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#engage365

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Transcript from April 9, 2010 to April 9, 2010

All times are Pacific Time
 
April 9, 2010
12:00 pm maddiegrant: Socialfishing:: Social Media for Events: #Engage365 Chat http://bit.ly/d4bm2w
12:21 pm viralmediapro: Social Media for Events: #Engage365 Chat http://bit.ly/bOEFJJ
1:00 pm sfsocialmedia: Social Media for Events: #Engage365 Chat http://bit.ly/aWT3Yr #news #socialmedia
1:00 pm sfsmjobshoot: Social Media for Events: #Engage365 Chat http://tinyurl.com/yk866zs #news #socialmedia
1:23 pm Sendible: Social Media for Events: #Engage365 Chat - http://bit.ly/cA2qUP
2:09 pm ltwhite: RT @maddiegrant: Socialfishing:: Social Media for Events: #Engage365 Chat http://bit.ly/d4bm2w <Come join us>
3:39 pm plewis021: RT @SocialFishFood Social Media for Events: #Engage365 Chat http://bit.ly/dyLDZL
4:10 pm eklaus: RT @maddiegrant #Socialfishing - #Social #Media for #Events : #Engage365 Chat http://ow.ly/1wqfw
4:23 pm maddiegrant: come chat with us at 1 pm! ET! #engage365
4:58 pm lindydreyer: Tweet chat time! @maddiegrant, @jeffkorhan, @kikilitalien - who else is in? #engage365
4:58 pm jeffkorhan: Just a few minutes to grab your lunch before our association events chat. #engage365
5:00 pm chrisuschan: Hi @jeffkorhan -- I'm here to chat today #engage365
5:01 pm jeffkorhan: [Moderator] Here we go! Our first topic is your social media hub that drives your content. Who wants to kick this off? :) #engage365
5:03 pm chrisuschan: @jeffkorhan I think the blog is the hub for SM content - it's more conversational and w2.0 #engage365
5:04 pm lindydreyer: Have seen good examples of blogs doing this. http://blog.nabshow.com/ http://nrashow.typepad.com/flooredblog2010/ #engage365
5:05 pm jeffkorhan: I always believed the blog the hub - others convincing me results to be had from LinkedIn groups you control #engage365
5:07 pm jeffkorhan: @lindydreyer As expected - frequent updates key to http://blog.nabshow.com effectiveness - nice short messages too. #engage365
5:07 pm lindydreyer: ITSE's blog is a great hub example we use a lot. http://www.isteconnects.org/ #engage365
5:07 pm chrisuschan: I like to think of LI, FB as sources for traffic to your hub of content - however... #engage365
5:07 pm chrisuschan: if you have hundreds of content contributors, then you need a platform to support the content (e.g., LI) #engage365
5:08 pm lindydreyer: It's also good to see NABshow blog pointing to Flickr photos, Vimeo content, some Twitter stuff--curated content experience. #engage365
5:09 pm jeffkorhan: @chrisuschan I do as well. Ping.fm is great to push to these outposts. #engage365
5:10 pm jeffkorhan: @lindydreyer Agree - we beat the multi-media drum but under use Flickr as community #engage365
5:10 pm lindydreyer: Yeah - a LinkedIn group is kind of a different beast. But if that's where your attendees are, then that's where you focus. #engage365
5:11 pm jeffkorhan: @lindydreyer Speaker bureaus using Vimeo more to exchange event vids from speakers #engage365
5:12 pm jeffkorhan: @lindydreyer Evidently it can be easier to achieve an international reach - initially, anyway #engage365
5:12 pm chrisuschan: @lindydreyer I thought your #buzz2009 blog was a great example of a event content hub #engage365
5:12 pm lindydreyer: @jeffkorhan - The speaker bureau thing makes a lot of sense. #engage365
5:13 pm jeffkorhan: @chrisuschan If you have an event blog - what happens afterwards? how long? #engage365
5:13 pm chrisuschan: @lindydreyer buzz2009.org was a great hub for content for your event ... perfect example! #engage365
5:13 pm jeffkorhan: @ElizabethB Welcome #engage365
5:13 pm lindydreyer: @chrisuschan - Thanks. Our audience for Buzz2009 was largely on Twitter and email, but the blog helped us feed those. #engage365
5:14 pm chrisuschan: @ElizabethB hi elizabeth #engage365
5:15 pm jeffkorhan: We had the question on our Engage365 webinar about multiple hubs - Is this a trend? i.e. micro-hubs that feed one central? #engage365
5:15 pm chrisuschan: @lindydreyer but your posts are loved by Google so it becomes a SEO horse too and the email subscribe is a must #engage365
5:15 pm jeffkorhan: @lindydreyer And how long do you keep that hub live? #engage365
5:16 pm chrisuschan: @jeffkorhan good question -- how long does an event blog live? #engage365
5:16 pm lindydreyer: @jeffkorhan There's also a trend around the event community as a hub. #engage365
5:16 pm jeffkorhan: @chrisuschan No doubt SEO drives my decisions. Essential for the community to find you - and you them. #engage365
5:18 pm lindydreyer: @jeffkorhan Buzz2009 was a 1-day event. We let it fade a couple weeks afterwards. I think the lifespan depends on the event. #engage365
5:18 pm jeffkorhan: @lindydreyer Makes sense. Especially with real-time and local trends - that's what events are, right? :) #engage365
5:19 pm kikilitalien: @maddiegrant @lindydreyer I LOVED Buzz! Great Conference - great speakers - great attendees! All quality! #engage365
5:20 pm chrisuschan: What makes the event blog nice is that it's focused and not year round and your audience might be bigger than just members #engage365
5:21 pm jeffkorhan: [Moderator] Think its time to move on. 2nd Question: SM Sharing guidelines - considerations for privacy, source, etc? You? #engage365
5:22 pm jeffkorhan: @chrisuschan Focus seems to be a requirement if its going to be about 'them.' #engage365
5:22 pm chrisuschan: @jeffkorhan Whoa Jeff : ) I know of one Assn who just had issues with their SM hub (wink) #engage365
5:22 pm chrisuschan: @kikilitalien hi kiki ... sorry i missed sweetspot today #engage365
5:23 pm jeffkorhan: @chrisuschan Nod! #engage365
5:23 pm ElizabethB: Another Buzz in the works @maddiegrant @lindydreyer?!! #engage365
5:23 pm lindydreyer: [Q2] by sharing guidelines, do you mean for a community, a blog, any website? Shall we pick one? #engage365
5:24 pm lindydreyer: @elizabethb Funny you should ask--save these dates: June 16, July 14, August 18. #buzz2010 #engage365
5:24 pm jeffkorhan: @lindydreyer Why don't we say community - the event community. #engage365
5:25 pm chrisuschan: @elizabethb as in.... "buzz2010 - the sequel" #engage365 fingers crossed
5:25 pm maddiegrant: @POPevent as in, using FB event as the hub. Not as the outpost from the blog hub. #engage365
5:26 pm jeffkorhan: @maddiegrant @POPevent That was my understanding? #engage365
5:28 pm ElizabethB: @lindydreyer I vote for June 16th which is day after Marketing & Membership Conf, if you are having in D.C. :) #engage365
5:29 pm lindydreyer: @elizabethb - Yep...but you should save all three dates...let the rumors begin. LOL. #engage365
5:29 pm kikilitalien: @chrisuschan Yeah - no forgiveness for you. None. You can never miss #sweetspot webcast again. :) LOL #engage365
5:29 pm jeffkorhan: [Moderator] Let's double up Q's No. 2 and 3. For event communities, how is original content contribution best managed? #engage365
5:29 pm maddiegrant: @ElizabethB no... save all three. hint, hint. #buzz2010 #engage365
5:30 pm kikilitalien: @ElizabethB All three dates could potentially change your life! ;-) #engage365
5:30 pm lindydreyer: @jeffkorhan - we always advocate for starting very open, and only adding guidelines when they're really needed. #engage365
5:31 pm jeffkorhan: @lindydreyer So really letting the community self manage? #engage365
5:33 pm chrisuschan: @lindydreyer I agree. I've been a part of strict groups enforced by a moderator and it's a turn off - I spend less time there #engage365
5:33 pm maddiegrant: funnily enough a lot of orgs need those guidelines to decide to jump in and start. And that's ok! #engage365
5:33 pm kikilitalien: @jeffkorhan I think self-management shows trust...which is always good #engage365
5:33 pm lindydreyer: @jeffkorhan - yep! of course, that doesn't apply to legal stuff like antitrust, copyright, libel... #engage365
5:33 pm ElizabethB: The suspense is killing me!! Also...if you need help promoting or more, I am your woman :) #engage365
5:33 pm maddiegrant: Fail whale sighting, btw. Twitter's tired today #engage365
5:33 pm chrisuschan: @kikilitalien love it when you get sassy! #engage365
5:34 pm jeffkorhan: @jeffkorhan Many associations starting their own content hubs - good opportunities for those creating to have multiple depots. #engage365
5:35 pm jeffkorhan: @maddiegrant I wasn't sure if I was spelling moderator correct, but if you can say funnily....lol #engage365
5:35 pm chrisuschan: Here's the engage365 code of conduct.... The first section is my favorite http://ow.ly/1wA0y #engage365
5:35 pm lindydreyer: Event organizers often worry about exhibitors taking advantage of social web spaces, but the community won't allow it. #engage365
5:36 pm lindydreyer: @chrisuschan - Huh. That looks familiar. ;-) I LOVE the first part. #engage365
5:36 pm chrisuschan: @lindydreyer have you ever seen/heard of exhibitors taking advantage of it? #engage365
5:37 pm jeffkorhan: @lindydreyer That's been my feeling. No bullying permitted on the playground- community won't allow. :) #engage365
5:38 pm chrisuschan: @lindydreyer when I see good things I ask to borrow them and use them... except the "be cool" cupcakes #engage365
5:38 pm jeffkorhan: @chrisuschan So its kinda the Spicoli code: be cool or you'll be bogus! #engage365
5:39 pm lindydreyer: @chrisuschan - Can't think of specific examples. I'm sure they're out there. The savvier the community, the less of an issue. #engage365
5:39 pm jeffkorhan: @lindydreyer Good point - savvy. #engage365
5:39 pm chrisuschan: @ElizabethB "suspense" is a @maddiegrant marketing technique #engage365
5:40 pm stevecbriggs: If you clearly define the rules for exhibitors - give them a space just for pitches etc - then they can participate and be ok #engage365
5:40 pm chrisuschan: @jeffkorhan yup --- so "watch it" mr. korhan or everyone else will be eating your pizza #engage365
5:42 pm maddiegrant: RT @chrisuschan: @ElizabethB "suspense" is a @maddiegrant marketing technique [LOL! Yes it is! And it works great!] #engage365
5:42 pm jeffkorhan: @lindydreyer Amen to that. I had a published article lifted. The mag contacted them but said.."it happens ALL THE TIME!" ugh #engage365
5:42 pm chrisuschan: @stevecbriggs agree, but lose the pitches too. This would be a good read for anyone in sales. http://ow.ly/1wAc1 #engage365
5:43 pm lindydreyer: @stevecbriggs - Great point. Clarity over control. So perfect. #engage365
5:43 pm ASegar: @stevecbriggs Same thing we do at f2f events #engage365
5:44 pm jeffkorhan: @chrisuschan Now that was bogus! He was just trying to learn about Cuba. :) #engage365
5:45 pm lindydreyer: @Asegar - Funny how online and real life have so much in common. ;-) #engage365
5:45 pm ASegar: Question: What about social media hubs for _private_ online communities? #engage365
5:45 pm jeffkorhan: [Moderator] Shall we try the final question - easy one: What are your favorite sm collaboration tools? #engage365
5:46 pm chrisuschan: @ASegar expand please... #engage365
5:46 pm jeffkorhan: @lindydreyer It all happens in the mind - so its all real! #engage365
5:46 pm lindydreyer: Funnily: Adverb. In merriam webster online under funny. Leave my girl alone! LOL #engage365
5:46 pm kikilitalien: Funnily enough, I say funnily. #Engage365
5:47 pm stevecbriggs: @ASegar - you mean no public twitter access etc? #engage365
5:47 pm jeffkorhan: @lindydreyer You're kidding! I'll have to look it up....better yet, I'll get the url! #engage365
5:47 pm chrisuschan: Collaboration tools - I tried a few tools, but keep coming back to the simple Google Docs and it works #engage365
5:48 pm kikilitalien: @chrisuschan if you miss #sweetspot next week I will never forgive you. Just so you know. ;) #engage365
5:49 pm jeffkorhan: @chrisuschan Google docs works well, but I can't get the notify feature to kick in. #engage365
5:49 pm ASegar: @chrisuschan Default for my f2f events is private unless all agree otherwise. What SM hubs r good 4 continuing such comm online? #engage365
5:50 pm chrisuschan: @kikilitalien was that a public threat? I think that was a public threat! I'm there and better see my name on your cue cards. #engage365
5:50 pm ASegar: @stevecbriggs Tweets are OK about non-contro info; ground rule is other stuff is private unless all involved agree #engage365
5:51 pm jeffkorhan: @chrisuschan Checkvist is one of my favs - fast and easy w/good notify. It's a sharable checklist: http://bit.ly/d57gOD #engage365
5:51 pm maddiegrant: what kind of collaboration tools are we talking about - for events specifically? #engage365
5:51 pm ElizabethB: @kikilitalien I missed #sweetspot too, but I made up for it by writing a blog post today on @NFiStudios site http://bit.ly/btJoSe #engage365
5:51 pm kikilitalien: @chrisuschan Bring it on @chrisuschan, Bring. It. On. #engage365
5:52 pm lindydreyer: @asegar - for our events we tend to go the opposite tack - all social web spaces public unless a group requests private. #engage365
5:53 pm jeffkorhan: @lindydreyer I never understood the privacy thing - e.g. making LinkedIn connections private - It defeats the purpose. #engage365
5:53 pm ASegar: @lindydreyer sure, open's more common, but private f2f events allow valuable sharing that doesn't happen in public #engage365
5:55 pm jeffkorhan: @ASegar how exactly is the privacy managed? #engage365
5:55 pm lindydreyer: @asegar - agree. Private creates a different dynamic. Sometimes it's preferable, definitely. #engage365
5:57 pm ASegar: @jeffkorhan For f2f events, privacy is a ground rule agreed to by all participants at the start of the event #engage365
5:57 pm jeffkorhan: Is it me or did Twitter just screech to a halt? ... #engage365
5:58 pm ASegar: @jeffkorhan Agree, there's no point to private LinkedIn, unless it's used to continue convos started f2f #engage365
5:58 pm jeffkorhan: @ASegar They say it works in Vegas. #engage365
5:59 pm jeffkorhan: @ASegar O.K. I get you - and to that effect, some people use it that way. #engage365
6:00 pm ASegar: Sorry, didn't mean to hijack discussion, just saw @maddiegrant invite & jumped in... #engage365
6:00 pm ASegar: LOL! RT @jeffkorhan: @ASegar They say it works in Vegas. #engage365
6:01 pm jeffkorhan: [Moderator] Presume I have to officially ring the recess bell. I'll stick around for a while. Thanks everyone for joining in! #engage365
6:01 pm chrisuschan: hey @jeffkorhan - awesome discussion - see you next week maybe after #sweetspot - have a great day all... #engage365
6:01 pm maddiegrant: @ASegar glad you saw my invite! :) #engage365
6:01 pm jeffkorhan: @ASegar Use it if you can but don't point back to me...ha ha. :) #engage365
6:02 pm lindydreyer: Thanks @jeffkorhan! #engage365
6:03 pm maddiegrant: Thank you @jeffkorhan for moderating today! You rock!! #engage365
6:03 pm jeffkorhan: @chrisuschan Enjoyed it. I needed an excuse to stretch my Twitter legs more than I have been doing. :-) #engage365
6:04 pm jeffkorhan: @maddiegrant You bet. And I learned a new word to boot! #engage365
6:04 pm stevecbriggs: Thanks @jeffkorhan @maddiegrant @lindydreyer! sorry had to mostly work and lurk #engage365
6:04 pm jeffkorhan: @lindydreyer De nada. Glad you guys asked. #engage365
6:05 pm jeffkorhan: @stevecbriggs Isnt that ...wurk and lurk? ! #engage365
6:05 pm lindydreyer: @stevecbriggs No problem. We love lurkers! Haha. http://www.socialfish.org/2010/03/we-love-you-lurkers.html #engage365
6:06 pm stevecbriggs: @jeffkorhan yes! that would be it #engage365
6:07 pm maddiegrant: Everyone - @jeffkorhan will be back to moderate in a month! W00t! #engage365
6:07 pm jeffkorhan: For all still here, please mark your icals for my Enage365 webinar on April 21 - focus will be Event Collaboration. :) #engage365
6:07 pm jeffkorhan: RT @lindydreyer: @stevecbriggs No problem. We love lurkers! Haha. http://www.socialfish.org/2010/03/we-love-you-lurkers.html #engage365
6:08 pm X_youarehere: These chats:Best ProductDesign tool ever! Thanks all. RT @lindydreyer: No problem. We love lurkers! Haha. http://bit.ly/c85m69 #engage365
6:08 pm jeffkorhan: @maddiegrant I think I just felt my master tighten up my leash! #engage365
6:10 pm maddiegrant: @jeffkorhan Haha. #engage365
6:11 pm maddiegrant: BTW all... @JeffHurt will be moderating next week. Assuming he shows up of course ;) #engage365
7:33 pm joltsocialmedia: Social Media for Events: #Engage365 Chat http://bit.ly/cnm0di #socialmedia
8:10 pm chrisuschan: RT @lindydreyer: We love lurkers! Haha. http://www.socialfish.org/2010/03/we-love-you-lurkers.html #engage365
9:45 pm Das_Sportverz: RT @eklaus RT @maddiegrant #Socialfishing - #Social #Media for #Events : #Engage365 Chat http://ow.ly/1wqfw
11:05 pm abcforum_hh: RT @eklaus RT @maddiegrant #Socialfishing - #Social #Media for #Events : #Engage365 Chat http://ow.ly/1wqfw