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#engage365

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Transcript from April 23, 2010 to April 23, 2010

All times are Pacific Time
 
April 23, 2010
6:45 am gobotsgalore: #engage365 sounds good to me
1:43 pm ericlukazewski: Join @eventsforgood and I for today's #engage365 chat 1 PM ET http://bit.ly/alWe4G
2:04 pm heidithorne: @ericlukazewski @eventsforgood Sorry I'll be meeting with clients this afternoon. Have a good #engage365 chat!
3:05 pm TeriTally: #FF #FollowFriday Some cool kids: @Yoda18 @LindaChreno @daryl_davidson @Catalinacooper @HesterCAE @JessicaKoth #engage365 @chrisuschan
3:18 pm ZipSetGo: RT @eventsforgood: @ericlukazewski & I are moderating #engage365 chat TODAY at 1 PM ET. http://bit.ly/alWe4G Topic: Generational Learning.
3:48 pm ericlukazewski: Please join @eventsforgood and I at 1PM EST for the #engage365 Water Cooler chat. Topic: Generational Learning in Events
3:58 pm eventsforgood: RT @ericlukazewski: Please join @eventsforgood and I at 1PM EST for the #engage365 Water Cooler chat. Topic: Generational Learning in Events
4:12 pm tracibrowne: Please join @eventsforgood and I at 1PM EST for the #engage365 Water Cooler chat.(via @ericlukazewski)aargh on the road! Can't join!!!
4:52 pm ericlukazewski: #Engage365 Water Cooler chat in 10 minutes! Please join @eventsforgood and I!
4:58 pm reedstockman: Hi #engage365
4:59 pm ericlukazewski: @reedstockman Good morning! Thanks for joining today! #engage365
5:00 pm ericlukazewski: We're going to get started with the Water Cooler chat momentarily, please join @eventsforgood and I #engage365
5:00 pm LeeAnne_Orange: Hi Eric! #engage365
5:00 pm ericlukazewski: Please take a moment to introduce yourself, along with your favorite Nick Cage movie #engage365
5:00 pm ericlukazewski: @LeeAnne_Orange Hi Lee Anne! Thanks for stopping in today! #engage365
5:00 pm reedstockman: We're going to get started with the Water Cooler chat momentarily, please join @eventsforgood and I #engage365 #engage365
5:01 pm ericlukazewski: Followers: I'm jumping into an #engage365 Twitter chat. Please mute or ignore me for the next 60 minutes
5:01 pm eventsforgood: Good afternoon everyone! I'm excited to be here with @ericlukazewski! Who's out there today? #engage365
5:01 pm reedstockman: Followers: I'm jumping into an #engage365 Twitter chat. Please mute or ignore me for the next 60 minutes #engage365
5:03 pm eventsforgood: I'm Lindsey Rosenthal from Events For Good. My favorite Nic Cage movie is Raising Arizona. What about you @ericlukazewski? #engage365
5:03 pm reedstockman: I'm Reed from the Association of Fundraising Professionals Fundraising Resource Center #engage365
5:03 pm eventsforgood: Twitter seems to be running a bit slowly today. Sorry folks! #engage365
5:03 pm cardcat: Matt from the Specialized Carriers and Rigging Association #engage365
5:03 pm eventsforgood: @reedstockman Hi Reed! Thanks for participating today! #engage365
5:04 pm ericlukazewski: I'm Eric Lukazewski, with @EchelonExhibits. Favorite Nick Cage movie - Wicker Man...just the last 10 minutes actually ;) #engage365
5:04 pm josephd: I'm Billy Bob.. I'm a scorpio, I enjoy biking, long walks on the beach, and I've never been laid. - Woah, wrong tweetchat.. #engage365
5:04 pm ericlukazewski: @cardcat Good morning Matt, thanks for joining us today! #engage365
5:04 pm eventsforgood: @cardcat Hi Matt! Welcome! #engage365
5:04 pm ericlukazewski: @josephd Nice! Who let you in here ;) #engage365
5:05 pm eventsforgood: @josephd Glad to get some comic relief! @ericlukazewski takes these chats way too seriously. #engage365
5:06 pm michaelnewhouse: Hi all, Michael from WCN Group. Leaving Las Vegas #engage365
5:06 pm josephd: Okay seriously, I'm Joseph.. I run a fashion PR firm.. and I'm here to nag Eric by not saying my favorite Nick Cage movie ;) #engage365
5:06 pm camelendes: Christine Melendes with Professional Convention Management Assn...fav Nic Cage move - Leaving Las Vegas #engage365
5:06 pm ericlukazewski: I think there's little argument that learning styles evolve and differ between generations.... #engage365
5:07 pm ericlukazewski: ...what tools, social media and/or other, have you noticed being used by one generation over another?? #engage365
5:07 pm ericlukazewski: @camelendes Good morning Christine! Thanks for jumping in today #engage365
5:08 pm eventsforgood: @camelendes Hi Christine! @michaelnewhouse Hi Michael! Welcome! #engage365
5:08 pm ericlukazewski: @michaelnewhouse Hi Michael! Glad you could make it. Leaving Las Vegas is getting some love! #engage365
5:08 pm camelendes: @eventsforgood hey - first time with #engage365 chat - looking forward to it!
5:09 pm Jeffhurt: @ericlukazewski Eric, wow, that's a loaded statement re learning styles. In the education sector, learning styles R controversial #engage365
5:09 pm eventsforgood: @camelendes Awesome! Me too! We can be first-timers together. How do you feel about generational differences in events? #engage365
5:10 pm ericlukazewski: @camelendes Would love to have you as long as we can! #engage365
5:10 pm tonyveroeven: RT @johnhaydon: [video] - "Best Settings For Your Nonprofit Facebook Page" on the Inbound Zombie Page: http://bit.ly/aZNY7N #engage365
5:10 pm josephd: @Jeffhurt Can you elaborate on that?.. are there 'main' schools of thought on it? #engage365
5:10 pm eventsforgood: @Jeffhurt Would you consider there to be differences between generations in events? Learning styles or otherwise? #engage365
5:11 pm eventsforgood: Now we're moving! Good question. RT @josephd: @Jeffhurt Can you elaborate on that?.. are there main schools of thought on it? #engage365
5:11 pm ericlukazewski: @Jeffhurt I should be more specific. I think that tools are evolving and that is contributing largely to how content is received #engage365
5:12 pm camelendes: @eventsforgood generational styles ...i think everyone wants memorable learning experiences...not necessarily tied to generation. #engage365
5:12 pm Jeffhurt: @josephd Learning styles is a specific term in education that was big in 1990s. Research now shows its not valid #engage365
5:13 pm LeeAnne_Orange: Our event, IMTS is know for being an event for "old white guys" - we have seen a shift to younger crowd so we jumped into SM #engage365
5:13 pm eventsforgood: @planetplanitbiz Welcome Paul! Glad to have you lurking - better than not at all! #engage365
5:13 pm josephd: @Jeffhurt So what has become valid? Ignoring changes in tech, is there a fundamental diff on how we absorb info? #engage365
5:13 pm eventsforgood: @LeeAnne_Orange Have you found any adversity toward the change? #engage365
5:13 pm Jeffhurt: RT @camelendes: @eventsforgood genl styles ...i think everyone wants memorable learning exp...not necessarily tied to gen. [YES!] #engage365
5:13 pm eventsforgood: RT @josephd: @Jeffhurt So what has become valid? Ignoring changes in tech, is there a fundamental diff on how we absorb info? #engage365
5:14 pm ericlukazewski: Agree! RT @camelendes: @eventsforgood genl styles ...i think everyone wants memorable learning exp...not necessarily tied to gen. #engage365
5:14 pm Jeffhurt: @josephd Basic principles on how we learn has not changed. How we communicate has. #engage365
5:15 pm LeeAnne_Orange: @eventsforgood - our industry as a whole has been a bit slow on the uptake. but they are adopting and adapting. #engage365
5:15 pm ericlukazewski: Do you believe newer tools today (Social Media, tech, etc) are being adopted universally across generations? #engage365
5:16 pm ericlukazewski: @Jeffhurt What are some of those basic principles you refer to? #engage365
5:17 pm josephd: @ericlukazewski adopted universally across generations? With resistance I'd say - learning curve is SO high now. #engage365
5:17 pm ericlukazewski: @LeeAnne_Orange Have you noticed it universally? Are young and old adapting at the same rate? #engage365
5:17 pm Jeffhurt: @eventsforgood http://bit.ly/bNM0oB Professer debunking learning styles http://bit.ly/e2CGk Learning style challenge #engage365
5:17 pm mikemcallen: companies need to experiment. Break the same old meetings that they do every year......just because its easy #engage365
5:17 pm camelendes: @ericlukazewski no i don't think so. some old, some young are early adopt.Don't think you can say "This ONE gen is doing it more. #engage365
5:17 pm eventsforgood: Agreed! Do you think there's a better way? RT @LeeAnne_Orange: our industry has been slow but they are adopting and adapting. #engage365
5:18 pm Jeffhurt: @ericlukazewski Learning style refers to right or left brain hemispheres, global vs details, structured vs unstructured, VAK #engage365
5:18 pm mikemcallen: Fav Nick Cage movie: Valley Girl. #engage365
5:18 pm ericlukazewski: @josephd SM is a slow adaptation, regardless of generation. Do you believe that may change as Gen Y expands into the biz world? #engage365
5:18 pm michaelnewhouse: Ur in good company :) @FreemanCo Fav. Leaving Las Vegas #engage365
5:18 pm camelendes: @mikemcallen OH I forgot about Valley Girl....a classic for sure #engage365
5:18 pm eventsforgood: @FreemanCo Hi Andy! @mikemcallen Hi Mike! #engage365
5:19 pm LeeAnne_Orange: @ericlukazewski young are there already, older crowd seem to be lurking for the most part but are starting to engage more. #engage365
5:19 pm eventsforgood: RT @mikemcallen: companies need to experiment. Break the same old meetings that they do every year......just because its easy #engage365
5:19 pm ericlukazewski: @mikemcallen Good afternoon Sir! Good to see you. #engage365
5:19 pm mikemcallen: @camelendes great sound track..... movie moved me to action... encaging story... #engage365
5:20 pm Jeffhurt: @ericlukazewski Perhaps you're mixing learning styles with communication and media. The tools have changed from gen to gen #engage365
5:20 pm LeeAnne_Orange: gonna throw my fav movie in "Moonstruck" #engage365
5:20 pm eventsforgood: RT @ericlukazewski: SM is a slow adaptation, regardless of generation. Do you believe that may change as Gen Y expands? #engage365
5:20 pm ericlukazewski: @FreemanCo Welcome Andy! Nothing is faux pas when you talk about Nick Cage! #engage365
5:20 pm Andy_Lawson: Oops. THIS is Andy, from Freeman, Favorite Nick Cage movie is Leaving Las Vegas. Darn all this technology. #engage365
5:21 pm josephd: @ericlukazewski I think it's happening. Gen Y(which includes myself)uses tech tools diff than past gen. It's core, not accessory. #engage365
5:21 pm mikemcallen: RT @Jeffhurt: @ericlukazewski Perhaps youre mixing learning styles with communication and media. <i like this> #engage365
5:21 pm ericlukazewski: @Jeffhurt Perhaps. Do you think communication and learning always standalone? Or is there any crossover? #engage365
5:21 pm camelendes: @ericlukazewski many bus leaders are slow to adopt, they want to see $ results. SM isn't a shoe in for immed $ results. #engage365
5:21 pm eventsforgood: @Jeffhurt Maybe it would help if we define all 3 - learning styles, communication & media. Do you think that SM is included? #engage365
5:22 pm LeeAnne_Orange: RT @Jeffhurt @ericlukazewski Perhaps yr mixing learning styles w/ communication & media. The tools have changed from gen to gen #engage365
5:23 pm eventsforgood: Is $ only reason? RT @camelendes: many bus leaders are slow to adopt, they want to see $ results. SM isn't for immed $ results. #engage365
5:25 pm ericlukazewski: Sorry to cloud the subject, to be clear, let's talk about the various communication techniques between generations. #engage365
5:25 pm camelendes: @ericlukazewski if we R talking abt adult learning styles doesn't research say it needs 2 B engaging, not lecture. Gen Y & X fit #engage365
5:26 pm eventsforgood: Apologized earlier -- sorry everybody, Twitter/TweetChat seems to be a bit slow today. It'll keep up with us eventually! #engage365
5:26 pm ericlukazewski: What differences, if any, have you noted between the way generations communicate and how does it tie into events? #engage365
5:26 pm josephd: .. and let's talk slowly, as to not overload twitter lol #engage365
5:26 pm camelendes: @eventsforgood not only, but if after they try it and it's not helping bottom line can't see any endorsing it...#engage365
5:26 pm ASegar: RT @Jeffhurt: @josephd Basic principles on how we learn has not changed. How we communicate has. #engage365
5:27 pm eventsforgood: True! RT @camelendes: not only, but if after they try it and its not helping bottom line cant see any endorsing it...#engage365 #engage365
5:28 pm eventsforgood: RT @josephd: .. and lets talk slowly, as to not overload twitter lol #engage365
5:28 pm josephd: @ericlukazewski Eric, just day-to-day communication you mean? #engage365
5:28 pm ericlukazewski: Nice Twitter, good Twitter RT @josephd: .. and lets talk slowly, as to not overload twitter lol #engage365
5:28 pm LeeAnne_Orange: communication channels that I see as different - old school want printed directories & "handouts" from exhb. - new want downloads #engage365
5:29 pm ericlukazewski: @josephd Day to day, and events. What do we need to do to ensure universal communication? #engage365
5:29 pm ASegar: @ericlukazewski Comm _channels_ have changed & have diff gen attractiveness. eg. my daughter like to text not phone #engage365
5:30 pm ericlukazewski: @LeeAnne_Orange Excellent examples. What do you do in today's world? Do you offer both solutions? #engage365
5:30 pm eventsforgood: Example for me would be Skype - has that taken hold across the board yet? #engage365
5:31 pm eventsforgood: @ASegar Hi Adrian! Good to see you! So, would you find texting to connect at events (like through polls) difficult or annoying? #engage365
5:31 pm ericlukazewski: @ASegar Gen Y likes to text?!? :) Great example. How does this apply to large audiences with a mix of ages? #engage365
5:31 pm ASegar: @eventsforgood I hate to text, my thumbs don't work that way :-) #engage365
5:31 pm eventsforgood: @ASegar Or would your daughter perhaps prefer a webinar over a teleconference? #engage365
5:32 pm reedstockman: just a reminder you can only use tools you have so some only use "older" tools not iphone apps #engage365
5:32 pm eventsforgood: @ASegar Hahah. That's why I got a smartphone with a real keyboard! Boo to iPhone! :) #engage365
5:32 pm josephd: @eventsforgood I use Skype daily for 40% of my comm, 20% twitter, 25% email, 14% SMS, 1% phone. #engage365
5:32 pm LeeAnne_Orange: @ericlukazewski there would be a riot if we did away with our directory -but this year we had our exhibitor kit only online. #engage365
5:33 pm eventsforgood: @josephd Wow! That's amazing! Are you referring only to business communication or to personal as well? #engage365
5:33 pm josephd: but I should add, that 40% skype is because of the business. Otherwise email/twitter/then SMS leads. @eventsforgood #engage365
5:33 pm ericlukazewski: @reedstockman Perfect example. So how do we mix these medias and communication channels with larger, age-varying audiences? #engage365
5:34 pm ASegar: @josephd I'm impressed you know these %ages! #engage365
5:34 pm michaelnewhouse: New research on Communcation Channels/Tools http://bit.ly/cwEbU1 #engage365
5:34 pm eventsforgood: @LeeAnne_Orange I moved to put an exhibitor kit only online with a meeting and had a lot of resistance as well. #engage365
5:35 pm josephd: In the event sense, doesn't this come down to attendee preference checkboxes? #engage365
5:35 pm eventsforgood: @LeeAnne_Orange However, I had even more resistance with calling an F2F meeting with exhibitors. Do people prefer less F2F now? #engage365
5:35 pm Jeffhurt: @LeeAnne_Orange I worked for an assoc that moved all exhibitor stuff & conf reg online nearly 7 yrs ago. We forced it & it worked #engage365
5:35 pm ericlukazewski: @michaelnewhouse Thanks for that link Michael, great data at a glance. I'll look forward to reading through it #engage365
5:35 pm LeeAnne_Orange: @eventsforgood - our exhibitors did push back a bit, eventually they all got onboard. if you don't offer an option, they learn #engage365
5:35 pm josephd: Hah, approx of course, but phone is definitely sub 3% daily. RT @ASegar: @josephd Im impressed you know these %ages! #engage365
5:36 pm eventsforgood: With other communication tools offered nowadays, will F2F become less of a priority? Or be removed all together in events? #engage365
5:36 pm reedstockman: another factor event wise is what mediums are promoted and supported by the org eg. something as simple as hashtags #engage365
5:36 pm eventsforgood: @LeeAnne_Orange True! But resistance can be tricky with an audience that prefers the status quo. #engage365
5:37 pm josephd: Nah, most people still like F2F, especially guys. :P Had to.. RT @eventsforgood: @LeeAnne_Orange Do people prefer less F2F now? #engage365
5:37 pm ericlukazewski: @Jeffhurt That's great! Did you have any resistance with moving to an online format? #engage365
5:38 pm Jeffhurt: @ericlukazewski This was a group that didn't even embrace email. We just told them we weren't changing & refused fax or paper reg #engage365
5:38 pm Jeffhurt: @ericlukazewski Yes, some ppl complained & we just moved forward with why we were doing it. 1 year l8r total adoption #engage365
5:38 pm eventsforgood: Impressive! RT @Jeffhurt: group that didnt even embrace email. We just told them we werent changing & refused fax or paper reg #engage365
5:39 pm ASegar: Give online option; watch what attendees do; when tipping point majority uses online then prepare att to switch to 100% online #engage365
5:39 pm Jeffhurt: @ericlukazewski & this was a huge show with 20+K attendees 1 million sq ft exhibit space too. So age was not barrier #engage365
5:39 pm eventsforgood: If Gen Y and Gen Y children move more toward virtual communication, will there be resistance toward F2F events? How do we deal? #engage365
5:39 pm josephd: @Jeffhurt It's a bold move, but people do what they need to do. They aren't going to NOT go b/c reg format changed. I like it. #engage365
5:39 pm LeeAnne_Orange: @eventsforgood we took our exh. meeting on the road and presented in 6 cities. had more attend than ever. #engage365
5:40 pm ericlukazewski: @Jeffhurt That's great to hear. Did you offer support in the way of education of how an attendee could make this transition? #engage365
5:40 pm ericlukazewski: RT @eventsforgood: If Gen Y children move more toward virtual communication, will there be resistance toward F2F events? #engage365
5:40 pm Jeffhurt: @eventsforgood We explained costs associated with sending out exhibitor & reg packets & that they were paying for it. They got it #engage365
5:40 pm eventsforgood: @Jeffhurt I had a similar event with 7K attendees, 500K exhibit space, and they were VERY resistant to any change, even forced. #engage365
5:40 pm reedstockman: A great ldrship examp @Jeffhurt: we just moved forward with why we were doing it. 1 year l8r total adoption #engage365
5:41 pm Jeffhurt: @ericlukazewski Lots of ed & support. How can biz suvive w/out an email address today. Its tough #engage365
5:41 pm eventsforgood: @LeeAnne_Orange Awesome! Sounds like it made a difference. Did you feel that online appealed to different groups? #engage365
5:41 pm Jeffhurt: @eventsforgood Our motto was we serve our best by serving our industry first. That was major shift as most members were stuck #engage365
5:41 pm eventsforgood: @Jeffhurt Wow! Never underestimate the intelligence of your attendees. #engage365
5:41 pm ASegar: There is very little reason these days not to move all event admin online #engage365
5:42 pm josephd: @reedstockman Agreed. He who raises first has the advantage. Pushing it wasn't a bad move at all. They're prob known 4 it now. #engage365
5:42 pm ericlukazewski: @Jeffhurt Education is critical, and if you can show them the takeaway beyond the event, you're likely for more buy-in #engage365
5:42 pm ZipSetGo: RT @ASegar: There is very little reason these days not to move all event admin online #engage365
5:42 pm LeeAnne_Orange: @eventsforgood - online is just easier 4 every1 as no "1" person has the "book" several can work on show. helps w/ staff change #engage365
5:43 pm Jeffhurt: Ooops, correction. We serve our members best by serving our industry first. That was the shift from status quo to real world. #engage365
5:43 pm LeeAnne_Orange: RT @Jeffhurt: Our motto was we serve our best by serving our industry first. That was major shift as most members were stuck #engage365
5:43 pm eventsforgood: Do you think early adoption is critical of new tools, or should we wait to adopt until the tech has become more mainstream? #engage365
5:44 pm ericlukazewski: Does anyone have concerns with a Gen Y use of virtual tools and their value towards face-to-face? #engage365
5:45 pm ericlukazewski: Agree. RT @ASegar: There is very little reason these days not to move all event admin online #engage365
5:45 pm Jeffhurt: @ericlukazewski Nope. Recent CEIR research on Gen Y shows they like F2F as much as virtual. #engage365
5:45 pm josephd: @eventsforgood He/She who raises first.. 'nuff said. Early adoption vote from me. #engage365
5:45 pm reedstockman: Early adoption is gd if it serves some critical mass and has advantages over old tools @eventsforgood: #engage365
5:46 pm ericlukazewski: @Jeffhurt Interesting. Do you have a link to that data, would love to read up on that. #engage365
5:46 pm ASegar: @ericlukazewski No. My daughter still wants f2f; it's the tools she uses to mediate this that are diff from mine. #engage365
5:46 pm eventsforgood: Cool! Do you have a link perhaps? RT @Jeffhurt: Recent CEIR research on Gen Y shows they like F2F as much as virtual. #engage365
5:46 pm LeeAnne_Orange: believe that tools enhance the event - but you have to give them stuff to do to engage with event as well as other attendees #engage365
5:46 pm ZipSetGo: Agreed RT @reedstockman: Early adoption is gd if it serves some critical mass and has advantages over old tools @eventsforgood: #engage365
5:47 pm ericlukazewski: @ASegar That's encouraging to hear! #engage365
5:47 pm eventsforgood: Agreed. Example? RT @reedstockman: Early adoption is gd if it serves some critical mass and has advantages over old tools #engage365
5:48 pm eventsforgood: I agree - but was always taught otherwise. RT @josephd: @eventsforgood He/She who raises first.. Early adoption vote from me. #engage365
5:48 pm Jeffhurt: @eventsforgood I think leaders should always be playing with tools & trying them out. Take risks, call them beta. #engage365
5:48 pm ASegar: OTOH early adoption of poor tools can lock you into less than ideal situations... #engage365
5:48 pm josephd: I think what IS happening is that a persons online vs live personas are more true-to-form now than ever before. Bridging the gap. #engage365
5:48 pm ericlukazewski: RT @Jeffhurt: @eventsforgood I think leaders should always be playing with tools & trying them out. Take risks, call them beta. #engage365
5:49 pm ASegar: ...e.g. Dell's baroque system that you have to navigate if you want to receive a booth fee from them #engage365
5:49 pm ericlukazewski: Yes! RT @josephd: I think what IS happening is that a persons online vs live personas are more true-to-form now than ever before. #engage365
5:49 pm eventsforgood: RT @josephd: I think what IS happening is that a persons online vs live personas are more true-to-form now than ever before. #engage365
5:49 pm eventsforgood: @ASegar Sorry Adrian... what's OTOH? #engage365
5:49 pm Jeffhurt: Two posts about Gen Y research for tradeshows & events from CEIR http://bit.ly/cROHo3 http://bit.ly/dlbuFK #engage365
5:50 pm eventsforgood: What I've always been told... RT @ASegar: early adoption of poor tools can lock you into less than ideal situations... #engage365
5:50 pm speakology: RT @josephd: @eventsforgood He/She who raises first.. 'nuff said. Early adoption vote from me. [time is now] #engage365
5:50 pm ericlukazewski: @Jeffhurt Thank you for the links Jeff. I'll be anxious to read through. #engage365
5:51 pm ASegar: @eventsforgood OTOH = On The Other Hand (sorry!) #engage365
5:51 pm josephd: well, poor early adoption is what we've seen. "Oh you NEED to be on twitter" for example, with no understanding of WHY. #engage365
5:51 pm josephd: I think that poor early adoption of more public tools (SM, etc) has lead people to believe it's all crap. #engage365
5:51 pm eventsforgood: RT @Jeffhurt: Two posts about Gen Y research for tradeshows & events from CEIR http://bit.ly/cROHo3 http://bit.ly/dlbuFK #engage365
5:52 pm speakology: RT @Jeffhurt: @ericlukazewski Nope. Recent CEIR research on Gen Y shows they like F2F as much as virtual. [seem 2 b good at both] #engage365
5:52 pm planetplanitbiz: RT @JeffHurt: Two posts about Gen Y research for tradeshows & events from CEIR http://bit.ly/cROHo3 http://bit.ly/dlbuFK #engage365
5:52 pm Jeffhurt: Gen Y & Gen X CEIR report Power of Exhibitions In the 21st Century: free to IAEE members http://bit.ly/9UVaWL #engage365
5:52 pm eventsforgood: @ASegar No need to apologize! I'm not up on the Tweet lingo I guess!! :) #engage365
5:52 pm ericlukazewski: I like @jeffhurt 's statement that we should take risks with new tools. What risks are involved? #engage365
5:53 pm ASegar: RT @Jeffhurt: Two posts about Gen Y research for tradeshows & events from CEIR http://bit.ly/cROHo3 http://bit.ly/dlbuFK #engage365
5:53 pm eventsforgood: RT @josephd: well, poor early adoption is what weve seen. "Oh you NEED to be on twitter" with no understanding of WHY. #engage365
5:53 pm josephd: @ericlukazewski Risk? Don't fuck it up.. the older gens are less forgiving when it comes to tech vs new gens. #engage365
5:53 pm Jeffhurt: I think that we live in perpetual beta anymore. Change happens very fast. #engage365
5:54 pm ASegar: @eventsforgood 'Tis of pre-tweet origins, madam #engage365
5:54 pm eventsforgood: @josephd Can you give an example of something that has been adopted early by events that went over positively? #engage365
5:54 pm josephd: RT @Jeffhurt: I think that we live in perpetual beta anymore. Change happens very fast. #engage365
5:54 pm ericlukazewski: @josephd What examples have you seen of poor adoption? #engage365
5:54 pm eventsforgood: Interesting. Agree? RT @josephd: @ericlukazewski Risk? the older gens are less forgiving when it comes to tech vs new gens. #engage365
5:54 pm Jeffhurt: @josephd I don't agree. My parents in 70s & they text me, on FB, use Twitter. Only communicate with grandkids via tex #engage365
5:54 pm michaelnewhouse: RT @Jeffhurt: I think that we live in perpetual beta anymore. Change happens very fast. #engage365
5:55 pm LeeAnne_Orange: @ericlukazewski Risk, if you lose their "trust" on something lame, it will 5x harder to get them back or to try anything new #engage365
5:55 pm eventsforgood: @ASegar Ha! It took me forever to learn NSFW... #engage365
5:55 pm ericlukazewski: I agree. Does this allow us more failure? RT @Jeffhurt: I think that we live in perpetual beta anymore. Change happens very fast. #engage365
5:55 pm speakology: RT @josephd: I thk tht poor erly adoption of mre pblic tools (SM, etc) hs led peeps 2 believe it's all crap. [mor clout 4 edu of] #engage365
5:55 pm josephd: Poor adoption: "Social Media Ninjas" rushing to the plate with every new tool, leaving out the fundamentals of relationships. #engage365
5:56 pm eventsforgood: RT @LeeAnne_Orange: If you lose their "trust" on something lame, it will 5x harder to get them back or to try anything new #engage365
5:57 pm ericlukazewski: RT @josephd Poor adoption: "Social Media Ninjas" rushing to the plate w/every new tool, leaving out fundamentals of relationships #engage365
5:57 pm Jeffhurt: @ericlukazewski Isn't failure part of learning? If we embrace it & allow ppl to try, adapt & make changes as needed better 4 all #engage365
5:57 pm speakology: RT @Jeffhurt: 2 posts bout Gen Y research 4 tradeshows & events from CEIR http://bit.ly/cROHo3 http://bit.ly/dlbuFK #engage365 @laitweet
5:57 pm josephd: Great adoption: Companies segmenting their markets buying & education decisions by types of tech they CURRENTLY use. Starbucks? #engage365
5:58 pm Jeffhurt: It is back to basics first, Strategy then tools. Do pilot programs & let constitutes know its pilot to see if tool fits strategy #engage365
5:58 pm eventsforgood: Agree! RT @Jeffhurt: @ericlukazewski Isnt failure part of learning? If we embrace it & allow ppl to try, adapt, better 4 all #engage365
5:58 pm Jeffhurt: @josephd Starbucks, Best Buy, Hyatt, & many others. #engage365
5:58 pm ASegar: Another concern when using social media tools is provider changing rules e.g. no more free Ning; Facebook privacy changes #engage365
5:58 pm eventsforgood: @josephd What tech are you referring to with Starbucks? #engage365
5:59 pm Andy_Lawson: Leeway is greater but so is expectation of ramp up time. @ericlukazewski I agree. Does (fast chge) this allow us more failure? #engage365
5:59 pm josephd: As long as you're not first to fail ;) RT @eventsforgood: Agree! RT @Jeffhurt: @ericlukazewski Isnt failure part of learning? #engage365
5:59 pm ericlukazewski: @Jeffhurt Yes, failure is part of learning, but I'm not sure leaders are always given as much flexibility #engage365
5:59 pm Jeffhurt: @ASegar That's why it is not about the tools. It is about the strategies. When users know that, they will adapt to changes. #engage365
5:59 pm reedstockman: RT @Jeffhurt: back to basics first, Strategy then tools. Do pilot progs & let constits know its pilot to see if tool fits strat #engage365
5:59 pm JaredGolberg: RT @ericlukazewski RT @josephd Poor adoption: "Social Media Ninjas" rush w/every new tool, leaving out basics of relationships #engage365
6:00 pm josephd: @eventsforgood I walk into SB's music playing is shown on my iphone (new rev stream!), twote coupons, FB, instant response.. #engage365
6:00 pm eventsforgood: @josephd So true! Not okay to be FIRST at almost anything. Especially failing. #engage365
6:00 pm Jeffhurt: @ericlukazewski Look at Google. They are a leader & make mistakes but we still see them as leaders. #engage365
6:00 pm reedstockman: poor adoption example ....proceed without some strat on a scattershot basis #engage365
6:00 pm ericlukazewski: Folks, we're about out of time, so let's slowly wrap up. #engage365
6:00 pm josephd: @eventsforgood The winning companies are building the relationship with me through the tools I <italic i> use. #engage365
6:01 pm eventsforgood: @josephd Wow! Didn't know - haven't been to SB in a while. I guess I should check it out - do they 4sq too? #engage365
6:01 pm Jeffhurt: Thanks @ericlukazewski & @eventsforgood for moderating. Have a good weekend. #engage365
6:01 pm josephd: @eventsforgood in the end, they have reachable market segments, not one big glob of users. #engage365
6:01 pm eventsforgood: What about Wave? RT @Jeffhurt: @ericlukazewski Look at Google. leader & make mistakes but we still see them as leaders. #engage365
6:01 pm reedstockman: RT @Jeffhurt: Thanks @ericlukazewski & @eventsforgood for moderating. Have a good weekend. #engage365
6:01 pm mikemcallen: My biggest road block is getting to talk about strategies to make changes in the meetings we produce. #engage365
6:02 pm ASegar: Good pt! RT @Jeffhurt: @ASegar Thats y its not abt the tools, it's abt strategies. When users know that, they'll adapt 2 changes. #engage365
6:02 pm LeeAnne_Orange: ditto for me! RT @Jeffhurt: Thanks @ericlukazewski & @eventsforgood for moderating. Have a good weekend. #engage365
6:02 pm eventsforgood: @josephd Haha! So true. What about companies that don't use the tools you use? Will they fail in the long run? #engage365
6:02 pm ericlukazewski: @Jeffhurt Thanks Jeff! Always appreciate your valuable insights. Have a great weekend too! #engage365
6:02 pm eventsforgood: So much agree with this! RT @josephd: @eventsforgood in the end, they have reachable market segments, not one big glob of users. #engage365
6:02 pm ericlukazewski: @reedstockman Thank you for joining us today! #engage365
6:03 pm josephd: @eventsforgood Good Q. They won't fail, but marketshare will dwindle even if they THINK they are growing b/c of 'users' #engage365
6:03 pm michaelnewhouse: Strategies r useless without tactics & tools that meet the demographics #engage365
6:03 pm ericlukazewski: @mikemcallen Where do you think the resistance to talk comes from? No willingness to change? Lack of understanding? #engage365
6:03 pm camelendes: agree! @ericlukazewski @Jeffhurt Yes, failure is part of learning, but I'm not sure leaders are always given as much flexibility #engage365
6:04 pm ASegar: Amen! RT @mikemcallen: My biggest road block is getting to talk about strategies to make changes in the meetings we produce. #engage365
6:04 pm josephd: @eventsforgood they might have a ton of clients, but with no way to target them w/tools THEY like using, it's a big mess. #engage365
6:04 pm eventsforgood: @LeeAnne_Orange @JeffHurt @reedstockman @josephd @ASegar @mikemcallen @camelendes Thanks for being a part of the chat today! #engage365
6:04 pm ASegar: Fear! RT @ericlukazewski: Where do you think the resistance to talk comes from? No willingness to change? Lack of understanding? #engage365
6:04 pm ericlukazewski: RT @michaelnewhouse: Strategies r useless without tactics & tools that meet the demographics #engage365
6:04 pm eventsforgood: @josephd So is the point that we need market segmentation and not to address everyone as one big group? #engage365
6:05 pm ericlukazewski: @ASegar I think you're right Adrian, fear plays into a lot of resistance that I've witnessed. #engage365
6:05 pm ASegar: @eventsforgood Phone call delayed me but I'm glad I showed up. Thank you Lindsey for super moderation! #engage365
6:06 pm josephd: @eventsforgood I think so. It's even why we (JSPR) focus on ONLY fashion clients. We're experts at 1 thing at a time. #engage365
6:06 pm michaelnewhouse: Thanks @ericlukazewski & @eventsforgood for moderating. Have a great weekend. I have 2 diff. client events tomorrow I am doing #engage365
6:06 pm eventsforgood: @ASegar So glad you did make it! @ericlukazewski and I appreciate your insights for sure! #engage365
6:06 pm josephd: @eventsforgood in Starbucks example, theyve become experts at coffee, music, luxury marketing, etc. all diff segments of 1 biz. #engage365
6:07 pm LeeAnne_Orange: have always heard engage your audience where they are, so they can listen and talk back. so we are trying a few "places" #engage365
6:07 pm eventsforgood: @josephd You and I are definitely on the same page. Market segmenting and targeting are key. #engage365
6:07 pm camelendes: @eventsforgood thanks for hosting! #engage365
6:07 pm eventsforgood: @michaelnewhouse Thanks Michael! Great to have you here today! #engage365
6:09 pm Andy_Lawson: Good thought. RT @ASegar A concern when using SM tools is provider changing rules e.g. no more free Ning; FB privacy changes #engage365
6:09 pm ericlukazewski: Thanks again everyone! Great discussion today, have a great afternoon! #engage365
6:11 pm speakology: Agree! RT @Jeffhurt: @ericlukazewski Isn't failure part of learning? allw ppl to try, adapt & make changes as needed better 4 all #engage365
6:15 pm speakology: Strategy first, then commi to the plan RT @Jeffhurt: @ASegar t is not about the tools. It is about the strategies. Know and Adapt #engage365
6:16 pm speakology: Ex Exmple RT @Jeffhurt: @ericlukazewski Look at Google. They are a leader & make mistakes but we still see them as leaders. #engage365
6:18 pm ASegar: @ericlukazewski The mark of a true moderator- one doesn't notice his/her effective presence. Thanks Eric! #engage365
6:20 pm eventsforgood: So true! RT @ASegar @ericlukazewski The mark of a true moderator- one doesn't notice his/her effective presence. Thanks Eric! #engage365
6:21 pm speakology: RT @mikemcallen: bggest road blck is gttng 2 tlk bot strtegies 2 mke chnges n the meetngs we prduce. #engage365 [find the right prtners :)]
6:22 pm speakology: RT @eventsforgood: So true! RT @ASegar @ericlukazewski The mark of a true moderator- no ntice of effective presence. Thanks Eric! #engage365
6:23 pm josephd: He IS damn good! RT @ASegar: @ericlukazewski The mark of a true moderator- one doesnt notice his/her effective presence. #engage365
6:28 pm eventsforgood: @ericlukazewski Thanks for allowing me to be your #engage365 co-host today! It was a blast!
6:29 pm Andy_Lawson: I had a tweetdeck mishap. Love that movie! @michaelnewhouse Ur in good company :) @FreemanCo Fav. Leaving Las Vegas #engage365
6:29 pm camelendes: @ericlukazewski i enjoyed my first #engage365 convo today - thanks for moderating!
6:32 pm ZipSetGo: Valuable! My 1st time #engage365 RT @eventsforgood: @ericlukazewski Thanks 4 allowing me to be UR #engage365 co-host t-day! It was a blast!
6:45 pm swonderlin: Strategies are useless without tactics & tools that meet the demographics #engage365 (via @michaelnewhouse @ericlukazewski)
7:09 pm ericlukazewski: @ASegar Wow, thanks for the kind words! Although I believe @eventsforgood did a larger part of driving the bus. She's awesome #engage365
7:43 pm speakology: RT @nickbilton: Convnced smone at FB HQ said this: "Ths prvcy page is NOT confusng enuff yet, keep working boys!" [re:our chat] #engage365
10:46 pm chrisuschan: Wow. Last time I go to the beach and miss out on the #engage365 chat. Great conversation.