 pm
|
SocialMktg_AM:
|
RT @ambercleveland: Love this! RT @megfowler: influence doesnt need to be a 10 ft wave -- it can also be a current. #kaizenblog |
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4:59 pm
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CommAMMO:
|
RT @megfowler: influence doesnt need to be a 10 ft wave -- it can also be a current. #kaizenblog |
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4:59 pm
|
Note_to_CMO:
|
@marketwire Or in the IT world, "the guy next door who still lives w/ his mother." #kaizenblog |
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4:59 pm
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andrewmueller:
|
another problem with tools that measure influence: they are not domain specific and don't look at history #kaizenblog |
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4:59 pm
|
ConversationAge:
|
@Note_to_CMO depends on goal. You can get speaking gig w/book. You get to change lives w/great book #kaizenblog |
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4:59 pm
|
dc2fla:
|
@3keyscoach Strange perhaps. "Author" (vs. writer, essayist, journalist etc.) raises a red flag for me. = Intro on talk show #kaizenblog |
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4:59 pm
|
CommAMMO:
|
Measuring influence is such an important topic - gets to heart of ROI of social media non-mktg... #kaizenblog |
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5:00 pm
|
CommAMMO:
|
RT @andrewmueller: another problem with tools that measure influence: they are not domain specific and dont look at history #kaizenblog |
|
5:00 pm
|
dc2fla:
|
RT @andrewmueller: one problem w/ tools that try to measure influence is they look at influence on single channel #kaizenblog |
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5:00 pm
|
Note_to_CMO:
|
Influence (per Cialdini school of thought) starts w/ relationship building: reciprocity + liking. #kaizenblog |
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5:00 pm
|
3keyscoach:
|
Looking for transcript? @ConversationAge will post transcript later today #kaizenblog |
|
5:00 pm
|
timbursch:
|
RT @megfowler: influence doesn't need to be a 10 ft wave -- it can also be a current. #kaizenblog |
|
5:00 pm
|
meghanmbiro:
|
RT @AndrewMueller: another problem with tools that measure influence: they are not domain specific and don't look at history #kaizenblog |
|
5:00 pm
|
3keyscoach:
|
@dc2fla What bothers you about "author"? #kaizenblog |
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5:01 pm
|
DeniseMpls:
|
RT @megfowler: influence doesn't need to be a 10 ft wave -- it can also be a current. #kaizenblog |
|
5:01 pm
|
CommAMMO:
|
@JoeCrockett Integrity as goal: say more about that? #kaizenblog |
|
5:01 pm
|
3keyscoach:
|
RT @Note_to_CMO: Influence (per Cialdini school of thought) starts w/ relationship building: reciprocity + liking. #kaizenblog |
|
5:01 pm
|
tomasacker:
|
Author may open doors. Like University degree, opening fewer since everyone is an author today. :) #kaizenblog |
|
5:01 pm
|
huperniketes:
|
RT @ConversationAge: @Note_to_CMO depends on goal. You can get speaking gig w/book. You get to change lives w/great book #kaizenblog |
|
5:01 pm
|
andrewmueller:
|
online influence measuring tools are oversimplifying the nature of influence #kaizenblog |
|
5:01 pm
|
tbkuplic:
|
@3keyscoach Internal incentive could be self improvement, desire for knowledge. Drivers toward expertise and then influence. #kaizenblog |
|
5:02 pm
|
Paul_Pruneau:
|
@ConversationAge Sort of a diminshed credential these days. Aren't we all authors publishing content every day? #kaizenblog |
|
5:02 pm
|
CommAMMO:
|
Interesting that much of this convo is less business-related and more life-related. Influence as balance? #kaizenblog |
|
5:02 pm
|
techguerilla:
|
@JoeCrockett integrity is simply an attribute that can increase influence, but so are things like good looks #kaizenblog |
|
5:02 pm
|
dc2fla:
|
That 10 ft wave can kill influence ;) The current's steady flow - that's the ticket #kaizenblog |
|
5:03 pm
|
techguerilla:
|
@AndrewMueller I would argue we are overcomplicating influence. we want to focus on attributes vs results #kaizenblog |
|
5:03 pm
|
megfowler:
|
in social media, the backchannel has as much influence as the podium. #kaizenblog |
|
5:03 pm
|
andrewmueller:
|
Conclusion: online influence measurement tools are measuring something related to influence, but not influence #kaizenblog |
|
5:03 pm
|
CommAMMO:
|
Hope ur right - no wave 4 me! RT @dc2fla: That 10 ft wave can kill influence ;) The currents steady flow - thats the ticket #kaizenblog |
|
5:03 pm
|
3keyscoach:
|
Thank you, everyone for making this convo fast & full of insights & ideas! @ConversationAge & I appreciate your energy! #kaizenblog |
|
5:03 pm
|
tbkuplic:
|
@3keyscoach External incentive would have to be like a feedback loop. Social proof as @cialdini describes it. #kaizenblog |
|
5:03 pm
|
andrewmueller:
|
funny and true >RT @techguerilla:integrity is simply an attribute that can increase influence, but so are things like good looks #kaizenblog |
|
5:03 pm
|
JoeCrockett:
|
@CommAMMO I am an internally motivated person. To me things like influence are outcomes of integrity to my values. #kaizenblog |
|
5:03 pm
|
macengr:
|
RT @andrewmueller: Conclusion: online influence measurement tools are measuring something related to influence, but not influence #kaizenblog |
|
5:04 pm
|
ambercleveland:
|
Thanks for a great chat everyone. See you next week @3keyscoach and @conversationage :) #kaizenblog |
|
5:04 pm
|
marketwire:
|
@andrewmueller Agreed. Those tools are trying to pigeon hole what influence really is and what it represents. #kaizenblog |
|
5:04 pm
|
andrewmueller:
|
@techguerilla now that would be an interesting discussion for sure #kaizenblog |
|
5:04 pm
|
JoeCrockett:
|
@techguerilla Good looks can change. #kaizenblog |
|
5:04 pm
|
eaweisser:
|
So true. RT @Note_to_CMO: I find on Twitter, pushing for big follower numbers has inverse relationship w/ building influence. #kaizenblog |
|
5:04 pm
|
CommAMMO:
|
RT @andrewmueller: Conclusion: online influence measurement tools are measuring something related to influence, but not influnc #kaizenblog |
|
5:04 pm
|
3keyscoach:
|
Thank you, as always, @ConversationAge for co-hosting chat! #kaizenblog |
|
5:04 pm
|
techguerilla:
|
@AndrewMueller influence incites action or change in mental perception. only the action can be measured from afar #kaizenblog |
|
5:04 pm
|
andrewmueller:
|
@ambercleveland cheers and have a great weekend! #kaizenblog |
|
5:05 pm
|
dc2fla:
|
@3keyscoach It's personal."Author" says no more than "writer" & less than poet, novelist, journalist. Often puffery in an intro. #kaizenblog |
|
5:05 pm
|
tomasacker:
|
Re: speaking gigs. Most "buy" celebrity; e.g. land a plane in water, score winning goal, cut off own arm to survive, etc. #kaizenblog |
|
5:05 pm
|
JoeCrockett:
|
Thanks for allowing me to interact on #kaizenblog. It is thought provoking and it was fun |
|
5:05 pm
|
SocialMktg_AM:
|
Thanks to all for the great chat and to @3keyscoach and @ConversationAge for making it happen. #kaizenblog |
|
5:05 pm
|
artsonline:
|
RT @techguerilla: @AndrewMueller I would argue we are overcomplicating influence. we want to focus on attributes vs results #kaizenblog |
|
5:05 pm
|
3keyscoach:
|
@techguerilla @AndrewMueller Perhaps this is a possible #kaizeblog topic? #kaizenblog |
|
5:05 pm
|
marketwire:
|
Thanks @3keyscoach @ConversationAge for a lively chat on this Friday afternoon! #kaizenblog |
|
5:05 pm
|
WDYWFT:
|
RT @SocialMktg_AM: Thanks to all for the great chat and to @3keyscoach and @ConversationAge for making it happen. #kaizenblog |
|
5:05 pm
|
CommAMMO:
|
Same 4 me. RT @JoeCrockett: I am an internally motivated person. To me things like influ R outcomes of integrity 2 my values. #kaizenblog |
|
5:05 pm
|
techguerilla:
|
@AndrewMueller we want to assign "positive" attributes to influence, but positive/negative is irrelevant #kaizenblog |
|
5:06 pm
|
Note_to_CMO:
|
Big and exhausting discussion on #kaizenblog chat today. I need a drink. Coffee, I mean. |
|
5:06 pm
|
megfowler:
|
thanks to @3keyscoach and @conversationage for a great discussion today! we were reading it all here @sametz. #kaizenblog |
|
5:06 pm
|
huperniketes:
|
@Paul_Pruneau That makes authoring a book more valuable: an appreciation for undertaking something larger than a blog post. #kaizenblog |
|
5:06 pm
|
3keyscoach:
|
@JoeCrockett Glad you were here! Consider yourself permanently invited to join in! #kaizenblog |
|
5:07 pm
|
tomasacker:
|
Thanks @ConversationAge and @3keyscoach for influencing me to attend today's chat. #kaizenblog |
|
5:07 pm
|
3keyscoach:
|
@megfowler Thank you for participating! You added lot of value to convo! #kaizenblog |
|
5:07 pm
|
andrewmueller:
|
@techguerilla also opinion, the subconscious, belief, ranked values, etc #kaizenblog |
|
5:07 pm
|
JoeCrockett:
|
Thanks, @3keyscoach #kaizenblog |
|
5:07 pm
|
huperniketes:
|
RT @megfowler: in social media, the backchannel has as much influence as the podium. #kaizenblog |
|
5:07 pm
|
CommAMMO:
|
Great discussion all - thanks. Best regards. @3keyscoach, @ConversationAge and everyone! #kaizenblog |
|
5:08 pm
|
3keyscoach:
|
@Note_to_CMO LOL Thanks as always! Have great weekend, Stephen! #kaizenblog |
|
5:08 pm
|
JoelFoner:
|
Speaking of influence... iPhone 4 press conference liveblog on ArsTechnica http://bit.ly/9hWpb8 #kaizenblog |
|
5:08 pm
|
3keyscoach:
|
@tomasacker We try hard! LOL Glad you could join in! #kaizenblog |
|
5:09 pm
|
sushobhan:
|
"@Note_to_CMO: Said another way (Mark Twain quote), "An expert is a guy from another town." #kaizenblog" Hilarious but truth well told #fb |
|
5:09 pm
|
3keyscoach:
|
@3keyscoach Thank you for participating! Hope you can join in again #kaizenblog |
|
5:09 pm
|
3keyscoach:
|
RT @JoelFoner: Speaking of influence... iPhone 4 press conference liveblog on ArsTechnica http://bit.ly/9hWpb8 #kaizenblog |
|
5:09 pm
|
dc2fla:
|
@3keyscoach @ConversationAge Thanks again for launching my Friday afternoon with rich conversation #kaizenblog |
|
5:09 pm
|
andrewmueller:
|
Wow, time passed quickly...thanks to everyone for a great conversation, and special thanks to @conversationage #kaizenblog |
|
5:09 pm
|
marketwire:
|
Influencing herself. Nice ;-) RT @3keyscoach: @3keyscoach Thank you for participating! Hope you can join in again #kaizenblog |
|
5:09 pm
|
WDYWFT:
|
@JoelFoner Have you seen http://www.youtube.com/watch?v=FL7yD-0pqZg&feature=player_embedded? (foul language) #kaizenblog |
|
5:10 pm
|
andrewmueller:
|
@3keyscoach do you also organize #kaizenblog |
|
5:10 pm
|
3keyscoach:
|
Accidentally tweeted myself! LOL #kaizenblog |
|
5:10 pm
|
ambercleveland:
|
@AndrewMueller Thanks Andrew, you too. Love the #kaizenblog chat! |
|
5:11 pm
|
3keyscoach:
|
@andrewmueller One of my duties as co-host! Do you have ideas? @ConversationAge & I welcome guest experts #kaizenblog |
|
5:11 pm
|
ConversationAge:
|
Thank you all for participating to #kaizenblog chat today. We had a record 77 contributors and almost 600 tweets! |
|
5:12 pm
|
andrewmueller:
|
@Note_to_CMO Hey S, you made me think today re: old spice. Thanks for the discussion. #kaizenblog |
|
5:12 pm
|
dc2fla:
|
Thans @Note_to_CMO, @CommAMMO, @andrewmueller, @ambercleveland, @CASUDI, @tomasacker & @megfowler for influential insight :) #kaizenblog |
|
5:12 pm
|
3keyscoach:
|
@CommAMMO Delighted you joined in. Hope you can participate again! #kaizenblog |
|
5:12 pm
|
3keyscoach:
|
RT @ConversationAge: Thank you all for participating to #kaizenblog chat today. We had record 77 contributors,almost 600 tweets! |
|
5:12 pm
|
andrewmueller:
|
@3keyscoach Well special thank to you for co-hosting a great discussion at #kaizenblog |
|
5:13 pm
|
3keyscoach:
|
@ConversationAge Ummm...the recap could be a challenge! :-D #kaizenblog |
|
5:13 pm
|
huperniketes:
|
@ConversationAge @3keyscoach An excellent #kaizenblog as always. Glad I was able to participate this time. :-) |
|
5:14 pm
|
3keyscoach:
|
@andrewmueller Well, thank you! Good to hear! #kaizenblog |
|
5:14 pm
|
I5Design:
|
@ambercleveland I followed the discussion and should have contributions next time, thanks for the #kaizenblog invite! |
|
5:14 pm
|
Paul_Pruneau:
|
@Huperniketes I better get to work! #kaizenblog |
|
5:14 pm
|
3keyscoach:
|
@huperniketes We are too! You always add good stuff to convos! #kaizenblog |
|
5:14 pm
|
CommAMMO:
|
@3keyscoach Have put it on the calendar -- however, still wanting more info on how to measure influence... ;-) #kaizenblog |
|
5:15 pm
|
3keyscoach:
|
@Paul_Pruneau See you, Paul! #kaizenblog |
|
5:15 pm
|
ConversationAge:
|
Transcript of today's #kaizenblog chat on #influence in #business http://ow.ly/2cxsD |
|
5:15 pm
|
CommAMMO:
|
@dc2fla And thanks for your influential thinking, too! #kaizenblog |
|
5:16 pm
|
3keyscoach:
|
@CommAMMO You might want to chat w/ co-host, @ConversationAge about measuring influence. She's knowledgeable about this stuff #kaizenblog |
|
5:16 pm
|
3keyscoach:
|
RT @ConversationAge: Transcript of today's #kaizenblog chat on #influence in #business http://ow.ly/2cxsD |
|
5:16 pm
|
Miss_Dazey:
|
@JoeCrockett Joe, you are always learning new things and sharing with me. What is #kaizenblog? |
|
5:17 pm
|
ConversationAge:
|
@macengr thank you for participating, Scott. BTW, poets have had great influence on my thinking/feeling, esp. Rilke #kaizenblog |
|
5:18 pm
|
3keyscoach:
|
@Miss_Dazey Chat that combines concept of kaizen & how relates to our businesses. Fridays at 12pm ET. Consider yourself invited #kaizenblog |
|
5:19 pm
|
3keyscoach:
|
@Miss_Dazey Here's post that explains in more detail http://tinyurl.com/mlxc4a #kaizenblog |
|
5:20 pm
|
BethHarte:
|
The #kaizenblog conversation around influence = very interesting...you should check it out! http://ow.ly/2cxsD |
|
5:22 pm
|
BethHarte:
|
@marketwire I wish I had @3KeysCoach's magical powers of influencing oneself... ;-) @BethHarte: BLOG! Nope...not working. #kaizenblog |
|
5:23 pm
|
macengr:
|
Marketers / PR folks: Transcript of today's #kaizenblog chat on #influence in #business http://ow.ly/2cxsD |
|
5:26 pm
|
Miss_Dazey:
|
@3keyscoach Thanks for the link, I'll pop over and read all about #kaizenblog |
|
5:30 pm
|
rodwhisnant:
|
RT @yannr: biz influence = ability of a organization to make its constituents feel like sharing their experience #touchpoints #kaizenblog |
|
5:32 pm
|
JoeCrockett:
|
@Miss_Dazey Sorry I didn't get 2 U quicker a/b #kaizenblog (I walked away 4 a little bit of lunch). I see someone provided the link for you |
|
5:32 pm
|
ginger_kathy:
|
RT @megfowler: influence doesn't need to be a 10 ft wave -- it can also be a current. #kaizenblog |
|
5:41 pm
|
I5Design:
|
@3keyscoach Thanks very much! I found the discussion very insightful. Have a great #Friday and I'll be following #kaizenblog |
|
5:47 pm
|
tbkuplic:
|
@3keyscoach @ConversationAge Thanks so much for a great discussion today #kaizenblog |
|
5:47 pm
|
persuasionfox:
|
Proof you can't assume common understanding of words like influence. Each person has own meaning depending on context. #kaizenblog |
|
5:48 pm
|
ConversationAge:
|
Looks like influence does increase engagement - final totals for today's #kaizenblog chat are 627 tweets, 81 contributors. |
|
5:52 pm
|
CommAMMO:
|
Attn #kaizenblog RT @augieray: New Blog Post: 3 Lessons Abt Mktg (Not Jst SocMed) fr @OldSpice's Successful SocMed Pgm http://bit.ly/cdlmyW |
|
5:53 pm
|
3keyscoach:
|
@I5Design Today's discussion was pretty cool I'm looking forward to reading transcript for recap. Join in #kaizenblog whenever you're ready |
|
5:53 pm
|
3keyscoach:
|
@tbkuplic You're welcome! Hope you become one of our regulars on #kaizenblog. You tweet great thoughts! |
|
6:03 pm
|
I5Design:
|
@3keyscoach Thanks again, I feel very welcome to #kaizenblog Do not fear going slowly; only fear standing still. ~ Chinese proverb |
|
6:07 pm
|
ConversationAge:
|
@katjaib that's awesome! And it looks so yummy ;) #kaizenblog |
|
6:15 pm
|
FusedMind:
|
RT @Marketwire: To build influence=provide relevant, interesting content, be authentic, build relationships first #kaizenblog |
|
6:38 pm
|
snowhite197:
|
RT @megfowler: influence doesn't need to be a 10 ft wave -- it can also be a current. #kaizenblog |
|
9:17 pm
|
CASUDI:
|
TY 4 RT/CONVO =#ff @dc2fla @3keyscoach @ConversationAge @andrewmueller @GetResults @CommAMMO @johnheaney @denispaulvc @katjaib #kaizenblog |
|
9:40 pm
|
CommAMMO:
|
TY #Kaizenblog - @CASUDI @DC2FLA @3keyscoach @conversationage @JoeCrockett @TBKuplic @Note_2_CMO @MegFowler Smart discussion! #FF |
|
9:43 pm
|
JoeCrockett:
|
RT @CommAMMO: TY #Kaizenblog - @CASUDI @DC2FLA @3keyscoach @conversationage @TBKuplic @Note_2_CMO @MegFowler Smart discussion! #FF |
|
10:44 pm
|
JoeCrockett:
|
RT TY #Kaizenblog - @CASUDI @DC2FLA @3keyscoach @conversationage @CommAMMO @TBKuplic @Note_2_CMO @MegFowler Smart discussion! #FF |
