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#b2bchat

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Transcript from July 23, 2010 to July 23, 2010

All times are Pacific Time
 
July 23, 2010
phylliskhare: Hey - I'm here - join us on #b2bchat
b2b_chat: Starting now. Today's topic: "Recipes for Great B2B Videos". A few min for introductions. #B2Bchat
12:01 am robbtrost: Ready to go from my commute home on the ferry. #b2bchat
12:01 am AliciaSanera: Forgive my Twitter stream for the next hour. I'll be on the #b2bchat. Come join us!
12:01 am prdreamer: This week's B2B Chat is starting. Get ready for some good info! #b2bchat
12:01 am BrennerMichael: RT @AliciaSanera: Forgive my Twitter stream for the next hour. Ill be on the #b2bchat. Come join us! #b2bchat
12:02 am b2b_chat: Today's moderator is @b2bento -> CEO of a digital marketing agency for a high-tech and telco in Singapore #B2Bchat
12:02 am EngageStrat: I'm ready for #b2bChat What's on the agenda?
12:02 am b2bento: Anol, CEO of GetIT Singapore, a digital marketing agency of hi-tech and telco companies. 8 am here, so morning all! #b2bchat
12:02 am taariqlewis: This is going to be another great #b2bchat. All about "Recipes for Great B2B Videos". I need to know what's the cutting edge best!
12:03 am utollwi: RT @BrennerMichael RT @AliciaSanera: Forgive my Twitter stream for the next hour. Ill be on the #b2bchat. Come join us! #b2bchat
12:03 am prdreamer: B2B tech PR pro here. Looking forward to tonight's topic about B2B videos. #b2bchat
12:03 am phylliskhare: Forgive my Twitter stream for the next hour. Come join us! I'll be on the #b2bchat
12:03 am b2b_chat: @EngageStrat Today's topic: "Recipes for Great B2B Videos". #B2Bchat
12:03 am billrobbSAP: Joining to make sure no one says "viral video" unless they r referring to a video that has already gone viral. #b2bchat
12:04 am meghanmbiro: Unf, I'm missing out! Keep me posted plz @AliciaSanera @b2b_chat Can B2B videos go viral? "Recipes for Great B2B Videos". Join us #B2Bchat
12:04 am b2b_chat: Hi all - please introduce yourself. Q1 coming up soon #B2Bchat
12:05 am b2bento: @FSSimon Hello and welcome! #b2bchat
12:05 am asuthosh: This is Asuthosh from GetIT Comms Singapore - g'morn/ev'ning all #B2BChat
12:05 am BrennerMichael: Hey there. I run B2B online and social media programs for #SAP Americas #b2bchat
12:06 am chevypham: #B2Bchat joining twitter chat. please ignore for next hour.
12:06 am chevypham: RT @FSSimon: @b2bento Hey there! Good morning to you, evening to me. #b2bchat
12:06 am kimgeralds: Hello all, good to be here again from another #b2bchat. Kim Geralds, marketing, Syniverse Technologies.
12:06 am phylliskhare: @billrobbSAP and can we agree to just use "vv" to say that? #b2bchat
12:06 am b2bento: Q1. When and where to use video for B2B marketing? #b2bchat
12:06 am robbtrost: @billrobbSAP #b2bchat True - wanting a viral video does not warrant or qualify it to be viral
12:06 am FSSimon: Hey, #b2bchat peeps: I'm Fran Simon from Engagement Strategies, LLC. Specializing in Marketing & #SocialMedia 4 #NPOs #Smallbiz, #ece #pubs
12:06 am SpideyJo: Hi.. I'm Joshua, Interactive Designer of GetIT. Mornin' all..! #b2bchat #b2bchat
12:06 am Tartipants: RT @chevypham #B2Bchat joining twitter chat. please ignore for next hour. http://foook.com
12:07 am b2b_chat: Q1. When and where to use video for B2B marketing? #B2Bchat
12:07 am b2bento: RT @b2b_chat: Q1. When and where to use video for B2B marketing? #b2bchat
12:07 am utollwi: #B2Bchat Hi Folks - B2B Marketing & Channel - Internet technology here.
12:07 am prdreamer: A1: Just had tremendous success w/ training video for client. Most clicks in our eNews in months! #b2bchat
12:07 am kimgeralds: Please forgive my Twitter stream marketing raves and rants whilst I participate in #b2bchat for the next hour.
12:07 am asuthosh: RT @b2b_chat: Q1. When and where to use video for B2B marketing? #B2BChat
12:07 am AliciaSanera: RT @b2b_chat: Q1. When and where to use video for B2B marketing? #B2Bchat
12:08 am martinehunter: evening #b2bchat! checking in...
12:08 am FSSimon: RT @FSSimon: Hey, #b2bchat peeps: I'm Fran Simon from Engagement Strategies, LLC. Also tweeting as @EngageStrat
12:08 am EngageStrat: RT @FSSimon: Hey, #b2bchat peeps: I'm Fran Simon from Engagement Strategies, LLC. Also tweeting as @EngageStrat
12:08 am phylliskhare: an aside (I wish their were a way to have my computer read these tweets outloud so I could finish cooking my dinner) #b2bchat
12:08 am SpideyJo: RT @b2b_chat: Q1. When and where to use video for B2B marketing? #b2bchat
12:08 am AliciaSanera: RT @prdreamer: A1: Just had tremendous success w/ training video for client. Most clicks in our eNews in months! #b2bchat
12:08 am chevypham: #B2Bchat A1: training videos addressing audience's educational needs, on company educational online library.
12:12 am asuthosh: @prdreamer Prospects feel more assured when they see you have made others happy #B2BChat
12:12 am b2b_chat: RT @asuthosh: A1: When video tells a compelling story, when customers are willing to be featured. When authenticity is key #B2Bchat
12:12 am fearlesscomp: Late...Jeff Ogden, the Fearless Competitor and President, Find New Customers http://www.findnewcustomers.net #b2bchat
12:12 am phylliskhare: @chevypham Yes - but would it go viral? and what would make it do that? #b2bchat
12:12 am EngageStrat: Infomercials, while obnoxious do provide examples of testimonials that can be persuasive, but that's #b2C. #B2Bchat
12:12 am b2bento: @fearlesscomp Welcome. Glad you made it today :) #b2bchat
12:12 am robbtrost: RT @chevypham: agree RT @asuthosh: A1: When video tells a compelling story, when customers are willing to be featured. When authenticity is key #B2BChat
12:12 am AliciaSanera: Video testimonials r powerful. RT @asuthosh: @prdreamer Prospects feel more assured when they see you have made others happy #B2BChat
12:12 am prdreamer: Agreed! Media loves it too. RT @asuthosh: Prospects feel more assured when they see you have made others happy #b2bchat
12:13 am fearlesscomp: @b2bento Nice to see you here too.. #b2bchat
12:13 am billrobbSAP: @phylliskhare My gripe is that u can't "create a viral video". u create a compelling video that hopefully ur community makes viral. #b2bchat
12:13 am EngageStrat: You can have gr8 testimonials, but how do you get them in front of new potential B2B customers? #b2bchat
12:13 am chevypham: @phylliskhare #B2Bchat A1: give customer ideas to make the video FUNNY. customer testimonials don't need to be dry and boring.
12:14 am asuthosh: @chevypham: Customer testimonials are so effective, it could seal the deal on the spot at times... #B2BChat
12:14 am martinehunter: A1: training, testimonials, factory tours, case studies, product demos, production schematics, should be short, concise #b2bchat
12:14 am fearlesscomp: I believe customer videos need to be front and center on websites. #b2bchat
12:14 am FSSimon: RT @chevypham: @phylliskhare #B2Bchat A1: give customer ideas to make the video FUNNY. | Yes, Humor works, even for B2B.
12:14 am b2b_chat: Q2 Coming up #B2Bchat
12:15 am kimgeralds: For leadership, videos can provide the opportunity to connect with authenticity to customers, investors, employees. #b2bchat
12:15 am billymitchell1: A1 I agree with @asutosh When video tells a compelling story - authenticity is key. #B2BVideo #b2bchat
12:15 am cuferg: Just joining. Apologies for the late arrival. #b2bchat
12:15 am STR_ViralVideos: RT @billrobbSAP: Joining to make sure no one says "viral video" unless they r referring to a video that has already gone viral. #b2bchat
12:15 am phylliskhare: seems to me the producer of the video needs to be very x2 good in today's video-rich environment even to make a testimonial video #b2bchat
12:15 am taariqlewis: Our customer testimonials haven't gone viral, but they've made a huge impact on customer experience and meeting "social proof" #b2bchat
12:15 am martinehunter: A1 our b2b agency had fun w/ some raw guerrilla type man-on-th-street interviews at tradeshows #b2bchat
12:15 am billrobbSAP: Agree. Enuf of cos telling us how grt they r RT @fearlesscomp: I believe customer videos need to be front and center on websites. #b2bchat
12:16 am AliciaSanera: @EngageStrat It's important to have the right PR & marketing (new & traditional) strategies to lead them to the testimonials. #b2bchat
12:16 am EngageStrat: RT @martinehunter: A1: , should be short, concise #b2bchat Yes! Thnnk soundbite! Shorter for email campaigns!
12:16 am gcourtin: RT @fearlesscomp: I believe customer videos need to be front and center on websites. #b2bchat
12:16 am b2b_chat: Q2. in-house development or out-sourcing, what works best for video content? #B2Bchat
12:16 am cuferg: RT @billrobbSAP: My gripe is that u can't create a viral video. u create compelling video that hopefully ur community makes viral. #b2bchat
12:16 am prdreamer: Fun! RT @martinehunter: A1 our b2b agency had fun w/ some raw guerrilla type man-on-th-street interviews at tradeshows #b2bchat
12:16 am chevypham: #B2Bchat A1: give ownership to community of customers to create videos about your product/services - give them the tools to be creative
12:16 am b2bento: RT @b2b_chat: Q2. in-house development or out-sourcing, what works best for video content? #b2bchat
12:16 am AliciaSanera: RT @taariqlewis: Our custr testimonials haven't gone viral, but they've made huge impact on custr experience & meeting social proof #b2bchat
12:16 am jeffery_toh: RT @b2b_chat: Q2. in-house development or out-sourcing, what works best for video content? #b2bchat
12:17 am AliciaSanera: RT @b2b_chat: Q2. in-house development or out-sourcing, what works best for video content? #B2Bchat
12:17 am MatchedBeats: RT @b2bento: RT @b2b_chat: Q2. in-house development or out-sourcing, what works best for video content? #B2BChat
12:17 am asuthosh: @EngageStrat Feature them on your website. Tell the story - Challenge, Solution, Results. http://bit.ly/95y1az #B2BChat
12:17 am mentormarketing: RT @fearlesscomp: I believe customer videos need to be front and center on websites. #b2bchat
12:17 am barbaradozetos: joining #b2bchat late...
12:17 am FSSimon: @AliciaSanera Yes, new media and trad media- integration is KEY! #b2bchat
12:17 am asuthosh: RT @b2b_chat: Q2. in-house development or out-sourcing, what works best for video content? #B2BChat
12:17 am chevypham: liking this idea RT @martinehunter: A1 our b2b agency had fun w/ some raw guerrilla type man-on-th-street interviews at tradeshows #b2bchat
12:18 am kimgeralds: @FSSimon completely agree with you, a la camcorder style. #b2bchat
12:18 am EngageStrat: @AliciaSanera I think you need both outsourcing and in house for different purposes and it depends on the vertical and the purpose #B2Bchat
12:18 am b2b_chat: @barbaradozetos @cuferg thanks for joining #B2Bchat
12:18 am BrennerMichael: A2: both. Make some fun home made videos interviewing customers and sales pros. #b2bchat
12:18 am prdreamer: A2: Depends on style. Slick corp. video should be outsourced to co. w/ skill set. Quick testimonials can B done in-house w/ Flip. #b2bchat
12:18 am cuferg: A2. Blend. Use what you have if it's compelling/ mix w/ quality outsourcing. Otherwise, outsource, more objective. #b2bchat
12:19 am AliciaSanera: .@martinehunter This works really well for small biz too. #b2bchat
12:19 am mentormarketing: RT @billrobbSAP: @phylliskhare My gripe is that u can't "create a viral video" #b2bchat
12:19 am mentormarketing: RT @billrobbSAP: @phylliskhare My gripe is that u can't "create a viral video" #b2bchat
12:19 am SpideyJo: RT @b2b_chat: Q2. in-house development or out-sourcing, what works best for video content? #b2bchat
12:19 am fearlesscomp: I love to see someone take title, industry, buying stage, etc. and match to a customer video. #b2bchat
12:19 am asuthosh: A2: In-house-If you have folks in-house who're creative and proficient with video. But don't sacrifice professionalism #B2BChat
12:19 am EngageStrat: There have been very powerful and exciting videos done with a flip and no editing or scripting! Of course, @garyvee comes to mind! #b2bchat
12:19 am pathwaypr: RT @mentormarketing: RT @billrobbSAP: @phylliskhare My gripe is that u cant "create a viral video" #b2bchat
12:20 am chevypham: #B2Bchat A2: outsource for creative content, editing, production, but in-house editorial for appropriateness and relevancy.
12:20 am jeffery_toh: RT @asuthosh: A2: In-house-If you have folks in-house whore creative and proficient with video. But dont sacrifice professionalism #b2bchat
12:20 am billymitchell1: A2 Production value is driven by type of result desired - and budget limitations. Some of the best B2B video is very basic #b2bchat
12:20 am b2b_chat: RT @BrennerMichael: A2: both. Make some fun home made videos interviewing customers and sales pros. #B2Bchat
12:20 am EngageStrat: You can't "create" a viral video. It's how you use the video you create that counts! #b2bchat
12:20 am billrobbSAP: Havent seen this but luv it RT @fearlesscomp: I love 2 see someone take title, industry, buying stage, etc. & match 2 customer vid #b2bchat
12:20 am kimgeralds: Q2 depends on type of vid. If a demo, then in-house product mgmt must be involved in content dev - working w outsourced experts. #b2bchat
12:20 am mentormarketing: A2 in-house developement takes time to mature, I suggest starting out with a production firm or consultant #b2bchat
12:20 am b2bento: RT @chevypham: A2: outsource for creative content, editing, production, but in-house editorial for appropriateness and relevancy. #b2bchat
12:21 am BrennerMichael: RT @prdreamer: A2: corp. video should be outsourced. testimonials can B in-house w/ Flip. | Exactly! Budget should not get in way #b2bchat
12:21 am SpideyJo: A2 : it depends on the complexity of the video and story flow #b2bchat
12:21 am AliciaSanera: @EngageStrat Agreed! #B2Bchat
12:21 am billrobbSAP: my tweetdeck is crawling. so much for real-time. #b2bchat
12:21 am AliciaSanera: RT @chevypham: A2: outsource for creative content, editing, production, but in-house editorial for appropriateness and relevancy. #B2Bchat
12:21 am b2bento: RT @SpideyJo: A2 : it depends on the complexity of the video and story flow #b2bchat
12:22 am phylliskhare: @billrobbSAP move to tweetchat.com and put in #b2bchat
12:22 am prdreamer: @billrobbSAP Try logging on to www.tweetchat.com #b2bchat
12:22 am fearlesscomp: @billrobbSAP try www.tweetchat.com #b2bchat
12:22 am chevypham: #B2Bchat A2: the customer-produced videos are also a gem if they are funny and relevant to intended audience. slickness doesn't=viral.
12:23 am prdreamer: So true! RT @chevypham slickness doesn't=viral #b2bchat
12:23 am b2b_chat: @billrobbSAP join in here http://tweetchat.com/room/B2Bchat - API lag is less #B2Bchat
12:23 am EngageStrat: hre's a gr8 example from Children's Defense Fund. Adorable. How cn ths B replicated 4 B2B? #b2bchat? http://youtu.be/uAp0h_eSi4Y
12:23 am asuthosh: RT @SpideyJo: A2 : it depends on the complexity of the video and story flow and yes @EngageStrat Videos evolve to go viral. #B2BChat
12:24 am b2b_chat: Q3 coming up #B2Bchat
12:24 am billrobbSAP: Thanks for tweetchat.com. Much better now. #b2bchat
12:24 am chevypham: RT @EngageStrat: Check out Children's Defense Fund videos on YouTube...they have been wildly viral, but that is NPO 2C or NPO 2G #b2bchat
12:24 am martinehunter: A2-outsource training vids 4 quality production & shelflife, & msgs from the president type. inhouse 4 spontaneous interviews, etc. #b2bchat
12:25 am b2b_chat: Q3. Are there any ?secret recipes? that fuel successful B2B video content? #B2Bchat
12:25 am pathwaypr: RT @EngageStrat: Check out Childrens Defense Fund videos on YouTube...they have been wildly viral, but that is NPO 2C or NPO 2G #b2bchat
12:25 am b2bento: RT @b2b_chat: Q3. Are there any ?secret recipes? that fuel successful B2B video content? #b2bchat
12:25 am executiveoasis: A2 Outsourcing #b2b video production can be affordable for small business. Talented film students need projects. #b2bchat
12:25 am fearlesscomp: @billrobbSAP We're here to help, Bill. #b2bchat
12:25 am billymitchell1: Aaaaaahhh nice. TweetChat, I forgot about you. This makes #b2bchat much better. #B2Bchat
12:25 am asuthosh: RT @b2b_chat: Q3. Are there any ?secret recipes? that fuel successful B2B video content? #B2BChat
12:25 am jeffery_toh: RT @b2b_chat: Q3. Are there any ?secret recipes? that fuel successful B2B video content? #b2bchat
12:25 am cuferg: RT @b2b_chat: Q3. Are there any ?secret recipes? that fuel successful B2B video content? #B2Bchat
12:25 am AliciaSanera: RT @b2b_chat: Q3. Are there any ?secret recipes? that fuel successful B2B video content? #B2Bchat
12:25 am prdreamer: A3: if we new that, I don't think we'd be having this discussion ... I think humor is a great motivator to share a video. #b2bchat
12:25 am chevypham: #b2bchat A2: speaking of viral video, this double rainbow went viral because of its rawness. how do U replicate for b2b? bit.ly/9lZwE8
12:26 am jeffery_toh: A3: Good story telling is key! #b2bchat
12:26 am fearlesscomp: A3. Don't be boring. Don't be slick. Don't preach. Be real. Be fun. Be surprising. #b2bchat
12:26 am barbaradozetos: RT @b2b_chat: Q3. Are there any ?secret recipes? that fuel successful B2B video content? #B2Bchat
12:26 am asuthosh: A3: We have shared some secret recipes in our free whitepaper: Video Case Study for B2B Marketing http://bit.ly/bNkhlD #B2BChat
12:26 am billrobbSAP: A3: Reveal the funny, cool, juice immediately. Doing the trad buildup to punchline like in a TV ad doesn't work as well. #b2bchat
12:26 am utollwi: #B2Bchat A3: Compelling Content, Good Visuals - Starts with compelling title, good thumbnail and call to action.
12:26 am jeffery_toh: RT @fearlesscomp: A3. Dont be boring. Dont be slick. Dont preach. Be real. Be fun. Be surprising. #b2bchat
12:27 am cuferg: @fearlesscomp A3 love be surprising...very true. #B2Bchat
12:27 am fearlesscomp: Here's a terrific funny video series by Kinaxis http://www.suitemates.com. #b2bchat
12:27 am taariqlewis: RT @AliciaSanera: RT @b2b_chat: Q3. Are there any ?secret recipes? that fuel successful B2B video content? #B2Bchat
12:27 am b2b_chat: RT @fearlesscomp: A3. Dont be boring. Dont be slick. Dont preach. Be real. Be fun. Be surprising. #B2Bchat
12:27 am robbtrost: A2: depends where the strategy for the video is coming from - both have great potential, depending on resources and creativity #b2bchat
12:27 am FSSimon: RT @jeffery_toh: RT @fearlesscomp: A3. Dont be boring. Dont be slick. Dont preach. Be real. Be fun. Be surprising. #b2bchat
12:27 am b2b_chat: RT @billrobbSAP: A3: Reveal the funny, cool, juice immediately. Doing the trad buildup to punchline like in a TV ad doesnt work.. #B2Bchat
12:27 am asuthosh: A3. AFAP, let the customer talk unfettered (warts and all, even). The authenticity will show through. Try NOT to include yourself #B2BChat
12:27 am BrennerMichael: Sex sells! #b2bchat
12:27 am b2bento: RT @billrobbSAP: A3: Reveal the funny, cool, juice immediately. Doing the trad buildup to punchline like in a TV ad doesnt work.. #b2bchat
12:28 am barbaradozetos: yes! RT @fearlesscomp: A3. Don't be boring. Don't be slick. Don't preach. Be real. Be fun. Be surprising. #b2bchat
12:28 am chevypham: #b2bchat A3: check out the double rainbow homemade vid bit.ly/9lZwE8; recipe: catchy phrase, authentic, emotional, so weird it was funny.
12:28 am EngageStrat: Keep it short and pithy. #b2bchat
12:28 am SpideyJo: A3 : A story that hit the general sore spot of the target customer #b2bchat
12:28 am prdreamer: haha! So true. RT @BrennerMichael: Sex sells! #b2bchat
12:28 am fearlesscomp: RT @BrennerMichael: Sex sells! Go Daddy perhaps! #b2bchat
12:28 am b2b_chat: @BrennerMichael Wow - sex in B2B? Any examples? ;-) #B2Bchat
12:28 am asuthosh: @BrennerMichael Really? How?? Pray, tell! #B2BChat
12:28 am mentormarketing: Always a truism RT @BrennerMichael: Sex sells! #b2bchat
12:29 am barbaradozetos: A3 - apparently the cute factor is important.. babies.. small animals... :) #b2bchat
12:29 am executiveoasis: A3 IMHO, successful #b2b videos need to be engaging, to the point, upbeat, &, if appropriate fun. #b2bchat
12:29 am FSSimon: I wish we could do a safari tour of #b2b videos that rock! I honestly can't think of any. #b2bchat
12:29 am fearlesscomp: Sex sells. See Sweet Caroline episode at http://www.suitemates.com. Good B2B example. #b2bchat
12:29 am EngageStrat: @barbaradozetos Or controversial. #b2bchat
12:29 am chevypham: good example RT @fearlesscomp: RT @BrennerMichael: Sex sells! Go Daddy perhaps! #b2bchat
12:29 am pathwaypr: RT @fearlesscomp: Sex sells. See Sweet Caroline episode at http://www.suitemates.com. Good B2B example. #b2bchat
12:30 am billrobbSAP: It's highly produced but here's one we did at Cisco: http://www.youtube.com/watch?v=jDi0FNcaock 3 million views ain't bad #b2bchat
12:30 am b2b_chat: RT @fearlesscomp: Sex sells. See Sweet Caroline episode at http://www.suitemates.com. Good B2B example. #B2Bchat
12:30 am billymitchell1: B2B video based on problem(s) solved has a lot of basic story elements to work with #B2Bchat
12:30 am FSSimon: @mentormarketing Yikes! For B2b? #b2bchat
12:30 am BrennerMichael: Push the boundaries. No real examples in B2B but the point is it can't be the same old corp blather #b2bchat
12:30 am robbtrost: A3: The secret - know thy audience. Provide them something valuable and useful #b2bchat
12:30 am b2b_chat: RT @asuthosh: A3: We have shared some secret recipes in our free whitepaper:Video Case Study for B2B Marketing http://bit.ly/bNkhlD #B2Bchat
12:31 am jeremyvictor: A3 - Same as with any other content - connect with your buyer personas rationally, emotionally and logically #B2Bchat
12:31 am chevypham: #b2bchat A3: B2B is so afraid of going out of the box for creative content, hence the boring videos.
12:31 am billrobbSAP: If Brenner can create a sexy SAP video, he deserves a VP title. RT @BrennerMichael: Sex sells! #b2bchat
12:31 am EngageStrat: @SpideyJo Yes. Find their problem that they need solved ! #b2bchat
12:31 am tracydiziere: @FSSimon me too re: safari tour. great idea! #B2Bchat
12:31 am AliciaSanera: Good advice! RT @robbtrost: A3: The secret - know thy audience. Provide them something valuable and useful #b2bchat
12:31 am kimgeralds: A3 - know your audience, don't talk down to or expect them to grab at innuendo if English is not their native language. Respect. #b2bchat
12:31 am asuthosh: A3. Datacraft (Dimension Data) shares their experience with a B2B video cases study http://bit.ly/cEv6Bw #B2BChat
12:31 am martinehunter: RT @executiveoasis: IMHO, successful #b2b videos need to be engaging, to the point, upbeat, &, if appropriate fun. #b2bchat
12:32 am b2b_chat: RT @jeremyvictor: A3 - Same as with any other content - connect with your buyer personas rationally, emotionally and logically #B2Bchat
12:32 am taariqlewis: A3: OK, so do we have to be like @oldspice in order to be a great success in online video? I'm on a horse!! #b2bchat.
12:32 am EngageStrat: @chevypham I honestly can't think of any B2B examples! Lots of B2C and NPO (momsrising did some amazing campaigns. Nothing for b2b! #b2bchat
12:32 am billrobbSAP: Well said RT @jeremyvictor: A3 - Same as w any other content-connect with ur buyer personas rationally, emotionally and logically #B2Bchat
12:32 am jeremyvictor: A3 Meet your buyer personas needs by touching on multiple senses - make it interactive. Get them to solve a puzzle, a game #B2Bchat
12:32 am b2bento: RT @asuthosh: A3. Datacraft (Dimension Data) shares their experience with a B2B video cases study http://bit.ly/cEv6Bw #b2bchat
12:32 am SpideyJo: RT @robbtrost: A3: The secret - know thy audience. Provide them something valuable and useful #b2bchat
12:32 am martinehunter: RT @billymitchell1: B2B video based on problem(s) solved has a lot of basic story elements to work with #B2Bchat
12:33 am martinehunter: RT @jeremyvictor: A3 - Same as with any other content - connect with your buyer personas rationally, emotionally and logically #B2Bchat
12:33 am cuferg: RT @jeremyvictor: A3 Meet buyer personas needs by touching on multiple senses, make it interactive. Get them to solve puzzle/ game #B2Bchat
12:33 am jeremyvictor: @billrobbSAP thanks #B2Bchat
12:33 am fearlesscomp: No B2B examples? http://www.suitemates.com is 100% B2B #b2bchat
12:33 am mentormarketing: @FSSimon sex can be as simple as choosing a sexy voiced narrator. Humans are driven to it. (sex) #b2bchat
12:33 am AliciaSanera: What is your advice for vetting outsourced video producers? #b2bchat
12:34 am asuthosh: RT @billymitchell1: B2B video based on problem(s) solved - Agree, People love a good howdunit #B2BChat
12:34 am EngageStrat: @b2bento A little too serious and too in the box to be viral. Compelling, yes. Exciting, ummmm... #b2bchat
12:34 am BrennerMichael: @fearlesscomp ouch! #b2bchat
12:35 am mentormarketing: Client interviews are always a must. RT @AliciaSanera: What is your advice for vetting outsourced video producers? #b2bchat
12:35 am billrobbSAP: @AliciaSanera Beside looking at their past work & seeing if it's successful? #b2bchat
12:35 am taariqlewis: RT @fearlesscomp: No B2B examples? http://www.suitemates.com is 100% B2B #b2bchat
12:35 am b2b_chat: Q4 coming up... #B2Bchat
12:35 am SpideyJo: LOL! Agree! @mentormarketing: @FSSimon sex can be as simple as choosing a sexy voiced narrator. Humans are driven to it. (sex) #b2bchat
12:35 am billymitchell1: Video can bring B2B website to life. A link within an email can too. one viewer at a time, you have an audience. Don't blow it. #B2Bchat
12:35 am kimgeralds: Nice budget :-) RT @fearlesscomp: No B2B examples? http://www.suitemates.com is 100% B2B #b2bchat
12:36 am chevypham: @EngageStrat #B2Bchat A3: then it's time to put on the creative cap using best marketing practices to create compelling vids
12:36 am AliciaSanera: RT @mentormarketing: Client interviews r always a must. RT @AliciaSanera Your advice 4 vetting outsourced video producers? #b2bchat
12:36 am FSSimon: @fearlesscomp EXCELLENT EXAMPLE! lOVE IT! Thanks! #b2bchat http://www.suitemates.com
12:36 am prdreamer: RT @billymitchell1: Video can bring B2B website 2 life. A link w/in email can too. one viewer at a time, you have an audience. #b2bchat
12:37 am b2b_chat: Q4. What are the tools and techniques you use/suggest for pre and post production #B2Bchat
12:37 am billymitchell1: The video camera loves some people, others not so much. #B2Bchat
12:37 am FSSimon: @kimgeralds True, that must have cost a fortune. How about B2B on YouTube budgets? #b2bchat
12:37 am billrobbSAP: I think funny works in b2b coz there is such an expectation of boring formality. appears human. able 2 make fun of self. #B2Bchat
12:37 am b2bento: RT @b2b_chat: Q4. What are the tools and techniques you use/suggest for pre and post production #b2bchat
12:37 am FSSimon: RT @prdreamer: RT @billymitchell1: Video can bring B2B website 2 life. A link w/in email can too. one viewer at a time, you have an audience. #b2bchat
12:37 am cuferg: @AliciaSanera Must look at the work, talk with customers. Understand expectations. Theirs and yours. #B2Bchat
12:37 am SpideyJo: RT @b2b_chat: Q4. What are the tools and techniques you use/suggest for pre and post production #b2bchat
12:38 am asuthosh: RT @b2b_chat: Q4. What are the tools and techniques you use/suggest for pre and post production #B2BChat
12:38 am FSSimon: RT @billymitchell1: Video can bring B2B website to life. A link within an email can too. one viewer at a time, you have an audience. Don't blow it. #B2Bchat
12:38 am b2bento: You mean non-photogenic? :P RT @billymitchell1: The video camera loves some people, others not so much. #b2bchat
12:38 am billrobbSAP: #1 reason there's little video footage of @billrobbsap RT @billymitchell1: The video camera loves some people, others not so much. #B2Bchat
12:38 am prdreamer: A4: For a PR pro like me, best pre/post-production is a good partner w/ the expertise. #b2bchat
12:38 am billymitchell1: RT @billrobbSAP: funny works in b2b coz there is such an expectation of boring formality. appears human. able 2 make fun of self. #B2Bchat
12:38 am kimgeralds: We found some of our audience could not figure out what we do. So we simplified the story...www.syniverse.com (vid should launch) #b2bchat
12:38 am tracydiziere: Yeah what Kim says. :) RT @kimgeralds Nice budget :-) RT @fearlesscomp: No B2B examples? http://www.suitemates.com is 100% B2B #b2bchat
12:38 am jeremyvictor: RT @billrobbSAP I think funny works in b2b- there is such an expectation of boring. appears human. able 2 make fun of self. #B2Bchat
12:38 am barbaradozetos: RT @b2b_chat: Q4. What are the tools and techniques you use/suggest for pre and post production #B2Bchat
12:38 am AliciaSanera: RT @billrobbSAP: I agree. In addition, must b able to prove they can create the emotional experience the target needs. #b2bchat
12:38 am Kinaxis: Thanks! RT @fearlesscomp Here's a terrific funny video series by Kinaxis http://www.suitemates.com. #b2bchat #scm
12:38 am fearlesscomp: We should ask Kinaxis who did Suitemates. They are not a big company and compete with much bigger ones. #b2bchat
12:38 am b2b_chat: RT @billrobbSAP I think funny works in b2b- there is such an expectation of boring. appears human. able 2 make fun of self. #B2Bchat
12:39 am AliciaSanera: RT @chuckmartin1: @AliciaSanera And check if their past results are those that you're looking for #b2bchat
12:39 am fearlesscomp: Since Kinaxis is here, ask them about costs..... #b2bchat
12:39 am asuthosh: A4. Pre-prod: Dig out the story - speak to the stakeholders, draw up potential story arcs #B2BChat
12:40 am MatchedBeats: RT @b2b_chat: Q4. What are the tools and techniques you use/suggest for pre and post production #B2BChat
12:40 am jeffery_toh: RT @b2b_chat: Q4. What are the tools and techniques you use/suggest for pre and post production #b2bchat
12:40 am b2b_chat: @Kinaxis Welcome! What are the tools and techniques you use/suggest for pre and post production? #B2Bchat
12:40 am FSSimon: @kimgeralds Awesome! Keep it simple.... #b2bchat .www.syniverse.com
12:40 am EngageStrat: @kimgeralds Awesome! Keep it simple.... #b2bchat .www.syniverse.com
12:40 am jeremyvictor: gotta run - sorry to only be here for a short time - For sure there is a place for video in B2B. We are only just beginning. #B2Bchat
12:40 am SpideyJo: A4 : tools - can be as simple as using Windows Movie Maker up to Adobe Premiere Techniques : Good planning.. =p #b2bchat
12:40 am executiveoasis: A4 #b2bchat Video pre-production tools? Storyboards, improv with acting students (Expect 2- 3 extra tweets. No need to unfollow, join in.)
12:40 am taariqlewis: RT @b2b_chat: RT @billrobbSAP I think funny works in b2b- there is such an expectation of boring. appears human. able 2 make fun of self. #B2Bchat
12:41 am b2bento: @jeremyvictor See you later #b2bchat
12:41 am chevypham: #b2bchat A4: music; simple editing that doesn't take away from the message; cut to the chase; keep it short
12:41 am EngageStrat: @fearlesscomp Well if so, they made it look big budget! #b2bchat
12:41 am Kinaxis: Will send DM RT @fearlesscomp We should ask Kinaxis who did Suitemates. They are not a big company & compete with much bigger ones. #b2bchat
12:41 am billymitchell1: Voice, personality, humor, passion, sincerity, knowlege of subject and confidence. Video camera sees all. #B2Bchat
12:41 am billrobbSAP: grt pt RT @AliciaSanera @billrobbSAP: I agree. In addn, must b able to prove they can create emotional experience target needs. #b2bchat
12:42 am b2b_chat: RT @billymitchell1: Voice, personality, humor, passion, sincerity, knowlege of subject and confidence. Video camera sees all. #B2Bchat
12:42 am asuthosh: A4: Post-prod - Weave the story using what's said during interviews. Try not to voiceover. Overlay with good B-roll #B2BChat
12:42 am BrennerMichael: RT @billymitchell1: Voice, personality, humor, passion, sincerity, knowlege of subject and confidence. Video camera sees all. #b2bchat
12:42 am briansrice: RT @billymitchell1: Voice, personality, humor, passion, sincerity, knowlege of subject and confidence. Video camera sees all. #B2Bchat
12:43 am barbaradozetos: good tips RT @executiveoasis: A4 #b2bchat Video pre-production tools? Storyboards, improv with acting students
12:43 am executiveoasis: A4 #b2bchat Video pre-production? Identify untapped resources. Some company employees may have acting or music experience.
12:43 am b2b_chat: RT @asuthosh: A4: Post-prod - Weave the story using whats said during interviews. Try not to voiceover. Overlay with good B-roll #B2Bchat
12:43 am prdreamer: Gr3 tip. RT @executiveoasis: A4 Video pre-prod? ID untapped resources. Some company employees may have acting or music experience. #b2bchat
12:44 am EngageStrat: Here's an exmaple of M Network's work in Pharma: http://www.docdiva.com/ #b2bchat
12:44 am SpideyJo: RT @asuthosh: A4: Post-prod - Weave the story using whats said during interviews. Try not to voiceover. Overlay with good B-roll #b2bchat
12:44 am billymitchell1: honest awkwardness is fine in a B2B video. Real is sometimes much better than slick. #B2Bchat
12:45 am asuthosh: @billymitchell1 Even better if you can make awkwardness look slick! #B2BChat
12:45 am ErikPosthuma: Just reading the #b2bchat stream while on my way to work. Will make an effort to join next time, some great things being said.
12:45 am FSSimon: RT @asuthosh: @billymitchell1 Even better if you can make awkwardness look slick! #B2BChat
12:45 am billrobbSAP: Like IT engineers in b2b tech RT @billymitchell1: honest awkwardness is fine in B2B video. Real sometimes much better than slick. #B2Bchat
12:46 am AliciaSanera: RT @billymitchell1: honest awkwardness is fine in a B2B video. Real is sometimes much better than slick. #B2Bchat
12:46 am b2b_chat: RT @billymitchell1: honest awkwardness is fine in a B2B video. Real is sometimes much better than slick. #B2Bchat
12:46 am billymitchell1: amen to that RT @FSSimon: RT @asuthosh: @billymitchell1 Even better if you can make awkwardness look slick! #B2Bchat
12:46 am taariqlewis: A4: For our 4 customer videos, we found a young video production team, 4 customers and $1200 that gave us 820+ views in 1 month. #b2bchat
12:46 am EngageStrat: @kimgeralds Yes, she does rock! #b2bchat
12:46 am BrennerMichael: Hey did anyone say great sound track? #b2bchat
12:47 am kimgeralds: authentic RT @billymitchell1: honest awkwardness is fine in a B2B video. Real is sometimes much better than slick. #B2Bchat
12:47 am briansrice: RT @billymitchell1: honest awkwardness is fine in a B2B video. <this made me think of "Michael Scott" from Dunder Mifflin, lol #B2Bchat
12:47 am cuferg: Oooh, good call. RT @BrennerMichael: Hey did anyone say great sound track? #B2Bchat
12:47 am b2b_chat: Q5. (wrap up question) coming up... #B2Bchat
12:47 am chevypham: @BrennerMichael #b2bchat yes, music on any video makes it much easier to digest!
12:47 am robbtrost: Couldn't agree w/ u more!! @BrennerMichael: Hey did anyone say great sound track? #b2bchat
12:48 am taariqlewis: @BrennerMichael We found that if you're music Too Great, it distracts from message of a customer B2B testimonial video. No metal! #b2bchat
12:48 am b2b_chat: RT @BrennerMichael: Hey did anyone say great sound track? #B2Bchat
12:48 am martinehunter: I 'd like to do a lyric rewirite of a popular song, b2b music video, a la hubspot, but better. #b2bchat
12:48 am asuthosh: @cuferg But getting rights for good music can be expensive. Anyone knows where to get royalty-free classy music? #B2BChat
12:49 am b2b_chat: Q5. Where you post your B2B videos? White label hosting? or YouTube et all? Why? #B2Bchat
12:49 am MatchedBeats: RT @b2b_chat: Q5. (wrap up question) coming up... #B2BChat
12:49 am asuthosh: RT @b2b_chat: Q5. Where you post your B2B videos? White label hosting? or YouTube et all? Why? #B2BChat
12:49 am MatchedBeats: RT @b2b_chat: Q5. Where you post your B2B videos? White label hosting? or YouTube et all? Why? #B2BChat
12:50 am billrobbSAP: @AliciaSanera Hypno-marketing actually. Far more dastardly. #b2bchat
12:50 am prdreamer: A4: Post em where the ppl are. I say YouTube. It's easy and free for the video hosting. #b2bchat
12:50 am fearlesscomp: TubeMogul.com is a good site that posts to all, including YouTube. #b2bchat
12:51 am prdreamer: A4: Oh and YouTube is THE most popular video viewing service. #b2bchat
12:51 am b2bento: RT @fearlesscomp: TubeMogul.com is a good site that posts to all, including YouTube. #b2bchat
12:51 am billrobbSAP: I'd suggest everyone use TubeMogul too. #b2bchat
12:51 am chevypham: #b2bchat A5: post where the audience is looking, having convo. YouTube, Vimeo, own website, FB Fanpage, etc.
12:51 am billrobbSAP: @fearlesscomp Great minds. #b2bchat
12:51 am taariqlewis: @EngageStrat yes and @hubspot has done some nice covers on some oldies for B2B marketing. They weren't testimonials, but virals #b2bchat
12:51 am asuthosh: A5: White-label works for a more "serious about it" feel. But YouTube is where the audience is, true, and easiest to go viral #B2BChat
12:51 am EngageStrat: YouTube is important for the networking aspect and it makes it easy to link. But corp servers are impt too! #B2Bchat
12:52 am robbtrost: A5: We'll usually post to YouTube for clients, mostly on their existing profiles. Generally client's preference. #b2bchat #b2bchat
12:52 am b2bento: Q5. YouTube embed in webpage - pump up the SEO #b2bchat
12:52 am utollwi: #B2Bchat A5: Onsite, YouTube, Vimeo, Blog - Spread the news. Add your Keywords. Engage where your prospects are.
12:52 am billymitchell1: Hire a hypnotist to perform in your B2B videos. Genius! I wish I'd thought of that. Actually, that could be funny. #B2Bchat
12:52 am prdreamer: RT @utollwi: #B2Bchat A5: Onsite, YouTube, Vimeo, Blog - Spread the news. Add your Keywords. Engage where your prospects are. #b2bchat
12:52 am EngageStrat: Yes, the old adage, go where the eyeballs are makes sense! E-mail, too #b2bchat
12:52 am cuferg: Q5. Also hear that a transcript of the video posted will help with SEO. Anyone doing this already? #B2Bchat
12:53 am asuthosh: A5. It's easier to get distracted on YouTube :) So if you want your audience to focus, try white-labelling #B2BChat
12:53 am prdreamer: RT @cuferg: A5 Post where you best reach your audience. If you get 10k views but nobody in your target, whats the point? #b2bchat
12:53 am SpideyJo: RT @b2bento: Q5. YouTube embed in webpage - pump up the SEO #b2bchat
12:53 am EngageStrat: @b2bento Yeah, great for SEO! #b2bchat
12:53 am taariqlewis: RT @utollwi: #B2Bchat A5: Onsite, YouTube, Vimeo, Blog - Spread the news. Add your Keywords. Engage where your prospects are.
12:53 am billrobbSAP: I rec TubeMogul coz u never know where video will take off. That Cisco example I sent started by blowing up on Metacafe #B2Bchat
12:53 am b2b_chat: RT @cuferg: Q5. Also hear that a transcript of the video posted will help with SEO. Anyone doing this already? #B2Bchat
12:53 am billymitchell1: RT @SpideyJo: RT @b2bento: Q5. YouTube embed in webpage - pump up the SEO #B2Bchat
12:53 am mentormarketing: RT @asuthosh: @cuferg Anyone knows where to get royalty-free classy music? I like http://www.transitionmusic.com/ but it is not RF #b2bchat
12:53 am kimgeralds: good tip RT @fearlesscomp: TubeMogul.com is a good site that posts to all, including YouTube. #b2bchat
12:53 am robbtrost: Yes - great add, we are! RT @cuferg: Q5. Also hear that a transcript of the video posted will help with SEO. Anyone doing this? #b2bchat
12:53 am EngageStrat: @taariqlewis Yeah, I forgot about Hubspot! Nice one. #b2bchat
12:54 am taariqlewis: @ChevyPham absolutely! #b2bchat
12:54 am billrobbSAP: RT @billymitchell1: RT @SpideyJo: RT @b2bento: Q5. YouTube embed in webpage - pump up the SEO #B2Bchat
12:54 am briansrice: RT @utollwi: #B2Bchat A5: Onsite, YouTube, Vimeo, Blog - Spread the news. Add your Keywords. Engage where your prospects are.
12:55 am asuthosh: @cuferg: A5. Yeah, we do transcripts for all our videos in B2Bento http://bit.ly/aHYAjF Works great for SEO #B2BChat
12:55 am cuferg: @asuthosh Re: royalty free music, don't have any specific recommendations. Have worked with some. DM and I'll find their names. #b2bchat
12:55 am barbaradozetos: excellent idea RT @fearlesscomp: A5 Transcript of video is good idea. Can become blog articles. Ardath Albee's "Rule of 5" #b2bchat
12:55 am EngageStrat: #B2Bchat Peeps: Over and our for me tonight! Cooked. Enjoy the rest of the chat. Gr8 as always!
12:55 am billymitchell1: RT @fearlesscomp: A5 Transcript of video is good idea. Can become blog articles. Ardath Albees "Rule of 5" ( @ardath421 ) #B2Bchat
12:56 am b2b_chat: RT @fearlesscomp: A5 Transcript of video is good idea. Can become blog articles. Ardath Albees "Rule of 5" #B2Bchat
12:56 am chevypham: @chuckmartin1 #b2bchat: use stock music; there are free, even cool, royalty-free music out there.
12:57 am chevypham: #b2bchat add music to those vids RT @GuyKawasaki: Playing music boosts language and learning skills http://idek.net/2rQ2
12:57 am fearlesscomp: It's been a fun chat. Hope I added value in some way, but if not, it was fun. Thanks. #b2bchat
12:57 am taariqlewis: RT @billymitchell1: RT @fearlesscomp: A5 Transcript of video is good idea. Can become blog articles. Ardath Albees "Rule of 5" ( @ardath421 ) #B2Bchat
12:57 am billymitchell1: Thanks for hosting another great #b2bchat I always look back at these on Friday to find new B2B pros to follow and ideas shared #B2Bchat
12:58 am asuthosh: @chevypham @chuckmartin Problem with stock music? Never know if your video will have the same music as some other. "Oh-oh" moment! #B2BChat
12:58 am utollwi: @b2b_chat #b2bchat Thanks for another great chat. Got some good ideas. Thanks for the RTs @briansrice @prdreamer @taariqlewis
12:58 am kseniacoffman: @b2b_chat dang, missed the chat - will review the transcript. Sounds like it was a great one! #b2bchat
12:59 am b2b_chat: Wrapping up the official portion of tonight's chat. Thanks everyone for joining us! #B2Bchat
12:59 am prdreamer: Thank you all for a great chat. Great ideas/thoughts tonight. Must head out to battle the 405N from OC to Long Beach, Calif. #b2bchat
12:59 am asuthosh: Some great discussions @b2b_chat. Thanks for marshalling this well. #B2BChat