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January 19, 2010
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5:48 am
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Talk2Us_za:
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RT @CommAMMO: Fun interview with @shonali & @kdpaine, Tues. 19 Jan at 2 p - #iabccle - questions on #pr #measurement, Social media, etc. ... |
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1:20 pm
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CommAMMO:
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Interview w/ @shonali & @kdpaine, Tues. 19 Jan at 2 p EST - questions on #pr #measurement, Social media, etc. Join us today! #iabccle |
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1:56 pm
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shonali:
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Hope to see you! RT @CommAMMO: Twitterview w me, @kdpaine TODAY, 2 pm ET - qns on #pr #measurement, Social media, etc. #iabccle |
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2:11 pm
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mysticalmatt:
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Looking forward to the discussion #iabccle |
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2:43 pm
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akolencik:
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IABC Cleveland now on twitter -- #iabccle |
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3:24 pm
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CommAMMO:
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@shonali Thanks Shonali - "see" you at 2 eastern! #iabccle |
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3:33 pm
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JudyJessen:
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#iabccle |
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4:37 pm
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RebeccaDenison:
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Excited for this! RT @CommAMMO: Twitterview w @Shonali, @kdpaine TODAY, 2 pm ET - qns on #pr #measurement, Social media, etc. #iabccle |
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4:40 pm
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kathy_moore:
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@RebeccaDenison Nice catch, thanks for the heads up on #iabccle |
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4:41 pm
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RebeccaDenison:
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@kathy_moore You're welcome! It should be a great interview, huh? #iabccle |
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4:49 pm
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shonali:
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@RebeccaDenison So glad you'll join us today! #iabccle How're you doing? |
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4:49 pm
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shonali:
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If you're joining @kdpaine & me at 2 pm ET today for the #iabccle Twitterview, you might want to use Tweetgrid for ease. Just a thought. |
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5:07 pm
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caryjpdell:
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#iabccle |
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6:21 pm
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CommAMMO:
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About 40 minutes to go until the #iabccle interview with @kdpaine and @shonali. @me or DM with questions for them. #pr #measurement |
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6:52 pm
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shonali:
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OK, tweeps, I'll be in the #iabccle chat from 2-3 pm ET, so snooze me if you want. |
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6:52 pm
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CommAMMO:
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less than 10 minutes to #iabccle interview with @kdpaine and @shonali. @ or DM me with questions on #pr #socialmedia #measurement |
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6:55 pm
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kdpaine:
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RT @CommAMMO: less than 10 minutes to #iabccle interview with @kdpaine and @shonali. @ or DM me with questions on #pr #socialmedia #meas ... |
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6:55 pm
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CommAMMO:
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#iabccle Please Tweet to announce yourself for the interview. |
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6:56 pm
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kdpaine:
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me too! RT @shonali: OK, tweeps, I'll be in the #iabccle chat from 2-3 pm ET, so snooze me if you want. |
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6:56 pm
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CommAMMO:
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FYI, folks - I'm running the #iabccle interview from 2-3 p.m. EST, so it's ok to "snooze" me till later. |
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6:58 pm
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kdpaine:
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@CommAMMO #iabccle I'm here :) |
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6:59 pm
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CommAMMO:
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#iabccle We'll start in just a minute. Pls @reply or DM me with questions. Welcome @kdpaine ! |
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6:59 pm
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shonali:
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Here I am! #iabccle |
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6:59 pm
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sherman_comm:
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#iabccle Joining the meeting. |
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7:00 pm
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shonali:
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@CommAMMO Here I am. :) #iabccle |
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7:01 pm
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mjkester:
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#iabccle |
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7:01 pm
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cmlechlei:
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Hello everyone, happy Tuesday afternoon #iabccle |
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7:01 pm
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CommAMMO:
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#iabccle Good afternoon (EST and CST) and welcome to our interview with @kdpaine and@shonali Burke. |
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7:01 pm
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Narciso17:
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If You Can, B Sure to Catch the #iabccle Interview w/ @kdpaine and @shonali Abt #pr #socialmedia #measurement - Should Begin Very Soon |
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7:02 pm
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MikeShoffstall:
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#iabccle Joining the meeting |
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7:03 pm
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CommAMMO:
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#iabccle Here's how this will work. I'll kick things off with a question for both katie and shonali. Feel free to send me your questions |
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7:03 pm
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mattcollister:
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#iabccle Joining the meeting |
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7:04 pm
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katerein:
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#iabccle Hi, everyone. Just joining the meeting. |
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7:04 pm
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colleen_bittner:
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#iabccle Looking forward to the discussion. |
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7:04 pm
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CommAMMO:
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#iabccle Before we start, @kdpaine, would you like to make an opening Tweet-statement? |
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7:04 pm
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shonali:
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@stevematia Great, remember to hashtag your tweets. #iabccle |
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7:06 pm
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kdpaine:
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@CommAMMO #iabccle Sure -- welcome everyone. ! looking forward to doing "everything u need to know about metrics" in 140 :) |
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7:07 pm
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CommAMMO:
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Remember all, include the hashtag in your Tweets - #iabccle |
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7:07 pm
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CommAMMO:
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And, from @shonali, an opening Tweet? #iabccle |
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7:07 pm
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shutterbugarden:
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#iabccle Sorry to be late --- just joined in. |
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7:07 pm
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mysticalmatt:
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Hi everyone! ME is here #iabccle |
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7:09 pm
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shonali:
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@CommAMMO Guk, on the spot. ;-) Hi, all - hopefully I can help you make sense of integrated PR in 140 characters or less. #iabccle |
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7:09 pm
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sherman_comm:
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#iabccle @CommAMMO what exactly is social media measurement? How did they get started? |
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7:10 pm
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CommAMMO:
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Thanks @shonali. Here's Q1: Why is it so difficult to measure social media? #iabccle |
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7:11 pm
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mysticalmatt:
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Speaking of measurement, can we tell how many folks are in the discussion at this moment? #iabccle |
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7:11 pm
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kdpaine:
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@sherman_comm #iabccle SMM started in 1995 with the advent of newsgroups & chat. Consumer prod. cos realized import of measuring sentiment |
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7:12 pm
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shonali:
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Q1: I'd say it's "difficult" to measure anything if you don't begin with the end in sight. Remember: "measurable objectives." #iabccle |
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7:12 pm
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shonali:
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Q1: With SM, folks are still wrapped up in the "shiny" "new" ooh factor. SM's just another tool, so build it into your plans. #iabccle |
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7:43 pm
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jgombita:
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@steve_dodd depends if business value is the CEO's only goal. What about societal value? Think of Mintzberg's Beyond Selfishness. #iabccle |
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7:43 pm
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kdpaine:
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@NahumG #iabccle you do A/B tests, compare different cells. everything can be measured |
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7:44 pm
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stephen_lamb:
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RT @CommAMMO @NahumG #iabccle Most everything CAN be measured, but cost, effort and reward have to match. Some things don't make the grade. |
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7:45 pm
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shonali:
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Another thing: measure what's important. In media, measure the media you know have an impact. Toss out everything else. #iabccle |
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7:45 pm
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jgombita:
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@shonali @steve_dodd yes. Relationships built help when cause has need--just like Canadian Red Cross & #PicturesTalk re #haiti! #iabccle |
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7:45 pm
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MediaMiser:
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RT @shonali Another thing: measure what's important. In media, measure the media you know have an impact. Toss out everything else. #iabccle |
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7:45 pm
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kdpaine:
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@jgombita #iabccle oh you idealist you :) I agree, but don't think the majority of CFOs see it that way |
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7:46 pm
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CommAMMO:
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#iabccle Q3: Integration often becomes struggle for ownership. Can't we all get along? What's ur view of this phenomenon? |
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7:46 pm
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mysticalmatt:
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How about measuring SM effectiveness on the inside? Any tips? #iabccle |
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7:46 pm
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CommAMMO:
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RT @shonali: Another thing: meas what's import. In media, meas the media you know have an impact. Toss out everything else. #iabccle |
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7:47 pm
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stephen_lamb:
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@kdpaine #iabccle For tactics in social media. Authentic, open, honest and responsive won't change no mater what new "tool" comes along |
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7:47 pm
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kdpaine:
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@shonali #iabccle @CommAMMO also don't measure what you cannot change |
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7:47 pm
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shonali:
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@jgombita Of course. No one's saying those relationships are unimportant. That's a great e.g. of just how important they are. #iabccle |
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7:47 pm
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CommAMMO:
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RT @kdpaine: @shonali #iabccle @CommAMMO also don't measure what you cannot change |
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7:48 pm
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jgombita:
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@kdpaine part idealist, part someone who thinks PR shouldn't report to marketing <shudder>. Financial meltdown may have PR impact! #iabccle |
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7:48 pm
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CommAMMO:
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@kdpaine RT @mysticalmatt: How about measuring SM effectiveness on the inside? Any tips? #iabccle |
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7:48 pm
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kathy_moore:
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@kdpaine Hah - sounds like experience talking there "don't measure what you cannot change" #iabccle |
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7:48 pm
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shonali:
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@stephen_lamb I also think "authentic, open, honest & responsive" are not new per se. @kdpaine #iabccle |
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7:48 pm
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thebrandbuilder:
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@kdpaine: Can you elaborate on that? #iabccle (re: also don't measure what you cannot change) |
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7:49 pm
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kdpaine:
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@CommAMMO #iabccle Silos are the bane of every researchers existence. As long as groups are territorial, measurement is very hard. |
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7:49 pm
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steve_dodd:
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@jgombita @kdpaine @shonali doesn't societal value add to business value? #iabccle |
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7:49 pm
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shonali:
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@mysticalmatt What do you mean, "on the inside"? #iabccle |
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7:50 pm
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MediaMiser:
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RT @kdpaine @CommAMMO #iabccle Silos are the bane of every researchers existence. As long as groups are territorial, measurement is v hard |
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7:50 pm
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CommAMMO:
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RT @kdpaine: #iabccle Silos are the bane of every researchers existence. As long as groups are territorial, measurement is very hard. |
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7:50 pm
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shonali:
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RT @CommAMMO: Q3: Integration often becomes struggle for ownership. Can't we all get along? What's ur view of this phenomenon? #iabccle |
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7:50 pm
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jgombita:
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@steve_dodd societal value means a biz/organization recognizes that it is a part of something bigger than just shareholder value #iabccle |
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7:50 pm
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kdpaine:
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@CommAMMO #iabccle it's like Haiti. As long as everyone "OWNS" each individual piece and they don't talk to each other, nothing happens |
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7:50 pm
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shonali:
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Re: Q3 - yea, it would be nice, but in reality I don't think that happens as often as it should. It's the power thing. #iabccle |
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7:51 pm
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kdpaine:
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@mysticalmatt #iabccle can you clarify the question? Not sure what you mean. |
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7:51 pm
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CommAMMO:
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RT @kdpaine: #iabccle it's like Haiti. As long as everyone "OWNS" each individual piece and they don't talk to each other, nothing happens |
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7:51 pm
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kathy_moore:
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RT @kdpaine: Silos are the bane of every researchers existence. As long as groups are territorial, #measurement is very hard. #iabccle |
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7:52 pm
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kdpaine:
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@stephen_lamb #iabccle totally agree, but that's not limited to SOCIAL media, true of all communications |
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7:52 pm
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paolabrussels:
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What % of companies use DIY solutions for measurement? Professional tools? Which r top tools? #iabccle |
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7:52 pm
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mysticalmatt:
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@shonali Inside meaning our best brand ambassadors, the people who come to work here everyday #iabccle |
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7:53 pm
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shonali:
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Good qn, I don't know. RT @paolabrussels: What % of companies use DIY solutions for meas? Professional tools? Which r top tools? #iabccle |
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7:53 pm
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CommAMMO:
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#iabccle (only 8 min left!) Q4: Is privacy or lack thereof going to adversely impact SM and it's value? |
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7:53 pm
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kdpaine:
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@CommAMMO #iabccle not sure what you mean? |
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7:54 pm
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jgombita:
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@shonali agreed. Learned much re Cdn #redcross work/met dedicated staff in person--can wholeheartedly support its #haiti efforts. #iabccle |
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7:54 pm
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shonali:
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@mysticalmatt Oh, I see. IMHO, educate them & encourage them to use, while understanding co. guidelines. #iabccle |
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7:55 pm
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kdpaine:
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@thebrandbuilder #iabccle i.e. if the CEO is married to the editor of the glossy magazine, don't bother measuring its effectiveness :) |
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7:55 pm
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shonali:
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Q4: I don't think so. I think people will be more careful about how they use SM, which is a good thing. I don't think use will drop #iabccle |
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7:55 pm
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kdpaine:
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@steve_dodd #iabccle Gary Hirshberg, Anita Roddick and Ben Cohen would all say yes |
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7:56 pm
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CommAMMO:
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RT @kdpaine: @CommAMMO #iabccle not sure what you mean? Q is abt privacy interfering with SM use, and therefore value. |
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7:56 pm
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MediaMiser:
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@mysticalmatt empower employees and get them excited about social media but have some sort of policy in place. #iabccle |
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7:56 pm
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shonali:
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LOL! RT @kdpaine: #iabccle i.e. if the CEO is married to editor of the glossy magazine, don't bother measuring its effectiveness |
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7:56 pm
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steve_dodd:
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RT @CommAMMO: #iabccle (only 8 min left!) Q4: Is privacy or lack thereof going to adversely impact SM and it's value? |
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7:57 pm
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mysticalmatt:
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Kind of hard to get them to use tools at work when they are not available. What about getting them to use outside of work? #iabccle |
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7:57 pm
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kdpaine:
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@paolabrussels #iabccle I think only about 1/3 of companies measure at all. About 2/3 of them do it inhouse. |
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7:57 pm
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thebrandbuilder:
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@kdpaine But don't we measure X in order to be able to make specific changes to X? (Insight + Justification to act) #iabccle |
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7:57 pm
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MediaMiser:
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Q4- People are becoming more comfortable with online privacy (or lack thereof) likely will become less of an issue. #iabccle |
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7:57 pm
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CommAMMO:
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RT @kdpaine: @thebrandbuilder #iabccle i.e. if the CEO is married to the editor of the glossy magazine, don't bother meas its effctvnss:) |
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7:57 pm
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kdpaine:
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@mysticalmatt #iabccle doesn't that get measure via renewals, customer satisfaction, referrals? |
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7:58 pm
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jgombita:
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.@steve_dodd et al., pointing you to a PDF file of the Beyond Selfishness paper re: companies & societal value: http://tr.im/FBe9 #iabccle |
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7:58 pm
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shonali:
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@mysticalmatt I think that's personal. Can't force people to use SM tools for/about work if they're not available AT work, LOL. #iabccle |
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7:58 pm
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CommAMMO:
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RT @jgombita: pointing you to a PDF file of the Beyond Selfishness paper re: companies & societal value: http://tr.im/FBe9 #iabccle |
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7:59 pm
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kdpaine:
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@shonali #iabccle @paolabrussels best tool = the one that measures ur industry & goals best |
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7:59 pm
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thebrandbuilder:
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@kdpaine Battles that can't be won politically today can be won via proper analysis tomorrow. No? The P&L always wins in the end. #iabccle |
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7:59 pm
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BGdoesPR:
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RT @MediaMiser: @mysticalmatt empower employees and get them excited about social media but have some sort of policy in place. #iabccle |
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7:59 pm
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CommAMMO:
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#iabccle @mysticalmatt Getting employees to use SM tools - if there is benefit to them, we can encourage it. Can't only be bene to org'n |
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7:59 pm
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MediaMiser:
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@kdpaine re: 1/3 co's measuring & 2/3 inhouse. Where do those stats come from? Your own experience? #iabccle |
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8:00 pm
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supperkbc:
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RT @kathy_moore: Very interesting chat on PR and social media measurement happening now with @kdpaine @CommAMMO @shonali Follow #iabccle |
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8:00 pm
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mysticalmatt:
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@shonali They recruit outside of work, can they do more if they are engaged? #iabccle |
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8:01 pm
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erichwilliams:
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@BGdoesPR Get employees excited about social media by showing them how it can improve productivity, collaboration. #iabccle |
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8:01 pm
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kdpaine:
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@CommAMMO #iabccle privacy +internal controls are huge impediments to good metrics AND good communications. |
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8:01 pm
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shonali:
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@mysticalmatt Of course. They have to understand how those platforms work first, though. #iabccle |
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8:01 pm
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shonali:
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@mysticalmatt We can keep talking "offline" if you want to brainstorm/interested in continuing to chat. #iabccle |
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8:01 pm
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kdpaine:
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@CommAMMO #iabccle my fav. is going into an organization to talk about metrics, & finding my own blog and dashboards are blocked |
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8:02 pm
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steve_dodd:
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RT @kdpaine: @CommAMMO #iabccle privacy +internal controls are huge impediments to good metrics AND good communications. |
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8:02 pm
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CommAMMO:
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#iabccle Our hour is complete! Much appreciation to @shonali @kdpaine and All of You. This went way too fast. I'll tweet xscrpt shortly. |
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8:02 pm
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kdpaine:
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@thebrandbuilder #iabccle another idealist. yes, but sometimes u have to wait for the idiots to die, or quit. :) |
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8:02 pm
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stephen_lamb:
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#iabccle Q4. IMO, I don't think privacy factors today are much of a factor regarding the use of SM except in the older age groups. |
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8:02 pm
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mysticalmatt:
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@shonali Off to meetings, enjoyed the dialogue #iabccle |
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8:03 pm
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paolabrussels:
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Did I understand correctly? Are there some tools specific to certain industries ? #iabccle |
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8:03 pm
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CommAMMO:
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RT @kdpaine: @CommAMMO #iabccle my fav. is going into an org to talk about metrics, & finding my own blog and dashboards are blocked. Gah! |
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8:03 pm
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shonali:
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@CommAMMO Thanks so much for organizing the chat w/me & @kdpaine - loved it, thanks, all! #iabccle |
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8:03 pm
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kdpaine:
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@MediaMiser #iabccle combination of studies, AMEC, PRWeek, PRNews, Annenberg. |
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8:04 pm
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kdpaine:
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@CommAMMO #iabccle THANK YOU For organizing! great fun... |
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8:05 pm
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BGdoesPR:
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@kdpaine Agree measure goals, not nec clips. To show value, go full circle back to leads generated, increased traffic, sales, etc #iabccle |
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8:05 pm
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paolabrussels:
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@kdpaine @shonali @commammo Thank you holding this speed of lightning session at a reasonable time in Europe, too ! #iabccle |
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8:05 pm
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thebrandbuilder:
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@kdpaine Measurement and analysis turn idealists into effective pragmatists. Proper measurement accelerates necessary change. #iabccle |
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8:05 pm
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CommAMMO:
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#iabccle Join @shonali 25 March and @KDPaine 22 April here in NEO. Details: http://www.iabccleveland.com/ HealthCare panel 18 Feb. |
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8:05 pm
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MediaMiser:
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Very fun chat, #iabccle! Thx @kdpaine, @CommAMMO & @shonali. Please tell me it'll happen again some time? |
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8:06 pm
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sherman_comm:
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@CommAMMO @kdpaine @shonali Thank you! Looking forward to seeing you in Cleveland #iabccle |
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8:06 pm
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thebrandbuilder:
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@kdpaine If an exec's business unit isn't performing as well as he claims, you can use proper metrics to cut through his BS. #iabccle |
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8:07 pm
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jgombita:
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@steve_dodd in case of Maple Leaf Foods, its heartfelt CEO knew that co's crisis comms response must be based on corporate VALUES #iabccle |
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8:07 pm
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chuckhemann:
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RT @CommAMMO: #iabccle Join @shonali 25 March and @KDPaine 22 April here in NEO. Details: http://www.iabccleveland.com/ |
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8:08 pm
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CommAMMO:
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RT @thebrandbuilder: @kdpaine If an exec's bus unit isn't perf'ng as well as claims, u cn use proper metrics to cut through his BS. #iabccle |
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8:09 pm
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CommAMMO:
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RT @thebrandbuilder: @kdpaine Meas & analysis turn idealists into eff pragmatists. Proper meas accelerates necessary change. #iabccle |
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8:09 pm
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MediaMiser:
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@jgombita hehe thanks for sending! I had heard about #iabccle earlier today but forgot until I got your email! |
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8:09 pm
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vincentwhite:
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RT@shonali: Another thing: measure what's important. In media, measure the media you know have an impact. Toss out everything else. #iabccle |
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8:09 pm
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thebrandbuilder:
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@kdpaine I measure what I want to change. Whether or not it "can" change always remains to be seen. ;) #iabccle |
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8:10 pm
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CommAMMO:
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RT @thebrandbuilder: @kdpaine I measure what I want to change. Whether or not it "can" change always remains to be seen. ;) #iabccle |
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8:10 pm
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jetsnow:
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RT @thebrandbuilder: @kdpaine I measure what I want to change. Whether or not it "can" change always remains to be seen. ;) #iabccle |
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8:13 pm
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jgombita:
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@MediaMiser I noticed @CommAMMO tweeting up a storm for #iabccle (I'd actually forgotten date/time, too). |
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8:14 pm
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CommAMMO:
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#iabccle If today was ur 1st chat & u liked it, join me, @susancellura @lindabeth for #icchat, Jan 25 at 12 noon CST/1 EST #internal com |
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8:21 pm
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BSerjeantson:
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Sometimes good analysis comes from having a open mind & looking for patterns. It's true, I read it in a fortune cookie. #iabccle |
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8:22 pm
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CommAMMO:
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RT @BSerjeantson: Sometimes good analysis comes fr hving open mind & looking 4 patterns. It's true, I read it in a fortune cookie. #iabccle |
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8:23 pm
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kdpaine:
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@sherman_comm #iabccle me too! |
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8:24 pm
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jgombita:
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RT @BSerjeantson Sometimes good analysis comes from having open mind/looking for patterns. It's true; read it in a fortune cookie. #iabccle |
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8:26 pm
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shonali:
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@sherman_comm My pleasure! Excited to see you all, thanks to @commAMMO. #iabccle |
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8:28 pm
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shonali:
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@MediaMiser @paolabrussels Great to meet you! #iabccle |
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8:36 pm
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CommAMMO:
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If you missed today's #iabccle chat with @shonali @kdpaine, read the transcript at http://bit.ly/8qnffR |
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8:37 pm
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RebeccaDenison:
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GREAT convo! RT @CommAMMO If you missed today's #iabccle chat with @shonali @kdpaine, read the transcript at http://bit.ly/8qnffR |
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8:38 pm
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piratebluestar:
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@sherman_comm what exactly is SM measurement? One great measuring tool > http://bit.ly/ Sorry I missed #iabccle - reading scripts now |
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8:38 pm
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Shanan_S:
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RT @CommAMMO: If you missed today's #iabccle chat with @shonali @kdpaine, read the transcript at http://bit.ly/8qnffR |
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8:44 pm
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kdpaine:
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@mysticalmatt #iabccle that's what most people are doing to get around IT. or using cell phones |
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8:45 pm
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kdpaine:
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@thebrandbuilder #iabccle yes, but in the real world, u run into things/people/sacred cows that u just can't change. |
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8:48 pm
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kdpaine:
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RT @CommAMMO: If you missed today's #iabccle chat with @shonali @kdpaine, read the transcript at http://bit.ly/8qnffR |
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8:48 pm
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shonali:
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Loved doing it, thanks! RT @CommAMMO: If you missed today's #iabccle chat with @shonali @kdpaine, read transcript at http://bit.ly/8qnffR |
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8:49 pm
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thebrandbuilder:
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@kdpaine Sure: You have to pick your battles + know when to walk away. But that's a far cry from not measuring what seems immutable #iabccle |
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8:51 pm
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thebrandbuilder:
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@kdpaine Especially when measurement could be the principal catalyst for change. It's always worth the try. #iabccle |
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8:54 pm
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MediaMiser:
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RT @CommAMMO If you missed today's #iabccle chat with @shonali @kdpaine, read the transcript at http://bit.ly/8qnffR |
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9:05 pm
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jgombita:
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[Arrived late--it was good!] RT @CommAMMO: If you missed today's #iabccle chat w @shonali @kdpaine, read transcript at http://bit.ly/8qnffR |
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9:26 pm
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kathy_moore:
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RT @CommAMMO: If you missed today's #iabccle chat with @shonali @kdpaine, read the transcript at http://bit.ly/8qnffR |
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9:40 pm
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shonali:
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Measurement fans + all on #iabccle today: announcing #measurepr . Kicks off 2/2, 12 noon ET, feat. @kdpaine. Join us! http://bit.ly/5ZPluJ |
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9:47 pm
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MarketingGear:
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RT @CommAMMO: RT @MediaMiser: @mysticalmatt Key is having a flexible strategy #iabccle |
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10:20 pm
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scentrella:
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Good stuff - RT @CommAMMO: If you missed today's #iabccle chat with @shonali @kdpaine, read the transcript at http://bit.ly/8qnffR |
