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February 2, 2010
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1:55 pm
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shonali:
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@RebeccaDenison Good morning! I'm seeing you at #measurepr at 12 pm ET today, I hope? |
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1:56 pm
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RebeccaDenison:
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@shonali Good morning! Oy! I forgot about #measurepr, I certainly will try. Three daily reports today, a monthly and weekly to work on... |
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1:58 pm
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heatherhuhman:
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@shonali I'll definitely be attending #measurepr at 12pm ET today! |
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2:12 pm
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Dilennox:
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@shonali @kdpaine just heard about #measurepr but tied up at noon. Will the conversation continue? @Rebecca Denison make time! |
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2:14 pm
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RebeccaDenison:
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@Dilennox I'm definitely going to try! :) I want to be there for #measurepr, but I already know it'll be a 12-hour day. (@kdpaine @shonali) |
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2:15 pm
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shonali:
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@Dilennox Yup, #measurepr will be (for now) a bi-weekly chat, Tues 12-1 pm ET. Hope you can join soon! |
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2:46 pm
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shonali:
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Quick question: how many of your organizations/clients still want you to use AVE (ad value equivalency) as your key way to #measurePR? |
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2:47 pm
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FeDabori_Advice:
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10% RT@shonali Quick question: how many of your clients still want you to use AVE (ad value equivalency) as your key way to #measurePR? |
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4:42 pm
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shonali:
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@FeDabori_Advice That's not too bad, then... #measurePR |
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4:47 pm
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shonali:
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Fyi, all, I'll be in #measurepr from 12-1 ET - hoping many of you join with qns on PR measurement. Hopefully @kdpaine hasn't gone AWOL. ;-) |
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4:48 pm
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shonali:
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Also, if you're new to Twitter chats, etc., try using Tweetgrid (http://bit.ly/13zyNL) to follow & participate in #measurepr easily. |
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4:48 pm
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NicolePRexec:
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RT @shonali I'll be in #measurepr from 12-1 ET - hoping many of u join with qns on PR measurement. Hopefully @kdpaine hasn't gone AWOL. ;-) |
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4:48 pm
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PRCAbham:
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RT @shonali: Fyi, all, I'll be in #measurepr from 12-1 ET - hoping many of you join with qns on PR measurement. |
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4:49 pm
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JodiEchakowitz:
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RT @shonali: Fyi, all, I'll be in #measurepr from 12-1 ET - hoping many of you join with qns on PR measurement. Hopefully @kdpaine hasn't gone AWOL. ;-) |
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4:49 pm
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NahumG:
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RT @shonali: Also, if you're new to Twitter chats, etc., try using Tweetgrid (http://bit.ly/13zyNL) to follow & participate in #measurepr easily. |
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4:57 pm
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shonali:
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Kicking off the 1st #measurepr chat in 4 minutes - this is the place to be for all questions on PR measurement. 12-1 ET, join us! |
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4:57 pm
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kdpaine:
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busy day, MassTLC in the am, #Measurepr chat right now and then Engagement and Open Government on the radio http://bit.ly/d6h1K2 |
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4:58 pm
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dfriez:
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RT @shonali: Kicking off the 1st #measurepr chat in 4 minutes - this is the place to be for all questions on PR measurement. 12-1 ET. |
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4:58 pm
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FeDabori_Advice:
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@shonali #measurepr sorry!!! |
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4:58 pm
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mdbarber:
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RT @shonali: Kicking off the 1st #measurepr chat in 4 minutes - this is the place to be for all questions on PR measurement. 12-1 ET, join us! |
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4:59 pm
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kdpaine:
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@shonali #measurepr I'm here in Starbucks in Saugus. ready to rock and roll! |
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4:59 pm
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shonali:
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@FeDabori_Advice LOL, no worries! #measurepr |
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5:00 pm
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shonali:
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Aaand... we're off! Welcome everyone to the first #measurepr Twitter chat. Thanks much for joining & to measurement queen @kdpaine too! |
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5:00 pm
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shonali:
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Please take a moment to introduce yourself along with what you do, and don't forget to use the #measurepr hashtag when engaging. |
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5:00 pm
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m_dunn:
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RT @shonali: Kicking off the 1st #measurepr chat in 4 minutes - this is the place to be for all questions on PR measurement. 12-1 ET, join us! |
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5:01 pm
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shonali:
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I'm a #solopr pro after years in agencies & non-profits, passionate @ PR measurement. Founder of #measurepr. |
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5:01 pm
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PMGNicole:
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Hi all! I am a co-owner of a PR firm in Burlington, VT working with SR and food related clients. #measurepr |
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5:02 pm
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shonali:
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@PMGNicole Welcome! #measurepr |
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5:03 pm
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JodiEchakowitz:
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Hi all, I'm the owner of a virtual PR agency in Toronto. Our clients are mostly tech and telecom co's. #measurepr |
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5:03 pm
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PMGNicole:
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Hey #journchat pals - there is #measurepr going on now... 1st one. |
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5:03 pm
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shonali:
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Since today's our first chat, we thought we'd kick off w/some introductory questions. So here goes: #measurepr |
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5:04 pm
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kdpaine:
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#measurepr I've been measuring PR and Corp Comms since 1987, did 1st social media measurement 4 @kbuczko in 1995! |
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5:04 pm
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rmpapag:
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Hi all, I'm excited to join #measurepr because that is a key focus of my company. |
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5:04 pm
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vedo:
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Hello, I'm a k12 public school district comm/PR pro in TX going to try to listen in/interact on this chat as much as I can. #measurepr |
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5:04 pm
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shonali:
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Q1 for @kdpaine to start with: What are some of the most common mistakes in measuring PR? #measurepr |
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5:04 pm
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JodiEchakowitz:
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RT @PMGNicole: Hey #journchat pals - there is #measurepr going on now... 1st one. |
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5:04 pm
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shonali:
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@vedo @rmpapag @JodiEchakowitz Welcome - so glad to see you here! #measurepr |
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5:05 pm
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jackie_smith:
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Thanks all! I'm the Sr PR Mgr for an entertainment company. Most of our interaction and press is online waiting to be measured. #measurepr |
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5:05 pm
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heatherhuhman:
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Going to drop in on @shonali's #measurepr |
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5:06 pm
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PMGNicole:
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You might want to snooze me for the next hour as I participate in #measurepr http://twittersnooze.com. Sorry in advance for noise for some! |
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5:06 pm
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shonali:
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@kdpaine Heh, I can just see @kbuczko getting flooded with followers now. w00t! #measurepr |
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5:06 pm
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shonali:
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@jackie_smith @heatherhuhman Welcome, so glad you're here! #measurepr |
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5:07 pm
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kdpaine:
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#measurepr most common mistake is failure to get agreement on goals up front. EVERYNE must by into the KPIs |
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5:07 pm
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Lex_D:
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Tuning into @shonali's #measurepr -- excited to see what people have to say! |
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5:07 pm
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JodiEchakowitz:
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Q1: We need to have clear and measurable objectives before we can measure results/impact #measurepr |
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5:08 pm
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elizabethsosnow:
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RT @kdpaine: #measurepr most common mistake is failure to get agreement on goals up front. EVERYNE must by into the KPIs |
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5:08 pm
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JodiEchakowitz:
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Ha! So glad that my thinking is in line with @kdpaine's :) #measurepr |
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5:08 pm
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shonali:
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And remember to chime in/share your thoughts & questions as @kdpaine shares hers. #measurepr |
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5:08 pm
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shonali:
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Amen. RT @kdpaine: most common mistake is failure to get agreement on goals up front. EVERYNE must buy into the KPIs #measurepr |
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5:08 pm
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shonali:
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Is everyone clear on what KPIs are? #measurepr |
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5:09 pm
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m_dunn:
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RT @kdpaine #measurepr most common mistake is failure to get agreement on goals up front. EVERYONE must buy into KPIs. |
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5:09 pm
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kdpaine:
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@JodiEchakowitz #measurepr -- allow me to clarify, you need AGREEMENT on goals/objectives! top to bottom |
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5:09 pm
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AngDRC:
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RT @kdpaine: #measurepr most common mistake is failure to get agreement on goals up front. EVERYNE must by into the KPIs |
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5:09 pm
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shonali:
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@Lex_D Very glad you could make it! #measurepr |
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5:09 pm
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IMAGESUSA:
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is an Atlanta-based multicultural marketing communications agency and our blog is awesome! www.multiculturalmarketing.com #measurepr |
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5:09 pm
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rmpapag:
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@kdpaine I find a culture shift is sometimes necessary to get this basic concept in action. #measurepr |
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5:10 pm
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MerryMorud:
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RT @shonali: Amen. RT @kdpaine: most common mistake = failure to get agreement on goals up front. EVERYONE must buy into KPIs #measurepr |
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5:10 pm
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kdpaine:
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@JodiEchakowitz #measurepr -- set expectations as to what ur measuring + what defines success |
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5:10 pm
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akenn:
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I love Twitter Chats - psyched to see one going on right now about #measurepr with @kdpaine |
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5:10 pm
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JodiEchakowitz:
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@kdpaine Agreed. And those PR goals/objectives have to tie in with corporate goals/objectives. #measurepr |
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5:11 pm
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shonali:
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RT @kdpaine: -- set expectations as to what ur measuring + what defines success #measurepr |
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5:11 pm
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kdpaine:
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@rmpapag more now than ever before. Its about engagement, not eyeballs, but people still want to count them @rmpapag #measurepr |
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5:11 pm
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bonnieupright:
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Hey @shonali - sorry I'm a little late! #measurepr |
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5:11 pm
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JodiEchakowitz:
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@kdpaine The problem is that not enough people know what they want to measure... That's a tricky one for many co's. #measurepr |
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5:11 pm
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shonali:
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@rmpapag Very good point, how would you approach that (or have approached it)? cc @kdpaine #measurepr |
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5:11 pm
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shonali:
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@bonnieupright No worries, glad you're here! #measurepr |
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5:11 pm
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JodiEchakowitz:
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RT @kdpaine: @JodiEchakowitz #measurepr -- set expectations as to what ur measuring + what defines success #measurepr |
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5:11 pm
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kdpaine:
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RT @IMAGESUSA: and how do you measure the success of that "awesome" blog ??? #measurepr |
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5:12 pm
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kathy_moore:
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Excellent chat for PR and mar/comm folks happening now with "goddess of measurement" @kdpaine -- follow #measurepr |
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5:12 pm
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kdpaine:
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#measurepr 2nd biggest mistake is not tying results back to bottom line or organizational goals |
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5:12 pm
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rmpapag:
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When there doesn't seem to be an agreeement, I approach this by asking "What is the desired outcome(s)?" and we work our way back #measurepr |
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5:12 pm
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PRVille:
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Great chat happening now re: PR measurement with @shonali and @kdpaine. Join us please! #measurepr |
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5:12 pm
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shonali:
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I was talking about this to a client today: impressions w/o outcomes are nothing. @kdpaine, wanna share your def. of HITS? ;) #measurepr |
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5:12 pm
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ark_projects:
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Greetings, thanks for hosting @shonali, I'm a #solopr for cultural non-profits and small biz w/ passion for social media #measurepr |
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5:12 pm
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PMGNicole:
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Amen! RT @kdpaine: #measurepr 2nd biggest mistake is not tying results back to bottom line or organizational goals #measurepr |
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5:12 pm
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kdpaine:
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#measurepr 3rd biggest mistake is using measurement to justify, rather than to make better data-based decisions |
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5:12 pm
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JodiEchakowitz:
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RT @kathy_moore: Excellent chat for PR and mar/comm folks happening now with "goddess of measurement" @kdpaine #measurepr |
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5:13 pm
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shonali:
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RT @kdpaine: 2nd biggest mistake is not tying results back to bottom line or organizational goals. #measurepr |
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5:13 pm
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shonali:
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RT @kdpaine: 3rd biggest mistake is using measurement to justify, rather than to make better data-based decisions #measurepr |
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5:13 pm
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JohnRayFowler:
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RT @kdpaine: #measurepr 3rd biggest mistake is using measurement to justify, rather than to make better data-based decisions |
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5:13 pm
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MMIPR:
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RT @kdpaine: #measurepr most common mistake is failure to get agreement on goals up front. EVERYNE must by into the KPIs |
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5:13 pm
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JodiEchakowitz:
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RT @rmpapag: When there doesnt seem to be agreeement, ask "What is the desired outcome(s)?" and work back #measurepr |
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5:13 pm
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kdpaine:
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@JodiEchakowitz #measurepr if you know the organization's goals and priorities, ur objectives are derived from there |
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5:14 pm
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bonnieupright:
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PR peeps - great convo now with queen of measurement @kdpaine and queen of SM @shonali. Join us if you can. #measurepr |
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5:14 pm
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shonali:
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@ark_projects @PRVille Welcome, very happy to see you here! #measurepr |
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5:14 pm
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abbyweidert:
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RT @shonali: RT @kdpaine: 2nd biggest mistake is not tying results back to bottom line or organizational goals. #measurepr |
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5:14 pm
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nitinkohlivk:
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following #measurepr chat with @shonali and @kdpaine......really kool |
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5:14 pm
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geminijess:
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RT @kdpaine: #measurepr 3rd biggest mistake is using measurement to justify, rather than to make better data-based decisions |
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5:14 pm
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rmpapag:
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Better Decisions Through Analytics http://ow.ly/133qX Quantitative and qualitative analysis allows for fact based decisions. #measurepr |
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5:15 pm
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kdpaine:
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@shonali #measurepr @rmpapag its about listening to the customers + the marketplace, not measurement |
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5:15 pm
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kathy_moore:
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So often measurement can show something you don't know vs what you think you should prove #measurepr |
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5:15 pm
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shonali:
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How many measurable objectives do you think you need to have? Curious as to your experience. #measurepr |
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5:15 pm
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nitinkohlivk:
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@kdpaine #measurepr doesnt #3 mean mgt. is not clear on its vision?? |
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5:15 pm
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JGoldsborough:
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Hi, #measurepr. How's it going? So glad to see this chat. Looking for ways to get more creative w/ measurement, show ROI. Still chatting? |
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5:15 pm
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abbyweidert:
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RT @kdpaine: #measurepr most common mistake is failure to get agreement on goals up front. EVERYNE must by into the KPIs |
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5:16 pm
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shonali:
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Great link, thank you!RT @rmpapag: Better Decisions Through Analytics http://ow.ly/133qX #measurepr |
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5:16 pm
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JGoldsborough:
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RT @kdpaine: #measurepr 2nd biggest mistake is not tying results back to bottom line or organizational goals |
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5:16 pm
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abbyweidert:
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Glad I found the #measurepr conversation! Thanks for all the insights |
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5:16 pm
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kdpaine:
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brilliant! RT @kathy_moore: So often measurement can show something you don't know vs what you think you should prove #measurepr |
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5:16 pm
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kathy_moore:
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RT @kdpaine "it's about listening to the customers + the marketplace, not measurement" #measurepr |
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5:17 pm
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shonali:
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Q2: How does a newbie get started in "smart" PR measurement? Esp. if no/low budget? #measurepr |
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5:17 pm
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allanschoenberg:
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RT @kdpaine: brilliant! RT @kathy_moore: So often measurement can show something you don't know v what you think you should prove #measurepr |
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5:17 pm
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tressalynne:
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Checking out #measurepr with @shonali @kdpaine and other great #PR types :-) #metrics |
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5:17 pm
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Lex_D:
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RT @kathy_moore: So often measurement can show something you don't know vs what you think you should prove #measurepr |
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5:17 pm
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BethSMiller:
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RT @kdpaine: #measurepr 3rd biggest mistake is using measurement to justify, rather than to make better data-based decisions |
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5:17 pm
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kdpaine:
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#measurepr key to good measurement is to keep asking "so what?" So what if we have 5000 followers. So what if we reached gazillion eyeballs |
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5:17 pm
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nitinkohlivk:
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@kdpaine its sad that in most cases listening to the customers + the marketplace are not few of the KPI's what do you think? #measurepr |
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5:17 pm
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JunoKughler:
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RT @kdpaine brilliant! RT @kathy_moore: So often measurement can show something you don't know vs what you think you should prove #measurepr |
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5:17 pm
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PRVille:
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So true RT @kathy_moore: So often measurement can show something you don't know vs what you think you should prove #measurepr |
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5:17 pm
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rmpapag:
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I agree, just have to help clients see it too @kdpaine Its about engagement, not eyeballs, but people still want to count them #measurepr |
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5:18 pm
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JGoldsborough:
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@kdpaine @rmpapag @shonali Agree, but many execs focused solely on numbers, short term. How do you best balance? #measurepr |
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5:18 pm
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kdpaine:
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@shonali #measurepr measure a discrete program or initiative. Get them addicted to the metrics, then expand |
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5:18 pm
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shonali:
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@kdpaine Exactly. If it's not supporting organizational goals, it's pointless. #measurepr |
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5:18 pm
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kdpaine:
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@shonali #measurepr pilot projects -- take baby steps, prove the value, then expand. |
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5:18 pm
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kdpaine:
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@shonali #measurepr pilot projects -- take baby steps, prove the value, then expand. |
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5:18 pm
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adamsherk:
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RT @tressalynne Checking out #measurepr with @shonali @kdpaine and other great #PR types :-) #metrics |
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5:18 pm
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JodiEchakowitz:
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@kdpaine That's so true. That thinking continues along the lines of the "thud" factor of print coverage. #measurepr |
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5:19 pm
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Jillfoster:
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Aaand... we're off! RT @shonali: Welcome to the first #measurepr Twitter chat. Thanks for joining & to measurement queen @kdpaine too! |
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5:19 pm
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shonali:
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Re: Q2: RT @kdpaine: @shonali measure a discrete program or initiative. Get them addicted to the metrics, then expand #measurepr |
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5:19 pm
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JGoldsborough:
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RT @shonali: Q2: How does a newbie get started in "smart" PR measurement? Esp. if no/low budget? #measurepr |
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5:19 pm
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PMGNicole:
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@kdpaine It is about how you mobilize those gazillion people -- THAT should impact your bottom line. #measurepr |
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5:19 pm
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nitinkohlivk:
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RT @kdpaine: #measurepr key to good measurement is to keep asking "so what?" Love it |
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5:19 pm
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rmpapag:
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#measurepr I'm adding "So What?" to my repertoire! |
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5:19 pm
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PRVille:
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RT @kdpaine: @shonali #measurepr measure a discrete program or initiative. Get them addicted to the metrics, then expand |
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5:19 pm
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fgsquared:
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RT @kdpaine: #measurepr key to good measurement is to keep asking "so what?" So what if we have 5000 followers. So what if we reached gazillion eyeballs |
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5:19 pm
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shonali:
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@JGoldsborough @rmpapag @kdpaine Figure out what numbers make the business tick. Impressions by themselves don't. #measurepr |
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5:19 pm
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webby2001:
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RT @kdpaine: #measurepr key to good measurement is to keep asking "so what?" So what if we have 5000 followers or a gazillion eyeballs +1 |
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5:19 pm
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kathy_moore:
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RT @kdpaine: @shonali measure a discrete program or initiative. Get them addicted to the metrics, then expand. #measurepr |
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5:19 pm
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shonali:
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Love it! RT @rmpapag: #measurepr I'm adding "So What?" to my repertoire! |
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5:19 pm
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michaelcooper:
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Hi #measurepr Glad to see this chat exists. Hope to gain insight and contribute ideas. |
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5:19 pm
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PRVille:
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Brilliant. RT @nitinkohlivk: RT @kdpaine: #measurepr key to good measurement is to keep asking "so what?" //Love it |
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5:19 pm
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kdpaine:
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@nitinkohlivk #measurepr any CEO that says they DON'T want to listen to the customers should be put into solitary confinement 4 life. |
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5:20 pm
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shonali:
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@Jillfoster Yay, the goddess joined! #measurepr |
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5:20 pm
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heatherhuhman:
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Can't wait to read the "highlights" from #measurepr! @shonali & @kdpaine doing a great job. |
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5:20 pm
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JGoldsborough:
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@shonali Q2: Do a pilot program to show value. Set measurable objectives and find way to tie to bottom line. #measurepr |
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5:20 pm
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crdfrank:
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RT @kdpaine: #measurepr key to good measurement is to keep asking "so what?" So what if we have 5000 followers. So what if we reached gazillion eyeballs |
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5:20 pm
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jaywalk1:
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What's this? A #measurepr chat? Loving it @shonali ! |
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5:20 pm
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shonali:
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RT @JGoldsborough: @shonali Q2: Do a pilot program to show value. Set measurable objectives and find way to tie to bottom line. #measurepr |
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5:20 pm
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mshahab:
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Peeking into #measurepr |
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5:20 pm
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shonali:
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@jaywalk1 Awesome, so glad you made it! #measurepr |
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5:20 pm
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kdpaine:
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@JGoldsborough #measurepr numbers are good, but its the trends not just the numbers. measure quality AND quality |
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5:21 pm
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Kash_Shaikh:
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@shonali I lead PR Measurement for P&G. We're focused on using Market Mix Modeling to measure the business impact of our work. #measurepr |
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5:21 pm
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KellyeCrane:
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Unfortunately too tied up to participate in today's #measurepr -- will look for transcript! |
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5:21 pm
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kdpaine:
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@JGoldsborough #measurepr does your CEO expect instant ROI from a new computer system? or a new sales person? why expect from PR? |
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5:21 pm
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kathy_moore:
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RT @kdpaine: #measurepr key to good measurement is to keep asking "so what?" So what if we have 5000 followers. So what, indeed! |
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5:21 pm
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ScottHepburn:
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@kdpaine @shonali I'd add: Measure against milepost objectives that mark progress toward a bigger goal #measurepr |
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5:21 pm
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rmpapag:
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One of my client equates analysis to crack...highly addictive. The team is able to get a seat at the table #measurepr |
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5:21 pm
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nitinkohlivk:
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@shonali #measurepr It more important to create evangelists/true believers for your product or cause than just # of followers.love this chat |
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5:21 pm
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PRVille:
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Amen! RT @kdpaine: @JGoldsborough #measurepr numbers are good, but its the trends not just the numbers. measure quality AND quality |
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5:22 pm
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JGoldsborough:
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@shonali @rmpapag @kdpaine Agree, impressions alone don't make biz tick. But many execs think they do. Can b hurdle 2 SM buy-in. #measurepr |
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5:22 pm
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j_conner:
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RT @kdpaine: #measurepr key to good measurement is to keep asking "so what?" So what if we reached gazillion eyeballs or 5000 followers |
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5:22 pm
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shonali:
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RT @ScottHepburn: @kdpaine @shonali I'd add: Measure against milepost objectives that mark progress toward a bigger goal #measurepr |
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5:22 pm
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Kash_Shaikh:
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@shonali we're also having a Measurement Summit in 2 weeks at P&G HQ.Focus is aligning on Social Media 'scorecard' 4 all brands. #measurePR |
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5:22 pm
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shonali:
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RT @rmpapag: One of my client equates analysis to crack...highly addictive. The team is able to get a seat at the table #measurepr |
|
5:22 pm
|
KeeyanaHall:
|
About to peak into #measurepr for the first time :) |
|
5:23 pm
|
LandauPR:
|
RT @kdpaine: #measurepr key to good measurement is to keep asking "so what?" So what if we reached gazillion eyeballs or 5000 followers |
|
5:23 pm
|
kdpaine:
|
@PMGNicole #measurepr , not necessarily it may be about mobilizing 100 people that really matter. |
|
5:23 pm
|
shonali:
|
@Kash_Shaikh That's awesome! #measurepr |
|
5:23 pm
|
nitinkohlivk:
|
@kdpaine #measurepr Haha so true.....on confinement for life lol |
|
5:23 pm
|
PMGNicole:
|
@kdpaine agreed! #measurepr |
|
5:23 pm
|
MereElainePR:
|
Hi! Meredith from Virginia :) Checking into my first #measurepr chat! |
|
5:23 pm
|
leslysimmons:
|
@shonali the #measurepr chat fits perfectly with the Analytics at Work webinar happening now as well. Perfect data storm! |
|
5:24 pm
|
ThePRdoc:
|
Great #measurepr thread happing right now between @shonali and @kdpaine. |
|
5:24 pm
|
shonali:
|
How many people here use market mix modeling like @Kash_Shaikh? #measurepr |
|
5:24 pm
|
j_conner:
|
Checking out the #measurepr chat - good stuff so far! |
|
5:24 pm
|
heatherhuhman:
|
@kdpaine @shonali What about when you're working w/a start-up that has to report to investors? What's the best way to approach? #measurepr |
|
5:24 pm
|
shonali:
|
@leslysimmons LOL, are you going crazy switching back and forth between the two?! #measurepr |
|
5:24 pm
|
JodiEchakowitz:
|
Budget conscious clients want $ spent to get results, but don't want to spend $ to measure them. #measurepr |
|
5:24 pm
|
JGoldsborough:
|
@kdpaine True, but CEOs I've worked w/ often think VERY short-term. Can't short-term results get u enuf time 2 show long-term? #measurepr |
|
5:24 pm
|
IIZLIZ:
|
Fewer is better - key 5-10. What do u think? RT @shonali: How many measurable objectives do you think you need to have? Curious #measurepr |
|
5:24 pm
|
shonali:
|
@heatherhuhman @kdpaine I think the advantage of a startup is that you have a clean slate. Investors are focused on bottom line #measurepr |
|
5:25 pm
|
shonali:
|
@heatherhuhman So start off on the right foot by teaching 'em well, don't you think, @kdpaine? #measurepr |
|
5:25 pm
|
kdpaine:
|
@Kash_Shaikh #measurepr hey! I designed the precursor to that program in 2000! |
|
5:25 pm
|
TTaxChristine:
|
@iizLiz We aim for 3-5 measureable objectives. #measurepr |
|
5:25 pm
|
rjsauter:
|
RT @ThePRdoc: Great #measurepr thread happing right now between @shonali and @kdpaine. |
|
5:25 pm
|
rmpapag:
|
#measurepr... Clients have Marketing Mix Model |
|
5:25 pm
|
kdpaine:
|
@Kash_Shaikh #measurepr would love to know 're how factoring in social media as part of that mix.. and what you've learned |
|
5:26 pm
|
SLGneil:
|
Ditto RT @michaelcooper: Hi #measurepr Glad to see this chat exists. Hope to gain insight and contribute ideas. |
|
5:26 pm
|
iabcseattle:
|
Great discussion and nuggets of wisdom being shared via first online chat #measurepr. Thanks @shonali @kdpaine JGoldsborough +more |
|
5:26 pm
|
KeeyanaHall:
|
@MereElainePR Hello there! This is my first time as well! Glad to see you here :) #measurepr |
|
5:26 pm
|
kdpaine:
|
@ScottHepburn #measurepr or measure against the competition |
|
5:26 pm
|
JGoldsborough:
|
@kdpaine @PMGNicole So how wld u show value of mobilizing 100 over large impression #? Track reach of 100? Can u assign $ amount? #measurepr |
|
5:27 pm
|
shonali:
|
Re: # of measurable objectives - I try to ideally go with 3-5. The simpler, the better. Use fewer esp. if you're just starting. #measurepr |
|
5:27 pm
|
heatherhuhman:
|
@shonali @kdpaine And if you start working w/the start-up when the investors already have that dreaded pre-conceived notion? #measurepr |
|
5:27 pm
|
RebeccaDenison:
|
Sorry folks, tryin' to watch the #measurepr but something HUGE is happening! AH! |
|
5:27 pm
|
rmpapag:
|
@Kash_Shaikh curious if you assign an influence score to social media or tie it back to engagement/sentiment #measurepr |
|
5:27 pm
|
kdpaine:
|
@Kash_Shaikh #measurePR I'll be in Cincinatti next week, would have loved to sit in on your summit. |
|
5:27 pm
|
JGoldsborough:
|
RT @kdpaine: @PMGNicole #measurepr It may be about mobilizing 100 people that really matter. (Message we need to get mgmt to see.) |
|
5:28 pm
|
leslysimmons:
|
@shonali im a PR pro, which means im an expert multi-tasker! Listening to them while reading #measurepr tweets. @hootsuite helps too :) |
|
5:28 pm
|
bonnieupright:
|
Same w/research. Need it, but not for $. RT @JodiEchakowitz: clients want $ spent 2 get results, but don't want 2 spend 2 measure #measurepr |
|
5:28 pm
|
JGoldsborough:
|
RT @JodiEchakowitz: Budget conscious clients want $ spent to get results, but don't want to spend $ to measure them. #measurepr |
|
5:28 pm
|
shonali:
|
@JGoldsborough For that you have to correlate to outcomes, which (100 or gazillion impressions) secured desired outcomes? #measurepr |
|
5:28 pm
|
allanschoenberg:
|
@kdpaine @JGoldsborough I think we tend to think measurement is all about PR; isn't really about the biz? #measurepr |
|
5:28 pm
|
MereElainePR:
|
Glad to see you too! RT @KeeyanaHall: @MereElainePR Hello there! This is my first time as well! Glad to see you here :) #measurepr |
|
5:28 pm
|
ScottHepburn:
|
@kdpaine As long as you trust your competitor to measure what matters ;) #measurepr |
|
5:28 pm
|
kathy_moore:
|
@JodiEchakowitz A conundrum, eh? Budget conscious clients want $ spent 2 get results, but do not want 2 spend $ 2 measure them. #measurepr |
|
5:28 pm
|
Lex_D:
|
RT @shonali: Re: # of measurable objectives, I try to go with 3-5. The simpler, the better. Use fewer esp. if ur just starting. #measurepr |
|
5:29 pm
|
shonali:
|
RT @allanschoenberg: @kdpaine @JGoldsborough I think we tend to think measurement is all about PR; isn't really about the biz? #measurepr |
|
5:29 pm
|
JGoldsborough:
|
@ScottHepburn Examples of milepost objectives you have used in the past? Like the idea. #measurepr |
|
5:29 pm
|
kathy_moore:
|
@kdpaine @shonali You are doing a great service, holding the #measurepr chat today. Thank you. |
|
5:29 pm
|
kdpaine:
|
@heatherhuhman #measurepr great ?? I'd compare relative positioning & visibility in market place, strength of thought leader endorsement |
|
5:29 pm
|
gabriela_cast:
|
Agree more focused objs. RT @shonali: Re: # of measurable objectives - I try to ideally go with 3-5. The simpler, the better. #measurepr |
|
5:30 pm
|
JodiEchakowitz:
|
@kathy_moore It is an issue - how do you know if those results are driving corporate success if no measurement is in place? #measurepr |
|
5:30 pm
|
PRVille:
|
RT @shonali: Re: # of measurable objectives, I try to go with 3-5. The simpler, the better. Use fewer esp. if ur just starting. #measurepr |
|
5:30 pm
|
Lex_D:
|
@shonali I agree w/fewer measur. objectives. 2 many tends to get confusing & perhaps even dilute campaign #measurepr |
|
5:30 pm
|
kdpaine:
|
@JodiEchakowitz #measurepr google analytics & alerts are free. don't need to spend big $$ to measure. typical budget = 5-10% |
|
5:30 pm
|
leslysimmons:
|
@jaywalk1 hello! fancy seeing you on the #measurepr chat... something like evidence-based comms??? |
|
5:30 pm
|
PMGNicole:
|
RT @kathy_moore: Budget conscious clients want $ spent 2 get results, but do not want 2 spend $ 2 measure them. #measurepr |
|
5:31 pm
|
shonali:
|
RT @kdpaine: @JodiEchakowitz google analytics & alerts are free. don't need to spend big $$ to measure. typical budget = 5-10% #measurepr |
|
5:31 pm
|
JGoldsborough:
|
@shonali W/ u. Example of how to track? E.g. if desired outcome is drive sales, wld u track buys/msg share from 100 vs many? How? #measurepr |
|
5:31 pm
|
kdpaine:
|
@JodiEchakowitz #measurepr ask urself(or your boss) How much do u spend to scream at people vs how much do you spend to listen to them? |
|
5:31 pm
|
JodiEchakowitz:
|
RT @kdpaine: @JodiEchakowitz google analytics & alerts are free. dont need to spend big $$ to measure. typical budget = 5-10% #measurepr |
|
5:31 pm
|
kdpaine:
|
@JGoldsborough #measurepr sometimes you can with web analytics |
|
5:32 pm
|
akenn:
|
Measurement challenge=setting goals around activity that's completely new like involvement in SM. Any advice? #measurepr |
|
5:32 pm
|
kdpaine:
|
@IIZLIZ #measurepr most ppl can keep 5-7 things in their head. that's the max |
|
5:32 pm
|
JodiEchakowitz:
|
@kdpaine But then you need time allocated as well to analyze the results - what do they really mean? what is the impact? #measurepr |
|
5:32 pm
|
shonali:
|
@JGoldsborough Yup, ideally you're tracking both, so you can see which works better. Dedicated URLs, etc. #measurepr |
|
5:33 pm
|
priteshpatel9:
|
@SLGneil - interesting to see how #measurepr links in with #measure for measuring integrated marketing channels. It's all about analysis! |
|
5:33 pm
|
nitinkohlivk:
|
@kdpaine #measurepr For me its also important to measure the emotional bonding your customers feel to your product as a metric |
|
5:33 pm
|
shonali:
|
@JGoldsborough And you have to be tracking the outputs AND outcomes, to see what the correlations are. #measurepr |
|
5:33 pm
|
kdpaine:
|
@shonali #measurepr yes, but they want to measure industry acceptance or adoption. do that with google analytics s & or media analysi |
|
5:33 pm
|
JGoldsborough:
|
@kdpaine @allanschoenberg Yes. PR goals need to help biz goals. Biz goals often abt bot line. How do connect dots, PR to biz to $?#measurepr |
|
5:33 pm
|
PROpenMic:
|
Tracking the #measurepr chat now @ http://bit.ly/9PSf3K Added it to "Resources" in PROpenMic ... great discussion! |
|
5:33 pm
|
kdpaine:
|
@shonali #measurepr yes! but remember, everyone comes from somewhere. they're prior job may color perspective |
|
5:34 pm
|
shonali:
|
@nitinkohlivk How do you measure the "emotional bonding" as a metric? Very interesting point @kdpaine #measurepr |
|
5:34 pm
|
ScottHepburn:
|
@JGoldsborough If end goal is sales, mileposts could be page visits --> newsletter sign-ups --> PDF download --> appointments #measurepr |
|
5:34 pm
|
kathy_moore:
|
@JodiEchakowitz Awkward, when client not willing 2 put $ in budget 2 measure success, yet asks "what's our ROI" on initiative? #measurepr |
|
5:34 pm
|
PMGNicole:
|
@nitinkohlivk IMO this is why you look at sentiment (a la Radian6) #measurepr |
|
5:34 pm
|
rmpapag:
|
Think Executive Summary when starting out with #measurepr. If it fits on a single page & it's all legible you have no more than 3-5 elements |
|
5:34 pm
|
MLBee:
|
RT @kathy_moore: Budget conscious clients want $ spent 2 get results, but do not want 2 spend $ 2 measure them. #measurepr (via @PMGNicole) |
|
5:35 pm
|
JGoldsborough:
|
@shonali @kdpaine Saw in preso that @Dell used WOM study to give $ value 2 promoter and detractor. Seen study, other cos do this? #measurepr |
|
5:35 pm
|
shonali:
|
@kdpaine Absolutely. #measurepr |
|
5:35 pm
|
JodiEchakowitz:
|
@kathy_moore Sad thing is we come across that more often than not. #measurepr |
|
5:35 pm
|
ScottHepburn:
|
@JGoldsborough Good PR or mktg goal could be to inc. numbers at any/all steps of that chain. The strategy? It will depend. #measurepr |
|
5:35 pm
|
kdpaine:
|
@JGoldsborough #measurepr value of mobilizing 100 depends on what ur selling, but measure via CRM, web analytics - |
|
5:35 pm
|
rmpapag:
|
The only way to know true sentiment is to survey your public #measurepr |
|
5:35 pm
|
PROpenMic:
|
Students, follow #measurepr chat in TweetDeck or in Twitter search, too - http://bit.ly/bsEjaP or in PROpenMic: http://bit.ly/9PSf3K |
|
5:36 pm
|
shonali:
|
W00t, thanks! RT @PROpenMic: Tracking #measurepr chat now @ http://bit.ly/9PSf3K Added it to "Resources" in PROpenMic ... great discussion! |
|
5:36 pm
|
NahumG:
|
RT @shonali: RT @kdpaine: @JodiEchakowitz google analytics & alerts are free. don't need to spend big $$ to measure. typical budget = 5-10% #measurepr |
|
5:36 pm
|
JodiEchakowitz:
|
@rmpapag You can also use SM monitoring tools like Radian6 or Sysomos to guage overall sentiment #measurepr |
|
5:36 pm
|
kdpaine:
|
@bonnieupright #measurepr don't budget 4 "measurement" i.e. justifying. budget for customer/market research |
|
5:37 pm
|
kdpaine:
|
@allanschoenberg #measurepr YES, it IS about the business, and what impact you are having on it |
|
5:37 pm
|
JGoldsborough:
|
@ScottHepburn I get appts (leads). How do others track to sales? Avg purchases per pg visit #'s, e.g.? #measurepr |
|
5:37 pm
|
nitinkohlivk:
|
RT @rmpapag: The only way to know true sentiment is to survey your public #measurepr I agree in part since it also has its skews |
|
5:38 pm
|
shonali:
|
Questions about budget, time are always valid. I think you have to get into a "measurement state of mind." Always questioning. #measurepr |
|
5:38 pm
|
JGoldsborough:
|
RT @kdpaine: @bonnieupright #measurepr don't budget 4 "measurement" i.e. justifying. budget for customer/market research (Interesting) |
|
5:38 pm
|
kathy_moore:
|
@JodiEchakowitz Yep. Sad, but true. Maybe we should have a Magic 8 Ball of measurement for those clients ? #measurepr |
|
5:38 pm
|
rmpapag:
|
@JodiEchakowitz automated sentiment still requires human intervention. Keywords and proximity can't measure irony #measurepr |
|
5:38 pm
|
kdpaine:
|
@akenn #measurepr best practice would be to benchmark against competition |
|
5:39 pm
|
bonnieupright:
|
@kdpaine AH - interesting. So not a separate line item? Hadn't thought of the justification angle. #measurepr |
|
5:39 pm
|
JodiEchakowitz:
|
@JGoldsborough Clients of mine also track what they call "passports" or requests for info #measurepr |
|
5:39 pm
|
kdpaine:
|
@JodiEchakowitz #measurepr yes, I never said it was easy :) |
|
5:39 pm
|
RebeccaDenison:
|
Always thinking "how can I measure that?" RT @shonali You have to get into a "measurement state of mind." Always questioning. #measurepr |
|
5:39 pm
|
kdpaine:
|
@nitinkohlivk #measurepr how are you measuring that? Relationships surveys? |
|
5:39 pm
|
JodiEchakowitz:
|
@kathy_moore I like that idea! #measurepr |
|
5:39 pm
|
shonali:
|
Q3: What changes, if any, have you seen in the #measurepr landscape? |
|
5:39 pm
|
JGoldsborough:
|
@ScottHepburn Agree, strategy depends. Guess my experience is pg views, sign ups, downloads mean little if can't connect to $. U? #measurepr |
|
5:40 pm
|
JGoldsborough:
|
@kdpaine @shonali Good point. Toughest, longest part may be IDing that 100, huh? #measurepr |
|
5:40 pm
|
nitinkohlivk:
|
RT @shonali: Great Point: Questions about resources are always valid, get into a "measurement state of mind." Always questioning. #measurepr |
|
5:40 pm
|
JodiEchakowitz:
|
@rmpapag Agreed. Co's also have to be willing to action the results to make the effort worthwhile #measurepr |
|
5:40 pm
|
ScottHepburn:
|
@JGoldsborough If you use content effectively, you build trust & credibility and move prospect down path to "request an appt." #measurepr |
|
5:40 pm
|
kdpaine:
|
@JGoldsborough #measurepr look at cost savings lower cost per lead or cost per customer acquisition or cost per message communicated |
|
5:40 pm
|
JunoKughler:
|
Luv it! RT @kdpaine #measurepr any CEO that says they DON'T want to listen to the customers should be put into solitary confinement 4 life |
|
5:41 pm
|
JodiEchakowitz:
|
@kdpaine Maybe one day it will be :) #measurepr |
|
5:41 pm
|
rmpapag:
|
Q3: Less people asking for impressions. More looking for impact on brand #measurepr |
|
5:41 pm
|
kathy_moore:
|
Thanks to all great #measurepr participants, I have to run, will a transcript be available later? |
|
5:41 pm
|
shonali:
|
@kathy_moore Yes it will, thanks so much for participating! #measurepr |
|
5:41 pm
|
ScottHepburn:
|
@JGoldsborough Ex.: For every 100 who sign-up for newsletter, 20 will download white paper, 5 of whom will request an appt. #measurepr |
|
5:42 pm
|
kdpaine:
|
@PMGNicole #measurepr sentiment is important, but computer-based systems are misleading You need humans to ensure accuracy |
|
5:42 pm
|
kdpaine:
|
@JGoldsborough #measurepr yes, they used a version of Net Promoter Score -- but it was scored by humans, not machines. |
|
5:42 pm
|
shonali:
|
@rmpapag Do you think that's widespread, though? Still see a lot of folk using (horror!) AVE. #measurepr |
|
5:43 pm
|
CommAMMO:
|
RT @shonali: Ques abt budget, time R always valid. have to get into a "measurement state of mind." Always questioning. True. #measurepr |
|
5:43 pm
|
nitinkohlivk:
|
@kdpaine #measurepr I would measure evangelists / true believers, for eg: how many would show up on an average for a chat like this |
|
5:43 pm
|
rmpapag:
|
Agree, it all ties back to the goals @JodiEchakowitz Co's also have to be willing to action the results #measurepr |
|
5:43 pm
|
GrowMarketing:
|
Strategize! |RT @JodiEchakowitz: RT @kdpaine: @JodiEchakowitz #measurepr --set expectations as 2 what ur measuring + what dfines success |
|
5:43 pm
|
DawnEva:
|
@jodiechakowitz @pmgnicole Thanks for the Radian6 shout-outs! If you'd like to see more feedback check out, http://bit.ly/2qNNA4 #measurepr |
|
5:43 pm
|
kdpaine:
|
@JodiEchakowitz #measurepr only in a very general sense. Computers do NOT understand sarcasm/irony which is most of social media. |
|
5:44 pm
|
rmpapag:
|
@shonali Do you think that's widespread, though? Still see a lot of AVE. #measurepr - No it isn't, but I'm working on educating clients! |
|
5:45 pm
|
eventRobot:
|
RT @shonali: Kicking off the 1st #measurepr chat in 4 minutes - this is the place to be for all questions on PR measurement. 12-1 ET. |
|
5:45 pm
|
allanschoenberg:
|
@JGoldsborough: @kdpaine How to connect dots - PR 2 biz? IMO - and n 140 char - ask the biz mgr what matters to them then measure #measurepr |
|
5:45 pm
|
JodiEchakowitz:
|
@shonali I have some clients that still use AVE but they do it in comparison/contrast with their paid advertising programs #measurepr |
|
5:45 pm
|
CommAMMO:
|
RT @kdpaine: #measurepr sentm is imprtnt, but computer-based systems are misleading. U nd humans. As my paper demo'd #measurepr |
|
5:45 pm
|
JGoldsborough:
|
@kdpaine How accurate do you think the numbers were? Figure will be different for every brand. Study available online? #measurepr |
|
5:45 pm
|
nitinkohlivk:
|
@kdpaine #measurepr It more important for me to get their time (on a chat like this) than getting their money...money will follow |
|
5:45 pm
|
shonali:
|
@JodiEchakowitz Guk. I think my heart just stopped a little. :( No excuse for AVE, IMHO. #measurepr |
|
5:46 pm
|
JGoldsborough:
|
@ScottHepburn See how that could work. How do you track the connecting of those dots? Know it's same person doing all 3? Avgs? #measurepr |
|
5:46 pm
|
shonali:
|
If you're focusing on outcomes as opposed to outputs, AVE etc. should be kicked out the door. #measurepr |
|
5:46 pm
|
shonali:
|
@rmpapag LOL! #measurepr |
|
5:46 pm
|
JGoldsborough:
|
RT @allanschoenberg: How to connect dots - PR 2 biz? IMO - and n 140 char - ask the biz mgr what matters to them then measure #measurepr |
|
5:46 pm
|
GrowMarketing:
|
We would love to read a transcript from todays #measurepr chat, thanks for the thoughts @kathy_moore @JodiEchakowitz @kdpaine , et all |
|
5:46 pm
|
kdpaine:
|
@shonali #measurepr new grads understand data analysis & correlations better than their bosses. |
|
5:46 pm
|
CommAMMO:
|
RT @JodiEchakowitz: @shonali I hv some clients that still use AVE but do it in comparison/contrast with their paid adv prgms #measurepr |
|
5:47 pm
|
JGoldsborough:
|
@shonali @JodiEchakowitz AVE? #measurepr |
|
5:47 pm
|
JodiEchakowitz:
|
@shonali They have other measurements in place with our help, but feel that AVE helps justify the spend #measurepr |
|
5:47 pm
|
shonali:
|
@JGoldsborough @allanschoenberg Absolutely, it's like @kdpaine said at the start, get buy in on desired outcomes. #measurepr |
|
5:47 pm
|
kdpaine:
|
@shonali #measurepr the arrival of dozens of software geeks saying they can measure PR when they don't understand the business |
|
5:47 pm
|
nitinkohlivk:
|
RT @JodiEchakowitz: @kdpaine Agreed - you need that human element to extract the data #measurepr -Yes it comes down to relationships |
|
5:47 pm
|
RebeccaDenison:
|
Not always!! RT @kdpaine @shonali #measurepr new grads understand data analysis & correlations better than their bosses. #measurepr |
|
5:47 pm
|
kdpaine:
|
@shonali #measurepr Change #3 -- integration of web analytics, w/ social and traditional media anlysis. |
|
5:47 pm
|
Nixie:
|
The whole #measurepr discussion is so relevant to what I'm working on--I should just copy & past the whole hashtag into an email. |
|
5:47 pm
|
akenn:
|
@kdpaine thank you! looking at competition as benchmark helped us get started. Feels like next step should be to assess... #measurepr |
|
5:48 pm
|
shonali:
|
Aargh, @kdpaine! RT @JodiEchakowitz: They have other measures in place, but feel that AVE helps justify the spend. #measurepr |
|
5:48 pm
|
JodiEchakowitz:
|
@JGoldsborough Ad Value Equivalency = AVE :) #measurepr |
|
5:49 pm
|
JodiEchakowitz:
|
@shonali My sentiments exactly! #measurepr |
|
5:49 pm
|
CommAMMO:
|
RT @Nixie: The whole #measurepr discuss is so relev to what Im working on--I should just copy/paste whole hashtag into an email. #measurepr |
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5:49 pm
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shonali:
|
@kdpaine I think that's really an important distinction, to be able to understand the business as well as measure it. #measurepr |
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5:49 pm
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kdpaine:
|
@ScottHepburn #measurepr read @erictpeterson he's got great stuff on moving people up the engagement tree. also http://bit.ly/8JqVuH |
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5:49 pm
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shonali:
|
@JodiEchakowitz LOL! I don't know whether to run out and scream or sink into silent anguish! #measurepr |
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5:50 pm
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shonali:
|
@CommAMMO Glad you were able to pop in for a bit! #measurepr |
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5:50 pm
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rmpapag:
|
Can't say that I haven't heard that before @JodiEchakowitz ... but feel that AVE helps justify the spend. #measurepr |
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5:50 pm
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shonali:
|
RT @kdpaine: read @erictpeterson he's got great stuff on moving people up the engagement tree. also http://bit.ly/8JqVuH #measurepr |
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5:50 pm
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shonali:
|
Q4 (last question for today): what resources would you recommend for further enlightenment? :-p #measurepr |
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5:51 pm
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CommAMMO:
|
@shonali finished teaching, took a few to stop in! Besides, AVE discussion caught my eye... ;-) #measurepr |
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5:51 pm
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kdpaine:
|
@JodiEchakowitz #measurepr AVE must die! bad data, bad research, weaker analysis. |
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5:51 pm
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shonali:
|
@Shama Ad Value Equivalency, or measuring earned media in terms of advertising. #measurepr |
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5:51 pm
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JodiEchakowitz:
|
@shonali OMG! You are too funny! #measurepr |
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5:51 pm
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PMGNicole:
|
Thanks for the chat @shonali... GREAT job! #measurepr |
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5:51 pm
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shonali:
|
RT @kdpaine: AVE must die! bad data, bad research, weaker analysis. #measurepr |
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5:52 pm
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JGoldsborough:
|
@shonali @kdpaine @JodiEchakowitz I can see why u don't like AVE. Can also see why still used. Language exec speaks. #measurepr |
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5:52 pm
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shonali:
|
@CommAMMO Heh, I'll bet it did. ;-) #measurepr |
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5:52 pm
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kdpaine:
|
@shonali #measurepr at the risk of self promotion. there's http:/kdpaine.blogs.com/themeasurementstandard |
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5:52 pm
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JodiEchakowitz:
|
@kdpaine The problem is that traditional marketers (not PR peeps) understand it so that's what they use. #measurepr |
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5:52 pm
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smt504:
|
RT @RebeccaDenison: Always thinking "how can I measure that?" RT @shonali You have to get into a "measurement state of mind." Always questioning. #measurepr |
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5:52 pm
|
JGoldsborough:
|
@shonali @kdpaine @JodiEchakowitz My ? would be how do u get execs to invest in measurement they don't understand? #measurepr |
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5:53 pm
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bonnieupright:
|
I get lots of requests for AVE from non-profit clients - particularly the Board members. #measurepr |
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5:53 pm
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shonali:
|
@JGoldsborough I can too, but that's where education comes in. And wouldn't focusing on business outcomes be better anyway? #measurepr |
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5:53 pm
|
JGoldsborough:
|
RT @shonali: Q4 (last question for today): what resources would you recommend for further enlightenment? :-p #measurepr |
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5:53 pm
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CommAMMO:
|
It's rlly all that matters in our profession. RT @shonali: thats rlly imp distinction, und the business as well as measure it. #measurepr |
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5:53 pm
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kdpaine:
|
@JGoldsborough #measurepr only marketing folks trust AVE. CEOs and CFOs when u show them the basis 4 it, reject it |
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5:53 pm
|
kdpaine:
|
@shonali #measurepr AVE = Assessment by Voodoo Economics |
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5:53 pm
|
NicolePRexec:
|
RT @shonali: Q4 (last question for today): what resources would you recommend for further enlightenment? :-p #measurepr |
|
5:53 pm
|
shonali:
|
Re: Q4: also check out @CommAMMO's blog - great thinker & writer on communication & measurement. #measurepr |
|
5:53 pm
|
PRVille:
|
RT @kdpaine: @JGoldsborough #measurepr only marketing folks trust AVE. CEOs and CFOs when u show them the basis 4 it, reject it |
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5:54 pm
|
shonali:
|
ROFL! RT @kdpaine: AVE = Assessment by Voodoo Economics #measurepr |
|
5:54 pm
|
allanschoenberg:
|
Q4 Well anything written by @KDPaine ;-) #measurepr |
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5:54 pm
|
JodiEchakowitz:
|
@JGoldsborough Education from us - but they have to be open to it. Too many are set in their ways (and then wonder why they fail) #measurepr |
|
5:54 pm
|
kdpaine:
|
@shonali #measurepr even more important for PR people who don't take enough business & economic classes in school. |
|
5:54 pm
|
MereElainePR:
|
I thought AVE was dead and gone :( #measurepr |
|
5:54 pm
|
shonali:
|
@PMGNicole Thanks so much for joining! #measurepr |
|
5:54 pm
|
JodiEchakowitz:
|
Too funny! RT @kdpaine: @shonali #measurepr AVE = Assessment by Voodoo Economics #measurepr |
|
5:55 pm
|
JGoldsborough:
|
@shonali Absolutely:).Obstacle is access 2 execs 2 educate combined w/ equating biz outcomes 2 $. Latter where I'm trying 2 grow. #measurepr |
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5:55 pm
|
kdpaine:
|
@RebeccaDenison #measurepr just the ones from UNC & BYU you mean? :) |
|
5:55 pm
|
PRVille:
|
RT @kdpaine: #measurepr read @erictpeterson he's got great stuff on moving people up engagement tree. also http://bit.ly/8JqVuH |
|
5:55 pm
|
NicolePRexec:
|
RT @kdpaine: @shonali #measurepr at the risk of self promotion. there's http:/kdpaine.blogs.com/themeasurementstandard |
|
5:55 pm
|
akenn:
|
Dining al desko today and learning a thing or two about #measurepr from @kdpaine and @shonali #measurepr |
|
5:56 pm
|
SuButcher:
|
#measurepr @eepaul @gemmawent you'll like the discussions on this hashtag |
|
5:56 pm
|
shonali:
|
@nitinkohlivk Thanks so much, next one is 2/16 12-1 pm EST. #measurepr |
|
5:56 pm
|
JGoldsborough:
|
@JodiEchakowitz "Too many set in ways" -- YES! Why need creative ways 2 show ROI, get them listening, IMO. @shonali @kdpaine #measurepr |
|
5:56 pm
|
allanschoenberg:
|
Q4 The Institute for PR has excellent resources http://tinyurl.com/yzo485l as does PR News http://tinyurl.com/qskw4m #measurepr |
|
5:57 pm
|
JGoldsborough:
|
RT @shonali: ROFL! RT @kdpaine: AVE = Assessment by Voodoo Economics #measurepr (Now that's LOL :)) |
|
5:57 pm
|
shonali:
|
@JGoldsborough Exactly. That's why I'd start w/something small, show how it works, and then slowly expand it. #measurepr |
|
5:57 pm
|
bonnieupright:
|
Is it possible to feel both smarter & dumber after a tweet chat? #measurepr was great today - learned so much about what I don't know...yet. |
|
5:57 pm
|
MereElainePR:
|
RT@allanschoenberg: The Institute for PR has excellent resources http://tinyurl.com/yzo485l and PR News http://tinyurl.com/qskw4m #measurepr |
|
5:57 pm
|
kdpaine:
|
@MereElainePR #measurepr so did I, but it's a zombie, you can't kill it except by collectively severing it from the body |
|
5:57 pm
|
jaywalk1:
|
For those that missed it, next #measurepr chat is 2/16 12-1 pm EST - from @shonali . |
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5:57 pm
|
kdpaine:
|
@allanschoenberg #measurepr why thank you kind sir! |
|
5:58 pm
|
shonali:
|
RT @allanschoenberg: Q4 Institute for PR has exclt resources http://tinyurl.com/yzo485l as does PR News http://tinyurl.com/qskw4m #measurepr |
|
5:58 pm
|
JodiEchakowitz:
|
@JGoldsborough Agreed - an ongoing challenge #measurepr |
|
5:58 pm
|
JGoldsborough:
|
Note to self: Do not make plans from 12-1 EST Tuesdays. Must be at #measurepr chat. Thanks @shonali and @kdpaine. Great convo, ideas! |
|
5:58 pm
|
gojohnab:
|
RT @shonali: Re: Q4: also check out @CommAMMO's blog - great thinker, writer on communication & measurement. #measurepr (Agree!) |
|
5:58 pm
|
CommAMMO:
|
Assigning $ value to PR still demanded - AVE "seems" reasonable to execs who C all comms as mktg. Need an intuitive alternative #measurepr |
|
5:58 pm
|
PRVille:
|
RT @allanschoenberg:Institute for PR has excellent resources http://tinyurl.com/yzo485l as does PR News http://tinyurl.com/qskw4m #measurepr |
|
5:58 pm
|
KeeyanaHall:
|
RT@allanschoenberg: The Institute for PR has excellent resources http://tinyurl.com/yzo485l and PR News http://tinyurl.com/qskw4m #measurepr |
|
5:58 pm
|
shonali:
|
We're almost out of time for the "official chat, so a few closing words: thx SO much for joining; next chat is 2/16, 12-1 pm ET #measurepr |
|
5:59 pm
|
kdpaine:
|
@bonnieupright #measurepr I do non-profit measurementtying PR to donations, and I bet that would be more persuasive than AVE |
|
5:59 pm
|
CommAMMO:
|
RT @allanschoenberg:InstituteforPR has exc resources http://tinyurl.com/yzo485l as does PR News http://tinyurl.com/qskw4m #measurepr |
|
5:59 pm
|
kdpaine:
|
@JGoldsborough #measurepr do they understand business? the mission of the organization? that's what you're achieving. |
|
5:59 pm
|
IIZLIZ:
|
@kdpaine @TTaxChristine thx for the feedback re: #measurepr. Think I will look to focus on most important 3-5 vs 5-10. Thank you |
|
5:59 pm
|
shonali:
|
Look for transcript & recap post from me soon. Qns for next chat? @ DM or email me. Keep chatting, keep measuring. So long! #measurepr |
|
6:00 pm
|
kdpaine:
|
RT @JGoldsborough: Note to self: Do not make plans from 12-1 EST Tuesdays. Must be at #measurepr chat. |
|
6:00 pm
|
jbish:
|
@shonali @kdpaine et al - good stuff on the #measurepr chat. Jumped in and out and caught a few great reminders & tips. |
|
6:00 pm
|
CommAMMO:
|
@shonali thanks 4 the plug - sorry to be just a pop-in participant! #measurepr |
|
6:00 pm
|
shonali:
|
@bonnieupright @kdpaine is exactly right, that's how we put our program in place at my last (non-profit) job. #measurepr |
|
6:01 pm
|
rmpapag:
|
@shonali Thanks for putting #measurepr together...great chat session looking forward to 2/16 |
|
6:01 pm
|
ShellyOtenbaker:
|
Excellent convo on PR metrics RT@shonali thx SO much for joining; next chat is 2/16, 12-1 pm ET #measurepr |
|
6:01 pm
|
KeeyanaHall:
|
@moxiePR Girl me too! I accidentally found #measurepr and it was GREAT. Maybe I'll do some research and do a blog post about them all. |
|
6:01 pm
|
CommAMMO:
|
@gojohnab Thanks! :=) #measurepr |
|
6:01 pm
|
JGoldsborough:
|
@kdpaine Think combo of them not having enuf time to understand it on non-$ terms along w/ need for me to keep trying :). #measurepr |
|
6:02 pm
|
shonali:
|
Quick last word (yea, I know I already said that): #measurePR will be BI-weekly, not weekly, w.e.f. today, so please calendar accordingly. |
|
6:02 pm
|
JodiEchakowitz:
|
@shonali @kdpaine thank you both for a great convo. looking forward to the next one. #measurepr |
|
6:02 pm
|
shonali:
|
@ShellyOtenbaker @rmpapag Thanks so much, hope to see you next time! #measurepr |
|
6:03 pm
|
kdpaine:
|
@shonali #measurepr thanks for including me in the inaugural chat! what great fun! |
|
6:03 pm
|
CommAMMO:
|
Both @Shonali & @KDPaine will be spkg for #iabccle in March and April, respectively. Details at www.iabccleveland.com #measurepr |
|
6:03 pm
|
shonali:
|
'Kay, now I'm really over & out (of #measurepr) for today. Until 2/16 12-1 EST, keep chatting, keep measuring! |
|
6:04 pm
|
shonali:
|
@kdpaine It was so much fun - thank YOU! You better come back soon. :) #measurepr |
|
6:04 pm
|
CommAMMO:
|
RT @shonali: Next chat is 2/16, 12-1 pm ET Thanks to you and @kdpaine! #measurepr |
|
6:04 pm
|
vedo:
|
@shonali This was a vibrant chat, I'll have to carve more time for the next one. Thanks for getting this going and to @kdpaine #measurepr |
|
6:04 pm
|
NicolePRexec:
|
RT @shonali: Quick last word #measurePR will be BI-weekly, not weekly, w.e.f. today, so please calendar accordingly. |
|
6:12 pm
|
michaelcooper:
|
Superb discussion at #measurepr. Highly recommended for all PRs and marketing people. |
|
6:13 pm
|
suzanne_tennant:
|
And the bane of my life! Yes please!!! RT @shonali @kdpaine: AVE must die! bad data, bad research, weaker analysis. #measurepr |
|
6:19 pm
|
Kash_Shaikh:
|
@kdpaine if we miss each other I will definitely look to attend ur talk for @CincinnatiPRSA next week! @sarahpasq #measurePR |
|
6:20 pm
|
KellyeCrane:
|
RT @shonali: Quick last word: #measurePR will be BI-weekly, not weekly, w.e.f. today, so please calendar accordingly. |
|
6:21 pm
|
Kash_Shaikh:
|
@rmpapag One of tools we use does compute an "Influence Score", however we're in process of disecting the criteria as we tweet! #measurePR |
|
6:23 pm
|
priteshpatel9:
|
Blogpost: What is AEV actually measuring and who cares?http://l.pr/a4axh > interested to hear some PR thoughts. #measurepr |
|
6:23 pm
|
Kash_Shaikh:
|
@rmpapag engagement and sentiment are part of it. As are other things like reach and influence of other media/content. #measurePR |
|
6:25 pm
|
bitnergoodman:
|
So true | RT @kdpaine: #measurepr most common mistake is failure to get agreement on goals up front. EVERYONE must by into the KPIs |
|
6:26 pm
|
vargasl:
|
@kdpaine Caught your challenge. Is this for the #measurepr discussion I saw happening? If so, is this a weekly event or one-time? |
|
6:30 pm
|
crcarleton:
|
RT @allanschoenberg: Institute for PR has excellent resources http://tinyurl.com/yzo485l and PR News http://tinyurl.com/qskw4m #measurepr |
|
6:30 pm
|
kamichat:
|
@kdpaine @shonali Missed the first #measurepr chat, will have to be there next time. Good on you for executing shonali |
|
6:42 pm
|
lovestats:
|
But no bus application RT @kdpaine @shonali #measurepr new grads understand data analysis & correlations better than their bosses. |
|
6:47 pm
|
KeeyanaHall:
|
@TMariePR It was a chat I stumbled on...and they talked about measurement of PR goals/strats, etc. It was good! #measurepr |
|
7:03 pm
|
AlexisDias:
|
Can anyone tell me if there will be a recap posted on #measurepr? I missed this week's chat! |
|
7:10 pm
|
ewardhunt:
|
Interesting debate, I think AEV is meaningless! #measurepr RT@priteshpatel9: Blogpost: What is AEV actually measuring? http://l.pr/a4axh |
|
7:35 pm
|
shonali:
|
@AlexisDias Absolutely - it'll be up on my blog tomorrow - hope you can join the next time! #measurepr |
|
7:35 pm
|
shonali:
|
@KeeyanaHall Very glad you enjoyed #measurepr ! |
|
7:36 pm
|
shonali:
|
@lovestats Very true, @kdpaine pointed out the need for measurement smarts AND understanding the business & PR #measurepr |
|
7:37 pm
|
KeeyanaHall:
|
@shonali I absolutely did! And I'll be back on the 16th :) Definitely looking forward to reading the transcript as well! #measurepr |
|
7:37 pm
|
shonali:
|
@priteshpatel9 That came at a PERFECT time as I'm doing a recap of today's #measurepr chat! |
|
8:43 pm
|
priteshpatel9:
|
Interstng debate, I think AEV is meaningless! #measurepr RT@priteshpatel9: What is AEV actually measuring? http://l.pr/a4axh /via @ewardhunt |
|
9:05 pm
|
CommAMMO:
|
Even at #MeasurePR, the debate goes on over AVE. Time for it to end? http://bit.ly/dbUjG7 |
|
9:06 pm
|
shonali:
|
In case you missed it, here's the #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tomorrow. Thanks again, @kdpaine! |
|
9:07 pm
|
NicolePRexec:
|
RT @shonali: In case u missed it, here's #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tmrrw. Thanks again, @kdpaine! |
|
9:08 pm
|
PRVille:
|
RT @shonali: In case you missed it, here's #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tmrw. Thanks again, @kdpaine! |
|
9:08 pm
|
chuckhemann:
|
RT @shonali: In case you missed it, here's the #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tomorrow.X again, @kdpaine! |
|
9:09 pm
|
TMariePR:
|
RT @PRVille: RT @shonali: In case you missed it, here's #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tmrw. Thanks again, @kdpaine! |
|
9:13 pm
|
vargasl:
|
Great work! RT @shonali: Here's the #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tomorrow. Thanks again, @kdpaine! |
|
9:21 pm
|
JodiEchakowitz:
|
RT @shonali: Here's the #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tomorrow. Thanks again, @kdpaine! |
|
9:22 pm
|
cherylnichols:
|
@shonali Thanks for spearheading the #measurepr chat w/ @kdpaine. Transcript is very helpful to browse. Look forward to your post. |
|
9:24 pm
|
MediaMiser:
|
RT @JodiEchakowitz RT @shonali Here's the #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tomorrow. Thanks again @kdpaine! |
|
9:45 pm
|
kdpaine:
|
@shonali I will, anytime, I promise.. #measurepr |
|
9:48 pm
|
kdpaine:
|
#Masstlc done. #measurepr chat, done. #opengov radio segment, done. PRNews column, written, sent. 1 more meeting and I can call it a day ! |
|
9:51 pm
|
kdpaine:
|
RT @shonali: In case you missed it, here's the #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tomorrow. |
|
9:51 pm
|
priteshpatel9:
|
Check out #measurepr folks. Great work by @shonali and interesting convos around AEV and PR. I think they also need to get involved #wa. |
|
9:52 pm
|
allanschoenberg:
|
RT @kdpaine: RT @shonali: In case you missed it, here's the #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tomorrow. |
|
9:55 pm
|
TransitionalTee:
|
In case you missed it, here's the #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tomorrow. (via @kdpaine + @shonali) |
|
10:04 pm
|
getPRsmart:
|
RT @kdpaine: RT @shonali: In case you missed it, here's the #measurepr transcript from today. http://bit.ly/9SLKqz Recap post tomorrow. |
|
10:36 pm
|
kdpaine:
|
@vargasl #measurepr yes, it was for the #measurepr. @shonali is doing it every other week |
|
10:37 pm
|
kdpaine:
|
@Kash_Shaikh #measurePR sounds like a great plan! |
