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June 18, 2010
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2:41 pm
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chrisuschan:
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@jeffkorhan Are you on for the #engage365 chat today at 1pm ET ??? |
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3:52 pm
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Jeffhurt:
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@chrisuschan R @jeffkorhan & I moderating together today? Or do I have my dates crossed? #engage365 |
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3:58 pm
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VirtuallyAmaz:
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Good stuff. RT @MitchBaldwin: Live Tweeting and Live Blogging help to grow your membership.
http://ow.ly/1ZYSN #smcyvr #engage365 |
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3:59 pm
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VirtuallyAmaz:
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RT @MitchBaldwin: Live Tweeting and Live Blogging help to grow your membership.
http://ow.ly/1ZYSN
#smcyvr #engage365 |
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4:00 pm
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thegoldenruleva:
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RT @marketlikeachik: 25 Upcoming Social Media & Tech Events | News Cyborg: RT @SocialMediaRule: http://tinyurl.com/3a7toya #eventprofs #engage365 #assnchat |
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4:37 pm
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chrisuschan:
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Engage365 just like your at the World Cup http://ow.ly/20lAL (sound) #engage365 |
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4:59 pm
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jeffkorhan:
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@chrisuschan I'm on for it! What's hot today?
#engage365 |
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5:01 pm
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jeffkorhan:
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@Jeffhurt If you would like to take today I'll do next Friday. Had some short term speaking work come in today. #engage365 |
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5:02 pm
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KariRippetoe:
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RT @MitchBaldwin: Live Tweeting and Live Blogging help to grow your membership. http://ow.ly/1ZYSN #smcyvr #engage365 |
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5:02 pm
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KariRippetoe:
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@chrisuschan Is there a chat today? #engage365 |
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5:06 pm
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rshonerd:
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What's the topic for today? #engage365 |
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5:07 pm
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chrisuschan:
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I am here to chat today --- hi kari, jeffk #engage365 |
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5:08 pm
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jeffkorhan:
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@KariRippetoe I believe so and I'm supposed to be moderating. You're either the 1st here or maybe Twitter problems :) #engage365 |
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5:09 pm
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chrisuschan:
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This article about social media measuring http://ow.ly/20mDG is starting to get a little buzz and mixed reactions #engage365 |
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5:12 pm
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chrisuschan:
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if tweetchat is not working again -- try using engage365 http://ow.ly/20mHV #engage365 |
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5:13 pm
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chrisuschan:
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@rshonerd is there something you would like to chat about? #engage365 I was thinking social media ROI for events (or grander) |
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5:14 pm
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jeffkorhan:
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#engage365 @chrisuschan Hey Chris - seem to be having tech difficulties today :/ |
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5:17 pm
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jeffkorhan:
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@karirippetoe I think so. Tweetchat not working nor #engage365 chat system - so must be Twitter related |
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5:18 pm
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KariRippetoe:
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What metrics are we using to measure social media ROI? #engage365 |
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5:18 pm
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CTres:
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I am successfully using tweetChat, I think :) #engage365 |
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5:20 pm
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chrisuschan:
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@karirippetoe some think to measure engagement... higher level exec want return (new members, attendees) #engage365 |
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5:20 pm
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KariRippetoe:
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@ctres Good to see you here, Colin! #engage365 |
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5:20 pm
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jeffkorhan:
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@karirippetoe #engage365 I suggested some metrics in a recent post - humanized vs usual stats of followers: http://bit.ly/cmW4BF |
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5:21 pm
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AbbyCary:
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Looks like tweetchat works for me :) #engage365 |
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5:21 pm
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KariRippetoe:
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RT @jeffkorhan: #engage365 I suggested some metrics in a recent post - humanized vs usual stats of followers: http://bit.ly/cmW4BF |
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5:22 pm
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LindaChreno:
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tweetchat has had problems several times - my question is how to overcome challenges when the technology fails us #Engage365 |
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5:22 pm
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KariRippetoe:
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@chrisuschan Agree. Do you think it's realistic to measure those as if social media is a direct mktg channel? #engage365 |
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5:23 pm
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jeffkorhan:
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@karirippetoe #engage365 My thought was ...humanizes + energizes = monetizes. Measure the inputs and get better outputs. |
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5:23 pm
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chrisuschan:
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@lindachreno when tech fails, have 2 back up plans -- which sometimes means paper #engage365 |
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5:24 pm
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jeffkorhan:
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@lindachreno #engage365 ha ha I am the moderator and I was about one minute from punting. If tech fails ... move on. :) |
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5:24 pm
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chrisuschan:
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@karirippetoe you MIGHT say that if u have increased engagement metrics, lagging indicators should rise too #engage365 |
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5:25 pm
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jeffkorhan:
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@chrisuschan #engage365 Good point. I recently posted have not two, but THREE Facebook page admins in case admin accts get compromised |
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5:26 pm
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chrisuschan:
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@lindachreno there was a good Linkedin Q/A w/ mtg planners using a binder vs technology - planners were 80% to the binder #engage365 |
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5:26 pm
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KariRippetoe:
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@jeffkorhan Absolutely - great point, Jeff. Social media ROI can't be completely about [(Payback - Investment)/Investment)]*100 #engage365 |
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5:26 pm
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CTres:
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Location based social media is beginning to turn the experiences into stronger metrics. #engage365 |
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5:27 pm
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jeffkorhan:
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@chrisuschan #engage365 Planners like the binders because sponsors like them. |
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5:28 pm
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chrisuschan:
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@jeffkorhan the main reaction was (a) faster to use paper on site and (b) technology failures #engage365 |
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5:30 pm
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chrisuschan:
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@ctres expand on that (location sm) #engage365 |
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5:30 pm
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jeffkorhan:
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@ctres #engage365 Good point. Measuring things like "density" of engagement seems to make sense. #engage365 |
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5:31 pm
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chrisuschan:
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@jeffkorhan how do u think MPI measures the success of their event community? http://ow.ly/20nhJ #engage365 |
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5:31 pm
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CTres:
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location sm creates interactions and engagement. emerging platforms allow us to have these measurable experiences. #engage365 |
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5:33 pm
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LindaChreno:
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RT @chrisuschan: @lindachreno a good Linkedin Q/A w/mtg planners using a binder vs tech-planners were 80% to the binder #assnchat #Engage365 |
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5:33 pm
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jeffkorhan:
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@chrisuschan These days I suspect success metrics should include relevancy - i.e. reinventing the event community model #engage365 |
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5:34 pm
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jeffkorhan:
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@CTres True - if we capture what sm gives us we have raw material to work with after the event #engage365 |
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5:36 pm
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CTres:
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@jeffkorhan Agreed. If we use platforms that create SM from attendee to exhibitor interactions, everyone wins. Even in realtime. #engage365 |
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5:37 pm
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chrisuschan:
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the other issue I read about is you can't just use a sm metric without linking it to your AMS, CRM or Accounting somehow #engage365 |
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5:37 pm
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KariRippetoe:
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@jeffkorhan It's definitely a matter of capturing what sm gives us. How are we doing that? #engage365 |
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5:38 pm
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jeffkorhan:
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@chrisuschan CRM getting interesting now e.g. Batchbook CRM integrates with Flowtown. What's AMS? #engage365 |
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5:41 pm
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chrisuschan:
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@jeffkorhan like http://ow.ly/20nA0 Social CRM - Xeesm/Edge #engage365 |
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5:42 pm
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chrisuschan:
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@jeffkorhan (AMS) assn mgmt system #engage365 sorry for the lingo. the Assn world is full of jargon |
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5:42 pm
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LindaChreno:
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the capture of sm is often overlooked as the invaluable tool that it is after an event! #Engage365 |
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5:43 pm
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chrisuschan:
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If I am a top exec, how will I know my $10,000 investment to a sm effort or online community is worth it? #engage365 |
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5:45 pm
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jeffkorhan:
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@chrisuschan Been seeing a lot of Xeesm - I'll check it out. Thx #engage365 |
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5:45 pm
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tommorrison:
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Your $10,000 investment is not about ROI but about transforming the way your staff and members get to communicate #engage365 |
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5:47 pm
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LindaChreno:
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RT @tommorrison: Your $10,000 sm investment is not about ROI but about transforming the way your staff & mbrs get to communicate #Engage365 |
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5:47 pm
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CTres:
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@chrisuschan Work with SM platforms that deliver value metrics... booth interactions, engagement, usable content and direct sales #engage365 |
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5:47 pm
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tommorrison:
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Not investing in sm now is like people who rebelled against the telephone. It put them at a competitive disadvantage 4 future. #engage365 |
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5:47 pm
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jeffkorhan:
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@chrisuschan There is always an opportunity cost to waiting. Trust your gut! #engage365 |
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5:49 pm
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chrisuschan:
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@tbarkan says most using free tools like FB LI are failing to convert a ROI b/c they dont hav a sustainable biz plan - agree? #engage365 |
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5:49 pm
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LindaChreno:
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change is often difficult & being a change ldr is often difficult for BOD who are afraid of failure becuz they don't understand #Engage365 |
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5:50 pm
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chrisuschan:
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@tommorrison Agree - and does you organization measure the ROI of the telephone? #engage365 |
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5:51 pm
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jeffkorhan:
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chrisuschan @tbarkan Strategic plan - yes. One network, e.g. FB just isn't going to monetize in my opinion. #engage365 |
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5:52 pm
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jeffkorhan:
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@chrisuschan @tommorrison For some reason fax machines were easily adopted. Maybe we just trust paper! :) #engage365 |
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5:55 pm
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tommorrison:
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#engage365 we don't look for ROI on SM. We are looking to engage our members. We connected 50% of members who don't attend mt. |
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5:56 pm
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jeffkorhan:
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Well everyone, given that it's taking Twitter/Tweetchat 5 minutes to post...thank you for joining the chat. [Moderator] #engage365 |
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5:57 pm
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tommorrison:
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#engage365 SM is a communication technology and shouldn't be looked at as a ROI benefit. It should be a means of connecting more membs. |
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5:57 pm
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CTres:
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@tommorrison What about SM platforms that create interactions? e.g. Foursquare at CES #engage365 |
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5:57 pm
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chrisuschan:
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@tommorrison do you believe this has positive impact on member retention? how do you know? #engage365 |
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5:57 pm
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chrisuschan:
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@jeffkorhan thanks for deciding to go for it on 4th down (not punting) #engage365 |
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5:58 pm
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jeffkorhan:
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RT @tommorrison: #engage365 SM is a communication technology and shouldnt be looked at as a ROI benefit. Its connecting members. #engage365 |
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5:58 pm
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tommorrison:
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#engage365 Our SM allows us to connect with members in ways we never could have before which increases our opportunities for retention |
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5:59 pm
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jeffkorhan:
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RT @chrisuschan: Too funny! #engage365 |
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6:01 pm
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chrisuschan:
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@tommorrison I believe SM makes a difference if used effectively... just wondering how others are finding, measuring success #engage365 |
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6:01 pm
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tommorrison:
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#engage365 I'm a believer orgs need to move towards a private SM Network. The public Ntwks should support your efforts.. |
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6:02 pm
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chrisuschan:
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thx everyone for the small chat! i have a appt to run to #engage365 |
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6:02 pm
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tommorrison:
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#engage365 We launched our priv network and have awesome analytics that allow us to measure and target market to gain further penetration |
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6:05 pm
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maggielmcg:
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RT @tommorrison #engage365 I'm a believer orgs need to move towards a private SM Network. The public Ntwks should support your efforts <me 2 |
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6:06 pm
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tommorrison:
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#engage365 Public social networks will not be your friend over the long hall.... They are in it for them not you and your members... |
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6:07 pm
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maggielmcg:
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There's a difference btwn using social media for marketing and using online social networking tools to extend member community #engage365 |
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6:11 pm
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maggielmcg:
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@chrisuschan FB's lack of business plan has nothing to do with why assns will find best ROI with private socnets--2 diff issues #engage365 |
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6:11 pm
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MissLynn13:
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@maggielmcg I would say that you can use public tools to create a community & that u r more likely 2 find unexpected influencers #engage365 |
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6:13 pm
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maggielmcg:
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@MissLynn13 I agree--going to private platform doesn't replace public presence; for us they serve diff purposes & we need both. #engage365 |
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6:28 pm
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yourmembership:
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RT @maggielmcg: RT @tommorrison #engage365 I'm a believer orgs need to move towards a private SM Network. The public Ntwks should support your efforts <me 2 |
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6:30 pm
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yourmembership:
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RT @tommorrison: #engage365 Public social networks will not be your friend over the long hall.... They are in it for them not you and your members... |
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6:32 pm
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bethbrodovsky:
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RT @tommorrison: #engage365 Public social networks will not be your friend over the long hall.... in it for them not you & yr members... |
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6:34 pm
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MissLynn13:
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@maggielmcg It's all about purpose and why you are using the tools, not the tools themselves. #engage365 |
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6:52 pm
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kikilitalien:
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Ooh...I missed a good chat today.
#Engage365 |
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7:00 pm
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ElizabethB:
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Ooh...I missed a good chat today.
#Engage365 (via @kikilitalien) - Same here hun :( We need to document the tweets! |
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7:43 pm
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chrisuschan:
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RT @maggielmcg: Theres a diff btwn using socmedia for marketing & using online social networking tools to extend member community #engage365 |
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7:46 pm
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chrisuschan:
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@maggielmcg you would have been a perfect person in today's #engage365 chat! this is your cup-o-tea #engage365 |
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8:19 pm
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rayhansen:
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yeah Im RT myself! Hey #eventprofs hook it up for one of your own! Oprah's New Show! http://ow.ly/20s7A LET'S DO THIS! #engage365 PLS RT! |
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9:51 pm
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chrisuschan:
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RT @MichaelMcCurry: Using Viral Marketing to Promote a Meeting - Michael Shapiro http://bit.ly/91psoF #eventprofs #engage365 |
